Academies: Here to Stay

After the dangerous dogs act the second piece of legislation passed by the new coalition government was the Academies Act. There’s no doubt that this is a critical policy by the government to free schools from Local Authority control and provide them with far greater autonomy. But is it going to be successful? As a Governor going through an evaluation of Academy status at the moment it is clear that momentum is building with a number of schools likely to convert for January 1, 2011 and an even bigger number for April 1, 2011. This latter date coicides with the financial year and will make sense to many schools as the ideal time to become an Academy.

This is definitely an initiative to watch and I suspect that we’ll get a running total of academies over the coming months as the government continues to encourage, push and cajole more and more schools. Here’s the latest information from Michale Gove:

Michael Gove, Education Secretary, today (Sept 1) announced that 142 schools have accepted the Government’s offer to become an academy since the Academies Act became law just over a month ago. These schools have made a commitment to work with other schools and share their expertise. This is the first wave of converters in a rolling process that allows schools to convert at any stage.

The running total of schools that will become academies this academic year is 216 so far. The current breakdown is as follows:

  • 142 schools converting to become academies: 32 are opening this week and a further 110 schools have had Academy Orders signed which means they are on track to convert to academies over the coming months.
  • Of the 142, there are 7 primary schools which become the first ever primary academies to open. The Government has said that special schools will also be allowed to become academies from next year.
  • 64 new academies replace failing schools this September plus a further 10 opening by April 2011. This is record progress; it took five years for 15 city technology colleges to open, and four years for the first 27 academies to open.

Michael Gove said:

This Government believes that teachers and head teachers, not politicians and bureaucrats, should control schools and have more power over how they are run. That’s why we are spreading academy freedoms. This will give heads more power to tackle disruptive children, to protect and reward teachers better, and to give children the specialist teaching they need.

This year’s GCSE results saw academy pupils improving at nearly three times the historic rate of state school improvement.

Notes to editors

  1. A full list of all schools becoming academies for this September term is available to download. Download the list as a pdf (pdf, 45kb). Download the list as a spreadsheet (excel, 46kb). A list of applications for academy status, and Academy Orders is also available to download. Download the list as a pdf (pdf, 60kb). Download the list as a spreadsheet (excel, 47kb).
  2. For further information and responses from Heads of new academies, read the full press notice.
  3. The list below gives the number of academies opening each year under the previous Government:
  • 3 opened in 2002
  • 9 opened in 2003
  • 5 opened in 2004
  • 10 opened in 2005
  • 19 opened in 2006
  • 37 opened in 2007
  • 47 opened in 2008
  • 70 opened in 2009
  • 3 opened in January 2010

Total: 203

Get Ready for ‘Back to School’

Schools are starting to return from the summer holidays and key contacts are now becoming available to talk to.

The marketing team has prepared a DVD full of sales and marketing resources to help you get prepared for the start of the new term, including sales and marketing assets on Adobe Education solutions for schools, universities and students. The first 50 people to request the DVD will also receive a complimentary 2010 – 2011 Adobe Education School Holiday Planner mouse mat.

To request your DVD simply click here

Customer Ready Licensing Presentation

Have you ever wanted an education specific licensing deck for sales personnel or customers? Well thanks to Tom Parsons from the Channel team I’ve been able to take his comprehensive presentation and edit it ready for a customer audience. The presentation covers TLP and CLP licensing programs, upgrade plans, the CS5 deployment kit and LWS.

AVL TLP & CLP (Education Customer) – Aug 2010

Reseller Jumpstart Day – Nov 11

Make a note in your calendars for November 11. The Education team will be hosting a ‘Jumpstart’ Day for partners at the Adobe offices in Regent’s Park. Here’s the link to register:

Event Registration URL:

During the day you will learn about the Education sector, government initiatives that are driving sales opportunities, market trends, how to target the different Education sectors, where we think the main opportunities lie in the next 12 months, how to get support for strategic deals and the chance to meet the expanded education team.

Who should attend?

The event is ideal for the following roles:

  • Sales directors
  • Marketing directors
  • Dealer principals

Agenda (subject to change)

We’ve drafted an agenda which we’ll finanlise nearer the time. In the meantime here are the likely topics for the day:

10:45 Coffee and registration
11:00 Welcome
11.15 Adobe Education strategy
11:45 Selling Adobe solutions to primary & secondary schools
12:15 Selling Adobe solutions to higher & further education
12:45 Lunch – meet Adobe distributors
13:15 Selling Adobe solutions to students
13:30 Creative Suite 5 – Why Education customers are upgrading
14:15 Education Marketing Resources including Partner Portal
14:30 Close

Welcome to UK Channel News

Hello and welcome to the UK Channel News blog. My name is Mark A’Bear and I’ve recently joined Adobe as UK Education Manager. Some of you will probably know me from my time at Microsoft, but for those that don’t here’s a brief potted history of my background.

  • 13 years at Microsoft
  • 5 years in Microsoft Consulting Services
  • 8 years in the UK Education team with responsibility for partner relationships and strategy

My philosophy is that partners are crucial to the success of organisations such as Adobe. We don’t have the direct sales resources to sell into a breadth market such as UK Education and consequently our success is directly tied to your success as our partners. At Microsoft my approach was to identify and in some cases, make market opportunities that partners could take advantage of. In recent years the UK Education market has matured rapidlywith knowledgeable customers that are much more solution orientated. Cloud computing is a growing trend and education customers are now much more prepared to consider service provision in place of on-premise infrastructure. As a result the world is changing. My role at Adobe is to help partners understand the market dynamics, adapt to them and grow their businesses as a result.

The purpose of this blog is to provide Adobe partners with content that is specific to Education and consolidated from a variety of sources to save you time and effort. Typically I would expect blog posts to include information on:

  • Products
  • Solutions
  • Sales and technical training
  • Marketing opportunities
  • Partner and customer events
  • Sales resources such as case studies, battlecards, demos
  • Education market information
  • Government education initiatives e.g. Academies, University funding
  • Promotions

Let me know what else would be helpful by sending me comments.

I’d also be grateful if the blog could be passed onto colleagues to increase readership and make the effort of keeping this up-to-date worthwhile. I’ll look forward to your feedback.