Archive for December, 2010

What About Selling Lightroom?

This is a fantastic product that should be attached to every Photoshop sale. It seems that many of you know this already as the growth in Lightroom year-on-year is 400% plus, but that’s still scratching the surface.

Here are some key points about Lightroom:

Adobe® Photoshop® Lightroom® 3 software helps you bring out the best in your photographs, whether you’re perfecting one image, searching for ten, processing hundreds, or organizing thousands. Put this into the context of a school or college with a huge number of images to manage and Lightroom becomes the perfect tool.

Create incredible images that move your audience. Experiment fearlessly with state-of-the-art nondestructive editing tools. Easily manage all your images. And showcase your work in elegant print layouts, slide shows, and web galleries, as well as on popular photo-sharing sites. All from within one fast, intuitive application.

What is Lightroom?

Learn more about Lightroom

Learn more about Lightroom

If you’re an advanced amateur or professional photographer, you need a wide range of tools to keep your digital projects creative and organized. Lightroom provides all your essentials in one intuitive package.

New in Lightroom 3

See what's new

See what’s new

Lightroom 3 delivers a range of new features and enhanced capabilities, including faster performance, new world-class noise reduction, lens correction, support for DSLR video files, easy-to-share slide show videos with music, and much more.

Your digital photography foundation

Create brilliant images

Get just the look you want from every shot with state-of-the art image processing tools that let you easily alter contrast, tune color, convert to black-and-white, add grain, reduce noise, adjust sharpness, and more.
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Streamline your digital photography

Be more creative and save time with a fast, intuitive assistant that gives you the tools you need to efficiently edit, manage, and showcase your images.
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Make an impact

Express your vision with style and impact using flexible customized print layouts, dynamic slide show videos with music, elegant web galleries, and streamlined integration with online photo-sharing sites, including Facebook, SmugMug, and Flickr, a Yahoo! service.
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Highlights

Adobe Video Solutions in Education

Hee are some great references for Adobe Video Solutions, including Bournemouth University here in the UK. Adobe Video Solutions Help Higher Education Institutions Develop the Art of Filmmaking

Adobe Premiere Pro CS5 Adopted by 10 Additional Leading Schools Worldwide and Rapidly Gaining Momentum in Video Industry

SAN JOSE, Calif.–(EON: Enhanced Online News)–Adobe Systems Incorporated (Nasdaq:ADBE) today announced that the company is working with leading higher education institutions worldwide to expand their video and film programs to better equip students to learn the art of filmmaking.

“We are proud to continue our dynamic and long-standing relationship with Adobe, a company whose unswerving commitment to innovation gives our students the tools to build new worlds and tell stories that resonate with audiences everywhere.”

Institutions have recently adopted Adobe® Premiere® Pro CS5 into their curriculum due to its technical leadership and efficient approach to filmmaking. A few of the institutions include (see full list below):

  • University of California Los Angeles (UCLA)
  • University of Southern California (USC)
  • Ball State University

Key innovations and cross-platform performance in Adobe Premiere Pro CS5 help address the needs of today’s student filmmaker. These innovations include:

  • Multi-core and native 64-bit support
  • GPU-acceleration with the new Adobe Mercury Playback Engine
  • Native editing of DSLR and file-based media
  • Unparalleled integration with other Adobe software such as Adobe After Effects® and Adobe Photoshop® Extended

These features and functionality accelerate workflows from scriptwriting through post-production, dramatically increase productivity, and provide the power to help students craft great stories while creating engaging media for virtually any screen.

Adobe Solutions at Work in Film & Television Programs

  • The UCLA School of Theater, Film and Television will mark its collaboration with Adobe by expanding the school’s interdisciplinary curriculum to include the latest Adobe Creative Suite® Production Premium software in its leading Film and Television programs, including Production, Animation and Digital Media. The expansion will also include the opening of a new Digital Lab for Cinema Media Studies and Research, which will feature Production Premium software as its primary editing platform. In addition, TFT is installing this latest technology in all of its Digital Post Production Student Editing Suites and Post Production Lab for New Media.
  • USC’s School of Cinematic Arts has added Adobe Premiere Pro CS5, along with Cineform NEO 3D Plug-In to incorporate stereoscopic editing and playback in the new 3D training and screening facilities. Additionally, they have made a commitment to integrate the use of the professional video suite by Adobe into their non-linear editing labs in multiple programs across the school, including the USC Institute for Multimedia Literacy (IML).
  • Ball State University created the Digital Corps, a mix of professionals and students who provide support and training for the University community, to integrate training for Adobe Premiere Pro, After Effects and Flash® Professional into the curriculum and help facilitate interdepartmental collaboration.
  • An agreement also has been made with California-based Chapman University and Vancouver Film School in Canada to include Adobe Premiere Pro CS5 in the film, television and media arts programs.
  • Additionally, AFI Conservatory, a program of the American Film Institute, has been using Adobe Premiere Pro CS5 along with Adobe After Effects in its teaching curriculum.
  • Outside the United States, many other prestigious institutions have recently started teaching and/or using Adobe Premiere Pro in their film and television programs, including Sheridan College in Canada; Bournemouth University and University College Falmouth in the United Kingdom and Grafisch Lyceum Rotterdam University in the Netherlands.

Adobe certification programs take learning a step further by offering faculty and student recognition as technology experts, helping them stand apart from their peers in a competitive job market. Adobe now offers English, French and German versions of the Adobe Certified Associate credential for Adobe Premiere Pro certification.

Quotes

Elizabeth M. Daley, Dean of the USC School of Cinematic Arts

  • “We are proud to continue our dynamic and long-standing relationship with Adobe, a company whose unswerving commitment to innovation gives our students the tools to build new worlds and tell stories that resonate with audiences everywhere.”

Teri Schwartz, Dean of the UCLA School of Theater, Film and Television

  • “At TFT, we are dedicated to developing and training the next generation of outstanding, innovative humanistic storytellers. Keeping pace with explosive technological change, in service of master visual storytelling, is one key to implementing this important strategy. Without question, Adobe is an ideal partner for us in this effort as we have historically used its innovative software in several of our programs. TFT is especially thrilled by this latest alliance as Adobe continues to prove that it understands the forces shaping the film, television and digital entertainment industries for now and the future. The clarity and ease of use of Adobe Premiere Pro CS5 gives us a great platform for teaching our students the art of storytelling, which is where it all begins.”

Matthijs Clasener, teacher of the Grafisch Lyceum Rotterdam University in the Netherlands

  • “Adobe has been in our school for as long as I can remember. All different kinds of software from Adobe sum up to a clear and understandable workflow for our students. We are happy to welcome Adobe Premiere Pro CS5 in our Filmmaking and Animation course. And now the Mercury Playback Engine will make things even better and faster.”

Jim Guerard, vice president and general manager for Dynamic Media, Adobe

  • “Companies all over the world seek professionals who can create and deliver compelling video, motion graphics, visual effects and interactive experiences to engage their audiences. By integrating Adobe Premiere Pro CS5 into their curriculum, coupled with Adobe certification, these top institutions are producing students ready for careers in any field.”

Helpful Links

http://www.adobe.com/education/hed/resources/video

http://www.adobe.com/products/premiere

http://www.adobe.com/go/dslr

http://www.adobe.com/go/premiere_switch

First Billion Dollar Quarter

Adobe’s financial year results have been announced and I wanted to say ‘thank you’ to all of our partners for their contribution to the business. Without such a great set of Channel Partners these results wouldn’t have been possible.

Strong Momentum Across Major Businesses Drives Record Quarterly and Fiscal Year Revenue

SAN JOSE, Calif. — Dec. 20, 2010 Adobe Systems Incorporated (Nasdaq:ADBE) today reported financial results for its fourth quarter and fiscal year ended Dec. 3, 2010.

In the fourth quarter of fiscal 2010, Adobe achieved record revenue of $1.008 billion, compared to $757.3 million reported for the fourth quarter of fiscal 2009 and $990.3 million reported in the third quarter of fiscal 2010.  This represents 33 percent year-over-year revenue growth.  Adobe’s fourth quarter revenue target range was $950 million to $1 billion.

The Company also reported record revenue of $3.800 billion in fiscal year 2010, compared to $2.946 billion in fiscal 2009.  This represents 29 percent year-over-year revenue growth.

“We posted our first billion dollar quarter and record annual revenue in 2010, driven by outstanding performance across all of our major businesses,” said Shantanu Narayen, president and CEO of Adobe.  “Adobe is transforming how the world is creating, measuring and delivering digital experiences.  We are one of the most diversified software companies in the world and are entering 2011 with strong momentum.”

Fourth Quarter Fiscal 2010 GAAP Results
Adobe’s GAAP diluted earnings per share for the fourth quarter of fiscal 2010 were $0.53, based on 511.9 million weighted average shares. This compares with GAAP diluted loss per share of $0.06 reported in the fourth quarter of fiscal 2009 based on 532.0 million weighted average shares, and GAAP diluted earnings per share of $0.44 reported in the third quarter of fiscal 2010 based on 523.2 million weighted average shares.

GAAP operating income was $286.9 million in the fourth quarter of fiscal 2010, compared to $153.6 million in the fourth quarter of fiscal 2009 and $302.0 million in the third quarter of fiscal 2010.  As a percent of revenue, GAAP operating income in the fourth quarter of fiscal 2010 was 28.5 percent, compared to 20.3 percent in the fourth quarter of fiscal 2009 and 30.5 percent in the third quarter of fiscal 2010.

GAAP net income was $268.9 million for the fourth quarter of fiscal 2010, compared to a GAAP net loss of $32.0 million reported in the fourth quarter of fiscal 2009 and GAAP net income of $230.1 million in the third quarter of fiscal 2010.

Fourth Quarter Fiscal 2010 Non-GAAP Results
Adobe’s non-GAAP diluted earnings per share for the fourth quarter of fiscal 2010 were $0.56.  This compares with non-GAAP diluted earnings per share of $0.39 reported in the fourth quarter of fiscal 2009 and non-GAAP diluted earnings per share of $0.54 reported in the third quarter of fiscal 2010.

Adobe’s non-GAAP operating income was $384.0 million in the fourth quarter of fiscal 2010, compared to 
$265.2 million in the fourth quarter of fiscal 2009 and $384.9 million in the third quarter of fiscal 2010.  As a percent of revenue, non-GAAP operating income in the fourth quarter of fiscal 2010 was 38.1 percent, compared to 35.0 percent in the fourth quarter of fiscal 2009 and 38.9 percent in the third quarter of fiscal 2010.

Non-GAAP net income was $285.7 million for the fourth quarter of fiscal 2010, compared to $206.8 million in the fourth quarter of fiscal 2009 and $284.0 million in the third quarter of fiscal 2010.

Fiscal Year 2010 Results
In fiscal year 2010, Adobe achieved annual revenue of $3.800 billion, compared to $2.946 billion in fiscal 2009.  This represents 29 percent year-over-year revenue growth.

Adobe’s annual GAAP operating income in fiscal 2010 was $993.1 million, compared to $690.5 million in fiscal 2009.  The annual GAAP operating margin was 26.1 percent in fiscal 2010, compared to 23.4 percent in fiscal 2009.  Adobe’s annual non-GAAP operating income in fiscal 2010 was $1.393 billion, compared to $1.035 billion in fiscal 2009.  The annual non-GAAP operating margin was 36.6 percent in fiscal 2010, compared to 35.1 percent in fiscal 2009.

The Company’s annual GAAP net income was $774.7 million in fiscal 2010, compared to $386.5 million in fiscal 2009.  Adobe’s annual non-GAAP net income was $1.016 billion in fiscal 2010, compared to $814.7 million in fiscal 2009.

Adobe’s annual GAAP diluted earnings per share for fiscal 2010 were $1.47, compared to $0.73 in fiscal 2009.  Non-GAAP diluted earnings per share for fiscal 2010 were $1.93, compared to $1.54 in fiscal 2009.

First Quarter Fiscal 2011 Financial Targets 
For the first quarter of fiscal 2011, Adobe is targeting revenue of $1 billion to $1.05 billion.  The Company’s operating margin is targeted to be 28 percent to 29.5 percent on a GAAP basis, and 37 percent to 38 percent on a non-GAAP basis.  In addition, the Company is targeting its share count to be between 508 million and 510 million shares, and it is targeting non-operating expense between $16 million and $20 million.  Adobe’s GAAP and non-GAAP tax rates are expected to be approximately 15 percent and 22 percent, respectively.

These targets lead to a first quarter diluted earnings per share target range of $0.43 to $0.49 on a GAAP basis, and an earnings per share target range of $0.54 to $0.59 on a non-GAAP basis.

About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

Programme for International School Assessment

Michael Gove has commented on the UK’s ranking and performance relative to other countries around the world. The PISA study of school systems shows the UK in decline.

The headline results for England are:

Subject  Rankings for England
 
  2000 (32 Countries) 2006 (57 Countries) 2009 (65 Countries)
Reading 7th 17th 25th
Mathematics 8th 25th 27th
Science 4th 14th 16th

Secretary of State for Education Michael Gove said:

Today’s PISA report underlines the urgent need to reform our school system. We need to learn from the best-performing countries.

Other regions and nations have succeeded in closing the gap and in raising attainment for all students at the same time. They have made opportunity more equal, democratised access to knowledge and placed an uncompromising emphasis on higher standards all at the same time. These regions and nations – from Alberta to Singapore, Finland to Hong Kong, Harlem to South Korea – should be our inspiration.

While each of these exemplars has their own unique and individual approach to aspects of education, their successful systems all share certain common features. Many have put in place comprehensive plans for school improvement which involve improving teacher quality, granting greater autonomy to the front line, modernising curricula, making schools more accountable to their communities, harnessing detailed performance data and encouraging professional collaboration. It is only through such whole-system reform that education can be transformed to make our nation one of the world’s top performers. 

 Key points from the report can be found at: http://www.education.gov.uk/inthenews/inthenews/a0070008/secretary-of-state-comments-on-pisa-study-of-school-systems

The full report can be found at: http://www.oecd.org/document/61/0,3343,en_2649_35845621_46567613_1_1_1_1,00.html

All this inevitably means more changes to the UK education system as the government attempts to accelerate progress and catch-up with the rest of the world. We can see the huge push towards academies and the devolution of funding away from Local Authorities and directly to the schools. This has the effect of increasing a school’s discretionary expenditure, which in turn is an opprotunity to demonstrate the value of ‘Creativity in the Classroom’ and Adobe products in raising academic achievement.

We’ll be making much more of ‘Creativity in the Classroom’ over the coming year, using it as an umbrella campaign to raise awareness of Adobe technologies and their value in driving change and improving educational outcomes. 

If you want to see the Government’s direction of travel I would suggest reading Michael Gove’s whitepaper which is a surprisingly easy read!

http://www.education.gov.uk/inthenews/pressnotices/a0068673/schools-white-paper-published

ePortfolios: Acrobat in Secondary Education

Managing the amount of data and information in today’s digital age, is a challenge for students and educators alike. Acrobat is the perfect tool to create and amanage a digital ePortfolio. Take a look at this customer showcase:

High schools across the country enhance curricula to meet the demands of 21st-century learning and skills development using Adobe Acrobat Pro and ePortfolios

Unlike students in previous decades whose work consisted primarily of written papers and paper-based graded exams, today’s high school students are expected to possess a set of skills that enables them to collaborate and communicate using a variety of media. They need to be adept at completing engaging multimedia projects and be prepared to compete in an increasingly technology-dependent, visually driven society.

In addition, educators today need effective ways to monitor and assess students’ ongoing progress in the classroom and enable them to take a more hands-on approach to student learning. With a focus on formative, classroom-based assessment for learning, teachers, administrators, and parents can improve student achievement and better prepare them for success after high school.

“Our job as educators is to prepare our students to succeed, regardless of what path they choose. With Adobe Acrobat Pro and ePortfolios, students leave our program with an array of skills — and a compelling, dynamic portfolio to prove it.”

Dena Wilson
Graphics design teacher
Denton ISD, Texas

To meet these demands, teachers and administrators are challenged to create well-rounded, interdisciplinary academic programs that use the latest technologies to help students in all areas of academic study develop 21st century skills they can use in pursuits after high school. High schools across the country have begun adapting and modifying their curricula to offer an array of courses to help students create expressive, dynamic multimedia presentations to communicate what they’ve learned.

Benefits

  • Enabled ongoing monitoring of educational progress and peer-to-peer reviews
  • Helped students create professional-grade portfolios to use in college admissions or job interviews
  • Enhanced school curricula to address evolving skill requirements
  • Strengthened students’ abilities to communicate across a variety of media

The full showcase can be found at:

http://www.adobe.com/cfusion/showcase/index.cfm?event=casestudydetail&casestudyid=1095443&loc=en_us