Archive for February, 2011

Adobe Forms Central

One of our Education Leaders – Judy Durkin – has just posted the article below on Adobe Forms Central and how she uses this with here students in conjunction with:

  • InDesign – creation of multimedia documents and reading passages
  • Captivate – lesson creation
  • Adobe Forms Central – online availability of interactive documents and lesson materials

Here’s the description from Judy on how these technologies encourage students to write and improve their learning experience:

We all know the implications of illiteracy as students move into the workforce. Too many students cannot write a coherent paragraph or comprehend basic reading passages. Students who have demonstrated grade level literacy skills have recently produced formal essays that consist of texting-gibberish infused with a few multisyllabic words that they got from a quick word search. You know all ofthis because the battle over reading and writing is fought in every classroom, every day.

I pursue literacy with zeal in my graphic design, art, and yearbook classes. Students read and write two times per week about every aspect of art and design that is relevant to their field of study . Years ago, I created reading passages with InDesign and printed them off for students to finish in class. I added photographs, diagrams and illustrations to reading/writing worksheets to make content comprehensible for English learners, but I had to print them out in B&W. Occasionally I would print out worksheets in color and laminate them so that they could be used for following semesters.

I create lessons with Captivate but I wanted an easier solution to create successful reading/writing lessons. In March 2010 I started the move to computer-based literacy activities. I now create interactive .pdfs that make it possible for students to engage with lessons that reach all levels of literacy. But what about the dilemma of collecting, reading, grading and giving feedback on all of those scribbled sheets of paper? I attempted to use Acrobat Forms with my lessons, but had difficulty doing so because of cyber blocks from the IT department. Then, I found GoogleDocs and used Acrobat worksheets with a link to online Google Forms.

As a solid advocate of Adobe products, I kept my use of Google Docs/Forms quiet hoping for an Adobe solution and it is here: Adobe Forms Central. It integrates perfectly with the lessons that I create.

  • More engaging lessons. No more predictable B&W paper worksheets.
  • Less time reading essays. I don’t have to lug home piles of papers with illegible handwriting
  • Better teacher feedback. Students don’t have to try and read my scribbled, hasty “red-ink” corrections and comments

For each lesson, I develop an InDesign document that is loaded with audio, video, images, captions, and diagrams. The finished interactive .pdf file has links to Adobe Forms that (unlike Google Forms) have the same .pdf images to further aid understanding. I make the .pdfs available online for students to download. ELL students can translate the interactive .pdfs and more easily capture the gist of the lesson from the visuals ; I can sort the students’ answers and essays (for easier grade input); and using Acrobat, I can convert the answers to a .pdf file , mark them up, and “stamp” grades on each essay (How to use Acrobat Custom Stamps:

But the best news is: students’ are writing more than they were before. Their essays are longer and the writing has improved because the feedback they get is more consistent and thorough than the old “red pen” approach. At first I thought it was the novelty of the new approach, but as this school year progresses, I am finding that 21st century student learning and engagement happens best when students use the tools they’re excited about.

Product Launch: Web Experience Management

Today, February 22, Adobe announced the immediate availability of its web experience management solution, but what’s the relevance for Education?

As more and more Universities and Colleges promote and market their courses, so they increasingly need solutions to provide a rich experience for prospective students. For the first time in Q4 2010, the purchase of smartphones exceeded that of PCs. By teh end of 2012 more information will be retrieved on mobile devices than traditional PCs. As a result, a solution that is multi-channel, multi-device will be crucial to success. The announcement today integrates Day Software into the Adobe Online Marketing Suite to deliver the social and personalised experience required by young people today.


Web Experience Management Solution Includes Updates to CQ5 from Adobe and Integration with Adobe Online Marketing Suite

Adobe Systems Incorporated (Nasdaq:ADBE) today announced the immediate availability of its new Web experience management solution, a significant milestone in delivering a Customer Experience Management (CEM) platform that powers immersive, multi-channel experiences, transforming how enterprises engage, sell and service their customers. A key component of the platform, the new Web experience management solution enables businesses to leverage new mobile devices and social communities to extend marketing reach, drive brand engagement, and increase conversion rates of today’s digital consumer. It incorporates product enhancements to CQ5 from Adobe, including new modules for mobile and marketing campaign management as well as new integration with Adobe® Online Marketing Suite.

Pioneering Customer Experience with New Solutions for the Mobile, Social Web

CQ5 is the only unified suite of content management tools including Web content management (WCM), mobile, social collaboration, marketing campaign management (MCM) and digital asset management (DAM) applications. CQ5 adds the capabilities of Online Marketing Suite, allowing businesses to deliver more targeted content to identified segments and transform a website from a general communications platform into a focused vehicle for lead generation and revenue acceleration.

New CQ5 modules:

  • CQ5 Mobile – extends the capabilities of CQ5 WCM and lets businesses easily customize and repurpose existing content for optimal display across screens and devices. In addition to Web application development, CQ5 Mobile is currently the only solution in the market that allows marketers to easily edit content for native applications. Businesses can seamlessly integrate mobile into multi-channel marketing efforts, reduce costs, connect with “on-the-go” customers and increase revenue.
  • CQ5 Marketing Campaign Management (MCM) – a unified marketing automation system that allows marketers to effectively plan and roll out multi-channel marketing campaigns by orchestrating campaigns across Web, mobile, mobile apps, social communities, social media and more. By ensuring brand consistency and campaign effectiveness, CQ5 MCM helps increase sales via better conversion rates and brand loyalty.

Updated CQ5 modules:

  • CQ5 Social Collaboration – provides online marketers with new tools to build media-rich, interactive online communities that increase site repeat visits, build customer brand identification and loyalty, and facilitate greater customer insight for continuous optimization of new campaigns. With a new Forums capability, users can also exchange and connect information within and beyond the organization to employees, vendors, customers, prospects and other stakeholders.
  • CQ Targeting – a seamless unification of CQ5 and Online Marketing Suite empowers organizations to gain real-time marketing agility to drive higher rates of customer acquisition and return on campaign spend.
    • Pre-built integration with Adobe SiteCatalyst®, powered by Omniture® enables digital marketers to measure and analyze customer interactions across channels for real-time updates to targeting rules to drive greater relevancy and brand engagement for outbound marketing efforts.
    • Pre-built integration with Adobe Test&Target™, powered by Omniture allows digital marketers to analyze customer interactions and behavioral observations across channels to boost online conversion rates and drive increases in sales pipeline and company revenue.

Adobe continues to push product integration and innovation to deliver the most comprehensive Web experience management solution in the market.


Rob Tarkoff, Senior Vice President and General Manager, Digital Enterprise Solutions, Adobe

  • “The pressure is high for businesses to become more social, personalized and interactive while maintaining greater revenue at a lower cost. This careful balancing act of effectiveness, improved customer experiences, and multi-channel optimization can only be achieved through an end-to-end Web experience management solution. CQ5 from Adobe, combined with the capabilities of Adobe Online Marketing Suite, gives business leaders unrivaled intelligence and agility to bolster their company brand and incite greater customer loyalty.”

Melissa Webster, Program Vice President, Content & Digital Media Technologies, IDC

  • “With the dramatic growth of smartphones, tablets and other connected devices, and the huge adoption of social networks, online marketers must be able to engage their customers across very diverse channels, including Web, mobile and social. Marketers need an integrated platform that lets them create and deliver a compelling and relevant experience – one that’s tailored to the particular customer in the context of their interaction. IDC believes it will be critical for customer experience vendors to provide an integrated suite of tools that is designed to deliver specific content to specific customers in context – at any time, on any device – and that provides actionable insight to help marketers optimize that content.”

Hal L. Danziger, Chief Technology Officer, New York Media

  • “As consumers use an increasing variety of devices, platforms and channels to access mobile content, it becomes more challenging to deliver a consistently high-quality experience for every user. The rollout of CQ5 from Adobe will make it much easier to create and maintain mobile Web presences and apps that reflect the full richness of our website, with an optimized mobile experience no matter how readers choose to access our content. In this way, we can help meet the needs and preferences of every reader and leverage our strong customer relationships to compete against other media companies across all platforms. We’ve seen from Adobe a continual evolution in the way businesses can create, manage and use content, from simple features like annotation to the ability to publish video without having to worry about formats. It shows an ongoing commitment by the company to provide customers like us with more feature-rich tools for developing content across every platform our readers use.”

Dan Barnicle, Vice President, Content Management and Collaboration, SapientNitro

  • “With the continued explosion of mobile devices and increased adoption of social media, marketers need to deliver campaigns that reach today’s savvy, on-the-go consumer in a way that is both authentic and adaptable. SapientNitro and Adobe share a vision for providing marketers, businesses and IT professionals with the tools for delivering more collaborative and dynamic customer experiences to organizations across industries and devices. Today’s launch of CQ5 from Adobe raises the bar on Customer Experience Management for deploying optimized multi-channel campaigns across mobile and social collaboration platforms.”

Andy Peebler, Senior Vice President, Acquity Group

  • “Most of our clients, CMOs and technology organizations inside Global 1000 brands, have already invested in their Web, social, mobile and campaign infrastructures, and face a real challenge today maintaining consistency across all these different customer touch-points. Historically, maintaining that consistency has meant a lot of systems integration work to focus on the plumbing of customer experience management versus the time spent understanding customer needs and developing actual content and campaigns. Adobe’s new CQ5 release will allow us as an agency to spend less time on the plumbing and more time listening to customer needs and developing compelling user experiences and campaigns to optimize our clients’ relationships with their customers.”

Helpful Links


The Web experience management solution is immediately available worldwide.

eLearning Case Study

Transforming the Way Education is Imparted

St John the Baptist is an innovative secondary school that have used eLearning Suite 2; reducing eLearning development time by 50% and energizing the learning environment.

 The school has used  Captivate 5 in particular to rapidly create engaging online tutorials, but also the other products in the eLearning Suite family:

Other eLearning case studies can be found at:

Why Do Schools and FE/HE Need Adobe?

One of our Adobe Education Leaders, Dave Forrester, a classroom practitioner, argues that creativity underpins student success. We certainly believe that this is the case in the UK and at BETT launched the Creativity Toolkit and Creative ID quiz to encourage ‘Creativity in the Classroom. - Creativity Toolkit - Creative ID Quiz - Dave Forrester’s ‘Whole Child’ Blog article

We have been living with the Elementary and Secondary Education Act (No Child Left Behind Act) since May 23, 2001 and now the Obama Administration is supporting Race to the Top to bring about education reform and improvement to our overall education system.  I believe the Department of Education needs to reach out to more companies like Adobe Systems Incorporated to find innovative, creative and sustainable solutions to help all students to become successful.  I think many of these educational reform policies have been focusing on only half the child, their left brains.  I am tired of watching our education system repackage interventions through an academic scope.  I hear we need great teachers by developing growth models and stronger evaluation systems, increase our academic standards, strengthen our math and science programs, develop better ways to test kids, and develop longitudinal data systems.  I have been in education for about fifteen years now.  I have worked in both a Career and Technical Center and a Comprehensive High School.  There are millions of kids out there that don’t respond to their education system by only using half their brain.  Adobe has created a toolset for teachers  and students to help kids who like learning with the other half of their brain, the creative and intuitive side.   I want to thank Adobe Systems Incorporated by developing tools, building professional learning communities, creating educational programs, and taking leadership by supporting all educators.  I believe we need more electives for students in music, art, media productions, computer science, and photography.  We should not be taking these away for more math and science.  I think we need more Career and Technical Programs and CTE Teachers for kids.  The Adobe Education Leadership Program has many of the best in the country and around the world.  I believe we need to develop funding sources and education policies which build Career and Technical Education across the country.  I think developing Media Productions, Commercial Graphic Design, and Web Development Programs as equal to developing STEM programs in middle and high school.  I believe we should be working together (education and industry)  to help support the whole child.  Adobe Systems Incorporated and a group of CTE teachers and students can provide more solutions to close the achievement gap, curb the dropout problem and reduce emotional/mental health issues with students who are forced to use their left brain most of their time at school.

Dave Forrester

Strong Mobile Adoption of Flash and AiR

For the first time last quarter the shipment of smartphones has outstripped PCs. This is particularly true in the world of education where students and pupils have adopted mobile technologies to stay connected and to communicate amongst themselves. Some of the mobile device statistics are staggering:

  • 84 million smartphones running Android or iOS – growing to 200m by the end of 2011
  • 20 million msartphone devices shipped with or upgraded to Adobe Flash Player 10.1 – growing to 132m during 2011

Add to this the explosion in social networking – - and it is easy to conclude that smartphones and smart applications will have a significant role to play in the education of our young people sooner than we might previously have thought.

To get a better idea of how these technologies will develop in 2011, take a look at the announcement from the Mobile World Congress in Barcelona:

Adobe is also showcasing the latest release of Flash Player – Flash Player 10.2 – along with additional performance advancements at the conference. The new release includes support for innovative new features including Stage Video, which delivers much improved video performance through optimizing hardware acceleration on mobile devices, desktops and TVs. Stage Video decreases processor and memory usage while enabling higher frame rates and improved video quality. Test results show up to 80 percent CPU savings when playing back video in 1080p on Windows® and Mac OS. Stage Video support for mobile devices will be available on Android 3.0 “Honeycomb” and BlackBerry Tablet OS. Existing H.264 video content on the Web will benefit from Stage Video on mobile platforms without any changes to the content.

Adobe AIR

A key element of the Adobe Flash Platform, AIR enables developers to leverage existing code to create and deliver standalone applications across devices and platforms. Adobe AIR supports smartphones and tablets based on Android™, iOS, BlackBerry Tablet OS, and desktops including Windows, Macintosh and Linux® operating systems. In addition, Samsung is the first television manufacturer to ship Adobe AIR in its line of Samsung SmartTV devices. With Adobe AIR, developers are able to use familiar tools including Adobe Flash Professional CS5, Adobe Flash Builder™ and Flex to build rich standalone multiscreen applications. Thousands are already available on Android Market, Apple’s App Store, Adobe InMarket and Intel AppUpSM center today.

Adobe AIR enables rich application experiences through a series of features, including support for accelerometer, camera, video, microphone, multi-touch and gestures. Support for geolocation allows developers to create location-based applications and services. AIR is also able to display native browser controls within the application allowing for the integration of HTML and .SWF content. With SQLite support developers can easily store and cache databases inside an AIR application.

Adobe No. 1 at Learning Technologies 2011 Conference

At the BETT Show this year Adobe talked about the explosion in social media and the importance of creativity, collaboration and communication as core skills for students as they enter University or the world of work. The Learning Technologies Conference was also at Olympia, following closely behind the BETT Show, and it was no surprise that there were many similar themes.

For Adobe the show was all about eLearning Suite 2 which is available for education customers through traditional licensing programmes such as CLP and even as a Term Site Licence. Here’s the link to more information and each individual product contained within the Suite.

If you have any doubt about the relevance of eLearning Suite for education customers, take a look at some of the comments from the show and some of the statistics:

 Exit Poll Results 

  •  Adobe is Number 1 = “We asked: When you planned your Learning Technologies 2011 visit, which company was on top of your must see list before visiting the show today? Number 1 answer: Adobe.”  
  • Adobe is Number 3 = “We asked: Without looking down at any of the literature you’ve come away with today, can you name one of the event’s official sponsors? Number 3 answer: Adobe.”
  • Adobe is Number 1 = “We asked: Without looking, name one company’s case study, brochure or material that you remember putting in your show bag. Number 1 answer: Adobe.”

Media and Social Networking

  •  1 = Press release on Adobe’s presence at LT11uk: ‘Adobe Systems’ Seminars on Virtual Classrooms and Collaborative Learning’ by Training Press Releases 

  •  1,571 = Total number of Tweets on the #LT11uk hash tag
  • 73 = Tweets on #LT11uk hash tag within a 24 hour period – These 73 Tweets generated 63,966 impressions, reaching an audience of 46,914 followers
  • 50 = Number of blogs written analysing or summarising the show to date
  • 500 = Number of eLearning Suite 2 trial DVDs given away

Adobe School Collection – Ends Feb 28

The Adobe School Collection offer ends at the end of February, so please make sure your customers don’t miss this great opportunity to get a massive 40% discount on Photoshop Elements and Premiere Elements (PEPE).

Available through your distributor, here’s the original article:

Adobe Photoshop® Elements and Adobe Premiere® Elements

Several years ago the Adobe School Collection was hugely successful, selling in volume. After its withdrawal there was no obvious entry-level replacement for Schools to purchase.

The Adobe School Collection combines Adobe Photoshop® Elements and Adobe Premiere® Elements to provide multimedia software and teaching resources that add excitement and magic across the curriculum. 

This affordable and comprehensive solution covers photo, video and sound editing, which will empower your students to express, explore and showcase their learning through audio, visual and interactive multimedia projects.

Promotion Period

The promotion is limited to 4 months from Monday October 18 2010, to Friday 25 February 2011.

Designed for Primary & Secondary Schools

Available in classroom-ready licensing packs: 30 user license §50 user license100 user license

The all in one integrated solution!

  • Organize photos and videos in one convenient place
    • Upload once, tag, and view your photos and videos in central place. 
    • Automatically tag photos and videos with name of people in them, so you can find who you want, fast
    • Quickly share clips from your digital camera directly to video sharing site
    • Easily enhance photos and include them in your movies.
  • Creatively combine and share photos and videos
    • Enhance slideshows with professional style, using all-new movie themes, effects and transitions
    • Share photos and videos together, with music, via dynamic, interactive Online Albums

Who can purchase?

The eligibility requirements are the same as the Adobe Creative Suite 5 school (K-12) site licenses

For full details of Education eligibility please visit:

Licenses cannot be purchased and split across multiple schools or campus locations §Licenses are for institution-owned computers only

Target Audience

  • Primary & Secondary Schools – Head Teachers, ICT Directors, ICT Co-ordinators and Network Managers
  • Schools who previously purchased the Adobe School Collection v 1 / 2  / 3 / 4
  • Schools who want to use photo-editing/video –editing tools across the curriculum

Channel Assets    

Channel sales & marketing assets are available online in a Connect meeting room:

Room Passcode:  ChannelPartner

Partners should enter the Connect room as a “Guest”, then enter the room passcode: ChannelPartner

Adobe Education in the Press

We’ve got a lot of attention in the press recently; much of which is related to the Creative ID quiz and Creativity in the Classroom generally. I’ve summarised the coverage so that partners can use this with their customers to validate the importance of creativity as a skill and as a key differentiator for students. Connect is also getting a lot of attention with some great examples of use during the bad weather before Xmas.

Q&A Education 1.2.2011 - preparing students for HE and employment with creativity skills

Slough & South Bucks Observer 14.1.2011 - BETT 2011 report

Carnegie College – Connect

Snow story - use of Connect during the December snow

Education Today – Creativity Classroom – Nov 2010

Education Today ACA OCR – Nov 2010

We’ve also had articles in the following publications:

  • Sec-Ed – Jan 2011
  • Independent Schools Magazine
  • Education Today
  • Independent Schools Magazine
  • Education Business Online

More Creativity in the Classroom

Creativity in the Classroom and the Creativity Toolkit are beginning to build up momentum in the schools market. Our ‘colouring-in department’ has created a PDF which partners can use internally as a sales tool, or externally with customers. Here’s the link:

Creativity in the Classroom_CheatSheet

Creativity Toolkit and Quiz

 Creativity Toolkit –

Creative ID quiz –

There are also new Acrobat X ePortfolio assets at:

Adobe TV – – with specific resources for students and educators:

Social Networking and Twitter

A recent study suggested that advertising through social networking media is not only cheaper, but more cost effective than a national advertising campaign. That’s certainly true if trying to attract the attention of the younger generation. Here are a few factoids that may be of interest:

  • 96% of millennials have joined a social network (people born since 1970)
  • Social media is the #1 activity on the Web
  • 80% of Twitter usage is on mobile devices
  • Facebook added 100 million users in 9 months
  • If Facebook were a country, it would be the world’s 3rd largest
  • There are over 200m blogs

If this is true, and Stephen Heppell seems to think so ……..

“We are, as I have often reflected, facing the death of Education, but are very much at the dawn of Learning. 21st century Learning looks pretty exciting and today’s leaners, with today’s pocketable personal connected ICT, are showing us very, very clearly just how good learning might be. We ignore that at our peril.”

…… then we all need to get our message out through multiple channels.

Did you know that Adobe Education is on twitter? Why not follow us by signing up at: adobeukedu?