Archive for May, 2011

6 Technologies that will change Education

Predicting the future is an impossible task, but it is fun to look as some of the emerging trends and speculate on their potential impact on Education. Inevitably, the further out you look the less likely the prediction will come true. This article looks at two trends in each of the short, medium and long term; and makes interesting reading.

http://thejournal.com/articles/2011/05/17/6-technologies-that-will-change-education.aspx

Over the next five years, six technologies will have a profound impact on teaching and learning, according to a new report released Tuesday by the New Media Consortium (NMC) in collaboration with the Consortium for School Networking (CoSN), “2011 Horizon Report K-12 Edition.”

The annual Horizon Report focuses on the key technology areas that researchers identify as likely to have a major impact on educational institutions and other learning-focused organizations within the next five years, broken down into the technologies that will have an impact in the near term, those that are in the early stages of adoption (two to three years out), and those that are a bit further out (four to five years). The report also identifies trends and “critical” challenges facing education in the near future.

Researchers and analysts this year identified six technologies that they indicated have the potential to expand the classroom toolset without increasing costs, that will extend learning into the home, that will inform decision making, and that will increase student engagement.

Near-Term Technologies
In the near term–one year or less–those technologies include cloud computing and mobile devices.

For education, the relevance of cloud computing this year–as opposed to last year, when cloud computing was focused more heavily on data systems–will be in allowing schools to expand the tools available for learning and teaching in ways that desktop software, with its restrictive licensing and often high costs, cannot.

“Schools are increasingly taking advantage of ready-made applications hosted on a dynamic, ever-expanding cloud that enables end users to perform tasks that have traditionally required site licensing, installation, and maintenance of individual software packages,” according to the authors. “E-mail, word processing, spreadsheets, presentations, collaboration, media editing, and more can all be done inside a Web browser, while the software and files are housed in the cloud.”

Mobile devices, of course, are already having an impact, but their potential, according to the report, has increased considerably with the launch of Apple’s iPad, as well as the new and upcoming slate of Android- and webOS-based tablets that will help solidify the mobile/handheld device class as a well rounded and feature-rich technology category.

“With always-on Internet, mobiles embody the convergence of several technologies that lend themselves to educational use, including electronic book readers, annotation tools, applications for creation and composition, and social networking tools,” the report said.

Mid-Term Technologies
Technologies whose impact will be felt in education a little further out–in two to three years–include game-based learning and open resources, according to the report.

Analysts said that will educational gaming has been around for year, game-based learning has recently made strides in K-12 adoption through the “proliferation of gaming platforms and the evolution of games on mobile devices.” Game-based learning is still a few years out though owing in part to the “scarcity of quality educational games” and the inability of education developers to keep up with the technology used in consumer games.

“This year, there has also been a great deal of traction surrounding online games and game apps for mobile devices,” the report said. “Schools are beginning the transition from blocking Web-based games to integrating them into their classrooms and curriculum.”

Open content is also a few years out, largely owing to restrictions on textbook adoption imposed on schools by some states. But the benefits of open materials are numerous, including cost savings over traditional textbooks, agility for tackling new information, convenience when delivered digitally, interactivity, and potential for collaborative learning.

“While universities ultimately paved the way for open content as an instrumental classroom tool, its recent entrance in the K-12 sector is partly rooted in the financial benefits,” the report said. “For example, launched in South Africa, Free High School Science Textbooks serves disadvantaged schools by providing royalty-free, open source books written by volunteer experts.”

Longer-Term Technologies
On the four- to five-year horizon are two technologies new to the Horizon Report: learning analytics and personal learning environments.

Personal learning environments are similar to traditional learning management systems but focus less on the “ephemera” of learning (calendars, assignments, and such) and more on the learning itself and “experiences at an individual level.”

“In concept, personal learning environments would encourage students to approach learning in ways best suited to their individual needs. Visual learners, for example, might be able to obtain material from a different source than auditory learners. Students using PLEs may further benefit from the practice of keeping track of, and curating, their own resource collections. Personal learning environments are seen as a way to shift the control over learning–particularly its pace, style, and direction–to the learner.”

The technologies for constructing PLEs are available now; but PLEs are identified as longer-term technologies for schools owing to the dearth of documentation and the fact that they’re still fairly conceptual in nature and lack a solid body of case studies.

The phrase “learning analytics” refers to a combination of technologies for monitoring and responding to student academic performance, including technologies that can be used to trigger interventions for students at risk or even before they reach that stage–for example, by monitoring time away from a course management system that might imply problems down the road.

According to the report, “Currently, most of the research into learning analytics has taken place in the higher education sector. While it has centered primarily on identifying at-risk students who can then receive attention to avoid failure in a particular course, it is increasingly being utilized to determine the most effective pedagogical approaches for specific learning styles, which makes the topic very interesting to K-12 stakeholders. The growing interest in learning analytics goes beyond the data mining technology itself; the potential applications of the information the analytics provide are now being explored in different capacities, from the impact on vocabulary acquisition to career readiness.”

The report’s authors also indicated that the greatest promise for learning analytics will be in differentiating instruction by helping to determine individual student needs.

The 2011 report, available today, also provides examples of technologies and their use in K-12 educational settings. A toolkit will also be available in June, along with a printed version of the report, to help facilitate conversations among education leaders on the issues discussed in the report. A complete copy of the new 2011 Horizon Report K-12 Edition is freely available now via a Creative Commons Attribution License and can be downloaded in PDF form here.

Adobe Omniture Summit – Announcements

There are three Omniture announcements today (follow the links), worthy of note:

  1. Adobe SearchCenter+ Enhanced with Integration of International Organic Search Data
  2. Adobe Announces Adobe Tag Manager for the Online Marketing Suite
  3. Adobe SocialAnalytics Begins Global Beta Program

Adobe Search Center

http://www.adobe.com/aboutadobe/pressroom/pressreleases/201105/051911AdobeSearchCenterIntlSearchData.html

Digital Marketers in Europe Can Now Use Adobe Technology to Build Complementary Paid and Organic Search Campaigns

May 19, 2011 Adobe Systems Incorporated (Nasdaq:ADBE) today announced that its paid search optimization solution, Adobe® SearchCenter+, powered by Omniture®, now integrates organic search data from European search engines, including Google, Bing and Yahoo!. Digital marketers in Europe can now use SearchCenter+ to build complementary paid and natural search programs, further optimizing the revenue generated from search marketing efforts. This capability is enabled by the new version of SearchCenter+, announced in February of this year. Searchmetrics will provide European organic search data from its flagship Searchmetrics Suite. The integration is built using Adobe Ge nesis™, which automates the integration of partner solutions with the Adobe Online Marketing Suite, powered by Omniture.

Adobe Tag Manager

http://www.adobe.com/aboutadobe/pressroom/pressreleases/201105/051911AdobeTagManager.html

Streamlines Deployment of Online Marketing Suite and Other Advertising and Marketing Technologies; Customers Can Utilize Existing Adobe SiteCatalyst Tags to Implement; Adobe Genesis Partners Can Use to Simplify Integrating Their Products with the Adobe Online Marketing Suite

May 19, 2011 Adobe Systems Incorporated (Nasdaq:ADBE) today announced Adobe® Tag Manager for the Adobe Online Marketing Suite, powered by Omniture®. This new solution provides a tag management framework for the entire Adobe Online Marketing Suite as well as for other digital marketing technologies.

Social Analytics Beta Program

http://eon.businesswire.com/news/eon/20110518007386/en/SocialAnalytics/social/social-media

Adobe SocialAnalytics Helps Marketers Measure and Optimize Social Media’s Impact; Leading Marketers Around the World Participating in Beta

Adobe Systems Incorporated (Nasdaq:ADBE) today announced that Adobe® SocialAnalytics, a new application within the Adobe Online Marketing Suite, powered by Omniture®, is now in a worldwide beta program. Unveiled earlier this year, Adobe SocialAnalytics goes beyond social monitoring and aggregates all relevant activity from social networks and online communities and identifies how that activity impacts key business metrics and brand perception, ultimately guiding social activity across channels and driving ROI.

Adobe Connect Mobile 1.5

Adobe Connect Mobile 1.5 for Apple iOS Now Available: Tablet Optimized, Two-way Video Conferencing

The availability of applications for mobile devices is crucial for the world of education as more and more students own personal devices that they want to use within the institution. Connect is already available on many devices, but now there is a specific version for Apple iOS.

We’ve recently pushed out significant updates of our Adobe Connect Mobile web conferencing app for Android and the BlackBerry PlayBook. We’ve mentioned in the posts introducing them that a new version of our app for Apple iOS devices was coming, as well—and based on feedback we’ve received via our social channels, we know many of you have been waiting. With that in mind, we’re excited to announce Adobe Connect Mobile 1.5 for Apple iOS is now available!

This is the first version of the app to be optimized for iPad, something in particular we know has been anticipated. With this version, which also includes enhancements you’ll appreciate on the iPhone and iPod Touch, we’re providing users a far more complete mobile conferencing experience. With an entirely updated user interface, you’ll feel more like a full meeting participant and can interact in many of the same ways as someone on a desktop system, with the added benefit and convenience of a touch screen.

Some of the cool features of the app include:

Two-way Video

  • Participate in multi-point video conferencing and add your own upstream video broadcast to the conversation.
    • Adobe Connect Mobile for iOS supports the rear- and forward-facing cameras of the iPad 2 and iPhone 4. The app detects that the device has two cameras and provides the option to use one or the other, and also to switch cameras at any time while broadcasting.

Meeting Overview and Focus View Options

  • In Meeting Overview, watch all the activities happening in the meeting at once.
  • Tap or navigate to focus in on any one meeting activity like the slide presentation or screen share.
  • Focus on an activity to enter your input in Chat, Private Chat, and Polls.
  • While in Focus View, instant notifications help you stay current with off-screen activities that may need your attention, like new or private chat messages. Tap to focus on new activities directly from these notifications.

 Check out this video to see the app in action, including several of the features I’ve described.

 Adobe Connect Mobile 1.5 is now available for free download; check it out on iTunes Preview here. The app supports:

  • iPhone 3GS with iOS 4 or higher*
  • iPhone 4 with iOS 4 or higher*
  • iPod Touch 3rd generation with iOS 4 or higher*
  • iPad and iPad 2 with iOS 4 or higher*

 (*Applies to later versions released as of the date of this posting)

For more information on Adobe Connect Mobile, as well as user commentary, visit our Adobe Connect Mobile User Forum on connectusers.com.

What’s the Latest on Academies?

Figures released today (May 10) show that more than 1000 schools have now applied to become academies. 240 schools have applied in the last month alone. 

As of today: 

  • 1070 schools have applied to be an academy since June 2010
  • 647 of these applications have been approved
  • 384 have already converted
  • a third of all secondary schools are either now academies, or in the process of becoming an academy
  • schools are becoming academies at a rate of two every school day.

The total number of open academies, including those opened under the previous government, now stands at 658. 

Outstanding schools were invited to apply for academy status from June 2010. This offer has since been extended to special schools and any other school that is performing well. 

Strong schools that convert to academy status are expected to support other local schools that could benefit from improvement. So far, more than 800 schools are benefiting from this support. 

Academies are free from local and national government control. They are able to focus their time and resources on meeting the needs of their pupils and school, rather than answering to local or national politicians and bureaucrats. 

Education Secretary, Michael Gove, said today: 

More than a thousand schools have now applied to be academies. A third of secondary schools are now either an academy or have started on the road to conversion. This represents a fundamental shift in power away from government and towards teachers. Teachers, not politicians or bureaucrats, know best how to run schools. 

Schools want the freedom to decide what is best for their pupils. They want to be free to innovate in the classroom, inspiring pupils to learn. Academy status gives them that freedom and is the reason why even more schools will follow these pioneers in the following months and years. 

Schools have welcomed the opportunity to become academies. 

Des MacPhee of Norton College, North Yorkshire, said 

We want to secure Norton College’s ‘outstanding practice’ and be recognised as a Teaching School which leads a collaborative and school-led partnership focused on school improvement. The Trust will enhance outcomes for all of its learners by using the additional flexibilities brought about by academy status. 

Here are the updated list of academies and their location on a map:

http://www.education.gov.uk/schools/leadership/typesofschools/academies/a0069811/open-academies-map-and-schools-submitting-applications

Contact Matt Eccles in the Adobe UK Education team to talk about academies: meccles@adobe.com

Indiana University Creates iPAD Application

Using the Digital Publishing Suite, Indiana University has created an iPad app - IU Libris – with three publications available for download.
Take a look on iTunes

Indiana University used the Adobe Digital Publishing Suite which is an ideal solution for iPADs and other Tablet devices. here’s some more information:

Transform print publications for tablet devices

Adobe® Digital Publishing Suite is a complete solution that lets media and business publishers create, distribute, monetize, and optimize publications for tablet devices.

  • Deliver engaging, publisher-branded reading experiences on an array of mobile devices — including Apple iPad, Android™, and BlackBerry PlayBook tablets.
  • Efficiently author publications and documents using familiar Adobe Creative Suite® 5.5 components.
  • Use flexible commerce models to sell single issues and subscriptions directly and through app marketplaces like the Apple App Store, Android Market, and BlackBerry App World.
  • Optimize your editorial and boost advertising revenue with robust analytics based on Adobe Online Marketing Suite, powered by Omniture®.

Learn more about the hosted services and viewer technology of Digital Publishing Suite: http://www.adobe.com/products/digitalpublishingsuite/features/

Adobe Digital Publishing Suite

Two editions now available: new Professional Edition and Enterprise Edition

BENEFITS

Innovative reading experiences

Publish titles with eye-catching interactive elements, such as 360-degree rotation and panoramas, without sacrificing brand integrity. Distribute content in a publisher-branded viewer with innovative display and navigation options.

Broad reach

Attract and retain high-value readers and advertisers by publishing content on the most popular tablet devices, including iPad, Android, and BlackBerry PlayBook tablets, as well as through mobile marketplaces such as the Apple App Store, Android Market, and BlackBerry App World.

Photoshop Touch Applications for iPAD

Highly Anticipated Tablet Apps that Interact with Photoshop CS5 Now Available in Apple App Store

SAN JOSE, Calif.–(BUSINESS WIRE)–Adobe Systems Incorporated (Nasdaq:ADBE) today announced the immediate availability of the Adobe® Photoshop® Touch apps – Adobe Color Lava, Adobe Eazel and Adobe Nav – for Apple iPad in the Apple App Store. These three apps from Adobe were developed using the Photoshop Touch Software Development Kit (SDK) to demonstrate the potential for new interaction between Photoshop and tablet devices.

“By having nothing between you and your artwork, you can focus on creating in the purest sense.”

Adobe Color Lava for Photoshop, Adobe Eazel for Photoshop and Adobe Nav for Photoshop unite the fun and interactive experience of touch devices with the power and precision of Photoshop by enabling users to create custom color swatches, paint directly onscreen and drive popular Photoshop tools from tablet devices.‡ These applications take advantage of the iPad’s touch screen for a truly immersive, tactile, on-the-go experience, and expand upon inroads made by Adobe in the mobile and tablet market initiated with Photoshop Express, Adobe Ideas and Adobe Connect™ Mobile.

Photoshop is a part of the recently announced Adobe® Creative Suite® 5.5 product family, enabling designers and developers to create for popular and emerging smartphone and tablet platforms. Current Photoshop CS5 owners can download a free update to enable new interaction between Photoshop and tablet devices.

Initial industry feedback for the Photoshop Touch applications has been overwhelmingly positive; in a First Look review by Macworld, Lesa Snider says that “By having nothing between you and your artwork, you can focus on creating in the purest sense.” Snider also notes the excitement for the new Photoshop Touch SDK, saying, “I have no doubt developers will be burning the midnight oil to push the envelope of this new technology and create other useful Photoshop integrated apps.”

The Photoshop Touch SDK makes development possible on numerous devices, including iOS®, Android® and BlackBerry® PlayBook®. Utilizing the SDK, developers will have wide access to Photoshop functionality with the freedom to innovate and create new apps or add capabilities to existing ones. Adobe has already engaged with a number of developers to incorporate tablets and other devices into creative workflows that empower Photoshop users in new and groundbreaking ways.

Photoshop Touch Extends Creative Processes

  • Adobe Color Lava allows creatives to use their fingertips to mix colors on the iPad, creating custom color swatches and themes to transfer back into Photoshop.
  • Adobe Eazel takes advantage of cutting-edge painting technology by letting digital artists create rich realistic paintings with their fingertips, and introduces a new kind of interaction between “wet” and “dry” paints. These paintings can then be sent directly to Photoshop CS5 for compositing or for taking the artwork further.
  • Adobe Nav increases workflow efficiency by letting users select and control Photoshop tools using the iPad as the input surface, customize the toolbar, browse and zoom in on up to 200 open Photoshop files, or easily create new files.
  • Adobe Photoshop Touch Software Development Kit (SDK) enables developers to build tablet applications that interact with Photoshop from Android, BlackBerry PlayBook and iOS devices.

Quote

John Loiacono, senior vice president and general manager, Digital Media Solutions, Adobe

  • “Tablet devices are destined to become part of creative workflows and these companion Photoshop applications are just the first indications of the creativity we can expect from Adobe and our developer community. With our Touch SDK, we are going to see some astonishing new ways to keep Photoshop at the heart of the creative process no matter what the device – desktop computer, Android tablet, BlackBerry PlayBook or iOS device.”

Helpful Links

Videos on Photoshop Touch SDK and Applications

Videos on Developers Using the Photoshop Touch SDK

Pricing and Availability

The Adobe Color Lava, Adobe Eazel and Adobe Nav applications for Photoshop are immediately available through the Apple App Store. Pricing for the applications is US$4.99 for Adobe Eazel, US$2.99 for Adobe Color Lava and US$1.99 for Adobe Nav.

Current Photoshop CS5 customers can download and install the free update from within the application or via the Adobe Application Manager. Developers can access the free Adobe Photoshop Touch SDK for Windows and Mac OS platforms on the Adobe Application Manager.

Buy Before You Graduate

 

 

Program Overview | Objectives/MetricsTarget Audience | Channel Assets | Call to Action | Creative

_____________________________________________________________________________________

 

Program Overview

Adobe Student & Teacher Editions:  Buy before you graduate

Most final year higher & further education students graduate during May & June.  We want to encourage these students to take advantage of the Adobe Student & Teacher Editions pricing whilst they are still eligible.

 

To support our channel partners we have developed some new marketing assets.  The key message is to: “Buy before your graduate!”

 

These assets will be available on Monday 9th May, and promoted in the May channel newsletter.

 

___________________________________________________________________________

 

Objectives/Metrics

 

·         Achieve Q2 Student & Teacher Edition target

___________________________________________________________________________

 

Target Audience

 

·         Final year higher & further education students

___________________________________________________________________________

 

Channel Assets  

 

Channel marketing assets are available online in a Connect meeting room:

 

http://my.adobe.acrobat.com/graduate

Partners should enter the Connect room as a “Guest”, there is no room passcode.

Assets will be available on Monday 9th May 2011

___________________________________________________________________________

 

Call to Action 

 

Channel partners should include their own call to action – e.g. online store, sales number

___________________________________________________________________________

 

Creative (sample for illustrative purposes)

 

See attached pdf for full details of assets available

 Student & Teacher Edition_Graduation Marketing Assets

Adobe Creative Suite 5.5 Now Available

Major Upgrade to Creative Suite Product Family Delivers Breakthroughs in HTML5 Authoring and Mobile App Development

SAN JOSE, Calif.–(BUSINESS WIRE)–Adobe Systems Incorporated (Nasdaq:ADBE) today announced the immediate availability of the Adobe® Creative Suite® 5.5 product family. Adobe Creative Suite 5.5 delivers important advances in HTML5 and Flash authoring, enabling designers and developers to create compelling content and applications. Creative Suite 5.5 products also feature significant innovation in the areas of video production and editing. Finally, Adobe Creative Suite 5.5 delivers exciting new capabilities in the exploding area of digital publishing. With Creative Suite 5.5 content authors worldwide can deliver high-impact work to multiple platforms, operating systems, Web browsers, smartphones and tablets – including Android, BlackBerry Tablet OS, and Apple iOS devices.

“For Atlantic Records, having a presence that fans can experience across multiple devices is key to our digital strategy. We’re thrilled by the new capabilities we’re getting in Adobe Creative Suite 5.5 and the ability to bring our artists to the widest possible audience.”

Mobile App Development and New HTML5 Capabilities Anchor CS5.5 For Web Designers and Developers

Focused on the latest wave of mobile devices, this release of Creative Suite gives Web designers and developers a complete software solution that allows them to produce stunning HTML5 content in the browser and deliver high-impact mobile applications through sweeping advances in Flash tooling.

  • Creative Suite 5.5 Web Premium Suite is packed with innovations in HTML5 and Flash authoring tools, empowering customers to create, deliver and monetize rich content and applications for virtually any screen. Designers and developers can create rich browser-based content across screens using HTML5. Adobe Flash® Professional CS5.5, Flash Builder™ 4.5 Premium and the Flex® 4.5 framework allow users to quickly and easily develop, test and deploy high-performance mobile applications for Android, BlackBerry Tablet OS and Apple iOS.

Creative Suite 5.5 Kick-starts New Era in Digital Publishing

Over the last year Adobe and leading publishers, including Condé Nast and Martha Stewart Living Omnimedia, have worked to develop new digital publishing workflows based on Creative Suite and Adobe InDesign®. Creative Suite 5.5 will enable print publishers to create beautiful interactive publications on the latest tablet platforms.

  • Creative Suite 5.5 Design Premium Suite builds upon Adobe’s product innovations in publishing already deployed by some of the world’s leading newspaper, magazine and business publishers to create print and stunning digital versions of their properties for the latest tablet devices. Using Adobe InDesign CS5.5, in combination with the integrated Folio Producer toolset, designers can add new levels of interactivity to their page layouts targeted at tablet devices. Adobe today also announced the immediate availability of the Professional Edition of Adobe® Digital Publishing Suite, a turnkey solution that includes hosted services and viewer technology that allow publishers to cost-efficiently publish content to Android tablets, BlackBerry PlayBook and Apple iPad (see separate release).

In addition to advances in mobile authoring and digital publishing, Creative Suite 5.5 Production Premium Suite delivers video and audio professionals breakthrough performance, workflow improvements, creative innovations and powerful new audio editing capabilities that build upon the huge customer momentum Production Premium is experiencing with broadcasters, filmmakers and video professionals worldwide.

Introducing the Complete Creative Suite 5.5 Product Family

The new Creative Suite product lineup is headlined by Adobe Creative Suite 5.5 Master Collection, which includes, in a single package, all of Adobe’s industry-defining creative tools, such as Photoshop®, Illustrator®, InDesign, Acrobat®, Flash Builder Premium, Flash Catalyst®, Flash Professional, Dreamweaver®, Adobe Premiere® Pro and After Effects®. These products are available separately or as components of one or more of the five Creative Suite editions. The complete Creative Suite 5 lineup includes Creative Suite 5.5 Master Collection, Creative Suite 5.5 Design Premium, Creative Suite 5.5 Web Premium, Creative Suite 5.5 Production Premium and Creative Suite 5.5 Design Standard.

Quotes

David Wadhwani, senior vice president and general manager, Creative and Interactive Solutions, Adobe

  • “Adobe is leading the charge for HTML5 authoring with new capabilities in Creative Suite 5.5 that will radically enhance the delivery of HTML content across multiple browsers – on the desktop, tablets and smartphones. For creators of mobile apps on iOS, Android or BlackBerry Tablet OS, our latest Flash tools deliver stunning high-performance apps, without having to start from scratch for every device.”

Jesse Redniss, vice president, Digital, NBC Universal/USA Network

  • “USA Network offers viewers more than passive television programming, we offer multiscreen experiences that engage viewers on TV, online, and on mobile devices. Adobe Creative Suite 5.5 Web Premium helps us quickly and easily create fun gaming apps and second-screen app experiences for Android and iOS devices that give fans more opportunities to engage with USA Network and the characters and programs they love.”

Eric Snowden, vice president of Creative & Technology, Atlantic Records

  • “For Atlantic Records, having a presence that fans can experience across multiple devices is key to our digital strategy. We’re thrilled by the new capabilities we’re getting in Adobe Creative Suite 5.5 and the ability to bring our artists to the widest possible audience.”

Helpful Links

Videos on Adobe TV

Overall

Web Premium

Flash Builder 4.5 and Flex 4.5 for Mobile Application Development

Design Premium and Standard

Production Premium

Now Available: Digital Publishing Suite

SAN JOSE, Calif. — May 3, 2011 Adobe Systems Incorporated (Nasdaq:ADBE) today announced the immediate availability of the Professional Edition of Adobe® Digital Publishing Suite, a turnkey solution that includes hosted services and viewer technology that allow a spectrum of publishers to cost-efficiently publish content to Android tablets, BlackBerry PlayBook and Apple iPad.  Aimed at publishing houses, business publishers, and education institutions that require an off-the-shelf tablet publishing solution, the Professional Edition taps the huge interest in digital publishing across a range of industries – including retail, banking, financial services, healthcare and education – where companies and brands want to publish a new genre of engaging publications on tablets, as part of their digital publishing and mobile marketing strategies.

“The Professional Edition of Digital Publishing Suite meets the needs of a wide range of publishers looking to capitalize on the large number of readers and consumers embracing tablets and who need an immediate tablet publishing solution,” said David Wadhwani, senior vice president, Creative and Interactive Solutions, Adobe. “While the entertainment aspect of tablet devices is incredibly high, we also know that tablets will have a profound impact on the enterprise. We are starting to see innovative work from companies like Mercedes-Benz to Credit Suisse, who have used our digital publishing tools to create fantastic brand experiences on tablet devices that address real business needs around customer engagement.”

The availability of both the Enterprise (see separate press release) and Professional editions of Digital Publishing Suite, provides the opportunity for more engaging applications from both media and business publishers.

The Adobe Digital Publishing Suite tightly integrates with Adobe InDesign® CS5.5 and Adobe Creative Suite® 5.5 software (see separate press release), empowering designers with industry‐standard page layout capabilities for creating highly designed, engaging digital content that includes a new class of interactivity. Used in conjunction with the Folio Producer tools in InDesign CS5.5, Digital Publishing Suite provides a robust end-to-end publishing solution for creation, distribution, commercialization and analysis of high-value content including traditional magazines and newspapers as well as corporate publications including magazines, annual reports, product guides and retail catalogs consumed on desktops and tablets.

“Mercedes-Benz is a brand that is known for quality and innovation and our new Points West iPad app continues in that tradition. With Adobe Digital Publishing Suite, we redesigned what was a product-focused print magazine into a format that is more engaging to the Mercedes-Benz consumer,” said Mike Wickins, managing director, Mercedes-Benz South West. “With interactivity, videos and sound clips, the Points West iPad digital magazine lets us show off our vehicles in a manner that is informative and unique. At the same time we were able to bring the latest Mercedes-Benz news and South West related content to life, keeping our brand relevant and current in the eyes of our clients.”

“We needed a way to create apps that would seamlessly integrate with our current workflows, and Adobe Digital Publishing Suite was a natural evolution that takes advantage of our Adobe InDesign knowledge base. With these Adobe solutions, we quickly created new apps, such as BACKPACKER’s Survival School, completely in-house,” said Anthony Cerretani, deputy editor and digital director, Backpacker Magazine. “That makes us nimble in a digital environment that evolves daily. We needed a tablet publishing solution that we could roll out quickly. We’re already on the move and thanks to Adobe Digital Publishing Suite, we are going digital quickly to expand our readership.”

The Professional Edition provides media and business publishers as well as educational institutes with an expedient tablet publishing solution that offers creation of rich reading experiences; amplification of brand across mobile channels, distribution and monetization of content across leading mobile marketplaces and tablet devices; as well as availability to deeper reader insights through pre-built analytic reports, based on the Adobe Online Marketing Suite powered by Omniture®.

Adobe is committed to supporting all levels of customers who require a comprehensive tablet publishing solution. In addition to the immediate availability ofboth the Professional and Enterprise Editions, Adobe expects to allow organizations to purchase Digital Publishing Suite through an expanded set of agency partners or to subscribe through the Adobe Store in late 2011. Support for a broader partner network will enable customers to purchase Digital Publishing Suite through companies such as Print Service Providers, Advertising Agencies and Graphic Design Agencies, thereby providing customers with the ability to seamlessly combine outsourced design and production services with tablet publishing enabled by Digital Publishing Suite. Adobe will provide more detailson these expanded purchasing channels in the third quarter of fiscal year 2011.

Creativity in the Classroom Doesn’t Have to be Difficult

We’re grateful to Saiqa Liaqat from Highlands School for this great blog post on creativity – http://adobe.ly/k09Je8

The timing of Adobe’s report last year was absolutely perfect as it brought creativity to the fore and showed it’s such as important skill for students to have as they make their way in the world. As a teacher, it’s the responsibility of people like myself and my colleagues to help the students we’re teaching to think creatively.

At my school, we strongly believe the answer lies in digital technologies. In fact, I’d go as far as to say ICT is essential to driving creativity in schools. Firstly, practically every workplace uses technology in some form. But secondly – and crucially – because technology is something that young people are passionate about and it’s a world they understand.

We’re using it across the curriculum to bring to life topics students can often feel disengaged in – so for Religious Studies we’re creating animations depicting the life of a Buddha, in History we’re using augmented reality to create story books about the Battle of Hastings, and in Media Studies we’re making professional films.

The engagement levels for each of these projects have just been mind blowing, with some of my weakest students really excelling and raising their attainment levels. The creative skills these technologies help open up is also invaluable – and something they can take with them as they approach employers and universities in the future.

Injecting this creative approach to learning doesn’t have to be time consuming or difficult – there are really simple ways it can be done. Check out these resources for some useful hints and tips!

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