If you find yourself in a competitive situation with Fianl Cut Pro, these facts and figures will be of use.
Adobe Premiere Pro beat Final Cut Pro to 64-bit on the Mac platform by more than a year, introducing the breakthrough Mercury Engine and much more. Here’s how the market has reacted… Summary of the numbers we are sharing with the public:
- Adobe’s Professional Video Business grew 22% year-over-year (compared to Apple’s stated 15 percent growth in Pro Video) – the video industry on the whole grew on average of 7% year over year.
- 30% growth of actual unit volume. (seats of software)
- 44% revenue growth on the Mac Platform in the past year.
- 45% growth on Mac unit volume
Premiere Pro
- Growth Premiere Pro of over 1.5 million seats to 2.3 million in 2010 (compared to Apple’s stated ”just over 2 million”)
- This does not include legacy seats and is not based on upgrades.
- Its completely new software seats of Premiere Pro.
It’s worth watching Jim Guerard’s video about the vision for pro video here:
http://tv.adobe.com/watch/industry-trends/adobes-vision-for-professional-video/
Comments
Yes BUT a LOT of people use the Production suite for Photoshop, AE, Illustrator etc.
The trick is to move market perception of Adobe Premiere Pro from being what is perceived as a “Wedding Videographer”s tool” in to the place it should be.
The debacle of Final Cut 10 has pushed people forwards on this but the high end Professional’s tool is still perceived to be Avid Media Composer
A tricky one as Premiere Pro is a GREAT tool and you guys have done a great job!!!