Archive for August, 2011

Digital Publishing Suite for Education

Adobe® Digital Publishing Suite is a complete solution that lets educational institutions create, distribute, monetise, and optimise publications for tablet devices.

  • Deliver engaging, university-branded reading experiences on an array of mobile devices — including Apple iPad, Android™, and BlackBerry PlayBook tablets.
  • Efficiently author publications and documents using familiar Adobe Creative Suite® 5.5 components.
  • Use flexible distribution models to publish single issues and subscriptions directly and through application marketplaces like the Apple App Store, Android Market, and BlackBerry App World.
  • Optimise editorials and boost readership with robust analytics based on Adobe Online Marketing Suite, powered by Omniture®.

There are a number of University case studies now available including:

Clemson University
Alumni magazine – Clemson World

San Francisco State University – Journalism Department
Journalism Students publishing campus magazine

London School of Marketing: Fundamentals of Ethics, Corporate Governance & Business Law
Exam Preparation Kit:

Vancouver Film School
Student showcase of industry partnerships

Emerson College: School of Journalism
Showcase of work produced by faculty and staff:
Article: Emerson College Journalism Department Launches EC Journalism – a Free iPad App to Showcase Student Work:

University of Rochester: Rochester Review  
Alumni, Students campus publication

Temple University
Campus information and directory

University of Dayton:
Alumni and Student Recruitment magazines: University of Dayton Viewbook

Muse (Code Name)

Adobe’s new website creation tool allows designers to create websites without writing code.

On Monday Adobe announced the public beta of Muse (code name), software that enables graphic designers to design and publish professional, unique HTML websites without writing code or working within restrictive templates. Muse leverages the latest web standards including HTML5 and CSS3, where browser support exists, and combines precise design and creative freedom with innovative frameworks for adding navigation, widgets and HTML to include advanced interactivity on a site.

Built for Graphic Designers

Muse was built with print-designers in mind – designers who spend 80–100 percent of their time expressing ideas that end up in print – and have likely never built a website in their career. 

Early feedback has also uncovered interest from cross-media and web designers, who have expressed excitement at the prospect of easily laying out a website (akin to page layout in InDesign) without having to use code. 

Great customer response

If the response received by the private pre-release community is anything to go by, Muse is going to be a hit! One customer was quoted as saying, “Where has this been all my web life? Seriously!”

Similarly, a favorite quote from a press briefing was “I have to raise an objection. Kids today they won’t know how we had to walk 10 miles in the snow.”

“The ability to build websites as easily as laying out a page in InDesign is one of the most popular requests from our design customers,” says Lea Hickman, vice president of Design and Web product management at Adobe. “Those who have tested Muse are thrilled that something this intuitive yet powerful is now available.”

The goal for the beta was to have one million designers see, hear or read about Muse – in turn driving 10,000 downloads over the six month beta period. Since the announcement on Monday, almost a quarter of a million people have already visited the website and 110,000 have downloaded the beta!


The Muse beta is currently available in English, for download and use worldwide (with the exception of embargoed countries). Watch for a couple of updates before the end of the year. Version 1.0 will ship in FY’Q1 2012 in multiple languages.  

 More Information

Adobe MAX 2011

Designers, developers and business leaders can now register for MAX 2011 and sign up for sessions. The annual conference will bring together thousands of innovators across industries to celebrate, explore and shape the next generation of digital experiences spanning multiple device platforms. This year’s event is at the Los Angeles Convention Center from Oct. 1-5. MAX 2011 attendees will immerse themselves in up to five days of informative sessions, interactive labs and numerous networking opportunities focused on the technologies, techniques and inspiring work driving innovative digital experiences.

Keynotes featuring Adobe Chief Technology Officer Kevin Lynch, along with other Adobe experts and special guests, will explore the latest trends impacting how digital content is created, managed and optimized across desktops, smartphones, tablets and TVs. Additionally, MAX 2011 will include sneak peeks of unreleased Adobe technologies, a community pavilion with customer and partner exhibits, opportunities for attendees to connect with Adobe product teams, and the always-popular MAX Bash.

MAX – Where Technology and Artistry Converge

Based on survey responses, 94 percent of MAX 2010 attendees had a positive experience, rating the overall event as above average to excellent, with 97 percent of last year’s attendees saying they would recommend MAX to their peers.

MAX 2011 will feature three tracks encompassing more than 300 sessions and hands-on labs about topics ranging from creating applications for mobile devices to cross-platform content creation and HTML5 development to online 3D game design and cloud computing.

  • The Design track will offer the skills needed to express ideas with precision and ease; work fluidly across media; and produce exceptional results in print, Web, interactive, and mobile design.
  • This year’s Develop track keeps pace with the most innovative tools and methods powering the future of Web and Internet applications.
  • The Envision track will provide insight into the Adobe technology roadmap and highlight best practices and strategies for building more engaging experiences across various screens and devices.

MAX 2011 is also bringing back several courses and labs based on their popularity:

  • Bring Your Own Device (BYOD) Labs, a unique format that lets you learn on your own device, whether it be a laptop, tablet or other mobile device.
  • CS5.5@MAX bundle, a program for creative designers and developers who want to create content that can be easily deployed across screens of all sizes — everything from mobile devices to set top boxes.
  • LiveCycle@MAX bundle, a technical course introducing Adobe enterprise solutions focused on customer experience management (CEM) and document services.
  • Russell Brown@MAX, a three-day, hands-on course designed for art directors, designers, illustrators and photographers to learn advanced imaging tips and techniques to use with Adobe® Photoshop® CS5 and Adobe InDesign® CS5.5.

Kevin Lynch, chief technology officer, Adobe

  • “The technology industry is in the midst of rapid innovation – spurred by the phenomenal adoption rate of smartphones and tablets and the exciting potential of touch computing that they have unlocked. At MAX, designers, developers and industry experts converge to share and become inspired, while acquiring the tools and knowledge to help shape the future of digital expression.”

Register Now

Don’t miss out on MAX 2011! Visit the MAX registration and MAX travel pages for more information about other special discounts and group passes.

New This Year – Adobe Digital Enterprise Summit

Also being held in conjunction with MAX 2011 is the first Adobe Digital Enterprise Summit, taking place Oct. 3-4 at the JW Marriott Los Angeles at L.A. LIVE. Designed for business decision-makers, technology leaders and marketing professionals, the Digital Enterprise Summit will help attendees discover how to create differentiated experiences that deepen customer relationships and extend brand value for their organizations. Attendees will hear from industry thought leaders, Adobe experts and solution partners on the latest technology advancements for Customer Experience Management, gain insights on the future of optimizing customer experiences across all digital channels, as well as get a sneak peek of new Adobe enterprise solutions. For more information and to register for event updates, visit the Adobe Digital Enterprise Summit site.

MAX 2011 Social Media Channels

Showcase: University of Michigan

“With Adobe software, I see students creating extraordinary research projects — and honing their ability to understand the relationships between technology and the humanities.”

Professor Eric S. Rabkin
Arthur F. Thurnau Professor and Professor of English Language and Literature
Department of English, University of Michigan

Products used

  • Acrobat
  • Creative Suite
  • Dreamweaver
  • Flash Professional
  • Photoshop

University of Michigan Humanities students explore complex interrelationships between technology and humanities using Adobe Creative Suite 5 and Adobe Acrobat Pro software

How do the different tools we use shape us? Can unfamiliar technologies foster new ideas? Professor Eric S. Rabkin and his upper-level students at the University of Michigan’s Department of English explore these questions and others in Rabkin’s Technology and the Humanities and Literary Research and Computers classes. Using components of Adobe Creative Suite 5 and Adobe Acrobat Pro software, students develop valuable technical and scholarly skills in researching advanced subjects in the humanities. As part of the learning process, students present their research projects using Adobe Flash Professional CS5, Photoshop CS5 Extended, Dreamweaver CS5, and Acrobat 9 Pro software.

“The courses using Adobe software foster sharpened analytical skills and technical mastery of technologies for collaboration. Adobe software also helps students manipulate, analyze, and present electronic data around humanities topics,” says Rabkin. “Students leave the courses with technical, highly desirable interactive communication skills that a student in a traditional humanities program might not otherwise possess.”


  • Employ Adobe Creative Suite 5 and Adobe Acrobat 9 Pro to enable students to create rich-media presentations and showcase their research
  • Brought real-life meaning to the relationships between technologies and humanities
  • Enabled students to communicate complex opinions, arguments, and positions in creative, impactful ways
  • Helped students develop transferrable technical skills using industry-standard software
  • Fostered students to learn new technology to better understand not only how a new technology but any technology can shape thoughts, expectations, and behaviors

 Project Details

Technology as teacher
The Department of English Language and Literature at the University of Michigan has long been recognized as one of the top English departments in the United States. Professor Rabkin joined the Michigan faculty in 1970 and he is well known for his large, popular lecture courses on science fiction and fantasy and for his many teaching innovations. Recently, Rabkin received the Golden Apple Award, given annually by students to the most outstanding teacher at the university.

Continuing his legacy of innovative teaching and educational leadership, Professor Rabkin wanted to help the students in his Technology and the Humanities and Literary Research and Computers courses develop both technical and critical reasoning skills, and understand the impact evolving tools have on the study of humanities. Rabkin’s philosophy is that technology can easily become transparent to humans, and once it does, people begin making unconscious assumptions about it. “For instance, when viewers watch a black-and-white movie from the 1920s, they don’t wonder why it is not in color; however, when they see Schindler’s List, produced in 1993, many ask themselves why isn’t this in color?,” he explains. “Technology blends into the background until a disconnect occurs and jars us; then it springs into our consciousness.”

The medium is the message
With this philosophy in mind, part of Rabkin’s goal is to take students out of their technological comfort zones and help them personally experience how using new tools can shape research and communication of knowledge. Instead of having his students write traditional papers, he requires them to produce multimedia presentations that require learning new software — Adobe Photoshop CS5 Extended, Dreamweaver CS5, and Flash Professional CS5 — including delving into programming in ActionScript. According to Rabkin, when students use new, unfamiliar technologies, it mimics the challenges societies face when assimilating new tools.

“Through these courses, students better understand not only how a new technology but any technology can shape thoughts,” says Rabkin. “In order to communicate well, people today need to be aware of all the media choices available. With Adobe software, I see students creating extraordinary research projects — and honing their ability to understand the relationships between technology and the humanities.”

Humanities concepts brought to life
After an initial five-week technology introduction, students spend the remainder of the semester defining, researching, and developing multimedia projects, including websites and their associated materials. Individual projects explore the humanistic implications of some chosen technology. Group projects collaboratively tackle some major subject in the humanities. Students are required to complete both individual and group projects. These vary widely by topic and implementation.

To realize the full value and benefit of his innovative course requirements, Rabkin must provide students with software to promote collaboration and enable them to work in an integrated environment — all while preserving the integrity of originally sourced materials and subject matter. Adobe Creative Suite 5 provides the features and flexibility his students require to generate interactive presentations and explore the boundaries of their creativity and critical thinking skills. Adobe software also works seamlessly across computer platforms to help ensure that students have consistent, reliable access to advanced creative tools.

Individual student projects begin with a written proposal defining a technology and offering preliminary suggestions about how to explore its humanistic implications. Projects have dealt with technologies such as movies with sound, the cantilever, the pulley, the LED, relational databases, and other now-standard technologies. Group projects vary widely by topic, but consist of two parts: the final group product and an analysis discussing or demonstrating one or more theoretical problems encountered in producing the product.

For both project types, students use Adobe Photoshop CS5 Extended, Flash Professional CS5, and Dreamweaver CS5 to create interactive, animated assets that comprise part of their presentation. Animated and video assets created using Adobe software are published on websites to make up the final product. All source materials included in a project must be properly cited, and students have the option to select Adobe Acrobat Pro to produce PDF versions of their bibliographies.

Breakthroughs using new tools
The results of incorporating technology into the English curriculum at the University of Michigan have been profound. Students and groups in Rabkin’s classes have explored concepts as complex and diverse as the line between human and artificial intelligence, how Shakespeare altered history to fit his artistic purposes, and what might happen beyond the grave. One student group was awarded a Computerworld Smithsonian Award for their work.

“I am constantly impressed with what students accomplish when they overcome a lack of familiarity with new technology,” says Rabkin. “Using Adobe software, students are bringing real-life meaning to the relationship between new technologies and humanity and communicating complex ideas in creative ways. At the same time, they are building transferrable skills that are invaluable in today’s technology-immersed world.”

Adobe Acquires EchoSign

Here’s another valuable aquisition to the Adobe solution portfolio. EchoSign adds to Adobe’s online services by providing electronic signatures and signature automation. This is important in the world of Education where data security and data protection are critical for each and every educational institution. EchoSign will streamline document process, saving money and improving data security. Here’s the full announcement:

Leading Web-based Signature Solution Joins Document Exchange Services Platform

SAN JOSE, Calif. — July 18, 2011 Adobe Systems Incorporated (Nasdaq:ADBE) today announced that it has acquired EchoSign, a leading Web-based provider of electronic signatures and signature automation. EchoSign’s pioneering electronic signature solution will be a key component of Adobe’s document exchange services platform for reliably exchanging documents for universal access, review and approval.

EchoSign’s solution, which currently supports more than three million users worldwide, will be offered as part of Adobe’s online document exchange services platform. The EchoSign solution will be integrated with other Adobe® document services including SendNow for managed file transfer, FormsCentral for form creation and CreatePDF for online PDF creation. By reducing the time and costs of having documents signed with traditional methods, such as fax and overnight envelopes, the EchoSign solution can enable customers to significantly accelerate sales cycles, improve tracking and centralize the management of signed agreements through a simple to use cloud service.

“Adobe’s document solutions help organizations turn inefficient, paper-based workflows into streamlined electronic ones,” said Kevin M. Lynch, vice president and general manager of Acrobat® Solutions, Digital Enterprise Solutions, Adobe. “By adding electronic signature capabilities to Adobe’s document exchange services platform, we will be addressing the need to provide better customer experiences by significantly reducing the time, cost and complexity associated with having a document signed.”

With just one click, the EchoSign electronic signature solution automates the entire signature process from the request for signature to the distribution and execution of the form or agreement. The EchoSign solution provides a secure subscription-based service to individuals, small to medium-sized businesses (SMBs) and enterprise customers, enabling real-time visibility into the signature process and automatically storing and managing all signed documents.

The EchoSign service includes a rich set of APIs for incorporation with company-specific solutions to improve the process of sending, tracking and signing digital documents. Used by thousands of companies around the globe, the EchoSign service also integrates with partner solutions, such as and NetSuite, and has been named “Best of Salesforce AppExchange” by the customer community for the past three years.

“Bringing together EchoSign’s ease of use for contracting on the Web with Adobe’s brand, reach and trust in the document space, I fully expect that electronic signatures will soon become the common way for people to sign documents,” said Jason Lemkin, chief executive officer, EchoSign. “With nothing to download, learn or install, there is simply no faster or more secure way for organizations to sign, track or file contracts – and close more business quickly.”

EchoSign is based in Palo Alto, Calif. with a sales presence in the U.K. and Germany. The founders of EchoSign and all full-time employees will join Adobe, bringing with them a wealth of knowledge and experience in electronic signature solutions.

New: Adobe Edge

Adobe Edge is now available from Adobe Labs at:, but what exactly is it?

SAN JOSE, Calif.–(BUSINESS WIRE)–Adobe Systems Incorporated (Nasdaq:ADBE) today announced the first public preview release of Adobe® Edge, a new HTML5 web motion and interaction design tool that allows web designers to bring animation, similar to that created in Flash® Professional, to websites using standards likes HTML, JavaScript and CSS. Because of rapid changes around HTML5, the company is adopting an open development methodology for Adobe Edge and is releasing the software on the Adobe Labs site much earlier than normal in the development process – before it even reaches beta – in order to allow user feedback to help shape the final product.

“Now, with Adobe Edge, we’re taking our HTML5 tooling to a whole new level and look forward to getting some really useful feedback from the community over the next few months, as we refine the product.”

While in public preview, Adobe Edge will be a no-charge download that web designers are encouraged to explore and provide feedback on, to help shape future preview releases. To download the software, visit

Adobe Edge, first shown at Adobe MAX 2010, is ideal for designers who want an efficient way to leverage Web standards like HTML to create Web content with motion and transitions. Adobe Edge is being designed as a fast and lightweight professional-grade tool that complements Adobe’s existing Web tools, such as Adobe Dreamweaver® CS5.5, Adobe Flash Professional CS5.5 and Adobe Flash Builder® 4.5 software.

“Over the last year Adobe has delivered on several significant HTML5 milestones including contributions to jQuery, submitting code to WebKit, and enhanced HTML5 output in Creative Suite® 5.5,” said Paul Gubbay, vice president of Design and Web Engineering, Adobe. “Now, with Adobe Edge, we’re taking our HTML5 tooling to a whole new level and look forward to getting some really useful feedback from the community over the next few months, as we refine the product.”

The Adobe Edge preview works natively with HTML. It enables users to add motion to existing HTML documents without hampering design integrity of CSS-based layouts, and it also enables users to easily create visually rich content from scratch, using familiar drawing tools that produce HTML elements styled with CSS3. Users can import standard Web graphics assets such as SVG, PNG, JPG and GIF files and style them using CSS3. The design stage utilizes WebKit to enable design, preview and manipulation of content with incredible fidelity. The innovative timeline feature is both familiar for creative professionals and breaks new ground in animation productivity to enable users to define and customize motion applied to HTML elements with extreme precision. Content created with Edge is designed to work on modern browsers including those on Android, BlackBerry Playbook™, iOS , HP webOS and other smartphone mobile devices as well as Firefox™, Google Chrome™, Safari™ and Internet Explorer 9™.

This Adobe Edge public preview is available today on Adobe Labs as a no-charge download for anyone wanting to explore adding motion and animation to their HTML workflow or HTML animation to their skill set. Creative professionals are encouraged to dive into the public preview and provide their feedback at The Adobe Edge preview is expected to be updated regularly as new functionality is added.

This summer Adobe is sponsoring the Expressive Web Tour HTML5 Camps in cities that include San Francisco, Tokyo, New York City and London to continue providing further support to people interested in HTML5.

In addition, Adobe has launched a new online resource showcasing some of the newest and most expressive HTML5 and CSS3 features being added to the modern Web. The new site, which was released today in beta, was created using new HTML5 and CSS3 features.

About Adobe’s HTML5 Innovations

Adobe Edge is the latest development in the company’s HTML5 and Web standards strategy which also includes commitment to innovate open source platforms like Webkit, contributing to Web frameworks like jQuery and extending existing tools like Adobe Dreamweaver and Flash to bring the next generation of Web standards to Web designers and developers.

Pricing and Availability

Adobe Edge is immediately available worldwide for Mac and Windows platforms via a free download on Adobe Labs, For more information including system requirements, visit

For the press release go to:

Labs website: