There have been two key Education announcements recently; the University of Salford and Adobe Education Exchange.
- With the University of Salford we have worked with them on announcing our partnership, which is very exciting. The University’s new faculty at MediaCityUK (the new home for BBC and ITV and Uni of Salford) will see Production Premium 5.5 throughout the Uni’s studio, we’ll be working with them on R&D in video and audio, and we’re offering students work placements with our video team. Our blog can be found here, contact me for the full press release.
- Today, we’ve launched the UK Adobe Education Exchange. It’s an online community for teachers and lecturers where they can share resources, curriculum plans, and advice. At a time when the training budget for teachers/lecturers is being squeezed, this community-based Exchange aims to provide a a forum to educators to be inspired and develop skills. Our release focused on secondary education can be found here. Respective blogs will be going up today on our School and Higher Ed blog later today. Check out Liz Wilkins’ short video intro here, and views from Adobe Education Leader, Saiqa Liaqat, here.
DIGITAL IMAGING: We’ve made two significant announcements recently; Elements 10 and Carousel.
- Photoshop and Premiere Elements 10 are being well received and the press and reviews program is producing positive coverage and reviews. MacWorld have already awarded Photoshop Elements 10 “Editors’ Choice“. Expert Reviews gives it ‘Best Buy‘ stating “there’s still no sign of the competition catching up with Photoshop Elements’ spectacular image-editing prowess.”. And, PC Pro reports “Photoshop Elements still delivers phenomenal editing power for the price” giving it 5/6 stars.
- Adobe Carousel is a cross-device application for Mac OS and iOS devices that gives users access to their entire photo library without the hassle of manual syncing or worry of storage limitations on their mobile devices. It is based on the same technology found in Lightroom and more info here and will be available on the UK App Store this week.
It is often very difficult to keep up-to-date with so many new announcements being made. Here’s a summary of recent Adobe announcements regarding Video and Braodcast.
IBC, the leading broadcast conference in Europe took place in Amsterdam (8-13th Sep) and we briefed a number of press on our broadcast vision and we also made a number of key announcements:
- Adobe Announces Flash Media Server 4.5 and Flash Access 3.0
- Significant new versions of our industry-leading video solutions, including Flash Media Server 4.5 and Flash Access 3.0, allowing media publishers to extend their already broad mobile reach via Flash-enabled devices, with the new ability to deliver video content to Apple’s iPad and iPhone devices, enabling them to reach the widest audience possible.
- Top British Television Network ITV Adopts Adobe Story for Scriptwriting
- ITV has selected Adobe Story, an online and offline collaborative script development tool, to manage pre-production of over 500 episodes per year of ITV’s popular programs, including Coronation Street and Emmerdale. Plus, ITV’s adoption of Adobe Story in its production workflow highlights the growing demand for the Adobe Creative Suite Production Premium script-to-screen workflow across the broadcast industry.
- Adobe Showcases Advances in Broadcast Workflows at IBC 2011 (our umbrella release and blog)
- Adobe is showcasing new video technologies and initiatives that are enabling media professionals to create, deliver, and monetise dynamic media across a myriad of platforms and devices. Includes reference to Adobe acquiring IRIDAS, the news above and how our pro video tools grew 22% year-over-year, and 45% on Mac due to large number of Final Cut customers switching to Premiere Pro.
- Our blog summarising all the news is here, all releases in the press room (hyperlinks to releases above).