Archive for October, 2011

Higher Education Solution Briefs

Posted on October 25, 2011 by mabear | Comments (0)

There are three new Higher Education Solution Briefs available. Although these originate from the US, and reference US institutions, there are many similarities with the UK market. The three briefs are as follows:

 

Adobe AudienceResearch

Posted on October 24, 2011 by mabear | Comments (0)

For Universities and Colleges, Adobe AudienceResearch looks like a great tool for measuring the effectiveness of student communitcation. In the case of a school or Local Authority Adobe AudienceResearch could be equally valuable for measuring the uptake and usage of Learning Platforms. This is certainly worth a closer look.

Adobe AudienceResearch Delivers Accurate Audience Data for Digital Media Selling

Delivers certified Adobe SiteCatalyst metrics measuring digital audience size and engagement for websites, mobile apps and digital magazines; Sixty digital properties are already using AudienceResearch

October 20, 2011 08:05 AM Eastern Daylight Time 

SAN JOSE, Calif.–(EON: Enhanced Online News)–Adobe Systems Incorporated (Nasdaq:ADBE) today announced the immediate availability of Adobe® AudienceResearch, a new audience measurement tool that provides publishers and digital marketers with certified metrics on the size and engagement of digital audiences for websites, mobile applications and digital magazine editions. These key metrics are captured by Adobe SiteCatalyst®, an industry leading online analytics application, and provide publishers with the information most critical to attract advertising dollars. AudienceResearch is available at no additional cost to SiteCatalyst customers. In conjunction with AudienceResearch, the company also announced the general availability of the Adobe Audience Certification Program. Under this program, publishers become Adobe Certified Publishers, meaning Adobe has certified that their digital audience data meets certain criteria regarding the accuracy of data collection and reporting. Adobe Certified Publishers can contribute their data to the AudienceResearch tool.

“We count many of the world’s largest publishers as our customers. With this strong customer base and pent-up demand for census-based metrics, we anticipate strong adoption of AudienceResearch”

AudienceResearch provides census-based measurement of metrics, meaning that the metrics are generated by counting all relevant traffic, a method considered more accurate and representative of actual traffic and behavior than panel-based methods. Panel-based methods monitor the behavior of a small group of volunteer consumers (i.e. the panel) and then use statistics to generate estimate metrics. The statistically generated results from panel-based estimates often differ significantly from census-based results and have been a point of controversy in the advertising industry. Adobe Certified Publishers can arm their direct sales teams with these certified, census-based metrics, including metrics that have been accredited by the Media Ratings Council, and advertisers can rely on these metrics as they make media planning decisions.

“We count many of the world’s largest publishers as our customers. With this strong customer base and pent-up demand for census-based metrics, we anticipate strong adoption of AudienceResearch,” said Brad Rencher, senior vice president and general manager, Digital Marketing Business Unit, Adobe. “AudienceResearch has the potential to provide the industry with a reliable, cross-channel currency for measuring digital audience size and engagement, bringing greater confidence into the digital advertising planning, buying and selling process.”

Today’s announcement builds on Adobe achieving MRC accreditation for key SiteCatalyst metrics. To achieve accreditation, Adobe has put in place innovative methods of auditing site implementations of SiteCatalyst as well as cleansing and certifying raw site traffic, giving advertisers and publishers the most accurate view of digital audience metrics. Additionally, publishers using the Adobe Digital Publishing Suite to create digital magazine editions for tablet devices may elect to have their metrics automatically certified as analytics is natively built into the Digital Publishing Suite. This native integration ensures the integrity of data collection.

Become an Adobe Certified Publisher

Publishers currently using Adobe SiteCatalyst can become an Adobe Certified Publisher, which assures advertisers that the certified digital audience size and engagement metrics provided by the Adobe Certified Publisher have met certain requirements for data collection integrity and reporting accuracy. Adobe Certified Publishers can contribute these key metrics to AudienceResearch. Participation in the Adobe Audience Certification Program is complimentary for existing SiteCatalyst customers. To participate, contact an Adobe account manager.

Publisher Support for Census-based Measurement via AudienceResearch

Chris Reynolds, executive director of analytics, Condé Nast

  • “Condé Nast is leading the market by taking our world-class brands into the new digital age using the insights garnered from our long-standing relationship with Adobe SiteCatalyst and the technology from Adobe Digital Publishing Suite. We’re excited to see Adobe bringing together the content creation and delivery workflows with measurement and monetization solutions that will help us highlight the value of our brands to our advertising partners.”

Kim Vignola, vice president, research & analytics, E! & G4, NBC Universal

  • “Many online publishers feel that their traffic is underrepresented in panel-based services. The Adobe AudienceResearch tool is enabling advertisers to have confidence in the internal data that we know to be stable and accurate. The set-up is quick, and minimal traffic was filtered out through the accreditation process.”

Heather Idema, corporate research director, Bonnier Corporation

  • “As the digital landscape continues to rapidly advance, consumer’s expectations are revolutionizing the way publishers supply the demand for quality content. Publishers and media buyers are constantly seeking measurement solutions that provide our digital mediums with an ‘apples to apples’ comparison that is credible and simplifies audience measurement. The certification of Adobe’s syndicated platform offers us a stage to help better represent our digital venues, ultimately opening the flood gates to more business.”

Ryan Whittington, senior vice president, digital revenue at The Business Journals

  • “With the rapid increase in the consumption of digital content across mediums and on many devices, publishers face the difficult challenges of providing a unified view of the audience. We need content and measurement solutions that meet the needs of the audience however they choose to consume, which is why we’re excited to see Adobe stepping up to the challenge of simplifying digital audience measurement..”

About the Adobe Digital Marketing Suite

The Adobe Digital Marketing Suite, powered by Omniture®, offers an integrated and open platform for online business optimization, a strategy for using customer insight to drive innovation throughout the business and enhance marketing efficiency. The Suite consists of integrated applications to collect and unleash the power of customer insight to optimize customer acquisition, conversion and retention efforts as well as the creation and distribution of content. For example, using the Suite, marketers can identify the most effective marketing strategies and ad placements as well as create relevant, personalized and consistent customer experiences across digital marketing channels, such as onsite, display, e-mail, social, video and mobile. The Suite enables marketers to make quick adjustments, automate certain customer interactions and better maximize marketing ROI, which, ultimately, can positively impact the bottom line.

Education Partner Briefing

Posted on October 14, 2011 by mabear | Comments (0)

Join the Adobe Education team at our new Maidenhead offices on Thursday 17 November for an Education Partner Briefing. There have been a huge number of changes in the Education market over the last 12 months, from new government policies to the explosion in Academies, all against the background of financial constraints. Further information about the event can be found here.

We expect the day to run from 10 – 3pm and will issue a full agenda to all registered attendees in advance of the day. However, if there are specific items you would like us to discuss please let us know by emailing UKEdu@adobe.com and we will try to incorporate these into the final agenda. Register for this event now.

Speakers for the day will include Alan Banks, the UK Managing Director, as well as selling ‘tips and tricks’ from an Adobe Education Leader. Throughout the day we’ll also have technology demos showing how to showcase Adobe technologies in an educational context.

Acrobat X and Microsoft Office

Posted on October 13, 2011 by mabear | Comments (0)

These two products are the perfect complement to each other. Not only is there close integration be tween Acrobat and Office 2010, it extends to SharePoint and therefore many educational learning platforms across the UK.

There are a whole set of resources and examples of how the products work together at: http://www.addacrobatx.com/resources/. For example:

Easily exchange information with partners, suppliers and customers

With Acrobat X software, you can create PDF files from any Microsoft applications with print functionality – including one-button PDF file creation from Outlook and Internet Explorer.

Protect your documents from being printed, edited or saved

Add Acrobat X to your Microsoft platform and you’ll be able to safeguard any PDF document by restricting what recipients can do – including printing, modifying and reusing content – and setting passwords to open PDF files.

Help your teams deliver more engaging communications

Combine and unify different document and content types – including those from all Office 2010 applications – into a single Acrobat X PDF file or customised, professionally designed PDF Portfolio.

There are some great documents (PDF of course) avaiable to help get the most out of Acrobat X. There is even a detailed ‘how to’ tutorial with step-by-step guidance.

Adobe Named Web Analyst Leader

Posted on October 7, 2011 by mabear | Comments (0)

As the competition to attract and retain students becomes more intense, and as the explosion in social networking extends into our educational institutions, so the need to understand the audience and personalise content to their unique needs, becomes ever more important. The Adobe Online Marketing Suite hasn’t been designed specifically for the education market, but that doesn’t mean it isn’t an extremely valuable tool for engaging a student or parental audience. The Forrester Research refernced below demonstrates Adobe’s leadership in web analytics.

Adobe SiteCatalyst Receives Strongest Current Product Offering Overall Score; Achieves Highest Scores in Social, Mobile and Video Subcategories

SAN JOSE, Calif. — Oct. 7, 2011 — Adobe Systems Incorporated (Nasdaq:ADBE) today announced the company has been recognized as a leader in Web analytics by Forrester Research, Inc. through The Forrester Wave™: Web Analytics Q4, 2011 (October 2011). Adobe® SiteCatalyst®, Web analytics solutions, achieved top scores of “5” in 60 out of 80 categories and subcategories including the areas of mobile, social, video, service and support, among others.

Forrester stated, “Adobe continues to maintain the largest enterprise Web analytics footprint of any vendor. The Omniture® Business Unit has thrived within Adobe, continuing to grow its business and execute on a broad product development strategy comprised of organic development, acquisitions and partnerships. Recent updates to the core SiteCatalyst product and strategic expansions into social media, audience measurement and data management show a deep commitment to providing a comprehensive suite of products to support the analytics and execution of digital marketing.”

“Digital marketing is changing rapidly with the popularity of social networks, the widespread use of mobile apps and the rise of digital video,” said Aseem Chandra, vice president of product marketing, Digital Marketing Business Unit, Adobe. “Again, Forrester has named SiteCatalyst as an analytics leader in the firm’s Web Analytics Wave Report. This demonstrates our continued commitment to innovation. SiteCatalyst has been and remains the industry’s gold standard for building a foundation for digital marketing.”

The Forrester Wave: Web Analytics Q3, 2011 report is available for download at http://www.omniture.com/go/40307.

About the Adobe Online Marketing Suite
The Adobe Online Marketing Suite, powered by Omniture, offers an integrated and open platform for online business optimization, a strategy for using customer insight to drive innovation throughout the business and enhance marketing efficiency. The Suite consists of integrated applications to collect and unleash the power of customer insight to optimize customer acquisition, conversion and retention efforts as well as the creation and distribution of content. For example, using the Suite, marketers can identify the most effective marketing strategies and ad placements as well as create relevant, personalized and consistent customer experiences across digital marketing channels, such as onsite, display, e-mail, social, video and mobile. The Suite enables marketers to make quick adjustments, automate certain customer interactions and better maximize marketing ROI, which, ultimately, can positively impact the bottom line.

Adobe Connect: Web Conferencing “Champion”

Posted on October 6, 2011 by mabear | Comments (0)

Adobe Connect has been named a “Champion” in Info-Tech Research Group’s latest Vendor Landscape report. It is the clear winner in Info-Tech’s evaluation of web conferencing applications. Key strengths of Adobe Connect identified in the report include:

  • Strongest features & architecture among products evaluated.
  • Services-oriented platform enables custom app development. 
  • E-learning is best of breed among products evaluated. 
  • Effective tool for delivering Webinars. 
  • Smartphone apps that support mobile cameras. 
  • Strong security controls with SSL, customized authentication.

Info-Tech Recommendation: “With a reasonable price point, and best-of-breed features and architecture, Adobe Connect is easy to recommend for virtually all Web conferencing scenarios, remote technical support aside.”

The full report can be obtained via the following link:

http://www.adobe.com/content/dam/Adobe/en/products/adobeconnect/pdfs/select-webconferencing-vendor-vl-sb.pdf

Adobe Unveils Creative Cloud

Posted on October 4, 2011 by mabear | Comments (0)

 

In recent years the education sector has led the adoption of cloud services. The Adobe® Creative Cloud is therefore a very significant development for institutions looking to put services in the cloud to reduce the complexity and cost of running their own infrastructure.

Company Radically Re-imagines Creative Software

LOS ANGELES — Oct. 3, 2011 — At its MAX 2011 technology conference, Adobe Systems Incorporated (Nasdaq:ADBE) today announced Adobe® Creative Cloud, a major new initiative from the company that radically redefines the content creation process. Adobe Creative Cloud will become the focal point for creativity, where millions can access desktop and tablet applications, essential creative services, and share their best work. Adobe Creative Cloud is being announced in parallel with a new set of Adobe Touch Apps for content creation on tablet devices (see separate release). These stunning new apps bring professional-level creativity to millions of tablet users – from consumers to creative professionals – and utilize hosted cloud-based services to share files, view them across devices or transfer work into Adobe Creative Suite® software for further refinement.

“Adobe Creative Cloud reinvents creative expression by enabling a new generation of services for creativity and publishing, that embrace touch interaction to re-imagine how individuals interact with creative tools and build deeper social connections between creatives around the world,” said Kevin Lynch, chief technology officer at Adobe. “The move to the Creative Cloud is a major component in the transformation of Adobe.”

Introducing Adobe Creative Cloud
The initial introduction of Adobe Creative Cloud is centered around an innovative collection of Adobe Touch Apps that re-imagine creative software for the mobile age and enable tablet devices to be an integral part of the creative process. Adobe Creative Cloud will become the hub for viewing, sharing and syncing of files created by Adobe Touch Apps and Adobe Creative Suite, and includes 20GB of cloud storage. It will quickly develop into a service that will deliver access to Adobe’s flagship creative applications and services and become an essential resource for anyone interested in creativity – all at a highly attractive price. By early 2012, Adobe Creative Cloud is expected to include the following:

  • Applications – Access to the portfolio of Adobe Creative Suite tools as well as the six Adobe Touch Apps announced today. The offering will include industry-leading desktop tools such as Photoshop®, InDesign®, Illustrator®, Dreamweaver®, Premiere® Pro, After Effects® and innovative new tools such as Adobe Edge and Muse.
  • Services – Key Adobe Digital Publishing Suite technologies, for delivering interactive publications on tablets; a tier of Adobe Business Catalyst, for building and managing websites; and new design services, such as the ability to use cloud-based fonts for website design, via technology acquired by Adobe through its acquisition today of Typekit Inc. (see separate release).
  • Community – Capabilities that encourage creatives to present and share their work and ideas with peers around the world and a forum for feedback and inspiration that will foster connections between creative people.  Adobe Creative Cloud will become a focal point for anyone creative.

Pricing and Availability
Pricing details regarding Adobe Creative Cloud and its expanded capabilities around applications, services and community will be announced in November 2011. For more information, visit http://www.adobe.com/go/creativecloud. Adobe will continue to offer all its creative products as standalone offerings, including Adobe Creative Suite editions and flagship individual products such as Photoshop, Illustrator, InDesign and Dreamweaver.

Adobe Advances Entertainment Apps for TVs

Posted on October 4, 2011 by mabear | Comments (1)

Whilst the announcement below appears most relevant to the entertainment industry, we shouldn’t forget that this owrld is one in which todays students are completely immersed. How long will it be before Universities and Colleges deliver content to student TVs as well as student devices? With Adobe AIR and Adobe Flash as the ubiquitous technology the possibilities for student services are endless.

AIR Apps available on Samsung SmartTVs, coming to Digital Home devices from LG, TiVo and others; Flash Player 11 and AIR 3 available today

LOS ANGELES — Oct. 3, 2011 — At its MAX 2011 technology conference, Adobe Systems Incorporated (Nasdaq: ADBE) today announced that LG and TiVo have become the latest partners to bring Adobe® Flash®-based applications via Adobe AIR® to connected TVs and digital home devices. Content partners can now take advantage of AIR to deliver Flash®-based console-quality gaming and premium video across TVs, Blu-Ray players and set-top boxes.

Adobe also announced that Flash Player 11 and AIR 3 will be available at 9 p.m. PT today, a milestone release that will enable the next generation of immersive application experiences across devices and platforms.

With more than 100 unique digital home devices already certified to support Adobe Flash and AIR, including Samsung Smart TVs, Adobe expects rapid growth for Flash-based applications across connected televisions and other devices. New gaming apps like Frima Studio’s Zombie Tycoon, VH1’s ‘I Love the 80’s’ Trivia or Raider from PlayJam, as well as premium video experiences from SnagFilms, Flingo, EPIX and others are just a few of the applications that are enabled by AIR.

“TVs and other connected devices in the digital living room are the next frontier for rich entertainment apps,” said Danny Winokur, vice president and general manager, Platform, Adobe. “Flash-based applications are transforming content consumption on TVs as developers embrace new opportunities to deliver beautiful HD content to increasingly powerful digital home devices connected to a big screen.”

With the AIR SDK, Flash Builder® and Flash Professional CS5.5 software, developers can build new applications for connected digital home devices or extend existing Flash-based experiences from desktops and mobile devices to TVs. AIR 3 brings a series of advancements to TVs including full hardware-accelerated rendering for 2D and 3D graphics to enable console-quality gaming applications. Content publishers are able to deliver HD videos with Dolby and DTS 7.1 channel surround sound for full support of home theater systems. With the new Game Input API, developers can also make a range of devices an integral part of the gaming experience on TV screens, including joysticks, smartphones and tablets.

With these new capabilities, consumer electronics and content companies are embracing Adobe AIR.  

“We are excited to be the first TV maker to support Adobe AIR on our Smart TVs bringing rich, Flash-based applications to millions of customers today,” said Kyungsik Kevin Lee, vice president, Visual Display Business, Samsung Electronics. “With the dramatic advancements in AIR 3, Adobe continues to push the envelope with innovative new features that will enable powerful 3D gaming apps and other next generation app experiences on televisions soon.”

“LG is working closely with Adobe to bring Flash-based applications with AIR to LG Smart TVs in 2012,” said Youngjae Seo, vice president, Smart TV Team, LG. “We can’t wait to see what kind of application experiences three million Flash developers will bring to our customers with AIR 3.”

“The availability of AIR will give us the tools to deliver better functionality, more features and a rich, seamless experience that our users expect from TiVo products,” said Jim Denney, vice president and general manager, Product Marketing, TiVo. “We look forward to the development of a rich ecosystem of multi-platform applications to make the TV experience even better.”

“Adobe AIR helps us deliver thousands of full length movies in high definition to a wide range of screens on Internet connected TVs as well as desktop and mobile,” said Emil Rensing, chief digital officer, EPIX.“Adobe solutions continue to help us bring product innovation to market faster and provide the best possible viewing experience for our subscribers.”

“The number of digital home devices in the market is exploding and we are happy to see that we can continuously rely on Adobe to support them,” said Steve Couture, chief executive officer, Frima Studio. “Adobe AIR allows us to easily publish games and applications to a wide range of digital home platforms. We are excited about future possibilities for games like Zombie Tycoon by bringing them to TVs—furthering the excitement of those games and introducing them to new audiences. As a third party and multi-platform developer, this means new revenue opportunities for us and our partners.”

“PlayJam has always been a pioneer in interactive TV games and will continue to push the limits of social and casual gaming with AIR 3 including Stage 3D,” said Stuart Walsh, chief operating officer, PlayJam. “With the near ubiquitous adoption of Flash technology by connected TV manufacturers, we believe that Flash enabled TVs will further fuel the global casual games community and provide a solid revenue channel for PlayJam and content partners like Slingo and Relentless.”

“We are pleased to bring the ‘I Love the 80’s’ trivia app to connected TVs with AIR,” said Kristin Frank, general manager, MTV and VH1 Digital. “The rich content and vibrant colors bring the 80’s back to life and provide our audience another screen to celebrate the decade.”

Available later today, Flash Player 11 and AIR 3 enable the next generation of immersive application experiences across devices and platforms including Android, Apple iOS (via AIR), BlackBerry® Tablet OS, Mac OS, Windows®, connected TVs and other platforms. Dozens of new features in Flash Player 11 and AIR 3 allow developers to deliver a new class of gaming and premium video experiences, as well as sophisticated, data-driven applications with back-end systems integration across devices, including the iPhone and iPad via AIR. For more information and where to download the runtimes, visit http://get.adobe.com/flashplayer/ and http://get.adobe.com/air/.

Flash Player is supported on more than 98 percent of Internet connected PCs today and by the end of 2011, Adobe expects more than 200 million smartphones and tablets including Apple iOS devices to support Flash based applications via AIR. By the end of 2015, the number of devices that will support AIR is expected to increase to 1 billion. AIR, a superset of Flash Player, enables developers to leverage existing code to create and deliver standalone applications across devices and platforms. Thousands of Flash-based applications have already been created and made available on Android Market, iTunes App Store, Samsung SmartTV Store and BlackBerry AppWorld™ today.

Publishing for Tablet PCs

Posted on October 4, 2011 by mabear | Comments (0)

Tablet PCs and other new devices are increasingly common within the Education market. As a result the availability of tools to create, publish and distribute rich content in a consistent manner to the wide variety of devices is increasingly important. The WoodWing partnership is another example of Adobe’s support for rich content on new devices.

WoodWing to Integrate and Solely Offer Adobe Digital Publishing Suite

LOS ANGELES — Oct. 3, 2011 — At its MAX 2011 technology conference, Adobe Systems Incorporated (Nasdaq:ADBE) today announced WoodWing Software will both integrate and offer Adobe® Digital Publishing Suite as part of an alliance between both companies. Today’s announcement extends a long-term relationship with WoodWing that was founded on WoodWing’s support for Adobe InDesign® and Adobe InCopy® software. WoodWing will be integrating Adobe Digital Publishing Suite into the WoodWing Enterprise Publishing System and will now offer the Enterprise and Professional Editions of Digital Publishing Suite as a Value Added Reseller. Now WoodWing customers can combine the WoodWing editorial workflow solution with the benefits of Adobe Digital Publishing Suite in a single, cross-media workflow.

“We see an increasing desire to deliver content to tablets – not only from magazine and newspaper publishers – but also from large corporations, small businesses and ad agencies,” said Todd Teresi, vice president and general manager, Media Solutions, Adobe. “We are thrilled to see WoodWing adopt Adobe’s Digital Publishing Suite and our agreement with them allows us to quickly scale our digital publishing business to serve an expanding customer base in a wide variety of market segments and geographic regions.”

“We’re very excited about our new tablet publishing alliance with Adobe,” said Erik Schut, president, WoodWing Software. “By deepening our strategic relationship with Adobe we can fully concentrate on our core activity: to provide our customers with efficient multi-channel publishing solutions, making use of Adobe Digital Publishing Suite for tablet publishing. Adobe has a great market vision and roadmap and we’re thrilled to drive the next wave of tablet publishing together with Adobe.”

WoodWing will now solely offer Adobe’s Digital Publishing Suite for publishing to tablet devices. Within WoodWing Enterprise, users will be able to create .folio files using Content Station and WoodWing’s Digital Magazine Plug-ins for InDesign which are then automatically uploaded to the hosted Digital Publishing Suite platform. WoodWing customers will gain the ability to create branded applications directly within Digital Publishing Suite giving them tight control over the complete tablet publishing process, leverage a robust and reliable distribution network for fulfilling content to tablet devices and access foundational analytics driven by Adobe Online Marketing Suite.

WoodWing will cease the sale of its Reader Application and Content Delivery Service, effective immediately. Customers already using these solutions are expected to have transitioned to Digital Publishing Suite by November 2012. Adobe will work closely with WoodWing to ensure their current tablet publishing customers are seamlessly and smoothly migrated to the Digital Publishing Suite platform.

Today’s announcement, made at Adobe MAX 2011, accompanies other Digital Publishing Suite news including the announcement of Adobe Digital Publishing Suite, Single Edition (see separate release).

Adobe Digital Publishing Suite
Launched in 2010, Adobe Digital Publishing Suite is available in Enterprise, Professional, and Single editions, targeting a wide range of media publishers, brand organizations and advertising agencies, including small design firms and individual designers. The Digital Publishing Suite hosted solution is used to create immersive experiences that combine the visual impact of print design; the flexibility of the tablet format; the immediacy of touch interaction; and the engagement of interactive elements such as video, audio, animated infographics and 360-degree views. Adobe Digital Publishing Suite tightly integrates with Adobe InDesign CS5.5 and Adobe Creative Suite® 5.5 software, empowering designers with industry‐standard page layout capabilities to create highly designed, engaging digital content, from sales and marketing collateral to employee and customer engagement pieces to large-scale magazines and newspapers, that deliver new revenue opportunities and drive greater business value.

Pricing and Availability for Digital Publishing Suite

  • Enterprise Edition is available through a custom quote.
  • Professional Edition includes both a platform and a .folio download bundle fee and is available as an annual agreement or monthly subscription. The platform fee is US$495/month or US$5,940/year. The .folio service fee is based on the number of .folio downloads purchased.
  • Single Edition is expected to be available for purchase through www.adobe.com at the end of November 2011. Customers can publish once from InDesign CS5.5 to the Apple iPad for a one-time flat rate of US$395 per application.

Adobe Digital Publishing Suite: Single Edition

Posted on October 4, 2011 by mabear | Comments (3)

Adobe Fundamentally Changes Economics of Publishing on iPad For Single Edition Content

LOS ANGELES — Oct. 3, 2011 — At its MAX 2011 technology conference, Adobe Systems Incorporated (Nasdaq:ADBE) announced Adobe® Digital Publishing Suite, Single Edition allowing freelance designers and small design firms to publish interactive content created with Adobe InDesign® CS5.5 software on Apple iPad. With a breakthrough fee of just US$395 per application, Single Edition offers an affordable and flexible end-to-end workflow for designers to publish a single-issue application for sale or distribution through the Apple App Store. Without writing a single line of code, designers can now use their existing skills and workflows to create an application for the iPad, saving on development costs while allowing them to maintain complete creative control.

Single Edition allows users to publish single-issue content such as a brochure, highly-visual book, annual report or personal design portfolio as an application for the iPad. As an extension of the Digital Publishing Suite line, Single Edition enables users to leverage Creative Suite® 5.5 workflows to create an application for the iPad. This gives freelance designers access to many of the same creative and publishing technologies that leading publishers, such as Condé Nast, have used to reinvent their publications for delivery on tablet devices.

“Adobe is dramatically impacting the economics of publishing on iPad,” said Todd Teresi, vice president and general manager, Media Solutions, Adobe. “Adding Single Edition to the Digital Publishing Suite family shows Adobe’s commitment to making digital publishing available to businesses of all sizes – from freelance designers to small design firms to large global publishers.”

The Digital Publishing Suite family which now includes Single Edition is used to publish content beyond traditional magazines and newspapers. With more than 700 titles published with the Enterprise and Professional Editions of Digital Publishing Suite currently in market, organizations are quickly seeing the value of content on tablet devices and are expanding the range of published materials. Sales tools, brand and customer engagement materials, merchandising deliverables, employee communications and corporate collateral published to tablets drives greater business value for organizations and opens new revenue opportunities. Combined with the power of Adobe Creative Suite 5.5 software, Digital Publishing Suite lets designers work with a familiar toolset while maintaining complete control over the design, publishing and monetization of tablet apps.

“Working with Adobe InDesign and Digital Publishing Suite allowed us to turn our print catalog into a rich, interactive digital magazine without disrupting our existing workflow,” said Gary Higginbotham, director of marketing, Alan Mascord Design Associates Inc., a Portland, Oregon-based residential design firm. “With Adobe Digital Publishing Suite, Single Edition, it’s even simpler for a small business to reach out to customers in exciting, affordable ways.”

Today’s announcement, made at Adobe MAX 2011, accompanies other Digital Publishing Suite news including an announcement that WoodWing Software joins other editorial workflow vendors to fully embrace Adobe’s industry-leading Digital Publishing Suite and offer it as the platform of choice for tablet based output (see separate release).

Pricing and Availability
Single Edition for iPad is expected to be available for purchase through www.adobe.com at the end of November 2011. From InDesign CS5.5, users can publish through Single Edition to the iPad for US$395 per application. Single Edition will support additional tablet platforms later in 2012. For more details on Single Edition, Professional Edition and Enterprise edition pricing, visit the Digital Publishing Suite buying guide.