As the competition to attract and retain students becomes more intense, and as the explosion in social networking extends into our educational institutions, so the need to understand the audience and personalise content to their unique needs, becomes ever more important. The Adobe Online Marketing Suite hasn’t been designed specifically for the education market, but that doesn’t mean it isn’t an extremely valuable tool for engaging a student or parental audience. The Forrester Research refernced below demonstrates Adobe’s leadership in web analytics.
Adobe SiteCatalyst Receives Strongest Current Product Offering Overall Score; Achieves Highest Scores in Social, Mobile and Video Subcategories
SAN JOSE, Calif. — Oct. 7, 2011 — Adobe Systems Incorporated (Nasdaq:ADBE) today announced the company has been recognized as a leader in Web analytics by Forrester Research, Inc. through The Forrester Wave™: Web Analytics Q4, 2011 (October 2011). Adobe® SiteCatalyst®, Web analytics solutions, achieved top scores of “5” in 60 out of 80 categories and subcategories including the areas of mobile, social, video, service and support, among others.
Forrester stated, “Adobe continues to maintain the largest enterprise Web analytics footprint of any vendor. The Omniture® Business Unit has thrived within Adobe, continuing to grow its business and execute on a broad product development strategy comprised of organic development, acquisitions and partnerships. Recent updates to the core SiteCatalyst product and strategic expansions into social media, audience measurement and data management show a deep commitment to providing a comprehensive suite of products to support the analytics and execution of digital marketing.”
“Digital marketing is changing rapidly with the popularity of social networks, the widespread use of mobile apps and the rise of digital video,” said Aseem Chandra, vice president of product marketing, Digital Marketing Business Unit, Adobe. “Again, Forrester has named SiteCatalyst as an analytics leader in the firm’s Web Analytics Wave Report. This demonstrates our continued commitment to innovation. SiteCatalyst has been and remains the industry’s gold standard for building a foundation for digital marketing.”
The Forrester Wave: Web Analytics Q3, 2011 report is available for download at http://www.omniture.com/go/40307.
About the Adobe Online Marketing Suite
The Adobe Online Marketing Suite, powered by Omniture, offers an integrated and open platform for online business optimization, a strategy for using customer insight to drive innovation throughout the business and enhance marketing efficiency. The Suite consists of integrated applications to collect and unleash the power of customer insight to optimize customer acquisition, conversion and retention efforts as well as the creation and distribution of content. For example, using the Suite, marketers can identify the most effective marketing strategies and ad placements as well as create relevant, personalized and consistent customer experiences across digital marketing channels, such as onsite, display, e-mail, social, video and mobile. The Suite enables marketers to make quick adjustments, automate certain customer interactions and better maximize marketing ROI, which, ultimately, can positively impact the bottom line.