Archive for November, 2011

Case Study: Digital Publishing Suite at the University of Dayton

There’s a great new video case study on Adobe TV talking about how the University of Dayton have revolutionised their student communication with Digital Publishing Suite, reducing the publication time from 6 months for the paper version to 45 days using DPS.

Experiencing campus life through interactive media
See how the University of Dayton came to life with the Adobe Digital Publishing Suite and Adobe InDesign CS 5.5. Learn how sights and sounds created an emotional connection for students and the university.
http://tv.adobe.com/watch/adobe-higher-education-solutions/experiencing-campus-life-through-interactive-media/

Adobe’s Strategic Transformation

As part of Adobe’s transformation to align the organisation around Digital Marketing and Digital Media, Adobe has recently made a number of announcements concerning the Flash Platform and Adobe Flex. The following link summarises recent announcements:

http://www.adobe.com/devnet/flashplatform/articles/recent-updates.html

Adobe’s strategic transformation and the Flash Platform

Adobe is in the midst of a fundamental transformation. We are transforming from software in boxes to solutions in the cloud, and to a world of touch interfaces on devices, and social connections everywhere. This is a time of both innovation and change for Adobe and for the Adobe community.

At the highest level, Adobe is focused on two areas: Digital Media and Digital Marketing. Digital Media is about enabling the creation and monetization of the world’s content. This includes Adobe’s creative tools and services, touch apps, web platform technologies and Creative Cloud. Digital Marketing focuses on managing, measuring and optimizing digital experiences across devices and media type, with services such as Site Catalyst and Day. These are both rapidly growing areas with a lot of opportunity for Adobe and the Adobe community. We have reorganized Adobe to focus on these two opportunities and the relationship between them. For a more detailed view of our strategy, please refer to our recent analyst meeting.

As part of our transformation, Adobe has recently made a number of announcements concerning the Flash Platform and Adobe Flex. This document provides a quick summary of those announcements.

Adobe Flash Player on desktop

Adobe reaffirmed its commitment to the Adobe Flash Player in desktop browsers, and its role of enabling functionality on the web that is not otherwise possible. Flash Player 11 for PC browsers just introduced dozens of new features, including hardware accelerated 3D graphics for console-quality gaming and premium HD video with content protection.

Adobe is currently working on future versions of Flash Player for desktop browsers, and is focusing its development efforts around advanced video and gaming features. Some of these features include, but are not limited to:

  • Mouse Lock Support
  • ActionScript Workers / Concurrency APIs
  • Telemetry / Monocle Support
  • Audio API improvements, especially for better handling of low latency audio
  • New Datatypes for ActionScript 3

Adobe is also making a number of long term, and significant architectural changes, which will benefit the Flash Player (and developers) for years to come. This is still in the early stages, and we will have more information in the coming months.

Adobe Flash Player on mobile

Adobe will no longer continue to develop Flash Player in the browser to work with new mobile device configurations (chipset, browser, OS version, etc.) following the upcoming release of Flash Player 11.1 for Android and BlackBerry PlayBook. We will continue to provide critical bug fixes and security updates for existing device configurations.

Adobe AIR for Mobile

Adobe reaffirmed its commitment to Adobe AIR for mobile devices, which allows developers and designers to create standalone applications using Adobe Flash technologies that can be deployed across mobile operating systems, including Apple iOS, Google Android and RIM BlackBerry Tablet OS.

Adobe Flex

Adobe announced its intention to contribute the Adobe Flex SDK open source project to the Apache Software Foundation for future governance.

In addition to contributing the core Flex SDK (including automation and advanced data visualization components), Adobe also plans to donate the following:

  • Complete, but yet-to-be-released, Spark components, including ViewStack, Accordion, DateField, DateChooser and an enhanced DataGrid.
  • BlazeDS, the server-based Java remoting and web messaging technology that enables developers to easily connect to back-end distributed data and push data in real-time to Flex applications.
  • Falcon, the next-generation MXML and ActionScript compiler that is currently under development (this will be contributed when complete in 2012)
  • Falcon JS, an experimental cross-compiler from MXML and ActionScript to HTML and JavaScript.
  • Flex testing tools, as used previously by Adobe, so as to ensure successful continued development of Flex with high quality

Adobe will also have a team of Flex SDK engineers contributing to those new Apache projects as their full-time responsibility. Adobe has in-development work already started, including additional Spark-based components.

Adobe will continue to support applications built with Flex and Adobe LiveCycle, as well as all future versions of the SDK running in PC browsers with Adobe Flash Player and as mobile apps with Adobe AIR indefinitely on Apple iOS, Google Android and RIM BlackBerry Tablet OS.

Adobe Flash Professional

Adobe reconfirmed its commitment to Adobe Flash Professional. Adobe is actively working on the next version of Flash Professional and has a long-term commitment to its continued development.

Some of the new features being worked on for the next version of Flash Professional include:

  • SpriteSheet export for both Starling and HTML5 / Canvas.
  • Support for packaging and exporting AIR applications for mobile that leverage native extensions.
  • Mobile prototyping and simulation for AIR apps.

In addition to working on new features, Adobe is also in the process of a fundamental re-factoring and modernization of the tool’s code base, which, among other things includes a de-carbonization of the tool on the Mac platform. This is longer-term project, being done in parallel with CS 6.0 development.

Adobe AIR for TV

Adobe is fully committed to enabling Flash based applications on digital home devices. These apps are packaged using AIR or web runtime technologies on TVs and other digital home devices that use the TV as a display.

Adobe Connect

Adobe reconfirmed its commitment to Adobe Connect and will focus its direct go to market efforts towards key verticals such as government and continue to address the broader web conferencing market via its current partners and resellers. Product innovation will continue as shown by the latest version of our Apple iOS version of Connect.

Gartner Positions Adobe as Leaders in Web Content Management

Adobe Positioned in Leaders Quadrant of Magic Quadrant for Web Content Management

Evaluation Based on Completeness of Vision and Ability to Execute

SAN JOSE, Calif.–(BUSINESS WIRE)–Adobe Systems Incorporated (Nasdaq:ADBE) today announced it has been positioned by Gartner, Inc. in the Leaders Quadrant of the 2011 “Magic Quadrant for Web Content Management”* research report. Adobe® was one of 20 vendors evaluated in the report. The evaluation criteria for a vendor’s ability to execute included product/service, overall viability, sales execution/pricing, market responsiveness and track record, marketing execution, customer experience and operations. Criteria for completeness of vision included market understanding, marketing strategy, sales strategy, offering/product strategy, business model, vertical/industry strategy, innovation and geographic strategy.

“Magic Quadrant for Web Content Management, 2011”

“Gartner’s report affirms the key role of Web Content Management as part of a larger digital marketing strategy for engaging and serving customers,” said Kevin Cochrane, vice president of product strategy and solution marketing, Adobe. “Our Web Experience Management solution, coupled with the Adobe Digital Marketing Suite, is the right choice for marketers tasked with attracting new audiences, delivering targeted content and optimizing multi-channel outreach for increasing click-throughs, conversions and revenue.”

Adobe’s Web Experience Management solution, formerly CQ5.4 from Adobe, enables enterprises to optimize their digital channels to acquire new customers, capture customer insight and deliver personalized content that leads to increased conversion rates and brand engagement. The Adobe Digital Marketing Suite offers an integrated and open platform for online business optimization, a strategy for using customer insight to drive innovation throughout the business and enhance marketing efficiency.

According to Gartner, “Leaders should drive market transformation. Leaders have the highest combined scores for Ability to Execute and Completeness of Vision. They are doing well and are prepared for the future with a clear vision. They have strong channel partners, a presence in multiple regions, consistent financial performance, broad platform support and good customer support. In addition, they dominate in one or more technologies or vertical markets. Leaders are aware of the ecosystem into which their own offerings need to fit. Leaders can demonstrate enterprise deployments, offer integration with other business applications and content repositories, and provide vertical-process or horizontal-solution focus.”

Gartner states, “The WCM software market achieved total worldwide revenue of $1 billion in 2010, despite recessions in many major economies, and Gartner forecasts that it will reach $1.2 billion in 2011.” The report also states, “Gartner projects that the WCM software market will see a compound annual growth rate of 14% from 2009 to 2014, approximately twice that of the overall enterprise software market. This growth has led WCM to constitute a greater proportion of the overall enterprise content management (ECM) market than ever. In 2010, WCM accounted for more than 27% of this market.”

For more information about Adobe’s Web Experience Management solution, please visit http://www.adobe.com/solutions/customer-experience/web-experience-management.

Kevin Cochrane, vice president, Product Strategy and Solution Marketing, also has a blog on the topic:

http://blogs.adobe.com/experiencedelivers/2011/11/15/wcm-leadership/

Six New Touch Applications

Adobe Touch Apps Available in Android Market

Six New Tablet Apps Enable Creativity Anywhere, Anytime

November 15, 2011 12:46 AM Eastern Time 

SAN JOSE, Calif.–(EON: Enhanced Online News)–Adobe Systems Incorporated (Nasdaq:ADBE) today announced the availability of the Adobe® Touch Apps in the Android Market. Adobe Touch Apps are a family of six intuitive touch screen applications, inspired by Adobe Creative Suite® software, to bring professional-level creativity to millions of tablet users. Designed to work with both finger and stylus input, the apps address multiple areas of the creative process: Adobe Photoshop® Touch for image editing; Adobe Collage for moodboards; Adobe Debut for presenting and reviewing creative work; Adobe Ideas for sketching; Adobe Kuler® for exploring color themes; and Adobe Proto for website and mobile app prototyping. Announced at MAX 2011 in October, the apps are available today for Android 3.1 or higher. Adobe Ideas is already on iOS and Adobe expects iOS versions of the other five apps to be available in early 2012.

“Our touch apps will be a key component in Adobe’s full Creative Cloud offering, coming in 2012.”

In addition to availability as individual apps, Adobe Touch Apps will be essential components of Adobe Creative Cloud™, a new initiative expected in the first half of 2012. Adobe Creative Cloud will be a worldwide hub for creativity, with membership options that will enable users to access desktop and tablet applications, find essential creative services and share their best work. With the creative file capabilities of Adobe Creative Cloud launched today, files created via Adobe Touch Apps will be able to be shared, viewed across devices or transferred into Adobe Creative Suite software for further refinement – all key features of Adobe’s vision for the Creative Cloud*.

“Adobe Touch Apps will transform how people use tablets – from mere consumption devices to vehicles for expression and creativity,” said David Wadhwani, senior vice president and general manager, Digital Media Business Unit, Adobe. “Our touch apps will be a key component in Adobe’s full Creative Cloud offering, coming in 2012.”

Headlined by Adobe Photoshop Touch, a groundbreaking app that brings the legendary creative and image-editing power of Photoshop to tablet devices for the first time, the new Adobe Touch Apps include:

  • Adobe Photoshop Touch lets users transform images with core Photoshop features, in an app custom-built for tablets. With simple finger gestures, users can combine multiple photos into layered images, make essential edits, and apply professional effects. The tablet-exclusive Scribble Selection Tool allows users to easily extract objects in an image by simply scribbling on what to keep and, then, what to remove. With Refine Edge technology from Adobe Photoshop, even hard-to-select areas with soft edges are easily captured when making selections. Additionally, the app helps users quickly find images, share creations and view comments through integration with Facebook and Google search. Using Adobe Creative Cloud, files can be accessed and opened in Adobe Photoshop.
  • Adobe Collage helps creatives capture and refine ideas and concepts by allowing them to combine inspirational images, drawings, text and Creative Suite files into modern, conceptual moodboards. Features include importing of images, four customizable pen types for drawing, adding text and applying color themes. A virtually unconstrained canvas grows as needed to accommodate more assets. Files can be shared or transferred for access in Adobe Photoshop using Adobe Creative Cloud.
  • Adobe Debut allows users to present designs to clients and stakeholders virtually anywhere. Adobe Debut quickly opens tablet-compatible versions of Creative Suite files for convenient and beautiful viewing on the tablet, including Photoshop layers and Illustrator® art boards. Feedback is gathered using a markup pen tool to add notes and drawings on top of the work.
  • Adobe Ideas is an easy-to-master, vector-based tool for drawing. By using a stylus or finger, strokes appear smooth at any zoom level. Starting with a blank canvas, users can choose color themes and pull in tablet-compatible image files that can be controlled as separate layers. Finished results are easily accessed in Adobe Illustrator or Photoshop. Adobe Ideas is also currently available for iOS.
  • Adobe Kuler makes it easy to generate color themes that can inspire any design project. Color can be explored and discovered, with hundreds of thousands of Kuler themes already available via the creative community. Social engagement in the community is enhanced by rating and commenting on themes, which can be exported as color swatches for Adobe Creative Suite projects.
  • Adobe Proto enables the development of interactive wireframes and prototypes for websites and mobile apps on a tablet. Ideas are communicated and shared with teams and clients using a touch-based interface. Gestures quickly express a design concept, explain website structure or demonstrate interactivity. The wireframe or prototype then can be exported as industry standard HTML, CSS and JavaScript, and shared in popular browsers for immediate review and approval.

To learn more about the Adobe Touch apps, please visit Adobe.com, Adobe TV, Facebook or Twitter. News about the Adobe Creative Cloud can also be found on the Creative Layer blog or Facebook. The new Adobe Touch Apps follow the launch of the Adobe Carousel™ application for iPad, iPhone, iPod touch and Mac OS – an all-new way to browse, enhance and share photos across devices.

Pricing and Availability

The six Adobe Touch Apps for creative professionals are immediately available on the Android Market, at an introductory price of $USD9.99 each. The Touch Apps are available in most geographies in English. The Adobe Touch Apps will run on tablets running Android 3.1 or higher with a minimum 8.9” screen size and resolution of 1280 x 800. Adobe Ideas is currently available in the iTunes App Store for $USD5.99. Adobe expects iOS versions for all Touch Apps to be available in early 2012. The Adobe Touch Apps integrate with the creative file viewing, sharing and transfer features of the Adobe Creative Cloud also made available today. More information regarding the additional capabilities of Adobe Creative Cloud, including applications, services and community and full Adobe Creative Cloud paid membership options will be available in the first half of 2012.

Helpful Links

  • Kyle Lambert & Adobe Ideas – Learn about Kyle Lambert’s approach to working and get inspired as you watch how he creates using Adobe Ideas.
  • Brian Yap & Adobe Ideas – Artist and Creative Director, Brian Yap, pushes the boundaries by being among the first to implement Touch app technology to design in a new way.
  • Adobe Photoshop Touch Overview – Learn how you can use Photoshop Touch to combine images, apply professional effects and share the results on social networks like Facebook and more, from your tablet.
  • Adobe Collage Overview – Learn how you can use Adobe Collage to create modern, conceptual moodboards on your tablet, combining inspirational images, drawings, text.
  • Adobe Debut Overview – Learn how Adobe Debut lets you present your creative designs in high fidelity on your tablet and easily capture feedback.
  • Adobe Ideas Overview – Learn how Adobe Ideas, the essential digital sketchpad tool, lets you design anywhere using vectors, layers, and color themes to create finished design work ready for production.
  • Adobe Kuler Overview – Learn how Adobe Kuler lets designers, artists, developers, hobbyists and others create harmonious color themes to inspire any project with easy-to-use tools.
  • Adobe Proto Overview – Learn how you can design interactive wireframes and prototypes for websites and mobile apps on your tablet with the convenience of simple touch gestures.

*Please note Internet connection required. Adobe online services, including the Adobe Creative Cloud service, are available only to users 13 and older and require agreement to additional terms and Adobe’s online privacy policy. The applications and online services are not available in all countries or languages, may require user registration and may be subject to change or discontinuation without notice. Additional fees or subscription charges may apply.

Even More on Flash

Wow, the announcements on Flash have certainly generated discussion. There’s a lot more information available which I’ve provided links to below:

Adobe’s Transformation

Shantanu Narayan

http://blogs.adobe.com/conversations/2011/11/adobe%E2%80%99s-transformation.html

The decision to restructure our business was a difficult one, and it has been tough for me as well as all our employees.  But it’s essential that Adobe makes the right moves now to ensure we’re positioned right for the long-term.

At the highest level, here are the big takeaways:

  • The future of the Internet comes down to content – creating it and monetizing it.  This is where our customers rely on Adobe, and it’s what is shaping our strategy moving forward.
  • Digital Media – creating and publishing content across media and devices, and Digital Marketing – managing the impact and return from content, are two enormous areas of market opportunity, and Adobe is in the sweet spot for both.
  • To double-down in our investments in these two markets, we’re focusing our resources and energy into the areas where we can make the biggest impact:  reimagining the creative process through touch and in the cloud; building a billion-dollar digital marketing SaaS business; and taking digital publishing to a new level for consumers and content creators.

Flash Professional and the Future

Mike Chambers

http://www.mikechambers.com/blog/2011/11/10/flash-professional-and-the-future/

What the implications are for Flex is covered in a post by Andrew Shorten and Deepa Subramaniam. It covers anumber of questions and includes changes to the SDK development model.

Your Questions About Flex

Andrew Shorten and Deepa Subramaniam

http://blogs.adobe.com/flex/2011/11/your-questions-about-flex.html

Pritham Shetty,VP for video solutions posted about what the changes mean for video.

Adobe Flash for Premium Video

Pritham Shetty

http://blogs.adobe.com/ktowes/

Adobe AIR and Flash Player Team Blog

Thibault Imbert

https://blogs.adobe.com/flashplayer/2011/11/focusing.html

Some Thoughts on Flash and Devices

Ben Forta

http://forta.com/blog/index.cfm/2011/11/9/Some-Thoughts-On-Flash-And-Devices

Flash to Focus on Apps for Mobile

Lee Brimelow

http://www.leebrimelow.com/

Flash to Focus on PC Browsing and Mobile Apps: Adobe to More Aggressively Contribute to HTML5

Danny Winokur

http://blogs.adobe.com/conversations/2011/11/flash-focus.html

Creative Cloud: More Choices for Customers

This article was posted by David Wadhwani, Senior Vice President and General Manager, Digital Media Business Unit on November 9, 2011:

http://blogs.adobe.com/conversations/2011/11/adobe-creative-cloud-and-adobe-creative-suite-new-choices-for-customers.html 

At our recent MAX conference, we announced the Adobe Creative Cloud – a groundbreaking initative that we believe will radically redefine the creative process. We’re excited about this new offering – it brings immense value to our customers allowing them to continue creating amazing things in whatever environment they choose.

The Adobe Creative Cloud consists of:

  • Desktop Applications — Every tool that is currently in Adobe Creative Suite Master Collection, such as Photoshop®, InDesign®, Illustrator®, Dreamweaver®, Premiere® Pro, After Effects®, as well as innovative new tools that are currently in beta, such as Adobe Edge and Muse.
  • Touch Apps – Starting with the six Adobe Touch Apps announced at MAX , 2011 – Adobe Collage, Adobe Kuler, Adobe Carousel, Photoshop Touch, Adobe Debut, Adobe Proto and Adobe Ideas.
  • Services – A version of Adobe’s Digital Publishing Suite for delivering interactive publications on tablets, a tier of Adobe Business Catalyst for building and managing websites, and access to cloud-based fonts for website design from our acquisition of Typekit.
  • Community –Collaboration features that allow members to share their creative work with other Creative Cloud members and forums to discuss and inspire new ideas.

We are excited to announce that membership to the Adobe Creative Cloud will be available in the first half of 2012 at a price of $49.99 per month for individuals and $69.99 per month per seat for workgroups, both for an annual plan.

Our move to this membership model allows us to keep our customers up to date with the latest Adobe innovations in our tools and related services. Creative Cloud will provide maximum flexibility, offer lower cost of entry, and add cutting-edge innovation on an on-going basis to keep our customers ahead of the changing technology and device landscape.

For customers who prefer to remain on the current licensing model, we will continue to offer our individual point products and Adobe Creative Suite editions as perpetual licenses. With regards to upgrades, we are changing our policy for perpetual license customers. In order to qualify for upgrade pricing when CS6 releases, customers will need to be on the latest version of our software (either CS5 or CS5.5 editions). If our customers are not yet on those versions, we’re offering a 20% discount through December 31, 2011 which will qualify them for upgrade pricing when we release CS6.

There is a tremendous shift happening around content creation, distribution and monetization. The Adobe Creative Cloud initiative has the potential to transform creativity as designers and developers look to create the best experiences across devices and platforms, while integrating tablet devices and cloud-based services into their workflows. I’m very excited about what this means for Adobe and our customers and look forward to providing the latest tools and services that enable them to express their creativity in new ways.

David

More on Flash

There has been quite a lot of comment and a number of questions following the announcements regarding Flash and HTML5. I’ve consolidated some additional information below and extracted elemnts of each article to give a flavour of what the author is saying:

Adobe AIR and Flash Player Team Blog

Thibault Imbert

https://blogs.adobe.com/flashplayer/2011/11/focusing.html

Excerpt:

Flash Player on the desktop continues to show a path for the consistent, super duper experiences that are impossible to deliver to over a billion people with any other technology. For example, Flash Player 11 was released only a month ago, and it now enables fluid, cinematic hardware accelerated 2D and 3D visuals for more people on the web than any other technology. Flash Player uniquely does for the desktop what apps do for phones and tablets: it helps ensure that what you imagine is exactly what your users will see. Flash Player remains the best technology for delivering premium experiences on the desktop, period. Focusing helps us make sure that we continue to drive that continued innovation.

We are not stepping out of the mobile space with Flash, we are just focusing on what makes sense and where Flash looks great.

Some Thoughts on Flash and Devices

Ben Forta

http://forta.com/blog/index.cfm/2011/11/9/Some-Thoughts-On-Flash-And-Devices

Excerpt:

Where things get interesting is on devices. Unlike on desktops, where older browsers still reign supreme and where browser innovation has faced slower adoption, device browsers are actually really good and really current. The fact that there are fewer browsers and better browsers, ones that support HTML5 innovation and standards and specifications, in many ways makes Flash far less critical for an optimum web browsing experience. That coupled with the fact that Flash is excluded from the browser on many devices means that web developers already need to code for a non-Flash experience, and that then makes Flash even less compelling for in-browser uses on devices.

Which is why we announced today that we will no longer continue to develop Flash Player in the browser on mobile devices. For in-browser experiences on devices, browsers can finally do what they really should do, and we have HTML5 to thank for that. So that’s where we are doubling down, and we’re hard at work on making HTML5 better (as we showed at MAX) as well as on tooling to support HTML5 development.

But just to be clear, this announcement pertains to the browser plug-in on mobile devices only.

 Flash to Focus on Apps for Mobile

Lee Brimelow

http://www.leebrimelow.com/

Excerpt:

So the big question I’m sure you have is, why did we do this? The decision reflects the reality that the kind of highly-interactive content people build with Flash, games being a great example, are much-better suited to run as mobile apps. Also there is the fact that Flash is not nearly as ubiquitous on mobile browsers as it is on the desktop. Because of these things we have decided to focus all our efforts on taking the AIR runtime to the next level on mobile in addition to new development areas with HTML5 like PhoneGap. No longer having to support the mobile browser version of Flash frees up valuable resources that we can redirect to these more important areas.

Over the last few years I have seen the mobile browser become the place for clean, mobile-optimized HTML sites. Apps are where people go to play games and enjoy interactive content. This is not only true for Flash but also for HTML5. Many are predicting that apps will soon give way to browser-based apps on mobile. I personally don’t see that happening anytime soon. Apps have proven themselves to be great for users and offer clear monetization opportunities for developers.

Flash to Focus on PC Browsing and Mobile Apps

Adobe is all about enabling designers and developers to create the most expressive content possible, regardless of platform or technology. For more than a decade, Flash has enabled the richest content to be created and deployed on the web by reaching beyond what browsers could do. It has repeatedly served as a blueprint for standardizing new technologies in HTML.  Over the past two years, we’ve delivered Flash Player for mobile browsers and brought the full expressiveness of the web to many mobile devices.

However, HTML5 is now universally supported on major mobile devices, in some cases exclusively.  This makes HTML5 the best solution for creating and deploying content in the browser across mobile platforms. We are excited about this, and will continue our work with key players in the HTML community, including Google, Apple, Microsoft and RIM, to drive HTML5 innovation they can use to advance their mobile browsers.

Our future work with Flash on mobile devices will be focused on enabling Flash developers to package native apps with Adobe AIR for all the major app stores.  We will no longer continue to develop Flash Player in the browser to work with new mobile device configurations (chipset, browser, OS version, etc.) following the upcoming release of Flash Player 11.1 for Android and BlackBerry PlayBook.  We will of course continue to provide critical bug fixes and security updates for existing device configurations.  We will also allow our source code licensees to continue working on and release their own implementations.

These changes will allow us to increase investment in HTML5 and innovate with Flash where it can have most impact for the industry, including advanced gaming and premium videoFlash Player 11 for PC browsers just introduced dozens of new features, including hardware accelerated 3D graphics for console-quality gaming and premium HD video with content protection.  Flash developers can take advantage of these features, and all that our Flash tooling has to offer, to reach more than a billion PCs through their browsers and to package native apps with AIR that run on hundreds of millions of mobile devices through all the popular app stores, including the iTunes App Store, Android Market, Amazon Appstore for Android and BlackBerry App World.

We are already working on Flash Player 12 and a new round of exciting features which we expect to again advance what is possible for delivering high definition entertainment experiences.  We will continue to leverage our experience with Flash to accelerate our work with the W3C and WebKit to bring similar capabilities to HTML5 as quickly as possible, just as we have done with CSS Shaders.  And, we will design new features in Flash for a smooth transition to HTML5 as the standards evolve so developers can confidently invest knowing their skills will continue to be leveraged.

We are super excited about the next generations of HTML5 and Flash.  Together they offer developers and content publishers great options for delivering compelling web and application experiences across PCs and devices.  There is already amazing work being done that is pushing the newest boundaries, and we can’t wait to see what is still yet to come!

New: Connect Videos

The Connect team has recently completed two new Adobe Connect videos: 1) an introductory video and 2) a new customer video showcasing SYNQ Studios. Here’s more info on both:

 New Adobe Connect Introductory Video: in this fast-moving five minute video, we provide a quick introduction to Adobe Connect.  Key Adobe Connect capabilities are shown throughout – including: highly interactive meeting environments, rich content sharing, exceptional mobile functionality, high definition video, persistent meeting rooms, interactive recordings, integration capabilities, security capabilities, and so on. The video also highlights market validation including PCMagazine’s “Editors’ Choice” Award as well as Forrester’s mention that Adobe provides the “best user experience.” Also included are mini-testimonials from several customers, including a senior executive from Xerox stating that Adobe Connect is “a game changer.”  

Customers and partners can find the videos on YouTube and AdobeTV (note that AdobeTV puts a 15 second ad in front of the video, so we would suggest using YouTube in the near term). We will also be going live with the video on our Adobe Connect homepage within the next week or so – that’ll be the ideal place to view the videos and catch all the latest Connect information. 

New Customer Video – SYNQ Studios: SYNQ Studios is a major motion picture visual effects and animation company located in Miami that has worked on a variety of top films for Hollywood. They used Adobe Connect at live event in Cairo this past spring as a way of delivering a rich, interactive webinar experience to remote attendees – thus significantly increasing their overall reach and providing attendees with an amazing experience. This video is available on the Adobe Connect website (first video on the left) and Adobe TV (runs after 15 second ad); we’ll be placing it on YouTube as well.

Automatic Duck Tools for Free

Wes Plate is the founder of Automatic Duck and now the Adobe Broadcast Engineering Product Manager for film, tv and broadcast pipelines inside Production Premium.

 Adobe aquired Automatic Duck and made their engineering team part of the Broadcast  Open Workflow team. These plug-ins allow for FCP & Avid users to get their sequences out of FCP or Avid to Premiere Pro or After Effects.

The availability of these tools means that Adobe has a way to migrate ALL Apple FCP & Avid Media Composer timelines & sequences to Adobe’s Production Premium. The announcement from Wes Plate stated:

October 28, 2011

If you missed our mail last month you should check it out as it got a lot of people talking. Today we have a follow-up.

Our web site has relaunched* and while the overall look of the site is similar there is a dramatic difference in how we are distributing our plug-ins.

Starting today Pro Import AE, Pro Import FCP and Pro Export FCP (both versions, for FCP7 and FCPX) are available at no charge. You read this right. Free.

We are unable to provide support at the same level as we have over the years, but we didn’t want these plug-ins to go away while they remain useful. So if you can make use of these plug-ins in your projects, enjoy!

Thank you to all of our users, working with you for the last 10 1/2 years was a truly wonderful experience.

- Wes and Harry

The features avaible from these tools are listed below:

Import to Adobe After Effects Support for many Avid features including

  • Dissolve
  • Dip To Color
  • Superimpose
  • Picture-in-Picture, now with support for Advanced Keyframes
  • 3D Warp, now with support for Advanced Keyframes
  • 3D PIP
  • Submaster
  • Flops and Flips
  • X, Y and Z-Spin
  • Matte Key
  • Speed Changes, now including
    • Timewarps
    • Strobe
    • Freeze Frames
    • Title Tool text***
  • Supports all ABVB, DV, DV50, Meridien, DNxHD and DVCProHD compressions (HDV native media and 720p 1:1 not supported)
  • Support for media captured to multiple files
  • Option to reference rendered media

Import to Adobe After Effects Support for many Final Cut Pro 7 features including

  • Multiclips
  • Dissolve
  • Dip To Color Dissolve
  • Opacity (from motion tab)
  • Position (“center” in motion tab)
  • Rotation (from motion tab)
  • Scale (from motion tab)
  • Flops and Flips
  • Distort (from motion tab)
  • Basic 3D
  • Speed Changes including Time Remapping
  • Video Strobe
  • Freeze Frames
  • Composite Modes
  • Clip Markers
  • Sequence IN and OUT markers set
  • After Effects Work Area
  • Sequence Markers
  • Text***
  • Text from Subtitling plug-ins
  • DH_Subtitle and SubBits***
  • Time Remapping
  • 3rd Party filters
  • Option to validate timecode of FCP media**
  • Clip and Track enabled states control clip visibility in AE
  • Option to import R3D files instead of QuickTime proxies*

Import to Adobe After Effects Support for many Motion features

  • Opacity
  • Position
  • Scale
  • Rotation
  • Blend Modes
  • Four Corner
  • Crop
  • Markers
  • Text***
  • Nested clips and layers become nested comps
  • Playrange sets After Effects Work Area
  • Media playback speed translated to AE footage fps
  • 3rd Party Filters
  • “Mini Motion Projects” are created for Particles, Replicators and layers with Behaviors****

*Currently only works when proxy media is created using Log & Transfer

** Timecode validation only available on Mac

*** Text from the Avid Title Tool (MC 10 or later) and Marquee or from FCP’s built-in text generators or supported subtitlers is translated into an After Effects text layer, see User Guide for more information

**** Motion project import supported only on Mac with Motion installed