Archive for January, 2012

Adobe and HTML5

HTML5 is a hot topic at the moment, rapidly emerging as the standard for mobile development. In support of HTML5 Adobe has more and more product support including Captivate. Follow the links below to get the HTML5 convertor from Adobe Labs and all the latest information including the relevance for education.

This was the announcement blogpost-

This is a overview blog on how iPads and HTML5 is relevant for education

We are running this HTML5 content creation contest currently -


Adobe @ Learning Technologies 2012

Adobe is back at the Learning Technologies show in Olympia – Jan 25 & 26 – for our 8th year of sponsorship. The Adobe team will be on Stand 6 and in a prime position to showcase the latest Adobe technologies. We also have a free prize draw for customers that visit the Adobe stand so be sure to come and see us.

Here’s the presentation schedule:

Presenter Time Title
Akshay 11.00-11.20 Introducing Adobe Captivate 5.5
Steve 11.30-11.50 Building eLearning Projects from PowerPoint
Matt 12.00-12.20 Incorporating Audio & Video in eLearning
Steve 12.30-12.50 Creating Simple & Interactive Quizzes
Matt 13.00-13.20 Building Interactive and Engaging Software Simulations
Akshay 13.30-13.50 Delivering mLearning on iPad with HTML5
Steve 14.00-14.20 Building eLearning Projects from PowerPoint
Matt 14.30-15.00 Using Audio & Video in eLearning
Akshay 15.00-15.20 Introducing Adobe Captivate 5.5
Akshay 15.30-15.50 Delivering mLearning on iPad with HTML5

To register for a free exhibition ticket, go to:

FAQ: Adobe Education Exchange

The Adobe Education Exchange is a hugely valuable resource for both customers and partners. The number of resources and community members have grown significantly with many resources availble for both HE and Schools. Join the community at:

Here’s a Q&A on all you need to know about the Exchange:

What is the Adobe Education Exchange?

The Adobe Education Exchange is a central location for educators to meet, share, discuss, and collaborate on topics of interest to the Adobe education community. Primary & Secondary School and Higher Education faculty and staff can share and view teaching and learning resources and learn from each other in this online community.

Who is it for?

The Education Exchange will benefit Primary & Secondary Schools teachers and instructional technology staff, Higher Education faculty and instructional technology staff, and curriculum and staff development specialists.

Why is Adobe launching the Education Exchange?

Adobe is launching the Adobe Education Exchange as part of its continued efforts to offer direct support for UK teachers and lecturers.

It will support teachers in meeting the growing needs of businesses calling for digital skills in their workforce, help schools respond to the Government’s digital agenda encouraging them to integrate smartphone app-design into courses and offer them guidance in light of the recent news that the Government plans to overhaul the IT curriculum.

What does it mean for educators?

The exchange will provide educators with practical resources and learning materials which will help them to prepare for the increasing demands of digital creativity in the classroom.

We recently conducted our own research which found that more than a third (35%) of teachers in the UK feel they need more training and support in order to be able to use technology effectively in their classes. Schools are experiencing profound budget cuts at the moment, which means they are not necessarily getting this training.

The Adobe Education Exchange will help by providing teachers and lecturers with an ongoing, and more importantly free, teaching and learning resources.

How do teachers and lecturers get involved?

Educators can register as a member for free, and then search for specific resources by subject, grade level, software product, and resource type. Educators can also share best practice, discuss and collaborate around topics of interest, and gain inspiration for using Adobe software in their own lessons in innovative ways.

What resources are available?

The Education Exchange offers free, educator-created, peer-reviewed teaching and learning resources such as lesson plans, individual and group project ideas, technical tutorials, assessment exercises, best practice advice and tips, background resources including recommended web links, presentations, project examples and templates for educators to work from.

The wide range of resources available will allow educators to use the Education Exchange to help them prepare for new courses and projects, and learn new skills enabling them to teach using Adobe software. Users can rate the resources on a 1 to 5 star scale, making it easy for other users to identify top resources and those most relevant to them.

As part of the launch in the UK, Adobe has been working with some key educators to provide curriculum resources to support the OCR ICT Nationals.

How do members share a resource?

The ‘share a resource’ page is the go-to place to share resources, and is open to all members.

What subject areas are covered?

  • Digital Arts and Media
  • Learning and collaboration
  • Mathematics
  • Business and Law
  • Science
  • Teacher Education
  • Social Studies/Humanities
  • Administration and Educational Practices
  • English, Languages and Arts

What other benefits do members receive?

As well as having access to all of the available resources and being able to receive both recognition for and feedback on their own teaching resources, members will be able to make use of free trial downloads, hundreds of free product extensions, community areas, members-only white papers and downloads, on-demand seminars and access to manage their activity in the Adobe Worldwide Store. The Adobe Education Exchange will also allow them to connect and collaborate with innovative educators in their field and start dialogues with other educators sharing similar interests, who can pass on best practice and suggest new methods for teaching and learning.

Is the Adobe Education Exchange available to people outside of the UK?

Yes, the exchange is split into regions, and includes specific regional sections for the United States & Canada, Australia, and New Zealand. Educators are able to view, comment on, and rate resources in all regional groups. Members can search for resources within each region by navigating to the home page of the region of their choice.

What is the Adobe Education Leaders programme?

The Adobe Education Leaders Programme is a network of outstanding educators who inspire each other, share ideas, and collaborate. The program provides the leadership and professional development to help administrators and faculty think in new and creative ways. By expanding this we will continue to build this worthwhile community infrastructure to facilitate the sharing of best practice.

Adobe Completes Acquisition of Efficient Frontier

Leading Digital Ad Buying and Optimization Platform Enhances Multi-channel Campaign Capabilities

SAN JOSE, Calif. — Jan. 16, 2012 Adobe Systems Incorporated (Nasdaq:ADBE) today announced the completion of its acquisition of privately held Efficient Frontier, a leader in optimizing multi-channel and auction-based digital advertising across search, display and social media. Adobe solutions are central to how digital marketing and advertising is created, managed, executed, measured and optimized. The acquisition of Efficient Frontier adds cross-channel ad campaign forecasting, execution and optimization capabilities to Adobe’s existing Digital Marketing Suite, along with a social marketing engagement platform and social ad buying capabilities.

Adobe currently captures approximately five trillion digital transactions per year for more than 5,000 customers, including many of the world’s largest advertisers, publishers and advertising agencies. By combining this rich data with Efficient Frontier’s powerful algorithms that define bidding strategies and budget allocation, Adobe continues to build upon the foundation of its independent ad buying and optimization platform. This will enable the company to provide a more complete suite of capabilities to digital marketers, advertisers and publishers for reporting and analytics, personalized experiences, multi-channel campaign management and media monetization.

“With the completion of the Efficient Frontier acquisition, we are focused on aggressively integrating cross-channel ad buying and optimization capabilities with our Digital Marketing Suite,” said Brad Rencher, senior vice president and general manager of Digital Marketing, Adobe. “Enterprises and agencies that count on Adobe to optimize digital business will benefit from exciting advancements in our ability to help them better turn ad spend, social media initiatives and campaigns into real business impact.”

With the acquisition now closed, Efficient Frontier president and chief executive officer, David Karnstedt, will continue to focus on advertising technologies for Adobe, as an instrumental part of the Digital Marketing Business.

Adobe plans to share the product roadmap for the integration of Efficient Frontier with the Adobe Digital Marketing Suite at the Adobe Digital Marketing Summit 2012. The annual event will convene thousands of marketers, advertisers, publishers, agencies and developers in Salt Lake City, Utah from March 20-23, 2012. To register, visit the conference site. For the latest event news and information, follow and join the conversation on Twitter and Facebook.

Efficient Frontier recently published its Digital Marketing Performance Report for Q4 2011, which highlights trends across search, display and social media.

Acquisition FAQ (PDF: 61k)

About the Adobe Digital Marketing Suite
The Adobe Digital Marketing Suite offers an integrated and open platform for online business optimization, a strategy for using customer insight to drive innovation throughout the business and enhance marketing efficiency. The Suite consists of integrated applications to collect and unleash the power of customer insight to optimize customer acquisition, conversion and retention efforts as well as the creation and distribution of content. For example, using the Suite, marketers can identify the most effective marketing strategies and ad placements as well as create relevant, personalized and consistent customer experiences across digital marketing channels, such as onsite, display, e-mail, social, video and mobile. The Suite enables marketers to make quick adjustments, automate certain customer interactions and better maximize marketing ROI, which, ultimately, can positively impact the bottom line.

Free: Adobe EchoSign Now Available on iOS Devices


Here’s another example of iOS applications from Adobe. With the increasing number of legal requirements placed on educational institutions and the need to protect the integrity of pupil data; EchoSign has a role to play keeping sensitive data secure. Here’s the announcement:

Free Application for Signing, Sending, Tracking and Filing Contracts on iPhone, iPad and iPod Touch Devices
December 21, 2011 05:05 PM Eastern Time 

SAN JOSE, Calif.–(EON: Enhanced Online News)–Adobe Systems Incorporated (Nasdaq:ADBE) today announced the immediate availability of the free Adobe® EchoSign® application for iOS devices. Now, users can easily get access to their EchoSign accounts and sign documents directly from their iPhone, iPad and iPod touch devices. The Adobe EchoSign application is available today for free download on the iTunes App Store.

With the new Adobe EchoSign application, users can:

  • Send a document for legally-binding eSignature and get documents signed in minutes rather than days
  • Get documents signed instantly on an iPad or iPhone when meeting a signer in person
  • Send documents from an EchoSign library, photo album, email attachment or from other applications
  • Track the status of agreements with real-time status updates
  • View signed agreements stored in an EchoSign account

The Adobe EchoSign app offers the same protection as the Adobe EchoSign Web service for both the sender and the signer during the signing process, including key authentication and privacy, fraud protection, and consumer disclosure.


Jason Lemkin, vice president of Web business services, Adobe and former CEO, EchoSign

  • “The enterprise is experiencing unprecedented adoption of tablets and mobile devices, presenting new opportunities to leverage cloud applications to streamline business processes and greater efficiency. With the Adobe EchoSign app, we’re making it that much easier for organizations to incorporate Web contracting into their business models, allowing users to sign documents and send documents for signing right from their iOS device. The end result is a higher rate of contract completion in less time, leading to increased productivity.”

Acquired by Adobe in July 2011, Adobe EchoSign is the leading electronic signatures and signature automation service with over 4,000,000 users and 50,000 customers worldwide. Adobe EchoSign is a key component of Adobe’s document exchange services platform for reliably exchanging documents for universal access, review and approval.

Helpful Links


The Adobe EchoSign application is available today for free download on the iTunes App Store.

Free: Lightroom 4 Beta

If anyone is a keen photographer or already a Lightroom user, I’d recommend taking a look at the Lightroom 4 beta. I downloaded this last night and took a quick look. The user interface seems much improved and reading the article below you’ll see tha there are some great new features.

Free Lightroom 4 Beta Delivers Unparalleled Image Processing and Workflow Efficiency for Photographers

SAN JOSE, Calif. — Jan. 10, 2012 Adobe Systems Incorporated (Nasdaq:ADBE) today announced Adobe® Photoshop® Lightroom® 4 beta for Windows® and Mac. Available as a free public download from Adobe Labs, Lightroom is the essential digital photography workflow solution helping amateur and professional photographers quickly import, manage, enhance and showcase their images. Lightroom 4 beta is a preview of new features and capabilities that will be offered in the final release of Lightroom 4, expected in early 2012. The beta features refined technology for superior shadow and highlight processing, expanded management capabilities including enhanced DSLR video support and the ability to create beautiful photo books from within Lightroom. Adobe encourages photographers to try the beta release and provide feedback to the product team.

“Giving early customer access to new versions of Lightroom has helped our team deliver an outstanding battle-tested product that really stands up to the demands of photographers worldwide,” said Winston Hendrickson, vice president of Digital Imaging Products, Adobe. “The much anticipated release of Lightroom 4 beta continues this tradition and shows how much Adobe values customer insights into photography workflows.”

New Features in Lightroom 4 Beta
Lightroom 4 beta is a major software update adding a broad range of new capabilities based on feedback provided by the photography community. All new basic tonal adjustment controls extract the entire dynamic range from cameras for stunning shadow details and highlights. The software features additional local adjustment controls, including Noise Reduction, Moire and White Balance.

New native video support gives photographers the capability to play, trim and extract frames from video clips shot on DSLRs, point-and-shoot cameras and smartphones. Many standard Lightroom image adjustment controls can also be applied to video clips and adjusted videos can be exported as a H.264 file or published directly to Facebook or Flickr.

Lightroom 4 beta provides photographers the tools to create impressive photo books with rich text controls and a variety of easy-to-use templates, as well as a direct link for photo book creation from within the new Book module. Also, a new intuitive Map module displays images already assigned a location, provides location tagging controls and saved locations for effortless assignment of a photographer’s common locations.

In the Develop module, the addition of soft proofing helps photographers tune images in a destination color space to ensure prints and Web content look their best. In addition, customers can now email images directly from Lightroom using an email account of their choice including Gmail, Hotmail and Yahoo! Mail.

Adobe Photoshop Family
Adobe Photoshop CS5 and Photoshop CS5 Extended are at the heart of the Photoshop family, joined by solutions for users at every level who want to bring out the best in their digital images either at home, in the office or on the go. Photoshop Lightroom 4 beta addresses the workflow needs of amateur and professional photographers, helping them create, manage and showcase images in impactful ways. Photoshop Elements 10 provides consumers with powerful yet easy-to-use tools that organize, edit, create and share photos memories. For mobile devices, Photoshop Touch app transforms images with core Photoshop features custom-built for tablets; and Photoshop Express is a free app for simple photo fixes and enhancements, and sharing to social networks.

Pricing and Availability
Adobe Photoshop Lightroom 4 beta is available immediately as a free download on both Windows and Mac at Customers can submit feedback on the community powered feedback site: Users can also connect with the Lightroom team directly on Facebook (, via Twitter ( or on the Adobe Lightroom blog ( For Lightroom how-to videos, visit

12 Education Technology Trends to Watch

Here’s a great article by Audrey Walters that was posted yesterday (Jan 3).

If we put this into the context of Adobe technologies and the contribution we have to make, there is a very significant correlation:
  • Mobile Phones – development technologies such as Muse and HTML5
  • Natural User Interfaces - Adobe’s new Touch applications and Creative Cloud developments
  • Web Applications – Adobe’s HTML5 tools
  • Privacy/Security – use of Acrobat and EchoSign to secure information and distribute it without risk
  • Open licensing – develop once, deploy everywhere capability of Adobe development tools. Not open source software, but open in the sense of no OS constraints.
  • Peer to peer – Creative cloud, social analytics, web analytics and links to social networking all have a role to play
  • Gaming – flash is the development environment of choice for the majority of games developers today.
Here’s the full article:
Looking ahead at some of the education technology trends we’ll likely see in 2012, many are already underway.

But here are 12 areas where we believe we’ll see significant adoption and innovation in the coming months.

MOBILE PHONES: Mobile learning is hardly a new trend, but we have now reached the point with near ubiquitous cellphone ownership among adults, and growing ownership among children. More than three-quarters of teens own a cellphone, and about 40% own a smartphone. As such, these mobile devices will help unlock some of the promise of “anytime, anywhere” learning opportunities.

BYOD (BRING YOUR OWN DEVICE): A related trend to mobile learning. More schools will grapple with their policies surrounding students bringing their own devices to school. They do so already, of course, although cellphones in particular are often required to be turned off or stowed in backpacks or lockers. It isn’t just cellphones that are brought from home now either. There are iPod Touches, tablets, laptops, e-readers, and netbooks, and schools will weigh whether or not students will be permitted or even encouraged to bring their own devices to school.

BANDWIDTH ISSUES: The FCC has made broadband access the focus of some of its efforts over the last few years, arguing for its importance to the U.S. economy and education. It’s pushing for better access across the board, but also recognizing the importance of high-speed Internet specifically at schools and libraries. Even those schools with broadband access may find their resources strained in coming months — with the increasing number of mobile devices brought to schools, tapping into the local network as well as with growing demands for streaming video content.

NATURAL USER INTERFACES: The last few year have brought about a number of important innovations in the ways in which we interact and interface with technology: motion-sensing as with the Microsoft Kinect, the touchscreen of the iPhone, the voice-activation of Siri. Just as the graphical user interface, the GUI, opened computer technologies to new populations (specifically non-programmers), these natural user interfaces will likely push those things further forward, increasing accessibility.

WEB APPS (HTML5): Despite the popularity of Apple devices — among consumers and in the classroom — an emphasis or reliance on native (iOS or Mac) apps excludes a lot of people. The demands for tools that can be used at home and at school, regardless of device, will lead to more Web-based education applications. Thanks to HTML5 technology, Flash, which is still used by a lot of educational content providers, will no longer be as ubiquitous.

DATA: “Data-driven” has been a buzz phrase in education for a number of years now, but much of the emphasis has been on standardized testing. With more “data exhaust” from our usage of technology and the Web, there’s a trove of information we aren’t really fully tracking when it comes to teaching and learning. 2012 will likely bring about a search for new analytical tools to account for just this (many sidestepping the question of whether or not teaching and learning can be quantified and analyzed this way).

ADAPTIVE LEARNING: Adaptive learning companies had an interesting year: Knewton and Grockit raised substantial investment, for example, while Carnegie Learning found itself critiqued in a New York Times story. With the promise of personalized learning — that is, instruction and quizzes aimed at a student’s specific needs and skills — adaptive learning is poised for widespread adoption, both at the K-12 and higher ed levels.

PRIVACY/SECURITY: There was an increasing realization in 2011 that many of the pieces of legislation that govern children and students’ online interactions are woefully out of date. As such, there will be increased scrutiny in 2012 to COPPA (the Children’s Online Privacy Protection Act), CIPA (the Children’s Internet Protection Act), and FERPA (the Family Educational Rights and Privacy Act). Whether or not the government’s legislation and kids’ usage actually match up will be another thing entirely. Another major trend of the year, particularly in light of an increasing importance of data: user (student) control of their own educational data — that means both privacy protections and data portability.

OPEN LICENSING: “Open” may well be one of the big marketing terms we’ll hear in the coming months, and it’ll take some scrutiny to really evaluate what many companies mean when they adopt the label. That said, openly licensed content and openly licensed code is likely to be one of the most important trends in 2012: open source technology, open source textbooks, open educational resources, and open data.

PEER TO PEER: “Social learning” has gained a lot of attention in recent years as new technologies have offered ways for students to communicate and collaborate — whether they’re side-by-side in the classroom or thousands of miles away. The ability for learners to connect with one another will be one of the most important trends of the coming year. This isn’t just a matter of connecting learners with online resources or with online instruction. Rather, one of the big opportunities will be to create a space in which learners can help and teach each other.

THE MAKER MOVEMENT: The Maker Movement — encouraging people to make things by hand — may be one of the most important keys to improving STEM education in this country. That’s because it works outside the realm of standardized testing and all the associated hand-wringing. The movement, which includes efforts like Maker Faire and MAKE Magazine, may be the key to helping new demographics (or at the very least, “kids”) discover science, technology, engineering and math (STEM) in an exciting and hands-on way. Building and tinkering and playing all offer powerful ways to learn and experiment. We need more of this — lots more.

GAMING: Game-based learning has been on the cusp of being “the next big thing” for a while now. Perhaps 2012 will be the year. With the flourishing of mobile technologies, with the promise of data and analytics, and with a realization that we can create new and engaging ways to move through lessons, we are likely to see an explosion of educational gaming apps this year. The big question, of course — with this as with every new ed-tech development: does this actually improve learning? When is a educational game fun? What makes it engaging? What makes it actually educational?

2011 Adobe Education Year in Review

Happy New Year from the Adobe Education team.

For my first blog article of 2012 I’ve shamelessly used Jon Perera’s review of 2011 from the Adobe featured Blogs at:

Here’s the article:

2011 Adobe Education Year in Review

Posted by Jon Perera, Vice President of Worldwide Education Marketing on December 22, 2011 10:37 AM in Education

Earlier this year, I had the terrific opportunity to join Adobe. Over the course of the last few months, I’ve been impressed with the company’s commitment to student and teacher success around the world. What really stands out for me is the way in which Adobe software lets students create and express themselves in amazing ways. I’ve seen 5th graders make video games in Flash and  10th graders create terrific movies in Premier.  I’ve had the opportunity to see university students create works that are just stunning (especially when at the ADAA event in Taipei). And I’m confident that this was a turning point year in terms of the impact and power of creative software in education. With 2012 coming up fast, I want to reflect on some high points of 2011 that will set the stage for the new year.

The Launch of Adobe Digital School Collection – We just announced the latest edition of Adobe® Digital School Collection (ADSC) for K-12 students and educators. ADSC gives students a way to visually express what they’ve learned across curriculum and prepares them with the social media skills they need to communicate effectively in the digital world.  We estimate that about 1,000,000 K-12 students were empowered by Adobe software as part of ambitious 1:1 programs around the world.

Adobe Certified Associate (ACA) Program Hits Critical Mass – This year, more than 145,000 students entered into the ACA program through our partnership with CertiPort. This is a great way to help students gain the skills needed to both enter college or the workforce.

Announcement of Adobe Touch Apps – One of the most exciting developments this year was Adobe’s introduction of  six intuitive touch screen applications that put professional-level creativity capability in the hands of millions of tablet users across both iOS and Android. Photoshop Touch, in particular, is a product that I think students and teachers will be thrilled with. Check it out here:

Schools Worldwide License Adobe Solutions – This year, more than 45 universities worldwide made the full Adobe portfolio available to their students across all departments – not just design.  Just imagine interacting with a computer-generated avatar to learn about nutrition or creating an interactive image of genetic data. See what Case Western University is doing and how others are benefiting from our education programs here.

Adobe Digital Publishing Suite Delivers Higher Education in Tablet Form – More and more schools are turning to DPS to publish rich, engaging publications for both iPad and Android tablets. The Holidays came early to Adobe EDU team when we received an unsolicited video from the University of Oregon, highlighting their use of the Adobe Digital Publishing Suite titled “The Making of a Digital Magazine.” Check out this video that made our day:

Adobe Education Community Keeps Thriving – I was privileged to attend the 2011 Adobe Design Achievement Awards ceremony and was truly amazed by the talent and sophistication of the entries. Please check out the 2011 ADAA Yearbook for a closer look. We received a record-breaking 4,600 entries in 2011. Job well done!

This is certainly an exciting time for Adobe Education, educators and students as digital advances provide an opportunity to transform children’s learning and education. Stay tuned and don’t forget to follow us @AdobeEDU for the latest updates. I wish you all a happy and safe Holiday Season, and a terrific new year!