Archive for March, 2012

Social Media Platforms for Students

We’ve recently launched two new social media platforms that we’d love you to share with students.   

Our Adobe Students UK Facebook page and Adobe UK Students Twitter profile are places where we’ll post up the latest Adobe news, offers, tips, videos and sneaks – as well as mixing in general student culture.

We’d like to turn these social networking locations into interactive sites where we can engage with students and understand their perspective of Adobe, our products and education generally. So please share.

Photoshop CS6 Beta – Available Now

Wow ……. I’ve just seen some of the new features in the Photoshop beta. As they say on Adobe Labs it’s a whole new experience in Digital editing.

The announcement can be found at: Photoshop CS6 beta Now Available on Adobe Labs. There is also a blog at: Photoshop CS6 beta Available Now!

To sign up for the beta go to: http://labs.adobe.com/technologies/photoshopcs6/

Some of the highlights include:

  • Content-Aware Patch — Patch images with greater control using the newest member of the Content-Aware family of technologies. Choose the sample area you want to use to create your patch, and then watch Content-Aware Patch magically blend pixels for a stunning result.
  • Blazingly fast performance and a modern UI — Experience unprecedented performance with the Mercury Graphics Engine, which gives you near-instant results when you edit with key tools such as Liquify, Puppet Warp, and Crop.* Plus, a refined, fresh, and elegant Photoshop interface features dark background options that make your images pop.
  • New and re-engineered design tools — Create superior designs fast. Get consistent formatting with type styles, create and apply custom strokes and dashed lines to shapes, quickly search layers, and much more.

Here are a few of the first thoughts from the media:

Digital Arts Online, March 22, 2012

Beta Preview: Adobe Photoshop CS6

By Michael Burns

An in-depth preview of the new Photoshop CS6 beta which comments that the “darker look” of the “deep grey and black backgrounds of the canvas and palettes have the effect of enhancing both the colours of images and the readability of text in the interface.” The article notes that “Upgrading to Photoshop CS6 is made simple by a migration tool that imports custom workspaces and settings, but it’s GPU acceleration that nudges this release towards being a must-buy.” Michael concludes by saying, “The numerous other timesaving controls and tweaks take precedence over ‘whizz-bang’ features this time around – but as ever time is money, so it’s a welcome focus in these budget-conscious times.”

http://www.digitalartsonline.co.uk/news/?NewsID=3345799

 

ZDNet UK, March 22, 2012

Screenshots: Photoshop CS6 Beta

By Charles McLellan

A first look preview of some of the new features in Photoshop CS6 including the new userinterface, in context, on canvas editing and content-aware tools which Charles say “greatly help the image editing process.”

http://www.zdnet.co.uk/reviews/content-creation/2012/03/22/screenshots-photoshop-cs6-beta-40095292/#top

 

Macworld, March 22, 2012

Adobe launches Photoshop CS6, releases free beta version

By Neil Bennett

An in-depth look at the Photoshop CS6 beta which “features a wealth of features including the ability to move objects seamlessly in scenes, on-canvas blur tools, Illustrator-style vector graphics, improved 3D modeling and texturing, video editing andmore.” This piece links to additional guides to help readers explore the new features available for photographers, designers, illustrators, artists, animators and editors.

http://www.macworld.co.uk/mac-creative/news/?newsid=3346257

Digital Marketing Summit 2012

One immediate question might be ‘what relevance is Digital Marketing in the world of Education?’ The simple answer is very relevant.

Every institution has a public persona; trying to present itself in the best possible light. Every institution wants to attract the best students and the ability to exploit social media, analyse every touch point and predict with confidence are critical to success regardless of organisation or institution. The announcements today on Adobe’s Digital Marketing Suite are worth a read.

Adobe Kicks Off Digital Marketing Summit 2012: http://www.adobe.com/aboutadobe/pressroom/pressreleases/201203/032112AdobeDigitalMarketingSummit.html

Adobe Unifies Ad Campaigns across Social, Search, and Display: http://www.adobe.com/aboutadobe/pressroom/pressreleases/201203/032112AdobeSocialSearchDisplay.html

Adobe Drives Personalized Web, Mobile and Social Engagement with Web Experience Management Solution: http://www.businesswire.com/news/home/20120320006969/en

Adobe Digital Marketing Suite Tackles Big Data with Predictive Marketing: http://www.adobe.com/aboutadobe/pressroom/pressreleases/201203/032112AdobePredictiveMarketing.html

Adobe Simplifies Social Marketing: http://www.adobe.com/aboutadobe/pressroom/pressreleases/201203/032112AdobeSimplifiesSocialMarketing.html

Company Announces Significant Innovations to Adobe Digital Marketing Suite

SALT LAKE CITY, Adobe Digital Marketing Summit — March 21, 2012 Adobe Systems Incorporated (Nasdaq:ADBE) today opened the Adobe® Digital Marketing Summit, where more than 4,000 digital marketers and senior leaders from the world’s foremost advertisers, publishers, agencies, systems integrators and technology companies have gathered  to learn the latest about digital marketing trends, share best practices and network. Keynote presenters include Adobe CEO Shantanu Narayen, Adobe Chief Technology Officer Kevin Lynch, and Senior Vice President and General Manager of Adobe’s Digital Marketing Business, Brad Rencher, along with Arianna Huffington, founder of The Huffington Post and Biz Stone, co-founder of Twitter.

Adobe’s digital marketing business continues to demonstrate significant momentum. In the company’s most recent earnings announcement, Adobe reported 30 percent year-over-year growth in its digital marketing business. Adobe introduced several new innovations within the Adobe Digital Marketing Suite, including:

Adobe Social
A new product within the Digital Marketing Suite, Adobe Social (see separate release) combines social publishing and engagement with monitoring, social ad buying and analytics that can attribute social activity to business results. Adobe is giving those with social marketing responsibilities – digital marketers, community managers, customer service, public relations, ad buyers, analysts and others – a single platform to align and collaborate around the management, measurement and optimization of their social media strategies, and do so in the context of all other digital marketing efforts.

Predictive Marketing
New predictive marketing capabilities within the Adobe Digital Marketing Suite reduce the complexity of uncovering hidden behavioral patterns in big data (see separate release). These advancements will help marketers more quickly sort through an increasing amount of data to find the most impactful insights as well as leverage vast amounts of historical data to predict future results.

Personalization
Adobe announced a major update to its Web Experience Management (WEM) solution (see separate release), part of the Adobe Digital Marketing Suite that helps marketers drive engagement by delivering more consistent, contextually relevant experiences on the Web, mobile devices and social media. At the heart of the WEM solution is Adobe CQ 5.5, the latest version of the company’s industry leading Web Content Management software that is now deeply integrated with several other products in the Suite, such as Scene7®, Search&Promote and SiteCatalyst®.

Quotes
Brad Rencher, senior vice president and general manager, Digital Marketing Business, Adobe

  • “The Adobe Digital Marketing Summit is quickly becoming digital marketing’s premier event, gathering the best and brightest minds in the industry. This year we have almost doubled in size with 4,000 attendees who will connect with experts and peers, get direct access to case studies and best practices, and have great opportunities to network and socialize. Summit is also a chance to get a first peek at the latest digital marketing innovations from Adobe and our partners and to help guide the future of our Digital Marketing Suite.”

About the Adobe Digital Marketing Suite
The Adobe Digital Marketing Suite offers an integrated and open platform for online business optimization, a strategy for using customer insight to drive innovation throughout the business and enhance marketing efficiency. The Suite consists of integrated applications to collect and unleash the power of customer insight to optimize customer acquisition, conversion and retention efforts as well as the creation and distribution of content. For example, using the Suite, marketers can identify the most effective marketing strategies and ad placements as well as create relevant, personalized and consistent customer experiences across digital marketing channels, such as onsite, display, email, social, video and mobile. The Suite enables marketers to make quick adjustments, automate certain customer interactions and better maximize marketing ROI, which, ultimately, can positively impact the bottom line.

Inspirational Students

If we give students access to the technology and don’t get in their way, the results can be amazing. This is what has happened with a school student using Premiere Pro.

This student created a short clip around BMX. Having filmed clips of different bike stunts with a video camera, he used the software to edit these into a short film and even added a background track for additional impact. Pretty impressive I must say!

Check out this work for yourself: http://www.youtube.com/watch?v=1YclHg-3omQ&feature=player_embedded

Win an iPad 3!! Scenario-Training Contest…

After the eLearning team’s successful HTML5 contest for Adobe Captivate on our Facebook Page, we’re launching a global contest for the best Scenario-based training content created using Adobe Captivate. This contest is live now on our Facebook page.

http://blogs.adobe.com/captivate/2012/03/another-chance-to-win-an-ipad-3-scenario-training-contest.html

http://www.facebook.com/adobecaptivate?sk=app_330047467045888

Contest Rules:

  1. Upload any scenario-based course created using Adobe Captivate. For examples of scenario-based courses, visit http://bit.ly/A6MVqG or http://bit.ly/xMkBBz
  2. Publish the content as a Flash SWF file. In Captivate’s output options check both the ‘zip file’ and ‘export to HTML’ options.
  3. Any content that is considered inappropriate and reflects badly on the Adobe brand will be removed
  4. Entries will be evaluated based on; application of eLearning and Instructional Design principles, overall aesthetic appeal, use of interaction to create a plausible and relevant scenario (given the selected topic) and use of Adobe Captivate’s features (Advanced Actions, Interactions, Media etc.)
  5. An individual can submit multiple entries.

Prizes:

  1. Two winners will be chosen. Each will receive the new Third Generation 32 GB iPad (WiFi)
    One winner will be based on the number of ‘Likes’ he/ she receives. So ensure that you not only create some awesome content, but also drum up some support for your content.
    The other winner would be chosen by a panel of judges. To find the very best, we have assembled an amazing panel of judges that features experts in interactive learning design and training. The panel will be asked to judge the finalists according to creativity, quality of implementation and fit with the contest theme. Judges: Lieve Weymeis, Christy Tucker, Allen Partridge, and Joe Ganci.
  2. Have Questions or Need Help? Post on our Facebook Page or email ahagarag@adobe.com

Timeline:

Contest Start Date: 13th March 2012
Contest End Date: 13th April 2012
We will announce the winners in the fourth week of April 2012

New: Adobe Lightroom 4

Lightroom has been growing popularity across the education sector in schools, colleges and University. As a keen photographer it is easy to see why as Lightroom allows users to manage the whole workflow process from image capture to final publication. Adobe® Photoshop® Lightroom® 4 software provides a comprehensive set of digital photography tools, from powerfully simple one-click adjustments to cutting-edge advanced controls. Create images that inspire, inform, and delight.

Innovative Shadow and Highlight Recovery and Enhanced Digital Photography Workflows Mark A Milestone Release

SAN JOSE, Calif. — March 6, 2012 Adobe Systems Incorporated (Nasdaq:ADBE) today announced the availability of Adobe® Photoshop® Lightroom® 4 software for Mac OS and Windows. Lightroom is the essential digital photography workflow solution helping amateur and professional photographers quickly import, manage, enhance and showcase their images. First released as a public beta in January 2012, the final version of Lightroom 4 is now available for education customers. Lightroom 4 introduces refined technology for superior shadow and highlight processing, ability to create photo books, additional local adjustment controls, and enhanced video support.

“Feedback from our customers is invaluable in developing Lightroom and the real trick to a great release is to combine these insights with Adobe’s unrivalled image processing innovation,” said Winston Hendrickson, vice president products, Creative Media Solutions, Adobe. “Lightroom 4 is a stunning new release that will enhance photography workflows and help photographs stand out from the crowd.”

New Features in Lightroom 4
Lightroom 4 is a major release, adding significant new capabilities and innovations. New adjustment controls maximize dynamic range from cameras, recovering exceptional shadow details and highlights. The software features new and improved auto adjustments to dynamically set values for exposure and contrast, and additional local adjustment controls including Noise Reduction, Moire and White Balance.

Lightroom 4 provides photographers the tools to create beautiful photo books with text controls and a variety of easy-to-use templates, as well as a direct link for photo book creation from within the new Book module. A new intuitive Map module displays images already assigned a location, provides location tagging and reverse geo-tagging controls and saved locations for easy assignment of a photographer’s common locations.

Now, native video support gives photographers the capability to play, trim and extract frames from video clips shot on DSLRs, point-and-shoot cameras and smartphones. Video-specific presets and many standard Lightroom image adjustment controls can be applied to video clips, and adjusted videos can be exported as a H.264 file or published directly to Facebook or Flickr*.

In the Develop module, presets fully utilize new processing technology and the addition of soft proofing helps photographers tune images in a destination color space to ensure content looks its best. In addition, customers can now email images directly from Lightroom using an email account of their choice.

Pricing and Availability
Adobe Photoshop Lightroom 4 is now available for Mac and Windows at www.adobe.com/store. For more detailed information about product features, upgrade policies, pricing and language versions, please visit www.adobe.com/go/lightroom.

Users can also connect with the Lightroom team directly on Facebook (www.facebook.com/lightroom), via Twitter (www.twitter.com/lightroom) or on the Adobe Lightroom blog (http://blogs.adobe.com/lightroomjournal). For Lightroom how-to videos, visit http://www.youtube.com/lightroom

Photoshop Touch – An Educators View

I’m grateful to Gary Poulton, one of Adobe’s Education Leaders, for this insight into Photoshop Touch. Here’s what he has to say:

http://blogs.adobe.com/educationleaders/2012/03/photoshop-touch.html

I’ve just spent a few days taking Photoshop Touch for a serious run. Touch is only recently available for IOS users, a long wait, but a worthwhile one. Obviously Adobe have done their homework. Photoshop Touch performs well beyond what one would normally expect from an image editing app designed for tablet use. My only wish list (not really connected to reality) for Touch is a modest increase in the output file size and the addition of some functionality that mimics ‘add structure’ as opposed to ‘sharpening’.

I found being able to work with most of the layering capability of Photoshop a real pleasure, not because it replaces what I would normally do in my editing workflow but because I can work on ideas in ‘abstentia’ and make editing decisions on the go, then refine and finalise them for either printing or uploading to web galleries at a later point. The ‘scribble tool’ is a stroke of genius and the ability to refine the selection without stepping out of the tools functionality makes working with selections a real pleasure. Last but not least (amongst a host of features) is the ability to add and edit a layer directly from the camera. This means that I can paint directly into an image with a light source; combine that with the ability to paint that into a selection and blend via ‘layer modes’ and one might be able to do some light painting aka Peter Solness without having to step out into the bush in total darkness armed with only a torch. Aggh…. at least I can dream

I did some comparison tests converting a colour image to black and white using Touch and Nik’s SilverEffex Pro 2 plugin for Photoshop. Photoshop Touch performed admirably. You can read the post and see the images here

Adobe Launches LeanPrint to Cut Prining Costs and Improve Productivity

 

As budgets are cut and the impact of the EuroZone crisis begins to bite, so institutions are looking at every possible way to save money. The cost of paper and printing in a school or college can be far greater than many people expect, so what if you coule reduce these costs by up to 40% and be environmentally friendly at the same time?

New Printing Software Reduces Cost by an Average of 40 Percent

SAN JOSE, Calif. — March 5, 2012 Adobe Systems Incorporated (Nasdaq:ADBE) today announced the availability of Adobe® LeanPrint, a new software technology that solves printing pain points in the enterprise and home by automatically optimizing document layouts and managing toner output to reduce resource consumption and costs by an average of 40 percent* for typical office documents. With this launch, Adobe also announced that Toshiba America Business Solutions (TABS) has become the company’s first partner to distribute its LeanPrint technology to its customers across North America. The company has been a key contributor in the development of the technology.

“Adobe has always prided itself on environmentally conscious behavior, from its LEED Platinum certified buildings to its carbon offsets,” said Raman Nagpal, senior director and general manager, Adobe Print and Scan Business. “With LeanPrint, we are bringing together our commitment to the environment and a deep understanding of the print industry to further drive down printing costs. Adobe is excited to launch LeanPrint with a like-minded company like Toshiba, who will help distribute this technology throughout North America.”

Adobe LeanPrint is printing software that reduces costs by implementing patent-pending technologies from Adobe that automatically fine-tune formatting, colors and layout regardless of the printing device — inkjet or laser, personal or networked printer. LeanPrint provides plug-ins to common desktop applications such as Adobe Acrobat®, Adobe Reader®, Microsoft® Excel®, Microsoft Word and common browsers that typically account for the majority of printing in the enterprise and home. LeanPrint allows final output to be shown before the user sends the document to the printer ensuring visual assurance of a streamlined execution.

While other solutions aim to reduce the environmental impact by setting printing quotas or routing to a specific printer, LeanPrint takes a different approach by using less pages in Super Saver mode and providing a Toner Saver option to create smarter, less toner-heavy prints. With LeanPrint software, customers can easily choose settings to obtain a clear picture of the savings for each print job within the print preview and quantify the amount of paper and toner being used. With My Savings, savings achieved over days, months and years from within LeanPrint can be conveniently monitored and tracked, providing an incentive to save.

“Toshiba is happy to be Adobe’s first partner to bring LeanPrint to market in North America,” said Bill Melo, vice president of marketing, services & solutions, Toshiba America Business Solutions, Inc. “We believe that both companies are on the cutting edge of this technology, which allows people to make good usage choices and print smarter.”

IT managers can monitor all print jobs and costs as well as the savings from LeanPrint usage by individual users and groups. Furthermore, printing trends are easily realized and rules like double-sided printing can be easily implemented to ensure responsible print practices across organizations. To take it to the next level, managers can even block conventional printing practices to maximize savings and prevent all or specific users from printing the conventional, wasteful way.

Pricing and Availability
Adobe LeanPrint is being offered through our partners for enterprise and individual use starting today. LeanPrint is available under different licensing and subscription models and as a 90-day trial for organizations and as a 30-day trial for individuals. To learn about costs to your organization, contact LeanPrint@adobe.com. For more information about Adobe LeanPrint, visit http://www.adobe.com/products/lean-print.html. To see a video about how TABS is implementing LeanPrint, visit http://business.toshiba.com.

*40 percent savings based on Adobe lab tests

Adobe Technology Powers Massive Growth in Digital Publishing

With the growth in iPAD and Tablet devices amongst students and educators, Digital publishing has the potential to inform, engage and save money. Data from Nearly 1,500 Tablet Publications and 600 Publishers shows the latest trends in Tablet readership.

BARCELONA, Spain — Feb. 27, 2012 — At Mobile World Congress, Adobe Systems Incorporated (Nasdaq:ADBE) today announced that more than 16 million digital publications were powered by Adobe® Digital Publishing Suite across tablets over the last year. The company also released key insights about digital magazine and newspaper application usage, based on anonymous data aggregated from nearly 600 publishers worldwide who have created around 1,500 tablet publications using Adobe Digital Publishing Suite. In addition, Adobe announced new innovations that add more enterprise-class functionality and extensibility to the Digital Publishing Suite, helping organizations drive digital revenue and brand engagement through digital publications. Key enhancements include new in-app merchandising, provisioning of targeted content based on user role, and accelerated app creation.

The anonymous, aggregate data is derived from publications delivered using Adobe Digital Publishing Suite and shows shifts in reading patterns, willingness to pay for tablet applications, accelerated purchase funnel and advertising engagement. Tablets are driving new revenue for publishers as consumers pay for digital media content. Business publishers are also using tablet applications to drive awareness of their brands as well as the purchase of goods and services. Specific data points include:

  • Sixty-eight percent of readers worldwide currently pay for digital magazines and newspapers built with the Adobe Digital Publishing Suite. This is made up of single issue purchases (15 percent), subscriptions (26 percent) and bundles of print and digital issues (27 percent).
  • Readers are highly engaged with both editorial and advertising content. Every fifth page view in a Digital Publishing Suite magazine app is an advertisement. Interactivity, which includes Web views, videos, slide shows, audio clips, image sequences, hyperlinks and other overlays can also have a profound impact on a reader’s digital content consumptionand engagement, with readers interacting with nearly half (48 percent) of all interactive features in Digital Publishing Suite apps. Out of the variety of interactive overlays included in applications, Web views and videos are the two types most frequently accessed by readers.
  • Over half (56 percent) of readers spend between 25 minutes to 2.5 hours a month reading their digital titles. Time spent consuming content has increased 70 percent over the last six months, which can be attributed to more sophisticated and engaging content as well as the continued adoption of tablets. Consumers tend to open a Digital Publishing Suite application up to five times per month on average, and nine percent of readers spend more than five hours per month reading digital titles, which suggests that they are frequently engaging on a tablet with the brands they love.

“We saw 16 million digital publications downloaded over the last 12 months, with no signs of fatigue,” said Zeke Koch, senior director of product management, Digital Publishing, Adobe. “As digital issues grow significantly, Adobe will continue to fuel this evolution by providing innovative features that allow publishers and corporations worldwide to drive digital revenue, accelerated readership and purchase of content.”

Publishers like Rodale Inc. and Active Interest Media and companies like Sotheby’s have recently published magazine, merchandising and customer loyalty applications. Similarly, enterprises now have the opportunity to add digital content into their mobile marketing mix by creating a broad range of digital publications using Digital Publishing Suite, including sales and marketing collateral, corporate communications, as well as brand loyalty, customer acquisition and customer retention materials.

“Adobe Digital Publishing Suite has allowed us to amaze and satisfy our readers with technological innovation that they crave and expect,” said Anthony Cerretani, deputy editor and digital director, Backpacker Magazine. “We’ve been able to integrate interactive maps, adventure videos from all over the world, and touch-point-powered content that inspires and enables our readers to experience outdoor adventure in incredibly dynamic ways. They’re even contributing multimedia to our editions on a regular basis. With the flexibility of Adobe’s tools, we’re finding new ways to optimize the experience every month.”

“As we focus on reaching our increasingly global client base, Adobe Digital Publishing Suite provides an elegant platform and enjoyable user experience,” says Amy Todd Middleton, worldwide director of marketing, Sotheby’s. “Our Sotheby’s catalogue app combines the visual aesthetic of our print catalogues in a new convenient digital format. Analytics show that people are spending more time browsing our content offline in a more interactive environment. With zoom, original videos, and 360 degree photography, it is a great alternative to being in the room with a work of art.”

The Adobe Digital Publishing Suite is the market leader in the delivery of digital publications and includes robust functionality that enables traditional media and business publishers to quickly create content that drives greater digital revenue. Innovative features include:

  • Restricted Distribution – Publishers can provision specific content to a variety of customer, reader or member groups within one branded application.
  • Custom Notifications – Customers can leverage in-app notifications to cross promote and market availability of publications and other content. Already embraced by select Condé Nast publications, publishers and brand organizations can use custom notifications as in-app marketing to drive demand for magazine issues.
  • HTML5 Support Publishers such as The New Yorker and National Geographic are using HTML5 within their digital publications for in-app custom store fronts, inline content, and complete articles. Similarly, advertisers are including HTML5 within interactive advertisements to drive consumer engagement.
  • Other enterprise-class features include Direct Entitlement (publishers can provide digital content to existing subscribers in one click), Analytics (Digital Publishing provides both Base Analytics as well as the ability to integrate with an existing SiteCatalyst® account) and Custom Content Viewer (publishers can create a Content Viewer for multiple devices that that supports full-screen viewing of content).

About Adobe Digital Publishing Suite
Digital Publishing Suite is a set of turnkey hosted services and viewer technology that tightly integrates with Adobe Creative Suite® 5.5 products. Using Digital Publishing Suite in combination with Adobe InDesign® CS5.5, allows traditional media publishers, corporate organizations, ad agencies as well as individual freelance designers and small design firms to publish, distribute, monetize and optimize a new class of innovative digital magazines, newspapers, ads and corporate publications on leading tablets including the Apple iPad, Kindle Fire, Barnes & Noble Nook, Samsung Galaxy and other Android™ tablets. The Digital Publishing Suite includes Enterprise, Professional and Single Editions.

Pricing and Availability
To access product information including features and pricing, visit www.adobe.com/products/digitalpublishingsuite. A list of partners in the Digital Publishing Suite worldwide reseller network is available at www.adobe.com/products/digital-publishing-suite-family/buying-guide-resellers

Adobe Photoshop Touch Application Now Available

Highly Anticipated App Brings Image-editing Power of Photoshop to Apple iPad 2

Mobile World Congress 2012

February 27, 2012 03:30 AM Eastern Time 

BARCELONA, Spain–(EON: Enhanced Online News)–At Mobile World Congress, Adobe Systems Incorporated (Nasdaq:ADBE) today announced that Adobe® Photoshop® Touch is now available for iPad 2, via the iTunes App Store*. Adobe Photoshop Touch offers core Photoshop features, as well as new capabilities for creating and sharing in an app custom-built for tablets. The app is a central component of Adobe Touch Apps, a family of six intuitive touch screen applications, inspired by Adobe Creative Suite® software. iPad versions of the other Adobe Touch Apps are expected later this year.

“Photoshop Touch combines the magic of Photoshop and its core features with the convenience of a tablet, bringing image-editing power to the fingertips of millions of people.”

Photoshop Touch gives users the ability to combine multiple photos into layered images, make essential edits and apply professional effects to create beautiful artwork, touch up photos, paint, lay out ideas and much more. The Scribble Selection Tool allows users to easily extract objects in an image by simply scribbling on what to keep, and then what to remove. With Refine Edge technology from Photoshop, even hard-to-select areas with soft edges are easily captured when making selections. Photoshop Touch helps users quickly find images and share creations through integration with Facebook and Google Image Search.

“People will be amazed with what they can create on the iPad using Photoshop Touch,” said David Wadhwani, senior vice president and general manager, Digital Media Business Unit, Adobe. “Photoshop Touch combines the magic of Photoshop and its core features with the convenience of a tablet, bringing image-editing power to the fingertips of millions of people.”

“Adobe Photoshop Touch offers a huge convenience factor and boasts cool Photoshop features tailored for the iPad,” said Brian Yap, creative director, Boxing Clever. “Nearly all of the features I imagined being in Photoshop Touch are there, including the depth in layers, the extraction tools, and fade tool.”

“I love the organic process of working on the tablet. With Adobe Photoshop Touch, I have a new form of image creation with familiar tools but in a more relaxed work space, allowing me to rediscover image making through play rather than production,” Dan Marcolina, owner, Marcolina Design & Marcolina Slate.

“My team and I put Photoshop Touch through the paces and it shines as a tool for on-the-go photo shoots,” said Tyler Stableford, photographer and director, Tyler Stableford Photography + Film. “Time is always critical when taking pictures during the golden hours of light. With a wireless connection, the art director and I can place photos, immediately as we take them, into a layer with the client’s artwork. This is really helpful when shooting catalog covers.”

In addition to Photoshop Touch, Adobe expects to release the following touch apps for the iPad in the coming months: Adobe Collage for moodboards; Adobe Debut for presenting and reviewing creative work; Adobe Ideas for sketching; Adobe Kuler® for exploring color themes; and Adobe Proto for website and mobile app prototyping.

Helpful Links

Pricing and Availability

Adobe Photoshop Touch is available today in the iTunes App Store for US$9.99. Photoshop Touch is available in most geographies with English language support. The app will run on iPad 2 running on iOS5. For more information on Photoshop Touch, visit www.adobe.com/products/photoshop-touch.html. Customers may submit feedback on the community powered feedback site, www.feedback.photoshop.com/photoshop_family. Users may also connect with the Photoshop Touch Team directly on Facebook, via Twitter or on the Photoshop blog. For Photoshop Touch how-to videos, visit www.tv.adobe.com/show/learn-photoshop-touch/.