Adobe Transforms Video Workflows with Upcoming Creative Suite 6 Production Premium Release




London, UK. April 12, 2012

At the annual National Association of Broadcasters (NAB) Show
(Nasdaq:ADBE) will showcase new software and innovations that improve how broadcasters, filmmakers and video professionals create, deliver and monetise high-quality productions across multiple screens. Highlights of the show will include the first public demonstrations of Adobe® Creative Suite® 6 Production Premium including major updates for Adobe Premiere® Pro CS6 and Adobe After Effects® CS6 enables video professionals to work efficiently and streamline workflows. Adobe will demonstrate its new solutions along with key customer and partner-focused initiatives during the 2012 NAB Show at its booth #SL2624 in the Las Vegas Convention Centre, April 16 19. Creative Suite 6 Production Premium will also be presented in more than 60 partner booths throughout the NAB exhibition.

Creative Suite 6 Production Premium, the complete solution at the heart of any production workflow for video professionals, is packed with major updates to help bring high-quality productions to any screen. The suite features significant updates to familiar tools including powerful new versions of Adobe Premiere Pro, Adobe After Effects, Adobe Audition®, Adobe Story, Adobe Media the process of ingest, logging and transcoding, essential tasks in a modern file-based workflow. For advanced video editing, Premiere Pro CS6 incorporates a new user interface, trimming and OpenCL support in the new turbo-charged Mercury Playback Engine. After Effects CS6 is the biggest release in a decade, with huge performance gains and powerful 3D features.

Throughout the show, Adobe will be providing attendees with an exclusive first look at Creative Suite 6 Production Premium. This upcoming release, expected in the first half of 2012, will feature across-the-board performance and workflow enhancements that broadcasters, filmmakers and corporate video professionals worldwide need to stay at the forefront of the explosion of multiple screens, file-based workflows and new distribution models.

Adobe is dedicated to boosting video professionals productivity, giving them a dependable and seamless solution to plan, produce and deliver engaging content despite shrinking timelines and budgets. Broadcasters are completely redesigning and streamlining their demands for delivering content to multiple screens. Top global broadcasters including BBC, CBS Sports Network, CNN, Hearst, Media General and NRK are turning to Adobe Creative Suite Production Premium for a more complete plan-to-playback, file-based solution.

“Our video editors need to work with a large variety of digital assets and the Adobe Creative Suite Production Premium, including Adobe Premiere Pro, allows them to handle instant turnaround news edits as well as long-form feature edits without compromising speed or creativity,” said Moritz Gimbel, head of production at Bloomberg TV International. “Its latest software release, the Adobe Creative Suite 6 Production Premium, helps make our workflow more efficient with support for more video formats and codecs, accelerating content delivery with the ability to export sequences into two different formats at the same time.”

Availability

Adobe CS6 Production Premium is expected in the first half of 2012. For more detailed information about the suite, please visit:

http://success.adobe.com/en/na/programs/events/1203_16108_nab.html

Useful links to Announcements/Sneak Peeks:



2 Responses to Adobe Transforms Video Workflows with Upcoming Creative Suite 6 Production Premium Release

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