Archive for May, 2012

Adobe & Your Voice: Be Seen, Be Heard, Stand Out

I’m excited to announce that yesterday afternoon we launched a new show on Adobe TV focused on helping students create their personal brand and go beyond the resume by using Adobe software to package their work in engaging portfolios for PDF, the web, print, and the iPad. 

 This topic of a personal brand is a theme we heard from students through our ELA pilot program research at UC Berkeley and Academy of Art.   

Check out the new show here: http://tv.adobe.com/show/adobe-and-your-voice/

A few highlights about these resources:

  • 14 episode series with 4 sections:
    • Create a personal brand (logo, business card, and poster)
    • Create a PDF Portfolio
    • Create a web portfolio
    • Create an InDesign portfolio for output to print, PDF, and the iPad
  • All episodes have sample assets to go with them so students can actually use the files to follow along with the tutorials and then create their own brand
  • We have a really cool working iPad version of the final student portfolio as an example.

Tablet Traffic Growth is 10 Times Faster Than Smartphone Growth

As educational institutions look for different ways to reach and engage current and prospective students it seems that the world is quickly changing with the Tablets and iPADs  becoming the device of choice. The study below isn’t specific to education, but is relevant nevertheless as many students either already own these devices or will be taking them to University and College later this year.

Results Show Tablets’ Share of Website Traffic Growing at Over 300 Percent
Adobe Digital Marketing Summit EMEA 2012
May 15, 2012 02:07 AM Eastern Daylight Time 

LONDON–(EON: Enhanced Online News)–Adobe Digital Marketing Summit EMEA — Adobe Systems Incorporated (NASDAQ:ADBE) today announced findings from its most recent Adobe® Digital Index report examining how global website traffic and engagement differ when the visitor is on a tablet, smartphone or personal computer (PC). The report found that tablet devices will generate more Web traffic than smartphones by early 2013 and that consumers find browsing websites on tablets nearly as engaging as on PCs.

“Digital CMOs are wise to take a mobile first approach to optimize their digital content and marketing initiatives with a focus on the tablet experience because the consumer demands it.”

The results indicate that tablets have become a channel very distinct from smartphones. While apps have proven a highly valuable and important component of a mobile strategy, companies would be well served to invest in optimizing mobile Web pages for the growing and affluent* tablet demographic. Key report findings include:

  • The share of website visits from tablets grew approximately 10 times faster than the rate for smartphones in the first two years after market introduction and grew more than 300 percent in the last year. This rapid growth is driven by both higher rates of tablet shipments and a disproportionately higher number of website visits per tablet than smartphones.
  • Tablets’ share of website traffic will exceed smartphone traffic by early 2013 and reach 10 percent of total website traffic in 2014.
  • Although consumers consider the tablet website experience to be nearly as engaging as that of PCs, they use PCs to visit websites three times as frequently as tablets.

“As businesses rethink their digital experiences to include mobile strategies, tablets are emerging as the consumer device of choice,” said Brad Rencher, senior vice president and general manager, Digital Marketing Business, Adobe. “Digital CMOs are wise to take a mobile first approach to optimize their digital content and marketing initiatives with a focus on the tablet experience because the consumer demands it.”

This study significantly expands on the findings from the initial Adobe Digital Index report on the value of tablet users to retail companies released in January of this year, which suggested that in 2011 tablet users spent more per purchase than other online customers. This study analyzed 23 billion visits to the websites of 325 companies from the North America, Western Europe (Belgium, the Czech Republic, Denmark, Finland, France, Germany, Ireland, Italy, the Netherlands, Norway, Poland, Spain, Sweden, Switzerland, and the United Kingdom) and Asia (China, India, South Korea, New Zealand, Singapore, Taiwan, and Thailand).

About the Adobe Digital Index

The Adobe® Digital Index is a series of reports on various aspects of digital marketing, designed to provide marketing, e-commerce, and retail executives with critical, data-driven insights. Download the full Adobe Digital Index reports here or at CMO.com here.

Next Generation Digital Publishing Suite

Adobe’s Digital Publishing Suite has many applications in the world of education. The one that immediately springs to mind is communication with students and alumni. Instead of the traditional printed newsletter that many Universities produce, print and distribute at significant cost, why not a media rich publication that can be received and consumed on an iPAD, PC, smartphone, Tablet device or Mac? Not only is the content richer and more engaging, but the whole production process is quicker and cheaper.

Over 25 Million Digital Issues Delivered to Date, 120,000 Downloads Every Day; Meredith Corporation Selects DPS

NEW YORK — May 15, 2012 — At Adobe’s annual Digital Publishing Summit, Adobe Systems Incorporated (Nasdaq:ADBE) today announced a series of groundbreaking new features for Adobe® Digital Publishing Suite (DPS) that will allow media companies and corporate publishers to deliver unparalleled reach and monetize their unique content in new ways. Among the new features are Content Viewer for iPhone, social sharing, expanded font licensing and enhanced integration with Adobe Creative Suite® 6, a milestone release, creating an unbeatable combination for media and corporate organizations. Adobe is live blogging from the Summit at blogs.adobe.com/dpsnyc2012.

Adobe also announced Meredith Corporation has chosen Digital Publishing Suite to produce and distribute its leading brands, including Better Homes and Gardens, Parents and Fitness, to multiple channels. Digital Publishing Suite is the industry-leading cross-platform solution with 850 customers worldwide who have published more than 1,700 active applications and delivered more than 25 million digital issues to iPad, Kindle Fire and Android™ tablets since April 2011. Adobe is currently distributing 120,000 publications every day to tablet readers and continually evolves Digital Publishing Suite to keep pace with rapidly changing industry needs. The new advancements include:

  • Content Viewer for iPhone – The new Content Viewer for iPhone allows media and corporate organizations to target digital publication delivery across iPhone and iPod Touch devices in addition to the iPad, Kindle Fire and Android tablets, instantly expanding reach and access of content to over 220 million iPhone and iPod Touch owners globally. At the Digital Publishing Summit, The New Yorker, a Condé Nast publication, will be the first to show what the magazine might look like in the new Content Viewer.
  • Social Sharing – New social sharing capabilities encourage readers and customers to share articles on Facebook, Twitter and via email directly from within their Digital Publishing Suite applications, enabling broad content proliferation, article sampling, and content metering that will help build publication brands and turn readers into paying subscribers. DPS customers can use this functionality to configure the articles available for sharing, the social media channels in which they can be shared, and the selection and quantity ofarticles viewed before a purchase decision is required. In conjunction with Adobe’s release of this feature, Wenner Media announced the launch of Us Weekly for iPad using Digital Publishing Suite. The application will be available for download on May 17 in Apple Newsstand. Wenner Media will preview social sharing in Us Weekly for iPad at the Adobe Digital Publishing Summit and expects to launch Us Weekly fully enabled for social sharing soon—the first digital magazine to provide these social sharing capabilities to readers.
  • Extended Font Embedding Rights – Digital Publishing Suite customers can now enjoy extended rights from a select portion of the Adobe Type Library. Digital Publishing Suite customers who license Adobe Type Library fonts directly from Adobe, and who create content published in .folio files (which can include bitmaps, PDF and HTML) can embed these selected fonts inside their publications, with no additional font license or cost. With this set of high quality and award-winning Adobe fonts, Digital Publishing Suite customers will have a broad and fully-licensed typographic palette of over 800 fonts for any creative direction. On retina devices like the new iPad, access to these fonts enables designers to ensure typography remains crisp, clear, and consistent with the creative direction of the publication, while respecting intellectual property provisions.
  • Alternate Layouts in Adobe InDesign® CS6 –Design and production teams can save time and accelerate workflows by using Alternate Layout functionality in InDesign CS6 software to repurpose a single, primary InDesign layout for publication to different size devices such as the iPhone, iPad, Kindle Fire and other mobile and tablet devices. Using liquid page rules in the InDesign CS6 layout, designers can use visual page guidelines to indicate how InDesign should intelligently arrange and resize content without requiring manual resize of each layout. Alternate Layout will transform publishing workflows by allowing content creators to significantly reduce the amount of time required to publish content to devices with different screen resolutions and aspect ratios, giving publishers and corporations the ability to efficiently and rapidly generate publications across multiple devices.
  • Digital Publishing Suite Now Integrates with Adobe Edge – Adobe Edge preview software enables designers to create animated HTML5 content with Web standards, which can be easily placed in Digital Publishing Suite applications using InDesign. Combined with the interactive overlays in Digital Publishing Suite, designers can take advantage of the intuitive timeline and coding capabilities in Adobe Edge to create custom interactivity that increases engagement with editorial and advertising content. As part of the recently launched Adobe Creative Cloud™, Adobe Edge preview includes a new “publish to DPS” feature for InDesign CS6. The commercial release of Adobe Edge is expected later this year. Fast Company is the first to use Edge animation in their magazine.

“As readers voraciously consume mobile content, they’re demanding dynamic, shareable reading experiences across tablet and mobile phones,” said Jim Guerard, vice president and general manager of Creative and Media Solutions, Adobe. “Adobe’s digital publishing innovations propel the industry forward by allowing publishers to reach and monetize an unprecedented number of consumers hungry for dynamic, one-of-a-kind mobile reading experiences.”

Meredith Corporation Selects DPS
Meredith Corporation joins a roster of leading media companies and brands who have recently selected Digital Publishing Suite for their tablet publication needs including Fast Company, PC Magazine, Roland, Source Interlink and Honeywell. With Digital Publishing Suite, media and corporate publishers can leverage the powerful capabilities of the new CS6 toolset and tight integration with Adobe Digital Marketing Suite* to cost‐effectively create and distribute visually immersive digital content on a broad set of tablet devices, in addition to employing unrivaled analytics to optimize their business. These companies join publishers such as Condé Nast and National Geographic, who were early adopters of the technology.

“We’re excited to publish our leading brands to multiple channels using Digital Publishing Suite,” said Liz Schimel, executive vice president and chief digital officer, Meredith Corporation. “With our tablet editions, we’re looking forward to delivering content that entertains and delights our readers on these new devices – and that also drives additional revenue and subscriptions.”

“As the number of tablets and mobile devices increases, so do the potential readers of our magazine, and we must be there to meet them on the devices they choose,” said Bill Marr, creative director, National Geographic magazine. “Using Alternate Layout in Adobe InDesign CS6 in combination with Digital Publishing Suite will allow our staff to modify layouts quickly to take into account various screen resolutions and aspect ratios, while preserving the essence of the original design so our look and brand are consistent across the marketplace.”

About Adobe Digital Publishing Suite
Digital Publishing Suite is a set of turnkey hosted services and viewer technology that tightly integrates with Adobe Creative Suite 6 products. Using Digital Publishing Suite in combination with Adobe InDesign CS6 allows traditional media publishers, corporate organizations, ad agencies as well as individual freelance designers and small design firms to publish, distribute, monetize and optimize a new class of innovative digital magazines, newspapers, ads and corporate publications on leading tablets including the Apple iPad, Apple iPhone, Kindle Fire, Samsung Galaxy and other Android tablet devices. The Digital Publishing Suite includes Enterprise, Professional and Single Editions

Adobe Creative Cloud now Available

Feedback from Education customers on Creative Cloud has been very positive. Not only does the monthly subscription spread the cost, but customers are excited about the Touch Applications, aditional products such as Muse and Edge, plus the creative cloud services such as sychronisation and analytics.

Two New Touch Apps for iOS and Adobe Muse Also Shipping

SAN JOSE, Calif. — May 11, 2012 Adobe Systems Incorporated (Nasdaq:ADBE) today announced the immediate availability of Adobe® Creative Cloud™, a radical new way of providing tools and services* for creatives. A subscription-based offering, Adobe Creative Cloud is a hub for making, sharing and delivering creative work and it is centered around a powerful release of Adobe Creative Suite® 6 software, packed with innovation across its industry-defining design, Web, video and digital imaging tools. The CS6 product line includes new releases of Photoshop®, InDesign®, Illustrator®, Dreamweaver®, Adobe Premiere® Pro, After Effects®, Flash® Professional and other products.

In addition, two new Touch Apps† – Adobe Proto and Adobe Collage – are now available for iOS devices, as are new features and additional language support in both Photoshop Touch and Adobe Ideas. Emerging from a successful beta program, that saw over 700,000 downloads, Adobe Muse software also became available today to Creative Cloud members and individual subscribers.  Muse is a stunning new tool that enables designers to create HTML5-based websites without writing code (see separate release).

“Adobe Creative Cloud members receive full access to the entire portfolio of Creative Suite 6 tools, integration with our touch tools, file storage and sharing services and Web hosting – everything they need to go from idea to finished work, at a breakthrough monthly subscription price,“ said David Wadhwani, senior vice president, Digital Media Business, Adobe. “Creative Cloud will allow our product teams to unleash a constant stream of innovation, releasing new features, apps and services as they are developed.”

Adobe Creative Cloud Membership Delivers:

  • Access to download and install all CS6 applications, new HTML5 desktop products – Adobe Muse and Adobe Edge preview – and integration with Adobe Touch Apps
  • Easy storage and sharing of content across desktop, mobile devices and the cloud
  • Integrated website publishing and hosting
  • Ongoing innovation that provides members with the most up-to-date products and services

Adobe Muse Available Today

Standards are very important in Education, so the immediate availability of MUSE for HTML5 development is really great news.

New Software Enables Designers to Publish Professional HTML5 Websites without Writing Code

SAN JOSE, Calif. — May 11, 2012 Adobe Systems Incorporated (Nasdaq:ADBE) today announced the immediate availability of Adobe® Muse™ software that enables designers to create websites without writing code. Previously available as a public beta, Adobe Muse makes planning, designing and publishing original HTML pages as easy as creating layouts for print. With master pages, built-in tools for interactivity, and access to more than 400 Web fonts served by the Adobe Typekit™ service, Adobe Muse makes it easy to produce distinctive, professional websites.

Adobe Muse is available as a standalone subscription or as part of Adobe Creative Cloud™ membership, a new offering also available today that provides creatives access to innovative storage services, publishing services and essential creative applications, including the entire award-winning Adobe Creative Suite® 6 product line (see separate release).

Adobe Muse will feel immediately familiar as it has some of the same features and keyboard shortcuts found in other software, like Adobe InDesign®. Adobe Muse allows designers to easily add engaging, interactive elements such as slide shows and embed content from sources such as Google Maps and Facebook**. Users can preview and test functionality of a website within Adobe Muse or create a temporary site and share the URL with clients for review. When the site is ready to go live, designers can either host it using a third-party solution or use Adobe’s flexible all-in-one hosting service. An Adobe Muse one-year subscription or Creative Cloud membership also includes some site hosting.

“There have been more than 700,000 beta downloads of Adobe Muse to date. We have incorporated feedback from our beta users into the first release of Muse and the response has been very positive,” said David Wadhwani, senior vice president, Digital Media Business, Adobe. “Adobe Muse gives designers the freedom to build sites without having to learn code, which will help them expand their businesses and offer their clients more cost effective, professional websites.”

Creative Suite 6 Now Available

SAN JOSE, Calif. — May 7, 2012 Adobe Systems Incorporated (Nasdaq:ADBE) today announced the immediate availability of Adobe® Creative Suite® 6 software. The CS6 product line includes powerful new releases of Photoshop®, InDesign®, lllustrator®, Dreamweaver®, Adobe Premiere® Pro, After Effects®, Flash® Professional and other products as well as four suite versions – Creative Suite 6 Design & Web Premium; Creative Suite 6 Design Standard; Creative Suite 6 Production Premium; and Creative Suite 6 Master Collection.

Adobe Creative Cloud™, a radical new way of providing tools and services* for creatives worldwide is expected to be available on Friday, May 11.  A subscription-based offering, Adobe Creative Cloud is a hub for making, sharing and delivering creative work and it is centered around a powerful release of Adobe Creative Suite® 6 software, packed with innovation across its industry-defining design, Web, video and digital imaging tools. CS6 point product subscriptions will also be available May 11.

“We announced Creative Cloud and CS6 two weeks ago and these releases have caught the imagination of creatives everywhere,” said David Wadhwani, senior vice president, Digital Media Business, Adobe. “Today we’re shipping CS6 and look forward to the beginning of an exciting new era as we introduce Creative Cloud later this week.”

Top new features across the CS6 product line include:

  • New levels of performance with tools that take advantage of Adobe Mercury Graphics functionality, allowing users to go from ideas to finished work faster than ever before.
  • Enhanced user interfaces that vastly simplify workflows, so users can focus on their content and achieve results quicker.
  • New capabilities that streamline the creation of responsive content, ensuring website and apps look great across virtually all screen sizes and form factors. 
  • Remarkable new science, integrated into imaging and video apps, makes previously impossible tasks suddenly possible.

Adobe Creative Cloud membership delivers:

  • Access to download and install all CS6 applications, new HTML5 desktop products – Adobe Muse™ 1.0 and Adobe Edge preview – and deep integration with Adobe Touch Apps.
  • Easy storage and sharing of content across desktop, mobile devices and the cloud.
  • Integrated website publishing and hosting.
  • Ongoing innovation that provides members with the most up-to-date products and services