What are society’s value on creativity, how do people perceive creativity, what are the barriers to being creative and how does this impact on our education system? The State of Createreport reveals the high value people in the UK place on creativity. More than three quarters (78%) agree creativity is key to driving economic growth and 67% think that being creative is valuable to society. However, just a third (35%) feel they are living up to their creative potential.
78% of people in the UK think creativity is a key driver of economic growth
To see the full report and get more information on the state of creativity in the UK, take a look at our press room:
The findings of the report are really interesting:
- 78% of people in the UK think creativity is a key driver of economic growth
- 67% think that being creative is valuable to society
- However, just a third (35%) feel they are living up to their creative potential
- It reveals a Creativity Gap between UK businesses and society in terms of expectations to be creative and the barriers inhibiting creativity, which include:
- Productivity vs. creativity: 80% feel there is an increasing pressure at work to be productive rather than creative
- Playing it safe: 69% feel risk aversion stifles creativity and that ‘playing it safe’ is an easier route to go down
- Lack of time: 46% feel they do not have enough time to create
- The cost of creativity: 42% associate creativity with money and state that they cannot afford to be creative
- Self-doubt: 31% feel they lack the confidence to be truly creative
- Young people are considered more creative in society, but 61% of respondents feel that creativity is ‘stifled’ by the current education system and that more needs to be done to foster it.
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