Archive for October, 2012

Adobe is More Than Photoshop

The Adobe Marketing Cloud has just been announced and so I’ve extracted information directly from Brad Renshaw’s blog of Oct 23 which can be read here.

One question is why would this be relevant for Education? The five core solutions outlined below show a rich capability that could be used to attract, retain and engage students within an Education context. Today’s young people have grown up in a rich multimedia world of intelligent devices and social networking. The Adobe Marketing Cloud offers a unique way to deliver targeted and highly personalised experiences; supporting the way in which students today wish to learn and collaborate.

Blog Extract

First, we are announc­ing five core solu­tions within the Adobe Mar­ket­ing Cloud.  However, firstly  let’s take a minute on the Adobe Mar­ket­ing Cloud, for­merly called the Dig­i­tal Mar­ket­ing Suite. The Adobe Mar­ket­ing Cloud is the foun­da­tion of what we are doing in dig­i­tal mar­ket­ing and brings together ana­lyt­ics, social, adver­tis­ing, tar­get­ing and web expe­ri­ence man­age­ment all in one spot. It goes well beyond the offer­ings of oth­ers in the indus­try, which often focus on a sin­gle chan­nel or work­flow.  We are align­ing the cre­ative work­flow via the Adobe Cre­ative Cloud and mar­ket­ing work­flow via the Adobe Mar­ket­ing Cloud in a way that is absolutely unique to Adobe.

We first talked about the com­bi­na­tion of the Cre­ative Cloud and the Adobe Mar­ket­ing Cloud last Novem­ber at finan­cial con­fer­ence in New York. Then at this year’s Dig­i­tal Mar­ket­ing Sum­mit in March, our progress was even more evi­dent as we shared our vision of the Adobe Mar­ket­ing Cloud with four thou­sand of our clos­est friends, cus­tomers and part­ners.

The Adobe Mar­ket­ing Cloud now includes five core solu­tions that span our cus­tomers’ biggest dig­i­tal challenges.

Here is a quick look at each of them:

Adobe Social: assists mar­keters in mea­sur­ing and man­ag­ing social mar­ket­ing across owned, earned and paid media – ensur­ing the impact of social is attrib­uted cor­rectly for max­i­mum impact.

Adobe Ana­lyt­ics: enables data-driven, multi-channel mar­ket­ing by com­bin­ing the power of action­able ana­lyt­ics and audi­ence seg­men­ta­tion with the dis­trib­uted value of report­ing and shar­ing of key busi­ness analysis.

Adobe Tar­get: empow­ers highly per­son­al­ized expe­ri­ences through­out a visitor’s dig­i­tal expe­ri­ence via dynamic test­ing; cre­at­ing bet­ter brand expe­ri­ences and dri­ving higher con­ver­sion rates.

Adobe Expe­ri­ence Man­ager: facil­i­tates deliv­ery of care­fully tai­lored cus­tomer expe­ri­ences across web and mobile chan­nels via this industry-leading Web Con­tent Man­age­ment platform.

Adobe Media Opti­mizer: pow­ers data-optimized adver­tis­ing through best-in-class port­fo­lio and rules-based ad man­age­ment, intel­li­gent cam­paign fore­cast­ing, and tar­geted ad deliv­ery solutions.

The Adobe Mar­ket­ing Cloud tack­les today’s mar­ket­ing chal­lenges, lit­er­ally trans­form­ing the last mil­lisec­ond of every inter­ac­tion. Mar­keters are expected to turn insights into mean­ing­ful expe­ri­ences instantly. The chal­lenge is that this must hap­pen whether it is a search ad, mobile app, social inter­ac­tion, email, land­ing page or the entire web site. These five core solu­tions in the Adobe Mar­ket­ing Cloud enable us to solve this chal­lenge. Thou­sands of the best dig­i­tal mar­keters around the globe have already stan­dard­ized on Adobe to this end.

New Education Resources for Acrobat XI

With the release of Acrobat XI we’ve also published updated guides for using Adobe Acrobat XI. These guides, available on the Adobe Education Exchange, focus on four key areas:

  • Creating electronic portfolios
  • Using Acrobat as a digital assessment tool
  • Creating a lesson plan template by using Acrobat forms
  • Streamlining administrative productivity through features like Actions, FormCentral, document security, and signature processing

Creating Electronic Portfolios With Adobe Acrobat XI Pro

Electronic portfolios are an ideal way for students to gather and showcase their work. In this guide, learn how to use Adobe Acrobat® software to help students create media-rich PDF ePortfolios and share their work with teachers, peers, and prospective employers.

Digital assessment with Adobe Acrobat XI Pro

To evaluate digital coursework, you need enhanced assessment tools with capabilities for digital commenting and collaborative reviewing. Digital assessment is particularly appropriate for grading collections of projects or ePortfolios, yearlong projects, and multimedia projects. In this guide, learn how to use the commenting, markup, and collaborative reviewing capabilities in Acrobat to digitally assess your students’ coursework.

Digital assessment with Adobe Acrobat XI Pro >

Generating lesson plans with Adobe Acrobat XI Pro

Planning daily coursework for your students can be a daunting task. When you create forms in Acrobat, you automate lesson planning and save valuable time. In this guide, learn how to create custom lesson-plan forms with which you can quickly map out your teaching plan.

Generating lesson plans with Adobe Acrobat XI Pro >

Streamline administrative tasks with Adobe Acrobat XI Pro

Moving from paper-based document processes to digital workflows reduces a huge amount of consumption, waste, pollution, and environmental impact. It also reduces cost, saves time, increases campus productivity, and promotes collaborative teaching. Administrators can use Adobe Acrobat Pro to efficiently, inexpensively, and more securely create and distribute content across the campus.

Streamlining administrative tasks with Adobe Acrobat XI Pro >

Adobe Unveils Next Generation Acrobat XI with New Cloud Services

Powerful New PDF Solution Addresses Productivity Gap Across Devices and Platforms

SAN JOSE, Calif.–(BUSINESS WIRE)–Adobe Systems Incorporated (Nasdaq:ADBE) today unveiled Adobe® Acrobat® XI software with cloud services, a powerful new solution that rises to today’s complex document challenges. The industry standard for PDF software will now feature complete PDF editing and export to Microsoft PowerPoint; touch-friendly capabilities on tablets; and newly integrated cloud services, including sophisticated Web contracting with Adobe EchoSign® and forms creation, data collection and analysis with Adobe FormsCentral. Acrobat XI additionally supports IT departments with seamless Microsoft Office and SharePoint integration, easy deployment, applications virtualization and robust application security to help provide a low cost of ownership and sound return on investment.

“Acrobat XI now makes it even easier and faster to create PDF forms and to automatically distribute and collect information with new online forms services available within Acrobat XI.”

Products included in this release are: Acrobat XI Pro, Acrobat XI Standard, Adobe Reader® XI and newly integrated document services, Adobe FormsCentral and Adobe EchoSign.

“The compounding complexity of work has never been more pressing. As the number of mobile devices and the use of cloud services surge, information workers must be empowered to work more effectively with documents anywhere on any device,” said Melissa Webster, program vice president, IDC. “They need a solution that enables them to collaborate with others inside and outside the firewall while at the same time meeting IT and organizational requirements for streamlined management, application security, and secure delivery of information – all with a high ROI.”

The mounting productivity inefficiencies and cost of document-based challenges are highlighted in a recent global IDC white paper. A typical company with 1,000 employees has a productivity cost of US$15.9 million annually, the white paper calls out, and addressing these inefficiencies would be tantamount to hiring an additional 213 people.

With Adobe Acrobat XI, new and improved features and functionality for business professionals now include:

  • Edit PDF files, modify paragraphs, images, and objects by simply clicking and dragging using the new, intuitive Edit Text and Images tool. Arrange and visually merge select content and multiple documents into one organized PDF file, while retaining source file integrity.
  • Expedite document and Web contract approvals from weeks to hours with electronic signatures using the integrated Adobe EchoSign electronic signature service. Simplify forms creation, distribution and results analysis using the included Adobe FormsCentral desktop app.
  • Enhanced mobile capabilities. Work with PDF files across tablets and smartphones in touch-friendly Adobe Reader to annotate and add comments, as well as fill in, sign and save forms.
  • Save PDF documents as PowerPoint, Word or Excel files or reuse parts of or entire PDF files as Microsoft Office documents and Web pages without retyping or need to reformat.
  • Improved protection of all PDF files created from Microsoft PowerPoint, Word, and Excel to help prevent copying, editing, or printing without permission.

The new and improved IT features and functionality now enable IT professionals to:

  • Standardize on an easy to use, full-featured, consistent, trusted PDF Reader now with full support for iPads and Android tablets. Additionally, deliver Acrobat XI and Reader XI as a centrally managed, touch-friendly, virtual application with new support for Microsoft App-V via Citrix XenApp.
  • Integrate Adobe Acrobat XI more seamlessly with Microsoft Office and Microsoft SharePoint, enabling users to do more with PDF in an Office or SharePoint environment.
  • Streamline deployment and maintenance with free Adobe tools to aid configuration and installation, as well as enhanced support for Microsoft SCCM/SCUP and Apple Remote Desktop.
  • Help mitigate risk and protect systems and data with industry-leading security technology, in addition to the Adobe PDF Whitelist Framework, allowing selective enablement of JavaScript for both Windows and Mac OS. Easily deliver multi-step PDF file preparation and security measures using the Action Wizard to help ensure organizational consistency.


Kevin M. Lynch, SVP and GM of Acrobat and Document Services, Adobe

  • “More and more information is being generated, shared and consumed in documents than ever before. Working with online forms, collaborative PDF reviews and signatures are the everyday norm for business professionals who were once simply content creators. IT departments need to support these changes while maintaining and maximizing the use of existing infrastructures and systems, as well as provide support and services that enable their organizations to take advantage of new business opportunities, improve results, justify return on investment, and lower the total cost of ownership.”

Mike Mann, release & deployment analyst, McGladrey

  • “Our client information is sensitive, so document security is critical. Acrobat XI offers advance document protection capabilities that are easier than ever for our staff to uniformly secure documents.”
  • “Microsoft SharePoint is one of our primary methods of sharing files internally. The seamless integration with Acrobat XI enables us to access, edit and save documents directly in SharePoint, eliminating the need to download and manage multiple files.”

Yvonne Willis, Enterprise Applications and Project Manager, Pillsbury Law

  • “Security is the talk of the town. All of our clients expect the highest level of security, from our documents through our applications and IT environment. Acrobat XI provides key security enhancements that support both users and IT professionals.”
  • “Being able to do complex things on the fly, like signing a document electronically or commenting on a document on an iPad, is very attractive to people. Acrobat XI makes that possible.”

Saul Morse, vice president of multichannel integration, Palio

  • “Acrobat XI now makes it even easier and faster to create PDF forms and to automatically distribute and collect information with new online forms services available within Acrobat XI.”

Helpful Links

Pricing and Availability

Acrobat XI and its associated products are scheduled to ship within 30 days, with availability through Adobe Authorized Resellers, the Adobe Store, Adobe Direct Sales and Adobe Creative Cloud.

List price for:

  • Acrobat XI Standard is expected to be US$299 ($139 upgrade).
  • Acrobat XI Pro is expected to be US$449 ($199 upgrade).
  • Pricing for Education available through the Adobe Education Store.
  • Pricing for Government available through the Adobe Government Store.
  • A free 30-day trial of Acrobat Pro will be available upon product ship; cloud service trials are also available for Adobe EchoSign and Adobe FormsCentral.
  • A Reader XI free download will be available at upon product ship.
  • Adobe EchoSign starts at $14.95/month*.
  • The Adobe FormsCentral subscription pricing starts at $14.99/month†.

New: Photoshop Elements 11 and Premiere Elements 11

Revamped User Interfaces and Innovative Features Make Photo and Video Editing, Organizing and Sharing Easier

SAN JOSE, Calif. — Sept. 25, 2012 Adobe Systems Incorporated (Nasdaq:ADBE) today announced Adobe® Photoshop® Elements 11 and Adobe® Premiere® Elements 11, newly designed versions of its No. 1 selling consumer photo- and video-editing software*. Photoshop Elements 11 offers a complete solution for editing, organizing and sharing photo creations while Premiere Elements 11 offers easy creation of engaging home movies with professional flair. Available as stand-alone products, Photoshop Elements 11 and Premiere Elements 11 can also be purchased together in a low-priced bundle, providing powerful, easy-to-use tools that simplify editing and turn everyday snapshots and videos into sensational photos and home movies, creating memories that can instantly be shared with friends and family. Both solutions are available for Windows® and Mac.

“Photos and videos allow us to capture and share moments in time,” said Lea Hickman, vice president products, Creative Consumer Business, Adobe. “Powerful – yet friendly and easy to use – Photoshop Elements 11 and Premiere Elements 11 inspire creativity and help consumers make the most of remembering and sharing these personal memories.”

Create Great Photos with Powerful, Intuitive Tools in Photoshop Elements 11
Make photos look their best with editing options that offer virtually everything from quick fixes to a number of creative possibilities:

  • A completely refreshed, user-friendly interface featuring the same engine as Adobe Photoshop – the industry standard for digital imaging – includes easily-navigated Quick, Guided and Expert editing modes; one-click options; a helpful Action bar; and big, bold icons to help users get the most from their shots
  • Organize photos based on people, places (via Google maps geo-tagging) or events easily and intuitively
  • New Guided Edits make pro-level effects like tilt-shift, vignettes and high and low-key easy to create
  • New filters – Comic, Graphic Novel and Pen & Ink – inspire creativity by turning photos into stunning illustrations
  • Intelligent Photoshop technology makes it easy to extract objects from different photos
  • Easily share photos via email, Facebook, YouTube™, Vimeo® and more†

Pro-quality Videos Made Easy with Premiere Elements 11
Create attractive, pro-level videos with automated moviemaking options to take the work out of editing:

  • An entirely new and improved user interface including many of the same updates found in Photoshop Elements 11
  • Add polish with a wide range of great-looking effects, transitions, themes, titles, disc menus and professional-level effects and sound
  • Give videos Hollywood movie styles with FilmLooks; easily apply slow and fast motion effects; dial-in colors with slider controls; effortlessly integrate blends for seamless transitions; and make adjustments with Quick Presets
  • Show off finished creations with integrated video sharing on Vimeo