The Adobe Marketing Cloud has just been announced and so I’ve extracted information directly from Brad Renshaw’s blog of Oct 23 which can be read here.
One question is why would this be relevant for Education? The five core solutions outlined below show a rich capability that could be used to attract, retain and engage students within an Education context. Today’s young people have grown up in a rich multimedia world of intelligent devices and social networking. The Adobe Marketing Cloud offers a unique way to deliver targeted and highly personalised experiences; supporting the way in which students today wish to learn and collaborate.
First, we are announcing five core solutions within the Adobe Marketing Cloud. However, firstly let’s take a minute on the Adobe Marketing Cloud, formerly called the Digital Marketing Suite. The Adobe Marketing Cloud is the foundation of what we are doing in digital marketing and brings together analytics, social, advertising, targeting and web experience management all in one spot. It goes well beyond the offerings of others in the industry, which often focus on a single channel or workflow. We are aligning the creative workflow via the Adobe Creative Cloud and marketing workflow via the Adobe Marketing Cloud in a way that is absolutely unique to Adobe.
We first talked about the combination of the Creative Cloud and the Adobe Marketing Cloud last November at financial conference in New York. Then at this year’s Digital Marketing Summit in March, our progress was even more evident as we shared our vision of the Adobe Marketing Cloud with four thousand of our closest friends, customers and partners.
The Adobe Marketing Cloud now includes five core solutions that span our customers’ biggest digital challenges.
Here is a quick look at each of them:
Adobe Social: assists marketers in measuring and managing social marketing across owned, earned and paid media – ensuring the impact of social is attributed correctly for maximum impact.
Adobe Analytics: enables data-driven, multi-channel marketing by combining the power of actionable analytics and audience segmentation with the distributed value of reporting and sharing of key business analysis.
Adobe Target: empowers highly personalized experiences throughout a visitor’s digital experience via dynamic testing; creating better brand experiences and driving higher conversion rates.
Adobe Experience Manager: facilitates delivery of carefully tailored customer experiences across web and mobile channels via this industry-leading Web Content Management platform.
Adobe Media Optimizer: powers data-optimized advertising through best-in-class portfolio and rules-based ad management, intelligent campaign forecasting, and targeted ad delivery solutions.
The Adobe Marketing Cloud tackles today’s marketing challenges, literally transforming the last millisecond of every interaction. Marketers are expected to turn insights into meaningful experiences instantly. The challenge is that this must happen whether it is a search ad, mobile app, social interaction, email, landing page or the entire web site. These five core solutions in the Adobe Marketing Cloud enable us to solve this challenge. Thousands of the best digital marketers around the globe have already standardized on Adobe to this end.