Archive for January, 2013

New: Channel Hub for Partners

Here is a great new resource for partners. It is the ‘one-stop-shop’ for Adobe partners that need to know:

  • What’s New
  • Events
  • Sales Tools
  • Campaigns and Assets
  • Videos
  • Brand Information
  • Adobe News

With Education now part of the Channel team, there is plenty of information for Education partners as well. Check out:

Behance: New Social Community Capability for Creative Cloud

Adobe Acquires Behance to Drive New Community Capabilities in Creative Cloud

Acquisition Enables Millions of Creative Cloud and Behance Members to Create, Share, Showcase and Publish Their Work

SAN JOSE, Calif. — Dec. 20, 2012 Adobe Systems Incorporated (Nasdaq:ADBE) today announced that it has acquired privately held Behance, a leading online social media platform that enables creatives to showcase and share their work. With over 1 million members, the acquisition of Behance accelerates Adobe’s strategy to bring great community features to Creative Cloud, making it the ultimate hub for creatives worldwide. Adobe® Creative Cloud™ is an industry-defining shift in creative expression and inspiration, where members can access Adobe’s world-class creative tools and services and create, publish and share their work across devices, the desktop and the Web.

“When we launched Creative Cloud earlier this year, we committed that we would give members new value on an ongoing basis.  Last week, we launched new training features, file synchronization and sharing capabilities, digital publishing services and significant updates to a number of our tools, including Photoshop,” said David Wadhwani, senior vice president and general manager, Adobe. “Behance will play a key role in Adobe’s efforts to serve the creative world in the years to come and will accelerate our efforts to enable a more open and collaborative creative community.”

In the last 30 days, portfolios on Behance-powered sites have received over 90 million views and today there are over 3 million projects hosted on the Behance platform.

“We set out to connect the creative world and maximize the exposure that creatives receive for their work,” said Scott Belsky, co-founder and chief executive officer, Behance. “As creatives rely more on the social Web for collaboration and opportunity, creative people and teams will benefit from Behance’s community features integrated into the creative process. We’re thrilled to join Adobe and empower creative careers on a global scale.”

For further details on today’s announcement visit David Wadhwani’s blog and Behance’s blog.

As well as providing a showcase for creative work across industries and disciplines, Behance also powers the portfolio display for thousands of other websites around the Web, including AdWeek, Rhode Island School of Design (RISD) and The Smithsonian National Design Awards. As Behance has grown, it has evolved into more than a destination that creatives use to forge connections. Behance has now become a place where creative professionals also find work and market their unique skills. Adobe plans to integrate Behance’s community and portfolio capabilities with Adobe Creative Cloud, allowing members to seamlessly create content, seek feedback, showcase their work and distribute it across devices.

An FAQ on the acquisition can be found at:

Adobe Education at BETT

Adobe will be at BETT 2013 next week (Jan 30 – Feb 2) although not on our own stand. You’ll find us at three different locations, supporting partners. So, if you want to come and talk to the Adobe team, there will be two of us on each of the following stands for the duration of the show:

C31 – Edmix Startup Pavilion

Edmix runs Europe’s largest community of edtech start-ups and will be hosting the ‘Startup Pavilion’ for 20x edtech start-ups to exhibit their products and innovation to over 35,000 education professionals. edmix will be running an amazing edtech pitching competition – PitchFest, with a staggering prize-pot worth more than £15K (in-kind value and support)! It’s an amazing opportunity for edtech start-ups to pitch their business to a fantastic panel of judges, live on Friday February 1st at the Startup Pavilion. Further information about edmix and the competition can be found at

Late on Thursday afternoon Adobe will be presenting the Creative Clod on the Edmix stand.

C250 – Samsung Electronics

As a world leader in consumer electronics and IT technology, Samsung has a history of commitment to the education sector.  We work hard to understand the needs of both teachers and their students. We design and develop specialist educational products which greatly improve staff and student productivity.  With continual investment in innovation and a core focus on quality, our solutions are designed to enhance learning for every student. Visit us at stand C250, entrance N6 and see just how intuitive and empowering technology can be. Transform your learning environment today with Samsung.

F54 – Albion Computers, KRCS Group and Western Computer

Albion Computers, KRCS Group and Western Computer work together to provide Apple Education Solutions across the UK. As Apple Solutions Experts in Education we can work with you to transform teaching and learning. We have a deep understanding of Apple products and a broad knowledge of the issues facing educators. We can help you create and maintain state-of-the-art education solutions that will engage students, enhance their performance, and work within your existing infrastructure.

The Adobe presenation – Creative Cloud in the Classroom – will be shown each day at 13:15 pm

On all of the stands the Adobe Education team will be available to show visitors the Creative Cloud – – and talk about our technology roadmap as well as the new subscription licensing programme for schools – Education Enterprise Agreement.

We’ve got a lot to talk about, wiso come and see us.