Creativity – It’s Our Future

Creativity – It’s Our Future

By Trevor Bailey, Director of WW Education   

“Logic will get you from A to B. Imagination will take you everywhere.” – Albert Einstein

Einstein understood the importance of the imagination and his words remind us of where human creativity has taken us – and will continue to take us. Creativity is essential to innovation. And innovation gives us the new technologies and products that will drive the global economy forward.

How important is creativity to our future? A recent study conducted by Adobe in the U.S., “Creativity and Education: Why It Matters,” showed that 90 percent of US professionals believe that unlocking creativity is essential to economic growth and that it is valuable to society. The study also highlighted a growing awareness, especially among professionals, that creativity and creative thinking deserve a bigger role in education. In fact, 88 percent of U.S. professionals surveyed believe that creativity should be built into standard curricula. Today, companies are realizing the importance of the creative process in the workplace. They are looking for employees who can do more than specific tasks—they want employees who can also think differently and be innovative. To be successful, students need an education that emphasizes communication, collaboration and creativity.

With the challenges the world is facing today in our global economy, in our environment, and in social issues, the need for creative ideas has never been greater. That is why we are aligning our work to help students and educators realize the power of creativity and self-expression by providing digital tools, vibrant communities, resources, curricula, certifications and platforms that showcase student success. To better prepare our students for the challenges of today, we must graduate thinkers of tomorrow. Here at Adobe we believe creativity is no longer an elective; it’s the future.

If you like the video and want the mbed code – here it is:

Adobe TV

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New: Channel Hub for Partners

Here is a great new resource for partners. It is the ‘one-stop-shop’ for Adobe partners that need to know:

  • What’s New
  • Events
  • Sales Tools
  • Campaigns and Assets
  • Videos
  • Brand Information
  • Adobe News

With Education now part of the Channel team, there is plenty of information for Education partners as well. Check out:

Behance: New Social Community Capability for Creative Cloud

Adobe Acquires Behance to Drive New Community Capabilities in Creative Cloud

Acquisition Enables Millions of Creative Cloud and Behance Members to Create, Share, Showcase and Publish Their Work

SAN JOSE, Calif. — Dec. 20, 2012 Adobe Systems Incorporated (Nasdaq:ADBE) today announced that it has acquired privately held Behance, a leading online social media platform that enables creatives to showcase and share their work. With over 1 million members, the acquisition of Behance accelerates Adobe’s strategy to bring great community features to Creative Cloud, making it the ultimate hub for creatives worldwide. Adobe® Creative Cloud™ is an industry-defining shift in creative expression and inspiration, where members can access Adobe’s world-class creative tools and services and create, publish and share their work across devices, the desktop and the Web.

“When we launched Creative Cloud earlier this year, we committed that we would give members new value on an ongoing basis.  Last week, we launched new training features, file synchronization and sharing capabilities, digital publishing services and significant updates to a number of our tools, including Photoshop,” said David Wadhwani, senior vice president and general manager, Adobe. “Behance will play a key role in Adobe’s efforts to serve the creative world in the years to come and will accelerate our efforts to enable a more open and collaborative creative community.”

In the last 30 days, portfolios on Behance-powered sites have received over 90 million views and today there are over 3 million projects hosted on the Behance platform.

“We set out to connect the creative world and maximize the exposure that creatives receive for their work,” said Scott Belsky, co-founder and chief executive officer, Behance. “As creatives rely more on the social Web for collaboration and opportunity, creative people and teams will benefit from Behance’s community features integrated into the creative process. We’re thrilled to join Adobe and empower creative careers on a global scale.”

For further details on today’s announcement visit David Wadhwani’s blog and Behance’s blog.

As well as providing a showcase for creative work across industries and disciplines, Behance also powers the portfolio display for thousands of other websites around the Web, including AdWeek, Rhode Island School of Design (RISD) and The Smithsonian National Design Awards. As Behance has grown, it has evolved into more than a destination that creatives use to forge connections. Behance has now become a place where creative professionals also find work and market their unique skills. Adobe plans to integrate Behance’s community and portfolio capabilities with Adobe Creative Cloud, allowing members to seamlessly create content, seek feedback, showcase their work and distribute it across devices.

An FAQ on the acquisition can be found at:

Adobe Education at BETT

Adobe will be at BETT 2013 next week (Jan 30 – Feb 2) although not on our own stand. You’ll find us at three different locations, supporting partners. So, if you want to come and talk to the Adobe team, there will be two of us on each of the following stands for the duration of the show:

C31 – Edmix Startup Pavilion

Edmix runs Europe’s largest community of edtech start-ups and will be hosting the ‘Startup Pavilion’ for 20x edtech start-ups to exhibit their products and innovation to over 35,000 education professionals. edmix will be running an amazing edtech pitching competition – PitchFest, with a staggering prize-pot worth more than £15K (in-kind value and support)! It’s an amazing opportunity for edtech start-ups to pitch their business to a fantastic panel of judges, live on Friday February 1st at the Startup Pavilion. Further information about edmix and the competition can be found at

Late on Thursday afternoon Adobe will be presenting the Creative Clod on the Edmix stand.

C250 – Samsung Electronics

As a world leader in consumer electronics and IT technology, Samsung has a history of commitment to the education sector.  We work hard to understand the needs of both teachers and their students. We design and develop specialist educational products which greatly improve staff and student productivity.  With continual investment in innovation and a core focus on quality, our solutions are designed to enhance learning for every student. Visit us at stand C250, entrance N6 and see just how intuitive and empowering technology can be. Transform your learning environment today with Samsung.

F54 – Albion Computers, KRCS Group and Western Computer

Albion Computers, KRCS Group and Western Computer work together to provide Apple Education Solutions across the UK. As Apple Solutions Experts in Education we can work with you to transform teaching and learning. We have a deep understanding of Apple products and a broad knowledge of the issues facing educators. We can help you create and maintain state-of-the-art education solutions that will engage students, enhance their performance, and work within your existing infrastructure.

The Adobe presenation – Creative Cloud in the Classroom – will be shown each day at 13:15 pm

On all of the stands the Adobe Education team will be available to show visitors the Creative Cloud – – and talk about our technology roadmap as well as the new subscription licensing programme for schools – Education Enterprise Agreement.

We’ve got a lot to talk about, wiso come and see us.



Major Update to Creative Cloud

For Education customers Creative Cloud adds a whole set of new features and capability that is not available within a Master Collection perpetual licence, for example:

  • Adobe Muse
  • Adobe Edge
  • Lightroom 4
  • Digital Publishing Suite Single Edition
  • New product features e.g. photoshop
  • Cloud storage
  • Synchronisation tools

The announcement below demonstrates the immediate value that Creative Cloud can offer to subscribers.

SAN JOSE, Calif. — December 11, 2012 Adobe Systems Incorporated (Nasdaq:ADBE) today is revealing a major update to its Adobe® Creative Cloud™ offering. During Create Now, an online event this morning, the company is announcing that Creative Cloud members will now have access to over a dozen exclusive new features for Adobe Photoshop®.  Adobe is also highlighting the huge customer momentum behind Creative Cloud, with more than 1 million free and paid memberships, including approximately 326,000* paid individual members who have signed up through November 2012. Additionally, at the Create Now event, the company is introducing a new version, Creative Cloud for teams, making it easy for creative professionals to collaborate with colleagues; showcasing new capabilities for mobile website design with Adobe Muse™; launching Creative Cloud Connection for desktop synching and collaborative sharing; debuting Creative Cloud Training, a library of premium instructional video from leading partners; and demonstrating the unlimited access to the Digital Publishing technology used by major publishers to create interactive content for the iPad.

“It’s been remarkable to see over 1 million users join Creative Cloud in just seven months,” said David Wadhwani, senior vice president, Digital Media, Adobe. “Our goal is to make Creative Cloud the ultimate hub for creatives, where they can access the world’s best creative tools, store and collaborate around their work and ultimately showcase their creations. Now with the availability of the new Creative Cloud offering for teams, we’re making it easier for workgroups to create and collaborate.”

Tune in to see the full details unveiled at the Create Now online event at 10 a.m. PT with new Creative Cloud capabilities, including Creative Cloud for teams, available at that time.

New Photoshop CS6 capabilities available to Creative Cloud members, include:

  • Immediate support for HiDPI (Retina) displays for Apple MacBook Pro. This feature was also made available to perpetual license customers as a free update.
  • Smart Object support for Blur Gallery and Liquify.
  • The ability to quickly export CSS code for text and objects, and import color swatches to easily design incredible websites.
  • New workflow timesavers including Crop tool refinements.
  • 3D enhancements including improved live (OpenGL) previews of shadow effects and additional control over illumination using 32-bit color picker to create glow effects.
  • Conditional Actions that automatically select the appropriate Action based on user-defined rules, giving users enhanced image processing speed.

New Offering Brings Teams into Creative Cloud
Also available today, Creative Cloud for teams is designed to help creative professionals work better together. Creative Cloud for teams delivers everything that’s included with the individual version of Creative Cloud – all of the same desktop tools, online services for publishing and file sharing, and upgrades and feature updates when they are released. Plus it also includes easy management of virtual workgroups, 100GB of cloud storage per user (versus 20GB for the individual Creative Cloud offering), expert support services, centralized administration for the quick and easy deployment of new seats, and centralized billing and efficient license management.

Other new Creative Cloud additions include an update to Adobe Muse, a desktop app that allows designers to create professional, HTML websites without writing code. Adobe Muse now includes the ability to create unique layouts for desktop, iPhone, iPad and other mobile device versions of a website. Designers can now customize each experience whether the site is viewed on a large monitor while sitting at a desk, or viewing on a small screen while on-the-go. 

Also added is Creative Cloud Connection, a desktop sync app, which allows users to automatically sync files to a Creative Cloud account by saving files to the desktop folder, or simply dragging and dropping. In addition, new exclusive Creative Cloud Training (available to all paid Creative Cloud members soon) offers an extensive library of tutorials and trial courses from renowned training partners, Kelby Training, video2brain and Attain, designed to help make Creative Cloud members successful with the tools and services available to them. These select partners, along with Adobe, will provide training videos for an international Creative Cloud audience in English, Japanese, French, German, Spanish and Italian, with more languages to be added later.  Also today, Adobe Illustrator was updated to support HiDPI (Retina) displays and this feature was made available to both Creative Cloud members and perpetual license customers.

Digital Publishing Single Edition
During Adobe’s Create Now online event, the company is demonstrating core Creative Cloud capabilities, including Digital Publishing Suite (DPS), Single Edition. DPS, Single Edition significantly simplifies the mobile app development process by enabling designers to create and deliver digital publications to iPad through the Apple App Store, without writing a single line of code. With DPS, Single Edition members can create single-issue content, including brochures, catalogs or personal design portfolios, and submit an unlimited number of apps to the Apple App Store for publication, at no additional cost.This gives freelance designers, design agencies and small-to-midsize businesses easy access to the same core digital publishing technologies that leading publishers worldwide are using.

Pricing and Availability
Adobe Creative Cloud membership for individuals is US$49.99 per month based on annual membership; existing customers who own CS3 or later get their first year of Creative Cloud for individuals at the discounted rate of US $29.99 per month. Students and teachers can get Creative Cloud for $29.99. Creative Cloud for teams is priced at US $69.99 per month per seat with an annual contract required; existing customers who own CS3 or later get their first year of Creative Cloud for teams at the discounted rate of US $49.99 per month per seat. Creative Cloud for teams is available for purchase today on; annual memberships are also available worldwide through a growing network of Adobe certified resellers. The new Photoshop and Adobe Muse features, Creative Cloud Training, and Creative Cloud Connection preview are immediately available to Creative Cloud members.

About Creative Cloud
Adobe Creative Cloud is a membership-based service that provides users with unlimited access to download and install all Adobe Creative Suite® desktop applications, plus other applications including Adobe Photoshop Lightroom®, Adobe Muse, Adobe Edge Tools & Services; game developer tools and integration with the Adobe Touch Apps**. With Creative Cloud membership, users also have access to publishing services to deliver apps and websites, cloud storage and the ability to sync to any device, and new products and exclusive updates as soon as they’re released.

Create Now – What’s Next for Creative Cloud?

 On Tuesday December 11 we’ll be making some exciting announcements about Creative Cloud:

New Video Series: A Conversation with Ken Robinson

Posted by Jon Perera, Vice President, Adobe Education on December 5, 2012 8:54 AM in Education
It’s no secret that Adobe thinks creativity needs to be championed so educators can feel increasingly empowered to teach it as a critical competency across all disciplines. We firmly believe creativity is an imperative for students’ success in a global marketplace. 

We’ve partnered with Sir Ken Robinson, an internationally recognized author and creativity expert, to develop an exclusive five-part video series outlining his thoughts on the importance and power of creativity in education. Check out the first video where he explores the meaning and natural path of our creative process. We encourage you to watch the entire series as it unfolds over the next few days–share what resonates with you! We hope you find Sir Ken Robinson as inspiring as we do.

Join the conversation with us on Twitter using the #createnow hashtag and be sure to tag us at @adobeedu

This series is being promoted through the Adobe Education Blog and Twitter so join the conversation on the #createnow hashtag.

Please note that the video series will be available on the Students & Educators Channel on Adobe TV under a new show titled “Creativity in Education.”

NEW: Adobe Transalation Centre

Adobe has officially launched the Adobe Translation Center (ATC) at:

More than 30 Adobe products are now available for community translation and feedback, providing customers and fans all over the world the opportunity to contribute translations and translation-related input for our products and services.

ATC’s Key objectives:

  1. We want to provide our user community with a feedback mechanism for “Adobe languages”. These are languages currently shipping with our products. For those languages, we want the community to provide input and suggest better translations, so the quality of our product translations improves over time.
  1. We want to empower our users to contribute to new “community languages”. Community languages are languages not shipping with individual products. For those languages, community contributions may give us an indication (how many contributions? how fast?) which languages Adobe could consider for future product inclusion.

On ATC’s potential product and business impact, please read more at: on the Adobe Globalization blog.

Creative Talent in the UK

4 UK Design Award Winners

The recently announced Adobe Design Achievement Awards are further evidence that the UK really does have creative talent and is a worldwide centre of excellence. In the 13 categories the UK can boast 4 winners.

Full details of the awards can be found at:

Winning projects were selected from 41 finalists out of nearly 5,000 total entries from 70 countries. Student graphic designers, photographers, illustrators, animators, digital filmmakers, developers and computer artists were invited to submit individual or group projects created with Adobe software. Winning students were recognized in 13 categories encompassing interactive media, video and motion, and traditional media; educators were recognized in three categories celebrating innovative teaching methods.

“In a globally competitive world, students who can express their ideas and solve problems in creative ways will be the most successful,” said Jon Perera, vice president of education at Adobe. “Recognizing top talent among next-generation designers is part of a broader commitment at Adobe to fostering creative thinking and expression in education.”

Judging panel member Fernanda Saboia, creative director at Tatil Design, said, “Students’ accessibility to technology gives them so much freedom to test, experiment and really take risks in their efforts to create something very original. It is so beneficial for students to get recognition like this at the beginning of their career as it gives them the confidence to continue to innovate and push the boundaries of self-expression.”

UK Student Awards


  • Animation: Ainslie Henderson, Edinburgh College of Art, Great Britain
  • Illustration: Yeni Kim, Royal College of Art, Great Britain
  • Installation Design: James Coltman (group leader), University of the Arts London, Great Britain
  • Live Action: Christopher Lavelle, Sunderland University, Great Britain

Worldwide Student Awards

Faculty Awards

The awards were also highlighted in Design Week which showcases student work in animation, illustration, interactive design and motion.

Adobe Education Exchange – Awards

Announcing: The winners and their innovative teaching materials

Congratulations to the winners of The 2012 Educators’ Choice Awards, and thanks to all the Adobe Education Exchange members who voted, as well as the distinguished judges who selected the finalists. Check out the winning work from this year’s contest, and gain inspiration for using Adobe software in your teaching.

The Adobe® Educators’ Choice Awards celebrate teaching and learning resources that unleash students’ creativity. View the best projects, lesson plans, curricula, and tutorials from the 2012 Awards:


Primary and Secondary Education

Grand Prize Winner

Tagature, or Literary Graffiti, Randy Scherer


Powerhouse Poster Project, DAAD/Adam Schlosser

Digital Voices, Jamie Leduc

Higher Education

Grand Prize Winner

TYPE FACES: Beginning Graphic Design/Typography Project, Michael Cole


Crossover Project. William Morris Publication, Mark Deyoung

History and Philosophy of American Mass Communications: History Jeopardy, Kara Andrew


Creative Suite 6

Grand Prize Winner

Photoshop for Kids: Vignette My Video, Nicole Dalesio


Digital Publishing to the iPad using InDesign CS6, Jeff Larson

Create a Tilt and Roll Game using the Accelerometer Template in Flash CS6, Kristine Kopelke


Check out all the winning work, including Honorable Mention and Activity Challenge winners – View now