Posts tagged "Acquisition"

Adobe Completes Acquisition of Efficient Frontier

http://www.adobe.com/aboutadobe/pressroom/pressreleases/201201/011612AdobeCloseEfficientFrontier.html

Leading Digital Ad Buying and Optimization Platform Enhances Multi-channel Campaign Capabilities

SAN JOSE, Calif. — Jan. 16, 2012 Adobe Systems Incorporated (Nasdaq:ADBE) today announced the completion of its acquisition of privately held Efficient Frontier, a leader in optimizing multi-channel and auction-based digital advertising across search, display and social media. Adobe solutions are central to how digital marketing and advertising is created, managed, executed, measured and optimized. The acquisition of Efficient Frontier adds cross-channel ad campaign forecasting, execution and optimization capabilities to Adobe’s existing Digital Marketing Suite, along with a social marketing engagement platform and social ad buying capabilities.

Adobe currently captures approximately five trillion digital transactions per year for more than 5,000 customers, including many of the world’s largest advertisers, publishers and advertising agencies. By combining this rich data with Efficient Frontier’s powerful algorithms that define bidding strategies and budget allocation, Adobe continues to build upon the foundation of its independent ad buying and optimization platform. This will enable the company to provide a more complete suite of capabilities to digital marketers, advertisers and publishers for reporting and analytics, personalized experiences, multi-channel campaign management and media monetization.

“With the completion of the Efficient Frontier acquisition, we are focused on aggressively integrating cross-channel ad buying and optimization capabilities with our Digital Marketing Suite,” said Brad Rencher, senior vice president and general manager of Digital Marketing, Adobe. “Enterprises and agencies that count on Adobe to optimize digital business will benefit from exciting advancements in our ability to help them better turn ad spend, social media initiatives and campaigns into real business impact.”

With the acquisition now closed, Efficient Frontier president and chief executive officer, David Karnstedt, will continue to focus on advertising technologies for Adobe, as an instrumental part of the Digital Marketing Business.

Adobe plans to share the product roadmap for the integration of Efficient Frontier with the Adobe Digital Marketing Suite at the Adobe Digital Marketing Summit 2012. The annual event will convene thousands of marketers, advertisers, publishers, agencies and developers in Salt Lake City, Utah from March 20-23, 2012. To register, visit the conference site. For the latest event news and information, follow and join the conversation on Twitter and Facebook.

Efficient Frontier recently published its Digital Marketing Performance Report for Q4 2011, which highlights trends across search, display and social media.

Acquisition FAQ (PDF: 61k)

About the Adobe Digital Marketing Suite
The Adobe Digital Marketing Suite offers an integrated and open platform for online business optimization, a strategy for using customer insight to drive innovation throughout the business and enhance marketing efficiency. The Suite consists of integrated applications to collect and unleash the power of customer insight to optimize customer acquisition, conversion and retention efforts as well as the creation and distribution of content. For example, using the Suite, marketers can identify the most effective marketing strategies and ad placements as well as create relevant, personalized and consistent customer experiences across digital marketing channels, such as onsite, display, e-mail, social, video and mobile. The Suite enables marketers to make quick adjustments, automate certain customer interactions and better maximize marketing ROI, which, ultimately, can positively impact the bottom line.

Adobe Acquires IRIDAS Technology

Company Extends Leadership in Professional Video with the Acquisition of Premium Tools for Digital Color Grading and Enhancement

SAN JOSE, Calif. and AMSTERDAM, Netherlands — Sept. 8, 2011 Adobe Systems Incorporated (Nasdaq:ADBE) today announced at the IBC 2011 Conference and Exhibition that it has acquired certain assets of privately held IRIDAS, a leader in high-performance tools for digital color grading and enhancement of professional film and video content, including stereoscopic technology. Color grading is an essential component of finalizing professional film and television content and is becoming an increasingly important part of modern content creation with the advent and rapid growth of High Dynamic Range (HDR) video.

With the addition of IRIDAS technology, Adobe® Creative Suite® Production Premium and Adobe Creative Suite Master Collection, the world’s leading video tools for professionals, are expected to gain a comprehensive set of tools so video editors can manipulate color and light for any type of content, including professional film and television. The addition of premier color grading tools exemplifies Adobe’s commitment and leadership in the digital film and video space.

“Adobe has set the standard for rich communication and collaboration across all media and we’ve been rapidly innovating on solutions for professional filmmakers,” said Jim Guerard, vice president and general manager for professional video and audio, Creative and Media Solutions Business Unit, Adobe. “The integration of IRIDAS’ leading color grading technology helps us continue to deliver high quality tools and redefines how professionals in the motion picture and video industry view, manipulate, enhance and produce their digital creations from script to screen.”

The addition of IRIDAS technology includes SpeedGrade, an award-winning toolset for Stereo 3D, RAW processing, color grading and finishing of digital content. IRIDAS offers the only non-destructive tools for primary and secondary color correction that are optimized for multi-core CPU and GPU performance, paralleling the industry-leading speed and efficiency of the Adobe Premiere® Pro and Adobe Mercury Playback Engine software.

“Joining forces with Adobe provides us with an amazing opportunity to get our technology into more peoples’ hands,” said Lin Sebastian Kayser, chief executive officer, IRIDAS. “Adobe has demonstrated real commitment to the professional film and video market with its recent releases and has a known track record of integrating acquired technologies. With the addition of our color grading technology I believe Production Premium can lead the HDR video and stereoscopic charge as the film and professional video industry evolves.”

http://www.adobe.com/aboutadobe/pressroom/pressreleases/201109/090811AdobeAcquiresIRIDASl.html

Adobe Acquires EchoSign

Here’s another valuable aquisition to the Adobe solution portfolio. EchoSign adds to Adobe’s online services by providing electronic signatures and signature automation. This is important in the world of Education where data security and data protection are critical for each and every educational institution. EchoSign will streamline document process, saving money and improving data security. Here’s the full announcement:

Leading Web-based Signature Solution Joins Document Exchange Services Platform

SAN JOSE, Calif. — July 18, 2011 Adobe Systems Incorporated (Nasdaq:ADBE) today announced that it has acquired EchoSign, a leading Web-based provider of electronic signatures and signature automation. EchoSign’s pioneering electronic signature solution will be a key component of Adobe’s document exchange services platform for reliably exchanging documents for universal access, review and approval.

EchoSign’s solution, which currently supports more than three million users worldwide, will be offered as part of Adobe’s online document exchange services platform. The EchoSign solution will be integrated with other Adobe® document services including SendNow for managed file transfer, FormsCentral for form creation and CreatePDF for online PDF creation. By reducing the time and costs of having documents signed with traditional methods, such as fax and overnight envelopes, the EchoSign solution can enable customers to significantly accelerate sales cycles, improve tracking and centralize the management of signed agreements through a simple to use cloud service.

“Adobe’s document solutions help organizations turn inefficient, paper-based workflows into streamlined electronic ones,” said Kevin M. Lynch, vice president and general manager of Acrobat® Solutions, Digital Enterprise Solutions, Adobe. “By adding electronic signature capabilities to Adobe’s document exchange services platform, we will be addressing the need to provide better customer experiences by significantly reducing the time, cost and complexity associated with having a document signed.”

With just one click, the EchoSign electronic signature solution automates the entire signature process from the request for signature to the distribution and execution of the form or agreement. The EchoSign solution provides a secure subscription-based service to individuals, small to medium-sized businesses (SMBs) and enterprise customers, enabling real-time visibility into the signature process and automatically storing and managing all signed documents.

The EchoSign service includes a rich set of APIs for incorporation with company-specific solutions to improve the process of sending, tracking and signing digital documents. Used by thousands of companies around the globe, the EchoSign service also integrates with partner solutions, such as Salesforce.com and NetSuite, and has been named “Best of Salesforce AppExchange” by the Salesforce.com customer community for the past three years.

“Bringing together EchoSign’s ease of use for contracting on the Web with Adobe’s brand, reach and trust in the document space, I fully expect that electronic signatures will soon become the common way for people to sign documents,” said Jason Lemkin, chief executive officer, EchoSign. “With nothing to download, learn or install, there is simply no faster or more secure way for organizations to sign, track or file contracts – and close more business quickly.”

EchoSign is based in Palo Alto, Calif. with a sales presence in the U.K. and Germany. The founders of EchoSign and all full-time employees will join Adobe, bringing with them a wealth of knowledge and experience in electronic signature solutions.