UK and Ireland Channel News

The Adobe Marketing Cloud has just been announced and so I’ve extracted information directly from Brad Renshaw’s blog of Oct 23 which can be read here.

One question is why would this be relevant for Education? The five core solutions outlined below show a rich capability that could be used to attract, retain and engage students within an Education context. Today’s young people have grown up in a rich multimedia world of intelligent devices and social networking. The Adobe Marketing Cloud offers a unique way to deliver targeted and highly personalised experiences; supporting the way in which students today wish to learn and collaborate.

Blog Extract

First, we are announc­ing five core solu­tions within the Adobe Mar­ket­ing Cloud.  However, firstly  let’s take a minute on the Adobe Mar­ket­ing Cloud, for­merly called the Dig­i­tal Mar­ket­ing Suite. The Adobe Mar­ket­ing Cloud is the foun­da­tion of what we are doing in dig­i­tal mar­ket­ing and brings together ana­lyt­ics, social, adver­tis­ing, tar­get­ing and web expe­ri­ence man­age­ment all in one spot. It goes well beyond the offer­ings of oth­ers in the indus­try, which often focus on a sin­gle chan­nel or work­flow.  We are align­ing the cre­ative work­flow via the Adobe Cre­ative Cloud and mar­ket­ing work­flow via the Adobe Mar­ket­ing Cloud in a way that is absolutely unique to Adobe.

We first talked about the com­bi­na­tion of the Cre­ative Cloud and the Adobe Mar­ket­ing Cloud last Novem­ber at finan­cial con­fer­ence in New York. Then at this year’s Dig­i­tal Mar­ket­ing Sum­mit in March, our progress was even more evi­dent as we shared our vision of the Adobe Mar­ket­ing Cloud with four thou­sand of our clos­est friends, cus­tomers and part­ners.

The Adobe Mar­ket­ing Cloud now includes five core solu­tions that span our cus­tomers’ biggest dig­i­tal challenges.

Here is a quick look at each of them:

Adobe Social: assists mar­keters in mea­sur­ing and man­ag­ing social mar­ket­ing across owned, earned and paid media – ensur­ing the impact of social is attrib­uted cor­rectly for max­i­mum impact.

Adobe Ana­lyt­ics: enables data-driven, multi-channel mar­ket­ing by com­bin­ing the power of action­able ana­lyt­ics and audi­ence seg­men­ta­tion with the dis­trib­uted value of report­ing and shar­ing of key busi­ness analysis.

Adobe Tar­get: empow­ers highly per­son­al­ized expe­ri­ences through­out a visitor’s dig­i­tal expe­ri­ence via dynamic test­ing; cre­at­ing bet­ter brand expe­ri­ences and dri­ving higher con­ver­sion rates.

Adobe Expe­ri­ence Man­ager: facil­i­tates deliv­ery of care­fully tai­lored cus­tomer expe­ri­ences across web and mobile chan­nels via this industry-leading Web Con­tent Man­age­ment platform.

Adobe Media Opti­mizer: pow­ers data-optimized adver­tis­ing through best-in-class port­fo­lio and rules-based ad man­age­ment, intel­li­gent cam­paign fore­cast­ing, and tar­geted ad deliv­ery solutions.

The Adobe Mar­ket­ing Cloud tack­les today’s mar­ket­ing chal­lenges, lit­er­ally trans­form­ing the last mil­lisec­ond of every inter­ac­tion. Mar­keters are expected to turn insights into mean­ing­ful expe­ri­ences instantly. The chal­lenge is that this must hap­pen whether it is a search ad, mobile app, social inter­ac­tion, email, land­ing page or the entire web site. These five core solu­tions in the Adobe Mar­ket­ing Cloud enable us to solve this chal­lenge. Thou­sands of the best dig­i­tal mar­keters around the globe have already stan­dard­ized on Adobe to this end.