Posts tagged "Announcements"

‘Sneak Peaks’ of Ground Breaking Innovation

Posted on May 13, 2013 by mabear | Comments (0)

Many Education customers and partners are asking about what they can expect following Adobe’s announcements at MAX. The great news is that all customers on a term licence agreement – ELA or ETLA – can expect to get the new functionality announced last week. Here’s an idea of what’s coming:

Top technology explorations spotlighted, including “Perspective Warp” in Photoshop and “Video Color Grading” in After Effects

SAN JOSE, Calif. — May 7, 2013 — Adobe (Nasdaq:ADBE) today presented a behind-the-scenes look at cutting-edge design and interactive technologies at Adobe MAX, The Creativity Conference. Focused on creativity and expressiveness, MAX brings together over 5,000 creative industry leaders, visionaries and professionals to exchange ideas and inspiration and explore how creativity is changing the world.

MAX Sneak Peeks offer a unique opportunity to see inside Adobe’s engineering labs and to preview breakthrough applications and features during their early stage of development. For example, the new Camera Shake Reduction tool, that analyzes and corrects blur from camera movement, which was unveiled as part of Adobe® Photoshop® CC yesterday, was actually first shown publicly at MAX Sneak Peeks in October 2011.

Videos of the technology explorations spotlighted during the MAX Sneak Peeks, hosted by Rainn Wilson and special guest Mary Lynn Rajskub, with Ben Forta, director of Evangelism, Adobe, will soon be available on YouTube. Photos will be posted in the Adobe MAX online press room. Projects shown may, or may not, make it into future versions of Adobe products and services.

“The Sneaks embody the spirit and passion for technology innovation that thrives at Adobe,” said David Wadhwani, senior vice president and general manager, Digital Media Business, Adobe. “The presentations are always a sensation at Adobe MAX; the energy and enthusiasm from the audience is electric and demonstrate that our creative customers are always ready to embrace the new.”

Adobe MAX Sneak Peeks

  • Drawing Tools Revisited: The opening keynote introduced a hardware project named “Mighty” (and a related short ruler project named “Napoleon”) which aims to marry traditional drawing tools with the mobility and flexibility of tablet devices. Innovative next generation hardware like these need new yet familiar software.
  • Responsive Design with Edge Code (Edge Code): Edge Reflow is the perfect tool for creatives who want to build modern, responsive websites. But what about developers whose workflow is highly code based? Here’s an Edge Reflow-inspired experience available right inside of Edge Code.
  • Creative Cloud™ as a Service (Photoshop): As mentioned in the opening keynote, Creative Cloud makes it possible to host that “Adobe magic” as a service to power all sorts of apps and more. This sneak is an example of just that, a Photoshop feature running in the crowd, and made better over time thanks to crowdsourcing.
  • Playing with Lighting (After Effects® & Photoshop): Photographers will often tell you that “It’s all about the lighting.” This sneak lets you experiment and play with lighting after the fact. Tweak image lighting based on a selected sample and turn your home movies into blockbuster hits (or at least make them look the part) by adjusting lighting modeled on any movie you choose.
  • Code Free Website Special Effects (Muse™): Muse is a proven platform for building powerful and great looking websites without having to write any code, and we’re just getting started. Next up, code-free color transformations, 3D motion, and more!
  • Navigating and Debugging Asynchronous JavaScript in Brackets (Edge Code): Developers, never again find yourself asking “What code runs when I click this button,” “What code caused this callback to be called,” or “Why didn’t this code ever run?” This Edge Code plugin reveals all.
  • “Painting with Bob”: Create a masterpiece painting without, well, painting! These special brushes allow you to paint by copying a picture using a variety of special strokes and textures.
  • Digital Publication Special Effects (DPS): Digital publications shouldn’t merely be copies of their print counterparts. After all, tablets and devices can do so much more. This sneak will wow you with just how easy it can be to add animation, special effects and even accelerometer-based movement to your digital publications.
  • Liquid Search: Stop searching using words to describe what you want. Instead, use a silhouette, then draw it, resize it, drag it, reshape it … and Liquid Search will do the rest.
  • PSD Lens (Edge Code): Most websites start off as Photoshop comps which designers then turn into Web pages (which is why Photoshop includes features that assist creative professionals in quickly and easily converting their creations for Web use). But what about developers who are more comfortable in code and use a very different workflow? This sneak allows Edge Code users to open PSD files right inside their editor, exposing all that Photoshop goodness in real-time as they type.
  • Audio Layers: Separating desired audio from background noise is a painful process. Or rather, it was. Use a visual editor to paint the sounds you want while identifying those you don’t, and this tool will do the rest.
  • Perspective Warp (Photoshop): Ever wished you had gotten closer to take a picture? Perhaps you were not right in front of your subject or took the picture from too high or low? This Photoshop sneak lets you adjust the perspective for parts of your shot while still keeping the rest of the image intact.

Adobe Transforms Video Workflows with Upcoming Creative Suite 6 Production Premium Release

Posted on April 13, 2012 by mabear | Comments (2)

London, UK. April 12, 2012

At the annual National Association of Broadcasters (NAB) Show
(Nasdaq:ADBE) will showcase new software and innovations that improve how broadcasters, filmmakers and video professionals create, deliver and monetise high-quality productions across multiple screens. Highlights of the show will include the first public demonstrations of Adobe® Creative Suite® 6 Production Premium including major updates for Adobe Premiere® Pro CS6 and Adobe After Effects® CS6 enables video professionals to work efficiently and streamline workflows. Adobe will demonstrate its new solutions along with key customer and partner-focused initiatives during the 2012 NAB Show at its booth #SL2624 in the Las Vegas Convention Centre, April 16 19. Creative Suite 6 Production Premium will also be presented in more than 60 partner booths throughout the NAB exhibition.

Creative Suite 6 Production Premium, the complete solution at the heart of any production workflow for video professionals, is packed with major updates to help bring high-quality productions to any screen. The suite features significant updates to familiar tools including powerful new versions of Adobe Premiere Pro, Adobe After Effects, Adobe Audition®, Adobe Story, Adobe Media the process of ingest, logging and transcoding, essential tasks in a modern file-based workflow. For advanced video editing, Premiere Pro CS6 incorporates a new user interface, trimming and OpenCL support in the new turbo-charged Mercury Playback Engine. After Effects CS6 is the biggest release in a decade, with huge performance gains and powerful 3D features.

Throughout the show, Adobe will be providing attendees with an exclusive first look at Creative Suite 6 Production Premium. This upcoming release, expected in the first half of 2012, will feature across-the-board performance and workflow enhancements that broadcasters, filmmakers and corporate video professionals worldwide need to stay at the forefront of the explosion of multiple screens, file-based workflows and new distribution models.

Adobe is dedicated to boosting video professionals productivity, giving them a dependable and seamless solution to plan, produce and deliver engaging content despite shrinking timelines and budgets. Broadcasters are completely redesigning and streamlining their demands for delivering content to multiple screens. Top global broadcasters including BBC, CBS Sports Network, CNN, Hearst, Media General and NRK are turning to Adobe Creative Suite Production Premium for a more complete plan-to-playback, file-based solution.

“Our video editors need to work with a large variety of digital assets and the Adobe Creative Suite Production Premium, including Adobe Premiere Pro, allows them to handle instant turnaround news edits as well as long-form feature edits without compromising speed or creativity,” said Moritz Gimbel, head of production at Bloomberg TV International. “Its latest software release, the Adobe Creative Suite 6 Production Premium, helps make our workflow more efficient with support for more video formats and codecs, accelerating content delivery with the ability to export sequences into two different formats at the same time.”

Availability

Adobe CS6 Production Premium is expected in the first half of 2012. For more detailed information about the suite, please visit:

http://success.adobe.com/en/na/programs/events/1203_16108_nab.html

Useful links to Announcements/Sneak Peeks:

Digital Marketing Summit 2012

Posted on March 21, 2012 by mabear | Comments (1)

One immediate question might be ‘what relevance is Digital Marketing in the world of Education?’ The simple answer is very relevant.

Every institution has a public persona; trying to present itself in the best possible light. Every institution wants to attract the best students and the ability to exploit social media, analyse every touch point and predict with confidence are critical to success regardless of organisation or institution. The announcements today on Adobe’s Digital Marketing Suite are worth a read.

Adobe Kicks Off Digital Marketing Summit 2012: http://www.adobe.com/aboutadobe/pressroom/pressreleases/201203/032112AdobeDigitalMarketingSummit.html

Adobe Unifies Ad Campaigns across Social, Search, and Display: http://www.adobe.com/aboutadobe/pressroom/pressreleases/201203/032112AdobeSocialSearchDisplay.html

Adobe Drives Personalized Web, Mobile and Social Engagement with Web Experience Management Solution: http://www.businesswire.com/news/home/20120320006969/en

Adobe Digital Marketing Suite Tackles Big Data with Predictive Marketing: http://www.adobe.com/aboutadobe/pressroom/pressreleases/201203/032112AdobePredictiveMarketing.html

Adobe Simplifies Social Marketing: http://www.adobe.com/aboutadobe/pressroom/pressreleases/201203/032112AdobeSimplifiesSocialMarketing.html

Company Announces Significant Innovations to Adobe Digital Marketing Suite

SALT LAKE CITY, Adobe Digital Marketing Summit — March 21, 2012 — Adobe Systems Incorporated (Nasdaq:ADBE) today opened the Adobe® Digital Marketing Summit, where more than 4,000 digital marketers and senior leaders from the world’s foremost advertisers, publishers, agencies, systems integrators and technology companies have gathered  to learn the latest about digital marketing trends, share best practices and network. Keynote presenters include Adobe CEO Shantanu Narayen, Adobe Chief Technology Officer Kevin Lynch, and Senior Vice President and General Manager of Adobe’s Digital Marketing Business, Brad Rencher, along with Arianna Huffington, founder of The Huffington Post and Biz Stone, co-founder of Twitter.

Adobe’s digital marketing business continues to demonstrate significant momentum. In the company’s most recent earnings announcement, Adobe reported 30 percent year-over-year growth in its digital marketing business. Adobe introduced several new innovations within the Adobe Digital Marketing Suite, including:

Adobe Social
A new product within the Digital Marketing Suite, Adobe Social (see separate release) combines social publishing and engagement with monitoring, social ad buying and analytics that can attribute social activity to business results. Adobe is giving those with social marketing responsibilities – digital marketers, community managers, customer service, public relations, ad buyers, analysts and others – a single platform to align and collaborate around the management, measurement and optimization of their social media strategies, and do so in the context of all other digital marketing efforts.

Predictive Marketing
New predictive marketing capabilities within the Adobe Digital Marketing Suite reduce the complexity of uncovering hidden behavioral patterns in big data (see separate release). These advancements will help marketers more quickly sort through an increasing amount of data to find the most impactful insights as well as leverage vast amounts of historical data to predict future results.

Personalization
Adobe announced a major update to its Web Experience Management (WEM) solution (see separate release), part of the Adobe Digital Marketing Suite that helps marketers drive engagement by delivering more consistent, contextually relevant experiences on the Web, mobile devices and social media. At the heart of the WEM solution is Adobe CQ 5.5, the latest version of the company’s industry leading Web Content Management software that is now deeply integrated with several other products in the Suite, such as Scene7®, Search&Promote and SiteCatalyst®.

Quotes
Brad Rencher, senior vice president and general manager, Digital Marketing Business, Adobe

  • “The Adobe Digital Marketing Summit is quickly becoming digital marketing’s premier event, gathering the best and brightest minds in the industry. This year we have almost doubled in size with 4,000 attendees who will connect with experts and peers, get direct access to case studies and best practices, and have great opportunities to network and socialize. Summit is also a chance to get a first peek at the latest digital marketing innovations from Adobe and our partners and to help guide the future of our Digital Marketing Suite.”

About the Adobe Digital Marketing Suite
The Adobe Digital Marketing Suite offers an integrated and open platform for online business optimization, a strategy for using customer insight to drive innovation throughout the business and enhance marketing efficiency. The Suite consists of integrated applications to collect and unleash the power of customer insight to optimize customer acquisition, conversion and retention efforts as well as the creation and distribution of content. For example, using the Suite, marketers can identify the most effective marketing strategies and ad placements as well as create relevant, personalized and consistent customer experiences across digital marketing channels, such as onsite, display, email, social, video and mobile. The Suite enables marketers to make quick adjustments, automate certain customer interactions and better maximize marketing ROI, which, ultimately, can positively impact the bottom line.

Adobe’s Strategic Transformation

Posted on November 18, 2011 by mabear | Comments (6)

As part of Adobe’s transformation to align the organisation around Digital Marketing and Digital Media, Adobe has recently made a number of announcements concerning the Flash Platform and Adobe Flex. The following link summarises recent announcements:

http://www.adobe.com/devnet/flashplatform/articles/recent-updates.html

Adobe’s strategic transformation and the Flash Platform

Adobe is in the midst of a fundamental transformation. We are transforming from software in boxes to solutions in the cloud, and to a world of touch interfaces on devices, and social connections everywhere. This is a time of both innovation and change for Adobe and for the Adobe community.

At the highest level, Adobe is focused on two areas: Digital Media and Digital Marketing. Digital Media is about enabling the creation and monetization of the world’s content. This includes Adobe’s creative tools and services, touch apps, web platform technologies and Creative Cloud. Digital Marketing focuses on managing, measuring and optimizing digital experiences across devices and media type, with services such as Site Catalyst and Day. These are both rapidly growing areas with a lot of opportunity for Adobe and the Adobe community. We have reorganized Adobe to focus on these two opportunities and the relationship between them. For a more detailed view of our strategy, please refer to our recent analyst meeting.

As part of our transformation, Adobe has recently made a number of announcements concerning the Flash Platform and Adobe Flex. This document provides a quick summary of those announcements.

Adobe Flash Player on desktop

Adobe reaffirmed its commitment to the Adobe Flash Player in desktop browsers, and its role of enabling functionality on the web that is not otherwise possible. Flash Player 11 for PC browsers just introduced dozens of new features, including hardware accelerated 3D graphics for console-quality gaming and premium HD video with content protection.

Adobe is currently working on future versions of Flash Player for desktop browsers, and is focusing its development efforts around advanced video and gaming features. Some of these features include, but are not limited to:

  • Mouse Lock Support
  • ActionScript Workers / Concurrency APIs
  • Telemetry / Monocle Support
  • Audio API improvements, especially for better handling of low latency audio
  • New Datatypes for ActionScript 3

Adobe is also making a number of long term, and significant architectural changes, which will benefit the Flash Player (and developers) for years to come. This is still in the early stages, and we will have more information in the coming months.

Adobe Flash Player on mobile

Adobe will no longer continue to develop Flash Player in the browser to work with new mobile device configurations (chipset, browser, OS version, etc.) following the upcoming release of Flash Player 11.1 for Android and BlackBerry PlayBook. We will continue to provide critical bug fixes and security updates for existing device configurations.

Adobe AIR for Mobile

Adobe reaffirmed its commitment to Adobe AIR for mobile devices, which allows developers and designers to create standalone applications using Adobe Flash technologies that can be deployed across mobile operating systems, including Apple iOS, Google Android and RIM BlackBerry Tablet OS.

Adobe Flex

Adobe announced its intention to contribute the Adobe Flex SDK open source project to the Apache Software Foundation for future governance.

In addition to contributing the core Flex SDK (including automation and advanced data visualization components), Adobe also plans to donate the following:

  • Complete, but yet-to-be-released, Spark components, including ViewStack, Accordion, DateField, DateChooser and an enhanced DataGrid.
  • BlazeDS, the server-based Java remoting and web messaging technology that enables developers to easily connect to back-end distributed data and push data in real-time to Flex applications.
  • Falcon, the next-generation MXML and ActionScript compiler that is currently under development (this will be contributed when complete in 2012)
  • Falcon JS, an experimental cross-compiler from MXML and ActionScript to HTML and JavaScript.
  • Flex testing tools, as used previously by Adobe, so as to ensure successful continued development of Flex with high quality

Adobe will also have a team of Flex SDK engineers contributing to those new Apache projects as their full-time responsibility. Adobe has in-development work already started, including additional Spark-based components.

Adobe will continue to support applications built with Flex and Adobe LiveCycle, as well as all future versions of the SDK running in PC browsers with Adobe Flash Player and as mobile apps with Adobe AIR indefinitely on Apple iOS, Google Android and RIM BlackBerry Tablet OS.

Adobe Flash Professional

Adobe reconfirmed its commitment to Adobe Flash Professional. Adobe is actively working on the next version of Flash Professional and has a long-term commitment to its continued development.

Some of the new features being worked on for the next version of Flash Professional include:

  • SpriteSheet export for both Starling and HTML5 / Canvas.
  • Support for packaging and exporting AIR applications for mobile that leverage native extensions.
  • Mobile prototyping and simulation for AIR apps.

In addition to working on new features, Adobe is also in the process of a fundamental re-factoring and modernization of the tool’s code base, which, among other things includes a de-carbonization of the tool on the Mac platform. This is longer-term project, being done in parallel with CS 6.0 development.

Adobe AIR for TV

Adobe is fully committed to enabling Flash based applications on digital home devices. These apps are packaged using AIR or web runtime technologies on TVs and other digital home devices that use the TV as a display.

Adobe Connect

Adobe reconfirmed its commitment to Adobe Connect and will focus its direct go to market efforts towards key verticals such as government and continue to address the broader web conferencing market via its current partners and resellers. Product innovation will continue as shown by the latest version of our Apple iOS version of Connect.

Creative Cloud: More Choices for Customers

Posted on November 11, 2011 by mabear | Comments (2)

This article was posted by David Wadhwani, Senior Vice President and General Manager, Digital Media Business Unit on November 9, 2011:

http://blogs.adobe.com/conversations/2011/11/adobe-creative-cloud-and-adobe-creative-suite-new-choices-for-customers.html 

At our recent MAX conference, we announced the Adobe Creative Cloud – a groundbreaking initative that we believe will radically redefine the creative process. We’re excited about this new offering – it brings immense value to our customers allowing them to continue creating amazing things in whatever environment they choose.

The Adobe Creative Cloud consists of:

  • Desktop Applications — Every tool that is currently in Adobe Creative Suite Master Collection, such as Photoshop®, InDesign®, Illustrator®, Dreamweaver®, Premiere® Pro, After Effects®, as well as innovative new tools that are currently in beta, such as Adobe Edge and Muse.
  • Touch Apps – Starting with the six Adobe Touch Apps announced at MAX , 2011 – Adobe Collage, Adobe Kuler, Adobe Carousel, Photoshop Touch, Adobe Debut, Adobe Proto and Adobe Ideas.
  • Services – A version of Adobe’s Digital Publishing Suite for delivering interactive publications on tablets, a tier of Adobe Business Catalyst for building and managing websites, and access to cloud-based fonts for website design from our acquisition of Typekit.
  • Community –Collaboration features that allow members to share their creative work with other Creative Cloud members and forums to discuss and inspire new ideas.

We are excited to announce that membership to the Adobe Creative Cloud will be available in the first half of 2012 at a price of $49.99 per month for individuals and $69.99 per month per seat for workgroups, both for an annual plan.

Our move to this membership model allows us to keep our customers up to date with the latest Adobe innovations in our tools and related services. Creative Cloud will provide maximum flexibility, offer lower cost of entry, and add cutting-edge innovation on an on-going basis to keep our customers ahead of the changing technology and device landscape.

For customers who prefer to remain on the current licensing model, we will continue to offer our individual point products and Adobe Creative Suite editions as perpetual licenses. With regards to upgrades, we are changing our policy for perpetual license customers. In order to qualify for upgrade pricing when CS6 releases, customers will need to be on the latest version of our software (either CS5 or CS5.5 editions). If our customers are not yet on those versions, we’re offering a 20% discount through December 31, 2011 which will qualify them for upgrade pricing when we release CS6.

There is a tremendous shift happening around content creation, distribution and monetization. The Adobe Creative Cloud initiative has the potential to transform creativity as designers and developers look to create the best experiences across devices and platforms, while integrating tablet devices and cloud-based services into their workflows. I’m very excited about what this means for Adobe and our customers and look forward to providing the latest tools and services that enable them to express their creativity in new ways.

David

More on Flash

Posted on November 11, 2011 by mabear | Comments (10)

There has been quite a lot of comment and a number of questions following the announcements regarding Flash and HTML5. I’ve consolidated some additional information below and extracted elemnts of each article to give a flavour of what the author is saying:

Adobe AIR and Flash Player Team Blog

Thibault Imbert

https://blogs.adobe.com/flashplayer/2011/11/focusing.html

Excerpt:

Flash Player on the desktop continues to show a path for the consistent, super duper experiences that are impossible to deliver to over a billion people with any other technology. For example, Flash Player 11 was released only a month ago, and it now enables fluid, cinematic hardware accelerated 2D and 3D visuals for more people on the web than any other technology. Flash Player uniquely does for the desktop what apps do for phones and tablets: it helps ensure that what you imagine is exactly what your users will see. Flash Player remains the best technology for delivering premium experiences on the desktop, period. Focusing helps us make sure that we continue to drive that continued innovation.

We are not stepping out of the mobile space with Flash, we are just focusing on what makes sense and where Flash looks great.

Some Thoughts on Flash and Devices

Ben Forta

http://forta.com/blog/index.cfm/2011/11/9/Some-Thoughts-On-Flash-And-Devices

Excerpt:

Where things get interesting is on devices. Unlike on desktops, where older browsers still reign supreme and where browser innovation has faced slower adoption, device browsers are actually really good and really current. The fact that there are fewer browsers and better browsers, ones that support HTML5 innovation and standards and specifications, in many ways makes Flash far less critical for an optimum web browsing experience. That coupled with the fact that Flash is excluded from the browser on many devices means that web developers already need to code for a non-Flash experience, and that then makes Flash even less compelling for in-browser uses on devices.

Which is why we announced today that we will no longer continue to develop Flash Player in the browser on mobile devices. For in-browser experiences on devices, browsers can finally do what they really should do, and we have HTML5 to thank for that. So that’s where we are doubling down, and we’re hard at work on making HTML5 better (as we showed at MAX) as well as on tooling to support HTML5 development.

But just to be clear, this announcement pertains to the browser plug-in on mobile devices only.

 Flash to Focus on Apps for Mobile

Lee Brimelow

http://www.leebrimelow.com/

Excerpt:

So the big question I’m sure you have is, why did we do this? The decision reflects the reality that the kind of highly-interactive content people build with Flash, games being a great example, are much-better suited to run as mobile apps. Also there is the fact that Flash is not nearly as ubiquitous on mobile browsers as it is on the desktop. Because of these things we have decided to focus all our efforts on taking the AIR runtime to the next level on mobile in addition to new development areas with HTML5 like PhoneGap. No longer having to support the mobile browser version of Flash frees up valuable resources that we can redirect to these more important areas.

Over the last few years I have seen the mobile browser become the place for clean, mobile-optimized HTML sites. Apps are where people go to play games and enjoy interactive content. This is not only true for Flash but also for HTML5. Many are predicting that apps will soon give way to browser-based apps on mobile. I personally don’t see that happening anytime soon. Apps have proven themselves to be great for users and offer clear monetization opportunities for developers.

Video Broadcast Announcements

Posted on September 29, 2011 by mabear | Comments (0)

It is often very difficult to keep up-to-date with so many new announcements being made. Here’s a summary of recent Adobe announcements regarding Video and Braodcast.

VIDEO/BROADCAST

IBC, the leading broadcast conference in Europe took place in Amsterdam (8-13th Sep) and we briefed a number of press on our broadcast vision and we also made a number of key announcements:

  • Adobe Announces Flash Media Server 4.5 and Flash Access 3.0
    • Significant new versions of our industry-leading video solutions, including Flash Media Server 4.5 and Flash Access 3.0, allowing media publishers to extend their already broad mobile reach via Flash-enabled devices, with the new ability to deliver video content to Apple’s iPad and iPhone devices, enabling them to reach the widest audience possible.
  • Top British Television Network ITV Adopts Adobe Story for Scriptwriting
    • ITV has selected Adobe Story, an online and offline collaborative script development tool, to manage pre-production of over 500 episodes per year of ITV’s popular programs, including Coronation Street and Emmerdale. Plus, ITV’s adoption of Adobe Story in its production workflow highlights the growing demand for the Adobe Creative Suite Production Premium script-to-screen workflow across the broadcast industry. 
  • Adobe Showcases Advances in Broadcast Workflows at IBC 2011 (our umbrella release and blog)
    • Adobe is showcasing new video technologies and initiatives that are enabling media professionals to create, deliver, and monetise dynamic media across a myriad of platforms and devices. Includes reference to Adobe acquiring IRIDAS, the news above and how our pro video tools grew 22% year-over-year, and 45% on Mac due to large number of Final Cut customers switching to Premiere Pro.
  • Our blog summarising all the news is here, all releases in the press room (hyperlinks to releases above).

Adobe Omniture Summit – Announcements

Posted on May 19, 2011 by mabear | Comments (0)

There are three Omniture announcements today (follow the links), worthy of note:

  1. Adobe SearchCenter+ Enhanced with Integration of International Organic Search Data
  2. Adobe Announces Adobe Tag Manager for the Online Marketing Suite
  3. Adobe SocialAnalytics Begins Global Beta Program

Adobe Search Center

http://www.adobe.com/aboutadobe/pressroom/pressreleases/201105/051911AdobeSearchCenterIntlSearchData.html

Digital Marketers in Europe Can Now Use Adobe Technology to Build Complementary Paid and Organic Search Campaigns

May 19, 2011 — Adobe Systems Incorporated (Nasdaq:ADBE) today announced that its paid search optimization solution, Adobe® SearchCenter+, powered by Omniture®, now integrates organic search data from European search engines, including Google, Bing and Yahoo!. Digital marketers in Europe can now use SearchCenter+ to build complementary paid and natural search programs, further optimizing the revenue generated from search marketing efforts. This capability is enabled by the new version of SearchCenter+, announced in February of this year. Searchmetrics will provide European organic search data from its flagship Searchmetrics Suite. The integration is built using Adobe Ge nesis™, which automates the integration of partner solutions with the Adobe Online Marketing Suite, powered by Omniture.

Adobe Tag Manager

http://www.adobe.com/aboutadobe/pressroom/pressreleases/201105/051911AdobeTagManager.html

Streamlines Deployment of Online Marketing Suite and Other Advertising and Marketing Technologies; Customers Can Utilize Existing Adobe SiteCatalyst Tags to Implement; Adobe Genesis Partners Can Use to Simplify Integrating Their Products with the Adobe Online Marketing Suite

May 19, 2011 — Adobe Systems Incorporated (Nasdaq:ADBE) today announced Adobe® Tag Manager for the Adobe Online Marketing Suite, powered by Omniture®. This new solution provides a tag management framework for the entire Adobe Online Marketing Suite as well as for other digital marketing technologies.

Social Analytics Beta Program

http://eon.businesswire.com/news/eon/20110518007386/en/SocialAnalytics/social/social-media

Adobe SocialAnalytics Helps Marketers Measure and Optimize Social Media’s Impact; Leading Marketers Around the World Participating in Beta

Adobe Systems Incorporated (Nasdaq:ADBE) today announced that Adobe® SocialAnalytics, a new application within the Adobe Online Marketing Suite, powered by Omniture®, is now in a worldwide beta program. Unveiled earlier this year, Adobe SocialAnalytics goes beyond social monitoring and aggregates all relevant activity from social networks and online communities and identifies how that activity impacts key business metrics and brand perception, ultimately guiding social activity across channels and driving ROI.