Posts tagged "Case Study"

EchoSign in Education

Here’s a great article from Scott Trudeau, one of Adobe’s Education Leaders on the benefits of EchoSign in Education:

Adobe EchoSign Can Save Your Organization Huge Time and Money

EchoSign Testimonial

Early in the year I received an unsolicited email from a customer that works for a large Texas independent school district touting the benefits of their EchoSign purchase.

Today I did a MegaSign of about 1,000 Letters of Reasonable Assurance to our at-will, non-contract employees who don’t work during the summer (we send about 3,000 total). A process that used to take a team of people months to complete (printing letters, stuffing envelopes, mailing, tracking, receiving, logging, scanning…)

with EchoSign, I was able to do this myself.  I had about 40% back before I left work (with an average processing time of 21 minutes).  Incredible!”


Mike went on to explain that receiving signed Letters of Reasonable Assurance is extremely important in that it protects schools from paying unemployment during the summer break.  Without the letter, he explained,  districts would “pay enormous sums in unemployment.”

So…what is EchoSign?

Adobe EchoSign provides an extremely easy-to-use electronic signature solution.

EchoSign can work with all kinds of documents.  The most common document formats used with EchoSign are:

  • PDFs
  • Word Documents
  • PowerPoint
  • Excel
  • Common image formats

With EchoSign there is no need for your customers (or students, faculty, and parents) to download or signup for anything. They can use their mouse, stylus, or finger to sign the document (heck, they can even type their name into a field and have EchoSign create a signature for them), and you don’t have to worry about what device or browser is supported.  EchoSign works on all browsers, across all devices.

How can teachers use EchoSign?

As a parent, I would love for my child’s school to offer a digital signature option.  For example, say my daughter’s teacher is charged with collecting fieldtrip permission slips from the entire 7th grade.  The teacher can use EchoSign to easily complete and manage this task. The teacher would simply upload the form into EchoSign, add a signature field (drag and drop simple), and send the digital permission slip out to the parents.

I would receive an email on my mobile device, open the email, click a link and sign my daughter’s permission slip (with my finger – touch devices are amazing)!   For those parents that do not have a touch device they can use their mouse or a stylus.  I submit the permission slip and receive a signed copy within seconds.  The teacher also receives a signed copy (everyone is happy).

For those that don’t immediately sign, the teacher can setup reminder emails that reoccur on a set schedule.  The teacher no longer has to deal with last minute phone calls with parents scrambling to find and return important school documents.

What about security?

“But how do I know that it truly was the parent that signed the permission slip?”

That is a great question!  If you think about it, e-signatures provide more security than the paper-based permission slips that the students are returning. The teacher has no idea that the paper-based document truly reflects the parent’s signature or a forgery.  However, with an e-signed document, the parent must log into their email account (presumably using a password) to view the document. An email-based delivery mechanism provides a layer of security that the student’s backpack does not.

More on EchoSign security…

How about complex signature routing?

No worries! EchoSign has you covered.

I’ve also viewed more than a few documents that require complex signature routing.  For example, a change-of-course form may require a signature from the student, professor, student advisor, and the dean of the college.  If each person takes a day it can easily take a document almost a week to process.  EchoSign can handle that kind of complex routing as well, and greatly reduce the time it take to process multi-signature documents.

Below are examples of common documents that require a signature.

  • Contracts
  • HR Documents
  • Permission Slips
  • Parent/Teacher/Administrator documents
  • Progress Reports
  • University change-of-course forms
  • Student Parking Forms
  • Student Housing Forms

…and the list goes on!

Fantastic!  How can I get it?

Hold your horses pardner!  You may want to speak with your Adobe Account Manager.

Ways to purchase EchoSign…

  • Signup Online by going to (great for individuals or small teams)
  • Speak to your Adobe Account manager (best for larger departmental and institutional purchases).  For larger purchases, I highly recommend speaking to your Adobe account manager, as they can make recommendations based on your organization’s needs and also provide you with the best pricing options. 

When you think of your organization’s document workflow think of the headaches you experience when trying to get paperwork signed and returned on a TIMELY basis.

Bottom-line… EchoSign has huge potential to save your institution time and money (while saving you from a huge document-induced migraine)!


Scott Trudeau Senior Solutions Consultant, Adobe Inc. Education

For more Adobe Tips, Tricks, and Information Follow me on Twitter @scott_trudeau

DPS in Education

There are so many uses for DPS in Education from showcasing student portfolios to alumni communications, University prospectuses and Student guides. The latest example from Macalaster College has been given the accolade of ‘App of the Week’ by the DPS team. Check out the full blog article at:

Macalester Today alumni magazine uses Adobe Digital Publishing Suite to bring its print content to life with interactive overlays, distributed on the iPad. This app of the week shares stories of professors, students and alumni through video, innovative uses of scrolling frames, nested overlays, and sliders and trays. There is also an accompanying video:


In the UK there are also some great Education DPS examples including:

  • The University of Northampton – Student fashion Show 2012
  • Coventry University – Student Guide
  • Coventry University – Art and Design Student Photos

Take a look for yourself by searching in the App Store.

Inspirational Students

If we give students access to the technology and don’t get in their way, the results can be amazing. This is what has happened with a school student using Premiere Pro.

This student created a short clip around BMX. Having filmed clips of different bike stunts with a video camera, he used the software to edit these into a short film and even added a background track for additional impact. Pretty impressive I must say!

Check out this work for yourself:

Connecting with Teachers

Here’s another great example of using Connect in the classroom. It has come from one of our Adobe Education Leaders who published this on the AEL blog. The AEL blog is worth keeping track of in its own right at:

My thanks to Lee Keller for this article:

A few weeks ago one of our teachers I had trained came up to me at a science curriculum meeting and asked if there was any training planned for Adobe Connect Pro.  She had been in one of my training courses over a year ago and quickly became one of our most avid users.  Her IB class met for reviews before tests during after school hours and often collaborated with teachers and classes at other schools around the country.  She had colleagues at Suncoast High School (one of the top public high schools in the country) that were interested in learning how to do the great things she did with her classes.

Participants with cams test the system.Participants with cams test the system.

I told her I would create one and invite other schools and departments that had expressed interest.  Within a couple weeks I had a class of 17 coming from diverse backgrounds and needs.  My class is run online through our Moodle installation, but the actually training is done completely through Adobe Connect Pro.  Participants log into the system and I use the desktop share to immerse them in the program as they learn about it.  It increases their comfort level immediately when they see how easy it is to get started.

Before our third class an IB Economics teacher in the course called me with some questions about Connect.  As we talked, she expressed that she wasn’t sure how she might use it in her class.  I told her about my favorite use, bringing guest speakers into the class via Connect.  We talked about contacts she had and found that a friend of hers works in the Federal Reserve.    Suddenly, the lights went on in her head and the excitement in her voice told me that her class would be doing many field trips through Adobe Connect Pro.  Recording a session like that can make the experience available for other classes and schools any where in the world.

A little over a week ago I was doing a short presentation about Adobe Connect Pro at another local high school.  I mentioned the free app for Connect and within minutes several teachers were raising their IOS and Android phones in the air showing the online meeting.  They were amazed that students that were out of school for extended illness or attending events could still participate in class with nothing more than a smartphone.

While Adobe has so many great products, I really feel that Connect Pro is the best educational tool in their arsenal.  With it you can demonstrate any program as we often do with our AEL meetings.  You can bring in guests to speak from any where in the world and excite students about topics with collaborative projects.  Adobe has also made some very great pricing structures for K-12, making it a bargain in tough economic times.

Case Study: Digital Publishing Suite at the University of Dayton

There’s a great new video case study on Adobe TV talking about how the University of Dayton have revolutionised their student communication with Digital Publishing Suite, reducing the publication time from 6 months for the paper version to 45 days using DPS.

Experiencing campus life through interactive media
See how the University of Dayton came to life with the Adobe Digital Publishing Suite and Adobe InDesign CS 5.5. Learn how sights and sounds created an emotional connection for students and the university.

New: Connect Videos

The Connect team has recently completed two new Adobe Connect videos: 1) an introductory video and 2) a new customer video showcasing SYNQ Studios. Here’s more info on both:

 New Adobe Connect Introductory Video: in this fast-moving five minute video, we provide a quick introduction to Adobe Connect.  Key Adobe Connect capabilities are shown throughout – including: highly interactive meeting environments, rich content sharing, exceptional mobile functionality, high definition video, persistent meeting rooms, interactive recordings, integration capabilities, security capabilities, and so on. The video also highlights market validation including PCMagazine’s “Editors’ Choice” Award as well as Forrester’s mention that Adobe provides the “best user experience.” Also included are mini-testimonials from several customers, including a senior executive from Xerox stating that Adobe Connect is “a game changer.”  

Customers and partners can find the videos on YouTube and AdobeTV (note that AdobeTV puts a 15 second ad in front of the video, so we would suggest using YouTube in the near term). We will also be going live with the video on our Adobe Connect homepage within the next week or so – that’ll be the ideal place to view the videos and catch all the latest Connect information. 

New Customer Video – SYNQ Studios: SYNQ Studios is a major motion picture visual effects and animation company located in Miami that has worked on a variety of top films for Hollywood. They used Adobe Connect at live event in Cairo this past spring as a way of delivering a rich, interactive webinar experience to remote attendees – thus significantly increasing their overall reach and providing attendees with an amazing experience. This video is available on the Adobe Connect website (first video on the left) and Adobe TV (runs after 15 second ad); we’ll be placing it on YouTube as well.

Higher Education Solution Briefs

There are three new Higher Education Solution Briefs available. Although these originate from the US, and reference US institutions, there are many similarities with the UK market. The three briefs are as follows:


Advances in Broadcast Workflows at IBC 2011

Announces New Ways to Protect and Deliver Streaming Media, Online and On-device and Acquires Digital Color Correction Technology to Enhance Professional Video Solutions

SAN JOSE, Calif. and AMSTERDAM, Netherlands — Sept. 8, 2011 At the IBC 2011 Conference and Exhibition, Adobe Systems Incorporated (Nasdaq:ADBE) is showcasing new video technologies and initiatives that are enabling media professionals to create, deliver and monetize premium video content across a myriad of platforms and devices. For content delivery, Adobe® is announcing a new version of Adobe Flash® Media Server that can now deliver Flash technology to Apple iPhone and iPad devices (see separate release), a new version of Adobe Flash Access®, a robust content protection solution that is available for the Android platform and showcasing widespread adoption of Adobe Pass, a TV Everywhere user authentication solution used by leading broadcasters (see separate release). For content creation, Adobe is announcing the acquisition of certain assets of IRIDAS, a leader in high performance tools for digital color grading and enhancement of professional film and video (see separate release); accelerated industry adoption of Adobe solutions for video creation, along with an expanded partner ecosystem.

Adobe will demonstrate its new solutions and highlight key customers and partner focused initiatives during the IBC 2011 Exhibition at its stand (Hall 7, Stand 7.G27) in the RAI Convention Center, Sept. 9-13.

“At Adobe we understand the issues professional broadcasters and media publishers face throughout the entire creation-to-delivery workflow, at a time when others in the industry are focusing on one piece of the puzzle or shifting their focus altogether,” said Jim Guerard, vice president and general manager for professional video and audio, Creative and Media Solutions Business Unit, Adobe. “Adobe is dedicated to helping our customers streamline their entire video workflows for any screen, and looking out for their bottom line with new ways to monetize their content on mobile devices.”

Groundbreaking New Ways to Stream Media and Protect Content to a Myriad of Devices
IBC 2011 attendees will be the first to see significant new versions of Flash Media Server and Flash Access video delivery and content protection solutions, which enable video businesses to deliver scalable, protected streaming content online, including new support for mobile devices (see separate release). With Adobe Flash Media Server 4.5, media publishers now have a single, simple workflow for delivering content using the same stream to Flash-enabled devices or to the Apple iPhone and iPad. Adobe Flash Access 3.0 gives media publishers a streamlined workflow to easily protect, monetize and scale the delivery of premium video content, for the first time reaching Android mobile devices, the first of many mobile platforms.

Adobe Pass for TV Everywhere Gains Momentum
Further exemplifying Adobe’s strength in video delivery to any screen, Adobe is demonstrating Adobe Pass, the leading TV Everywhere authentication solution, which now supports top U.S. pay TV providers. Adobe Pass makes it easy for TV programmers and media companies to validate that users are entitled to content based on their pay TV subscription package. This enables content owners to have direct relationships with consumers; Pay TV providers to add more value for their customers; and Pay TV subscribers to watch the content they are already paying for anytime, anywhere. This is the promise of the broadcast industry’s TV Everywhere initiative.

Adobe Pass is now offered as a TV Everywhere implementation option to content providers serving approximately 90 percent of the U.S. pay TV market via Comcast Corp., DirecTV, Dish Network Corp., Time Warner Cable, Cox Communications, Inc.., Verizon Communications, Inc.., Cablevision Systems, Charter Communications, Suddenlink Communications and others. Content providers can leverage Adobe Pass to help pay TV subscribers to easily access TV Everywhere content via content provider websites and mobile applications. Adobe Pass is also seeing rapid and widespread adoption with popular programmers and over-the-top services including Fox Networks, Hulu, Turner Broadcasting (including the CNN app for iPad), MTV Networks, Scripps Networks Interactive and AMC Networks, which have chosen the solution to seamlessly and securely establish a user’s entitlement to premium content anywhere, anytime and on virtually any device.

Further Advancement in Industry Leading Content Creation Tools
Adobe Creative Suite® 5.5 Production Premium software has taken the industry by storm with breakthrough new features and performance that help video professionals deliver content to virtually any screen. Demand for Adobe’s video content creation tools has exploded, growing 22 percent year-over-year with 45 percent growth on the Mac, fueled by the large number of Apple Final Cut Pro customers switching to Adobe Premiere® Pro. Adobe continues to show its commitment to streamlining video workflows and announced the acquisition of certain assets of IRIDAS, an industry pioneer with a family of software products that cover all aspects of a unified color workflow, from on-set to finishing.

Strong Industry Adoption by Leading Broadcasters and Universities
Highlighting the growing demand for Production Premium across the broadcast industry, Adobe is also announcing that leading U.K. broadcaster ITV has selected Adobe Story, an online and offline collaborative script development tool, to manage preproduction of over 500 episodes per year of ITV’s popular programs Coronation Street and Emmerdale (see separate release). The beginning of the Adobe CS5.5 Production Premium script-to-screen workflow, Adobe Story integrates directly with Adobe Premiere Pro CS5.5 and other Adobe software to streamline the planning and preproduction phases. As the script is drafted, Adobe Story reduces production costs by automatically turning script content into relevant metadata that travels with the content and can be used throughout the Adobe digital video workflow.

Also from the U.K., the University of Salford, a leading higher educational institution offering strong opportunities in research and innovation, will engage in a strategic alliance with Adobe. The integrated collaboration will encompass the opening of a new Adobe branded, dedicated VFX studio standardized on Adobe Creative Suite CS5.5 Production Premium and the introduction of CS5.5 within its campus-wide NLE technology platform for future teaching in undergraduate and postgraduate programs. The partnership will also encompass training, research and development with a focus on new broadcast workflows. A prestigious school for leading U.K. broadcasters ITV and the BBC, the University of Salford is at the heart of MediaCityUK, a new media hub for content creation in the northwest of England.

Expanding Broadcast Partner Ecosystem
Recognizing that multiple third-party technologies are mission critical to many professional broadcast video workflows, Adobe has also expanded its ecosystem of broadcast solution partners and banded together with leading solution providers Active Storage, Primestream, Chyron, FilmPartners, Harmonic, IPV, S4M, SeaChange and Red Giant, among others. These dynamic partnerships are driven by strong customer demand to ensure the tightest possible integration with Adobe’s professional creation-to-delivery workflow.

Digital Publishing Suite for Education

Adobe® Digital Publishing Suite is a complete solution that lets educational institutions create, distribute, monetise, and optimise publications for tablet devices.

  • Deliver engaging, university-branded reading experiences on an array of mobile devices — including Apple iPad, Android™, and BlackBerry PlayBook tablets.
  • Efficiently author publications and documents using familiar Adobe Creative Suite® 5.5 components.
  • Use flexible distribution models to publish single issues and subscriptions directly and through application marketplaces like the Apple App Store, Android Market, and BlackBerry App World.
  • Optimise editorials and boost readership with robust analytics based on Adobe Online Marketing Suite, powered by Omniture®.

There are a number of University case studies now available including:

Clemson University
Alumni magazine – Clemson World

San Francisco State University – Journalism Department
Journalism Students publishing campus magazine

London School of Marketing: Fundamentals of Ethics, Corporate Governance & Business Law
Exam Preparation Kit:

Vancouver Film School
Student showcase of industry partnerships

Emerson College: School of Journalism
Showcase of work produced by faculty and staff:
Article: Emerson College Journalism Department Launches EC Journalism – a Free iPad App to Showcase Student Work:

University of Rochester: Rochester Review  
Alumni, Students campus publication

Temple University
Campus information and directory

University of Dayton:
Alumni and Student Recruitment magazines: University of Dayton Viewbook

Showcase: University of Michigan

“With Adobe software, I see students creating extraordinary research projects — and honing their ability to understand the relationships between technology and the humanities.”

Professor Eric S. Rabkin
Arthur F. Thurnau Professor and Professor of English Language and Literature
Department of English, University of Michigan

Products used

  • Acrobat
  • Creative Suite
  • Dreamweaver
  • Flash Professional
  • Photoshop

University of Michigan Humanities students explore complex interrelationships between technology and humanities using Adobe Creative Suite 5 and Adobe Acrobat Pro software

How do the different tools we use shape us? Can unfamiliar technologies foster new ideas? Professor Eric S. Rabkin and his upper-level students at the University of Michigan’s Department of English explore these questions and others in Rabkin’s Technology and the Humanities and Literary Research and Computers classes. Using components of Adobe Creative Suite 5 and Adobe Acrobat Pro software, students develop valuable technical and scholarly skills in researching advanced subjects in the humanities. As part of the learning process, students present their research projects using Adobe Flash Professional CS5, Photoshop CS5 Extended, Dreamweaver CS5, and Acrobat 9 Pro software.

“The courses using Adobe software foster sharpened analytical skills and technical mastery of technologies for collaboration. Adobe software also helps students manipulate, analyze, and present electronic data around humanities topics,” says Rabkin. “Students leave the courses with technical, highly desirable interactive communication skills that a student in a traditional humanities program might not otherwise possess.”


  • Employ Adobe Creative Suite 5 and Adobe Acrobat 9 Pro to enable students to create rich-media presentations and showcase their research
  • Brought real-life meaning to the relationships between technologies and humanities
  • Enabled students to communicate complex opinions, arguments, and positions in creative, impactful ways
  • Helped students develop transferrable technical skills using industry-standard software
  • Fostered students to learn new technology to better understand not only how a new technology but any technology can shape thoughts, expectations, and behaviors

 Project Details

Technology as teacher
The Department of English Language and Literature at the University of Michigan has long been recognized as one of the top English departments in the United States. Professor Rabkin joined the Michigan faculty in 1970 and he is well known for his large, popular lecture courses on science fiction and fantasy and for his many teaching innovations. Recently, Rabkin received the Golden Apple Award, given annually by students to the most outstanding teacher at the university.

Continuing his legacy of innovative teaching and educational leadership, Professor Rabkin wanted to help the students in his Technology and the Humanities and Literary Research and Computers courses develop both technical and critical reasoning skills, and understand the impact evolving tools have on the study of humanities. Rabkin’s philosophy is that technology can easily become transparent to humans, and once it does, people begin making unconscious assumptions about it. “For instance, when viewers watch a black-and-white movie from the 1920s, they don’t wonder why it is not in color; however, when they see Schindler’s List, produced in 1993, many ask themselves why isn’t this in color?,” he explains. “Technology blends into the background until a disconnect occurs and jars us; then it springs into our consciousness.”

The medium is the message
With this philosophy in mind, part of Rabkin’s goal is to take students out of their technological comfort zones and help them personally experience how using new tools can shape research and communication of knowledge. Instead of having his students write traditional papers, he requires them to produce multimedia presentations that require learning new software — Adobe Photoshop CS5 Extended, Dreamweaver CS5, and Flash Professional CS5 — including delving into programming in ActionScript. According to Rabkin, when students use new, unfamiliar technologies, it mimics the challenges societies face when assimilating new tools.

“Through these courses, students better understand not only how a new technology but any technology can shape thoughts,” says Rabkin. “In order to communicate well, people today need to be aware of all the media choices available. With Adobe software, I see students creating extraordinary research projects — and honing their ability to understand the relationships between technology and the humanities.”

Humanities concepts brought to life
After an initial five-week technology introduction, students spend the remainder of the semester defining, researching, and developing multimedia projects, including websites and their associated materials. Individual projects explore the humanistic implications of some chosen technology. Group projects collaboratively tackle some major subject in the humanities. Students are required to complete both individual and group projects. These vary widely by topic and implementation.

To realize the full value and benefit of his innovative course requirements, Rabkin must provide students with software to promote collaboration and enable them to work in an integrated environment — all while preserving the integrity of originally sourced materials and subject matter. Adobe Creative Suite 5 provides the features and flexibility his students require to generate interactive presentations and explore the boundaries of their creativity and critical thinking skills. Adobe software also works seamlessly across computer platforms to help ensure that students have consistent, reliable access to advanced creative tools.

Individual student projects begin with a written proposal defining a technology and offering preliminary suggestions about how to explore its humanistic implications. Projects have dealt with technologies such as movies with sound, the cantilever, the pulley, the LED, relational databases, and other now-standard technologies. Group projects vary widely by topic, but consist of two parts: the final group product and an analysis discussing or demonstrating one or more theoretical problems encountered in producing the product.

For both project types, students use Adobe Photoshop CS5 Extended, Flash Professional CS5, and Dreamweaver CS5 to create interactive, animated assets that comprise part of their presentation. Animated and video assets created using Adobe software are published on websites to make up the final product. All source materials included in a project must be properly cited, and students have the option to select Adobe Acrobat Pro to produce PDF versions of their bibliographies.

Breakthroughs using new tools
The results of incorporating technology into the English curriculum at the University of Michigan have been profound. Students and groups in Rabkin’s classes have explored concepts as complex and diverse as the line between human and artificial intelligence, how Shakespeare altered history to fit his artistic purposes, and what might happen beyond the grave. One student group was awarded a Computerworld Smithsonian Award for their work.

“I am constantly impressed with what students accomplish when they overcome a lack of familiarity with new technology,” says Rabkin. “Using Adobe software, students are bringing real-life meaning to the relationship between new technologies and humanity and communicating complex ideas in creative ways. At the same time, they are building transferrable skills that are invaluable in today’s technology-immersed world.”