Posts tagged "Case Study"

Creativity in the Classroom Doesn’t Have to be Difficult

We’re grateful to Saiqa Liaqat from Highlands School for this great blog post on creativity – http://adobe.ly/k09Je8

The timing of Adobe’s report last year was absolutely perfect as it brought creativity to the fore and showed it’s such as important skill for students to have as they make their way in the world. As a teacher, it’s the responsibility of people like myself and my colleagues to help the students we’re teaching to think creatively.

At my school, we strongly believe the answer lies in digital technologies. In fact, I’d go as far as to say ICT is essential to driving creativity in schools. Firstly, practically every workplace uses technology in some form. But secondly – and crucially – because technology is something that young people are passionate about and it’s a world they understand.

We’re using it across the curriculum to bring to life topics students can often feel disengaged in – so for Religious Studies we’re creating animations depicting the life of a Buddha, in History we’re using augmented reality to create story books about the Battle of Hastings, and in Media Studies we’re making professional films.

The engagement levels for each of these projects have just been mind blowing, with some of my weakest students really excelling and raising their attainment levels. The creative skills these technologies help open up is also invaluable – and something they can take with them as they approach employers and universities in the future.

Injecting this creative approach to learning doesn’t have to be time consuming or difficult – there are really simple ways it can be done. Check out these resources for some useful hints and tips!

Call to Action 

Connect: Eureka Primary Case Study

You might not automatically think of using Adobe Connect in a Primary School, but Eureka Primary School in South Derbyshire has enhanced their Learning Platform with Adobe Connect to better engage pupils in a range of subjects. What is interesting about Eureka is that they have found many different ways to benefit from the technology.

Initially Adobe Connect was used as a collaborative tool within the school for pupils to talk with each other, but increasingly it is now used to communicate beyond the school boundaries, not only from home but across the atlantic to a school in Florida. Through Connect, the children can watch each other’s animations and review other work to give immdiate feedback. This is a new experience that enriches the learning experience bring subjects such as georgraphy to life. As Eureka becomes more familiar with the technology they are beginning to use a greater range of tools, for example voting on questions, Q&A and chat. Not only are lessons more enjoyable but the children have gained in confidence learning valuable planning and project management skills in the process.

Eureka has plans to increase the use of video, record school activities and create an information exchange for the children. So, in answer to the first question ‘Does Connect make sense for Primary Schools’ the answer is definitely Yes! Download the full Eureka case study: EurekaPrimarySchool_Case Study

eLearning Case Study

Transforming the Way Education is Imparted

St John the Baptist is an innovative secondary school that have used eLearning Suite 2; reducing eLearning development time by 50% and energizing the learning environment.

http://tv.adobe.com/watch/elearning-customer-case-studies/elearning-suite-to-develop-engaging-online-tutorials/

 The school has used  Captivate 5 in particular to rapidly create engaging online tutorials, but also the other products in the eLearning Suite family:

Other eLearning case studies can be found at:

http://tv.adobe.com/show/elearning-customer-case-studies/

Omniture: Why use it in HE/FE?

When you understand what Omniture does the answer to the question is fairly obvious, especially in these days of tight budgets and the need to attract and retain students. here is a case study from Murdoch University in Perth, Australia explaining how they used Omniture to increase their online submissions; thereby attracting and retaining the best students – a competitive edge.

Murdoch University Success Story

Here’s an extract ……………..

One of Australia’s leading research institutions, Murdoch University wanted to relaunch its brand, including rebuilding its main website designed to communicate with multiple audiences. The university implemented the Adobe Online Marketing Suite as a solution for its online acquisition, analytics, and conversion efforts.

Leading research university increases online applications by 28% with a targeted campaign microsite

Challenge

Murdoch University had a core online focus on improving the user experience of its website, including the relevance of its content, which would in turn yield greater conversion and increase submitted online applications from prospective students. However, Murdoch not only had to focus on making content to various external audiences relevant, it also needed to ensure that staff and student-focused content was easily accessible and digestible. “Like many Universities, we have hundreds of sites structured organisationally with varied branding and an inconsistent user experience. Part of our strategy is to move to a main external facing site, and a main internal facing site, that serve our vast pool of visitors in a more coherent fashion,” explains Tim Elleston, senior eBusiness manager for Murdoch University. “We set out to acquire the best-in-class tools to help our online team efficiently analyse, understand and optimise the online content we delivered, all backed by a user-centric and best practice approach.”

After using Google Analytics, the university realized it needed a more robust and customizable analytics solution to get a clearer view of engagement, conversion, and abandonment. Understanding user behavior, where visitors were coming from, what they interacted with on the site, and from where and why they tended to leave was paramount to success. Finally, the online team wanted to improve its efficiency and responsiveness by having a single, fully integrated measurement platform for optimization, natural and paid search, campaign activity, testing, targeting, and email.

Solution

• Leveraged the Adobe Online Marketing Suite to gain a broader understanding of internal and external audience needs and to optimize content by audience

• Worked with Adobe SiteCatalyst and Discover for real-time analytical insight into visitor activity across the entire online presence

• Selected Adobe Test&Target to modify and target content to distinct audience segments and Adobe SearchCenter + to increase return on ad spending and paid search campaign performance

• Implemented an Adobe Genesis integration with marketing email provider ExactTarget to optimize and target email content

Results

• Increased seasonal campaign online application submission rates by 28% through testing and optimization of microsite content

• Improved content relevance and conversion after targeting home page content to visitors based on category affinity and previous site visits

• Streamlined marketing efficiency through better informed online content decisions

• Targeted reengagement messaging to prospective graduate students who had previously started an online university application without completing it, which converted 34% of these prospects

Adobe Video Solutions in Education

Hee are some great references for Adobe Video Solutions, including Bournemouth University here in the UK. Adobe Video Solutions Help Higher Education Institutions Develop the Art of Filmmaking

Adobe Premiere Pro CS5 Adopted by 10 Additional Leading Schools Worldwide and Rapidly Gaining Momentum in Video Industry

SAN JOSE, Calif.–(EON: Enhanced Online News)–Adobe Systems Incorporated (Nasdaq:ADBE) today announced that the company is working with leading higher education institutions worldwide to expand their video and film programs to better equip students to learn the art of filmmaking.

“We are proud to continue our dynamic and long-standing relationship with Adobe, a company whose unswerving commitment to innovation gives our students the tools to build new worlds and tell stories that resonate with audiences everywhere.”

Institutions have recently adopted Adobe® Premiere® Pro CS5 into their curriculum due to its technical leadership and efficient approach to filmmaking. A few of the institutions include (see full list below):

  • University of California Los Angeles (UCLA)
  • University of Southern California (USC)
  • Ball State University

Key innovations and cross-platform performance in Adobe Premiere Pro CS5 help address the needs of today’s student filmmaker. These innovations include:

  • Multi-core and native 64-bit support
  • GPU-acceleration with the new Adobe Mercury Playback Engine
  • Native editing of DSLR and file-based media
  • Unparalleled integration with other Adobe software such as Adobe After Effects® and Adobe Photoshop® Extended

These features and functionality accelerate workflows from scriptwriting through post-production, dramatically increase productivity, and provide the power to help students craft great stories while creating engaging media for virtually any screen.

Adobe Solutions at Work in Film & Television Programs

  • The UCLA School of Theater, Film and Television will mark its collaboration with Adobe by expanding the school’s interdisciplinary curriculum to include the latest Adobe Creative Suite® Production Premium software in its leading Film and Television programs, including Production, Animation and Digital Media. The expansion will also include the opening of a new Digital Lab for Cinema Media Studies and Research, which will feature Production Premium software as its primary editing platform. In addition, TFT is installing this latest technology in all of its Digital Post Production Student Editing Suites and Post Production Lab for New Media.
  • USC’s School of Cinematic Arts has added Adobe Premiere Pro CS5, along with Cineform NEO 3D Plug-In to incorporate stereoscopic editing and playback in the new 3D training and screening facilities. Additionally, they have made a commitment to integrate the use of the professional video suite by Adobe into their non-linear editing labs in multiple programs across the school, including the USC Institute for Multimedia Literacy (IML).
  • Ball State University created the Digital Corps, a mix of professionals and students who provide support and training for the University community, to integrate training for Adobe Premiere Pro, After Effects and Flash® Professional into the curriculum and help facilitate interdepartmental collaboration.
  • An agreement also has been made with California-based Chapman University and Vancouver Film School in Canada to include Adobe Premiere Pro CS5 in the film, television and media arts programs.
  • Additionally, AFI Conservatory, a program of the American Film Institute, has been using Adobe Premiere Pro CS5 along with Adobe After Effects in its teaching curriculum.
  • Outside the United States, many other prestigious institutions have recently started teaching and/or using Adobe Premiere Pro in their film and television programs, including Sheridan College in Canada; Bournemouth University and University College Falmouth in the United Kingdom and Grafisch Lyceum Rotterdam University in the Netherlands.

Adobe certification programs take learning a step further by offering faculty and student recognition as technology experts, helping them stand apart from their peers in a competitive job market. Adobe now offers English, French and German versions of the Adobe Certified Associate credential for Adobe Premiere Pro certification.

Quotes

Elizabeth M. Daley, Dean of the USC School of Cinematic Arts

  • “We are proud to continue our dynamic and long-standing relationship with Adobe, a company whose unswerving commitment to innovation gives our students the tools to build new worlds and tell stories that resonate with audiences everywhere.”

Teri Schwartz, Dean of the UCLA School of Theater, Film and Television

  • “At TFT, we are dedicated to developing and training the next generation of outstanding, innovative humanistic storytellers. Keeping pace with explosive technological change, in service of master visual storytelling, is one key to implementing this important strategy. Without question, Adobe is an ideal partner for us in this effort as we have historically used its innovative software in several of our programs. TFT is especially thrilled by this latest alliance as Adobe continues to prove that it understands the forces shaping the film, television and digital entertainment industries for now and the future. The clarity and ease of use of Adobe Premiere Pro CS5 gives us a great platform for teaching our students the art of storytelling, which is where it all begins.”

Matthijs Clasener, teacher of the Grafisch Lyceum Rotterdam University in the Netherlands

  • “Adobe has been in our school for as long as I can remember. All different kinds of software from Adobe sum up to a clear and understandable workflow for our students. We are happy to welcome Adobe Premiere Pro CS5 in our Filmmaking and Animation course. And now the Mercury Playback Engine will make things even better and faster.”

Jim Guerard, vice president and general manager for Dynamic Media, Adobe

  • “Companies all over the world seek professionals who can create and deliver compelling video, motion graphics, visual effects and interactive experiences to engage their audiences. By integrating Adobe Premiere Pro CS5 into their curriculum, coupled with Adobe certification, these top institutions are producing students ready for careers in any field.”

Helpful Links

http://www.adobe.com/education/hed/resources/video

http://www.adobe.com/products/premiere

http://www.adobe.com/go/dslr

http://www.adobe.com/go/premiere_switch