Posts tagged "Creativity in the Classroom"

Barriers to Creativity in Education

An online survey of 4,000 people was conducted, including 2,000 Educators and 2,000 Parents of students in schools and Higher Education.

Creativity can change the world. In a recent survey, 85% of people agreed that creative thinking is critical for problem solving in their career. And with the challenges the world is facing today in our global economy, in our environment, and in social issues, the need for creative ideas has never been greater. Which is why we believe creativity must be a priority in education.

Creativity is for everyone. Educators have an opportunity and an obligation to foster creativity in their students, while also helping them develop digital skills. When students become creators of digital content, they can amplify their ideas and increase their impact. To that end, Adobe youth programs have brought cutting-edge digital tools to over 150,000 students in underserved communities around the globe. 82% wish they had more exposure to creative thinking as students.

The full study can be downloaded via this link:


Also, check out the video on the Education web site at:

Professional Development: eSeminar Series

Take advantage of new PD opportunities.

Check out a new online course and an e-seminar series, both starting soon and both designed to help you ignite creativity in your classroom. Whether you have six weeks to devote to a course or 30 minutes for an e-seminar, there’s an opportunity here for you.

Digital Creativity in the Classroom course

This six-week online course allows educators to explore their own creativity, sharpen their skills and learn new techniques to inspire the next generation of creative minds. Educators will discover how to control digital images, create an artistic digital collage, piece together simple animations, produce short digital videos, and publish work on a website using the latest Adobe tools.

Digital Creativity in the Classroom course

Offered exclusively online September 29th, 2013 through November 16th, 2013.

Learn more >

Creative Classroom Activities e-seminar series

This six-week e-seminar series is designed for teachers who want quick ideas to re-create their classrooms. Join us weekly for a guided tour of some of the very best activities, lesson plans, and resources on the Adobe Education Exchange. Each week, you’ll meet two of the world’s most creative educators and learn how they use Adobe tools to unleash student creativity. Each thirty-minute session will equip you with new ideas you can use immediately in your teaching practice.

Learn more >

Creative Classroom Activities e-seminar series

Six weekly sessions start October 8, 2013 and finish November 12, 2013. Register for a single session or all six.

Creativity and Education: Why it Matters

A couple of years ago we did a similar study in the UK called ‘Creativity in the Classroom’. Now there is a comprehensive study from the US that reinforces the Uk findings; namely that creativity is a core skill that differentiates individuals and is highly valued by both employers and educational institutions.

Follow the links to get the full report and an infographic

Eighty-eight Percent of U.S. Professionals Surveyed Believe Creativity Should be Built into Standard Curricula

SAN JOSE, Calif. — Nov. 7, 2012 Creative thinking deserves a much higher priority in education curricula, according to college-educated professionals surveyed in new research released today by Adobe. The U.S. study, Creativity and Education: Why it Matters, sheds new light on the role of creativity in career success and the growing belief that creativity is not just a personality trait, but a learned skill. Based on the study, 85% percent of respondents agree creative thinking is critical for problem solving in their career, and 68% of respondents believe creativity is a skill that can be learned. Nearly three-quarters (71%) say creative thinking should be “taught as a class – like math or science.”

The research is based on interviews with a nationally representative sample of 1,000 full-time salaried workers ages 25 and older with at least a four-year college degree.

“Around the world, educators are already fostering creative thinking with their students,” said Jon Perera, vice president of education, Adobe. “What this study is telling us is that we need to empower and accelerate this shift. Creativity is a critical competency that should be taught within all disciplines. This will drive the global economy and the career success of the next generation.”

Creativity is Key to Career Success
Almost nine out of 10 professionals overwhelmingly agree that creativity is required for economic growth, and is valuable to society (96%). Additionally, 78% say it is important in their career. Yet, 32% don’t feel comfortable thinking creatively in their career, and a large majority (78%) wishes they had more creative ability. When asked to define creativity, the majority of respondents (66%) say they associate creative thinking with “thinking out of the box,” or “the ability to come up with innovative ideas.”

Education Concerns
The study points to a growing awareness – especially among professionals – that creativity and creative thinking deserve a bigger role in education. Ninety-one percent agree there is more to preparing for success in school than learning subjects, and 82% wish they had more exposure to creative thinking as students. Fifty-seven percent of professionals believed creativity would be important to their career while they were in college, compared to the 78% who believe it is important to their career now. Seventy-two percent say they were more focused on course subject material when they were in school than on creative thinking. Among education majors, 75% viewed creative thinking as important to their career while they were in college and 48% say it currently has a place in their career.

Interestingly, science (69%) and math (59%) ranked nearly as high as traditional creative subjects like art (79%), music (76%), and drama (65%) in contributing to creative thinking.

About the “Creativity and Education: Why it Matters” Study
The data points referenced above come from a study commissioned by Adobe, produced by research firm Edelman Berland and conducted as an online survey among a nationally representative sample of 1,000 Americans, ages 25+ who are college-educated and full-time salaried employees. Interviewing took place from October 17 – 19, 2012. The margin of error is +/-3.1%.

For more information on the research results visit Adobe Creativity and Education: Why it Matters study and Adobe Creativity and Adobe Creativity and Education: Why it Matters infographic.

About Adobe Education
Adobe’s education vision is to unleash the creativity of students and educators around the world. In addition to product innovations, Adobe’s education offering includes standards-aligned curriculums, certification, professional development, and flexible purchasing options for students, faculty and schools to ensure students are ready for the opportunities in an ever-evolving digital world. More information on Adobe education solutions can be found at

New: Adobe Digital School Collection

Here is a great new offering for Primary and Secondary schools that wish to introduce ‘Creativity in the Classroom’. Packed with features in licence packs of 50 and 100, the Digital School Collection is the perfect creativity solution.

On 1st December 2011 Adobe announces the latest edition of Digital School Collection (ADSC) for primary & secondary school students and educators, available for Windows and Mac OS.

 The bundle – which gives students, including those with learning disabilities, a way to visually express what they’ve learned across curriculum – includes the recently announced Adobe Photoshop Elements 10 and Adobe Premiere Elements 10 software, as well as Adobe Acrobat X Pro. Together, ADSC allows students to create projects and classroom presentations that include:

  • polished photos and photo books
  • compelling movies with professional-quality effects
  • media-rich documents and ePortfolios

To set teachers up for success, Adobe has published additional resources to deploy ADSC quickly and efficiently, including:

  • ready-to-use lesson plans, tutorials, tips and tricks and video lesson examples – all instantly available on the free Adobe Education Exchange

We also announce a new pricing model – Digital School Collection is now exclusively available as a 50- or 100-pack K-12 Site License through flexible Cumulative Licensing Program or Transactional Licensing Program plans, ensuring schools and districts can maximize their software budget through wide, cross-platform distributions. These site licenses also come with supporting resources for teaching 21st century skills and engaging students in cross-curricular learning through digital storytelling.

Why Do Schools and FE/HE Need Adobe?

One of our Adobe Education Leaders, Dave Forrester, a classroom practitioner, argues that creativity underpins student success. We certainly believe that this is the case in the UK and at BETT launched the Creativity Toolkit and Creative ID quiz to encourage ‘Creativity in the Classroom. - Creativity Toolkit - Creative ID Quiz - Dave Forrester’s ‘Whole Child’ Blog article

We have been living with the Elementary and Secondary Education Act (No Child Left Behind Act) since May 23, 2001 and now the Obama Administration is supporting Race to the Top to bring about education reform and improvement to our overall education system.  I believe the Department of Education needs to reach out to more companies like Adobe Systems Incorporated to find innovative, creative and sustainable solutions to help all students to become successful.  I think many of these educational reform policies have been focusing on only half the child, their left brains.  I am tired of watching our education system repackage interventions through an academic scope.  I hear we need great teachers by developing growth models and stronger evaluation systems, increase our academic standards, strengthen our math and science programs, develop better ways to test kids, and develop longitudinal data systems.  I have been in education for about fifteen years now.  I have worked in both a Career and Technical Center and a Comprehensive High School.  There are millions of kids out there that don’t respond to their education system by only using half their brain.  Adobe has created a toolset for teachers  and students to help kids who like learning with the other half of their brain, the creative and intuitive side.   I want to thank Adobe Systems Incorporated by developing tools, building professional learning communities, creating educational programs, and taking leadership by supporting all educators.  I believe we need more electives for students in music, art, media productions, computer science, and photography.  We should not be taking these away for more math and science.  I think we need more Career and Technical Programs and CTE Teachers for kids.  The Adobe Education Leadership Program has many of the best in the country and around the world.  I believe we need to develop funding sources and education policies which build Career and Technical Education across the country.  I think developing Media Productions, Commercial Graphic Design, and Web Development Programs as equal to developing STEM programs in middle and high school.  I believe we should be working together (education and industry)  to help support the whole child.  Adobe Systems Incorporated and a group of CTE teachers and students can provide more solutions to close the achievement gap, curb the dropout problem and reduce emotional/mental health issues with students who are forced to use their left brain most of their time at school.

Dave Forrester

Adobe Education in the Press

We’ve got a lot of attention in the press recently; much of which is related to the Creative ID quiz and Creativity in the Classroom generally. I’ve summarised the coverage so that partners can use this with their customers to validate the importance of creativity as a skill and as a key differentiator for students. Connect is also getting a lot of attention with some great examples of use during the bad weather before Xmas.

Q&A Education 1.2.2011 - preparing students for HE and employment with creativity skills

Slough & South Bucks Observer 14.1.2011 - BETT 2011 report

Carnegie College – Connect

Snow story - use of Connect during the December snow

Education Today – Creativity Classroom – Nov 2010

Education Today ACA OCR – Nov 2010

We’ve also had articles in the following publications:

  • Sec-Ed – Jan 2011
  • Independent Schools Magazine
  • Education Today
  • Independent Schools Magazine
  • Education Business Online

More Creativity in the Classroom

Creativity in the Classroom and the Creativity Toolkit are beginning to build up momentum in the schools market. Our ‘colouring-in department’ has created a PDF which partners can use internally as a sales tool, or externally with customers. Here’s the link:

Creativity in the Classroom_CheatSheet

Creativity Toolkit and Quiz

 Creativity Toolkit –

Creative ID quiz –

There are also new Acrobat X ePortfolio assets at:

Adobe TV – – with specific resources for students and educators:

Creativity Toolkit – A ‘Must Have’ Resource

At BETT last week we launched some fantastic new resources to help you sell. If you were at the show you will have seen the ‘Creativity in the Classroom’ tag line on the show stand, but did you know about the new Creativity Toolkit?

Creativity Toolkit

This links a creativity quiz, classroom resources and the Adobe Certified Associate exams which contribute to the OCR iMedia exams. You can see more information at:

Curriculum resources are free to download under a Creative Commons licence and consequently can be freely used and edited as long as they are not distributed for commercial gain:

  • Science and Maths
  • History and Social Studies
  • Languages
  • ICT, Digital Arts and Media
  • Visual and Performing Arts
  • Administration

The resources are tagged with age ranges and even have links in some instances to Adobe TV where further material is available: 

Here’s an example of a resoure:

Volcano Eruption (ages 9–13)

In this lesson, students draw pictures in Photoshop Elements showing how lava moves through the core of a volcano during an eruption. They then create a time-lapse video in Adobe Premiere Elements, using these pictures to replicate a volcanic eruption.

 Creative ID

Do you know your creative strength? Over 1200 BETT visitors took the Creative ID quiz – 7 questions which determine your creative strength:

  • Artist
  • Communicator
  • Collaborator
  • Visionary
  • Wordsmith

Why not take the quiz yourself at? Not only is this a bit of fun, but it also has a practical application. If as an educator you knew that many of your students were visual learners or collaborators, it would enable you to target the lesson with activities and materials that stimulated their creative strengths. The quiz can be taken as both a ‘Teacher’ or a ‘Student’ so why not take the quiz now?


Also part of the creativity toolkit is information on certification. This section provides details of the certification programme and that all important link with OCR. The new ‘finders fee’ from Prodigy Learning makes it worthwhile for partners to include certification as part of the overall story. Full details of the exams can be found at:

The Total is Greater than the Sum of the Parts

Packaged together this provides a great story ……….

A K-12 site licence or Adobe School Collection licence pack supported by:

  1. Creative ID quiz to understand how to get the best out of the students
  2. Curriculum resources and lesson plans for delivering the very best lesson
  3. Certification to give students that additional industry recognised qualification valued by HE lecturers and employers

Finally there is more information on ‘Creativity in the Classroom’ at:

Supporting Creativity in Schools and Colleges

It seems that the message of ‘Creativity in the Classroom’ is starting to resonate across the sector. Education Business has just published an article in preparation for BETT. In fact this would make a good communication for your customers to let them know what’s happening on the Adobe stand this year.

This year’s Adobe stand, located in the National Hall stand K40, will offer visitors the opportunity to learn from leading educators and attend master classes on Adobe software to enhance learning across the curriculum.

CS5 Master CollectionLearn about how Adobe is supporting creativity in schools and colleges
Recent research commissioned by Adobe, as part of its ‘Creativity in the Classroom’ report, shows that whilst 77% of employers and university lecturers place a high value on creativity skills in school leavers, alarmingly, only 4% of employers and 10% of lecturers feel they see strong creativity skills displayed in interviewees. Of those surveyed, 66% feel schools should be doing more to encourage creative approaches to work in their students. The report showed that many believed, if used correctly, ICT could help encourage better creativity skills in students. 

Adobe is working closely with educational institutions to help champion creativity in schools and believes that when used in the right way, technology can enable educators to prepare students for success by giving them the skills they need to express and share their ideas in compelling and engaging ways.

At BETT 2011, Adobe will be launching a new teaching toolkit to help teachers inject more creativity into their lessons, as well as provide them with advice and guidance on how technology can help.

To find out more about Adobe’s research and read the report in full, go to

In addition, Adobe will be running best practice sessions on its stand every 30 minutes, which will be led by teachers from the Adobe Education Leader programme.  These teachers promote excellence in education throughout the UK by integrating Adobe tools and applications into every day lessons. 

Try the software for yourself
Workstations will be set up on the Adobe stand, where visitors will have the chance to try Adobe tools and applications out for themselves and learn how they are being used in the classroom. This will include;

Adobe Creative Suite 5 –this software enables students and teachers to easily create print, web, video, audio and mobile content and incorporate it into lessons, as well as their wider careers. 

The package includes a number of exciting programmes, including

  • Adobe Photoshop, which students use to edit photos, vector-based graphics and video
  • Adobe Flash and Adobe Dreamweaver which students use to design and build websites, including how to write and edit code
  • Adobe InDesign which allows students to create professional looking publishing documents, such as newspapers and magazines, for print, online and mobile

Adobe eLearning Solutions

  • Adobe Connect – web conferencing software that allows the streaming of video, audio, and interactive content in a live, virtual classroom. Adobe’s Education Leaders use this tool to hold virtual assemblies, and to bring industry experts, such as artists and designers, and other schools from around the world, into a classroom virtually.
  • Adobe Captivate –allows educators to rapidly create and easily maintain rich eLearning content & interactive course materials for delivery across any virtual learning environment.

Adobe School Collection
Comprising of Photoshop Elements 9 & Adobe Premiere Elements Adobe. This low-cost entry level software enables teachers to empower students, to express and showcase what they are learning through photo, video, audio and interactive multimedia projects across the curriculum.

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