Posts tagged "Creativity"

Professional Development: eSeminar Series

Take advantage of new PD opportunities.

Check out a new online course and an e-seminar series, both starting soon and both designed to help you ignite creativity in your classroom. Whether you have six weeks to devote to a course or 30 minutes for an e-seminar, there’s an opportunity here for you.

Digital Creativity in the Classroom course

This six-week online course allows educators to explore their own creativity, sharpen their skills and learn new techniques to inspire the next generation of creative minds. Educators will discover how to control digital images, create an artistic digital collage, piece together simple animations, produce short digital videos, and publish work on a website using the latest Adobe tools.

Digital Creativity in the Classroom course

Offered exclusively online September 29th, 2013 through November 16th, 2013.

Learn more >

Creative Classroom Activities e-seminar series

This six-week e-seminar series is designed for teachers who want quick ideas to re-create their classrooms. Join us weekly for a guided tour of some of the very best activities, lesson plans, and resources on the Adobe Education Exchange. Each week, you’ll meet two of the world’s most creative educators and learn how they use Adobe tools to unleash student creativity. Each thirty-minute session will equip you with new ideas you can use immediately in your teaching practice.

Learn more >

Creative Classroom Activities e-seminar series

Six weekly sessions start October 8, 2013 and finish November 12, 2013. Register for a single session or all six.

Creativity – It’s Our Future

Creativity – It’s Our Future

By Trevor Bailey, Director of WW Education   

“Logic will get you from A to B. Imagination will take you everywhere.” – Albert Einstein

Einstein understood the importance of the imagination and his words remind us of where human creativity has taken us – and will continue to take us. Creativity is essential to innovation. And innovation gives us the new technologies and products that will drive the global economy forward.

How important is creativity to our future? A recent study conducted by Adobe in the U.S., “Creativity and Education: Why It Matters,” showed that 90 percent of US professionals believe that unlocking creativity is essential to economic growth and that it is valuable to society. The study also highlighted a growing awareness, especially among professionals, that creativity and creative thinking deserve a bigger role in education. In fact, 88 percent of U.S. professionals surveyed believe that creativity should be built into standard curricula. Today, companies are realizing the importance of the creative process in the workplace. They are looking for employees who can do more than specific tasks—they want employees who can also think differently and be innovative. To be successful, students need an education that emphasizes communication, collaboration and creativity.

With the challenges the world is facing today in our global economy, in our environment, and in social issues, the need for creative ideas has never been greater. That is why we are aligning our work to help students and educators realize the power of creativity and self-expression by providing digital tools, vibrant communities, resources, curricula, certifications and platforms that showcase student success. To better prepare our students for the challenges of today, we must graduate thinkers of tomorrow. Here at Adobe we believe creativity is no longer an elective; it’s the future.

If you like the video and want the mbed code – here it is:

Adobe TV

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New Video Series: A Conversation with Ken Robinson

Posted by Jon Perera, Vice President, Adobe Education on December 5, 2012 8:54 AM in Education
It’s no secret that Adobe thinks creativity needs to be championed so educators can feel increasingly empowered to teach it as a critical competency across all disciplines. We firmly believe creativity is an imperative for students’ success in a global marketplace. 

We’ve partnered with Sir Ken Robinson, an internationally recognized author and creativity expert, to develop an exclusive five-part video series outlining his thoughts on the importance and power of creativity in education. Check out the first video where he explores the meaning and natural path of our creative process. We encourage you to watch the entire series as it unfolds over the next few days–share what resonates with you! We hope you find Sir Ken Robinson as inspiring as we do.

Join the conversation with us on Twitter using the #createnow hashtag and be sure to tag us at @adobeedu

This series is being promoted through the Adobe Education Blog and Twitter so join the conversation on the #createnow hashtag.

Please note that the video series will be available on the Students & Educators Channel on Adobe TV under a new show titled “Creativity in Education.”

Creativity and Education: Why it Matters

A couple of years ago we did a similar study in the UK called ‘Creativity in the Classroom’. Now there is a comprehensive study from the US that reinforces the Uk findings; namely that creativity is a core skill that differentiates individuals and is highly valued by both employers and educational institutions.

Follow the links to get the full report and an infographic

Eighty-eight Percent of U.S. Professionals Surveyed Believe Creativity Should be Built into Standard Curricula

SAN JOSE, Calif. — Nov. 7, 2012 Creative thinking deserves a much higher priority in education curricula, according to college-educated professionals surveyed in new research released today by Adobe. The U.S. study, Creativity and Education: Why it Matters, sheds new light on the role of creativity in career success and the growing belief that creativity is not just a personality trait, but a learned skill. Based on the study, 85% percent of respondents agree creative thinking is critical for problem solving in their career, and 68% of respondents believe creativity is a skill that can be learned. Nearly three-quarters (71%) say creative thinking should be “taught as a class – like math or science.”

The research is based on interviews with a nationally representative sample of 1,000 full-time salaried workers ages 25 and older with at least a four-year college degree.

“Around the world, educators are already fostering creative thinking with their students,” said Jon Perera, vice president of education, Adobe. “What this study is telling us is that we need to empower and accelerate this shift. Creativity is a critical competency that should be taught within all disciplines. This will drive the global economy and the career success of the next generation.”

Creativity is Key to Career Success
Almost nine out of 10 professionals overwhelmingly agree that creativity is required for economic growth, and is valuable to society (96%). Additionally, 78% say it is important in their career. Yet, 32% don’t feel comfortable thinking creatively in their career, and a large majority (78%) wishes they had more creative ability. When asked to define creativity, the majority of respondents (66%) say they associate creative thinking with “thinking out of the box,” or “the ability to come up with innovative ideas.”

Education Concerns
The study points to a growing awareness – especially among professionals – that creativity and creative thinking deserve a bigger role in education. Ninety-one percent agree there is more to preparing for success in school than learning subjects, and 82% wish they had more exposure to creative thinking as students. Fifty-seven percent of professionals believed creativity would be important to their career while they were in college, compared to the 78% who believe it is important to their career now. Seventy-two percent say they were more focused on course subject material when they were in school than on creative thinking. Among education majors, 75% viewed creative thinking as important to their career while they were in college and 48% say it currently has a place in their career.

Interestingly, science (69%) and math (59%) ranked nearly as high as traditional creative subjects like art (79%), music (76%), and drama (65%) in contributing to creative thinking.

About the “Creativity and Education: Why it Matters” Study
The data points referenced above come from a study commissioned by Adobe, produced by research firm Edelman Berland and conducted as an online survey among a nationally representative sample of 1,000 Americans, ages 25+ who are college-educated and full-time salaried employees. Interviewing took place from October 17 – 19, 2012. The margin of error is +/-3.1%.

For more information on the research results visit Adobe Creativity and Education: Why it Matters study and Adobe Creativity and Adobe Creativity and Education: Why it Matters infographic.

About Adobe Education
Adobe’s education vision is to unleash the creativity of students and educators around the world. In addition to product innovations, Adobe’s education offering includes standards-aligned curriculums, certification, professional development, and flexible purchasing options for students, faculty and schools to ensure students are ready for the opportunities in an ever-evolving digital world. More information on Adobe education solutions can be found at

State of Create

What are society’s value on creativity, how do people perceive creativity, what are the barriers to being creative and how does this impact on our education system? The State of Createreport reveals the high value people in the UK place on creativity. More than three quarters (78%) agree creativity is key to driving economic growth and 67% think that being creative is valuable to society. However, just a third (35%) feel they are living up to their creative potential.

78% of people in the UK think creativity is a key driver of economic growth

To see the full report and get more information on the state of creativity in the UK, take a look at our press room:

The findings of the report are really interesting:

  • 78% of people in the UK think creativity is a key driver of economic growth
  • 67% think that being creative is valuable to society
  • However, just a third (35%) feel they are living up to their creative potential
  • It reveals a Creativity Gap between UK businesses and society in terms of expectations to be creative and the barriers inhibiting creativity, which include:
    • Productivity vs. creativity: 80% feel there is an increasing pressure at work to be productive rather than creative
    • Playing it safe: 69% feel risk aversion stifles creativity and that ‘playing it safe’ is an easier route to go down
    • Lack of time: 46% feel they do not have enough time to create
    • The cost of creativity: 42% associate creativity with money and state that they cannot afford to be creative
    • Self-doubt: 31% feel they lack the confidence to be truly creative
  • Young people are considered more creative in society, but 61% of respondents feel that creativity is ‘stifled’ by the current education system and that more needs to be done to foster it.

ZDNet Education: Adobe Nails the Value Question

Yesterday (April 25)  of ZDNet Education published an article entitled:

Adobe nails the value question with Creative Cloud and announces scholarships to boot

Here’s the complete article which although from a self-confessed Adobe fan, puts the creative cloud into perspective from an Education point of view.

Summary: Adobe released important research on the value of creativity worldwide; at the same time, they put their money where their mouth is, making Adobe’s Creative Suite much more affordable for schools and students.

Full disclosure: I love Adobe Products, even if they are pricey
I make no secret of my love for Adobe products. I use Creative Suite 5.5 every day and as I dive deeper into the applications and become really proficient with Photoshop and InDesign in particular, I find them utterly indispensable. Their recent Touch Apps for both iOS and Android are incredibly useful creation tools for capturing ideas as you have them and the Photoshop CS6 beta has been flooring me since it was released.

I’ve also not pulled any punches in my assessment of their pricing, whether academic or professional. Of course, as my old economics teacher used to ask the class, “How much should you charge for a product?” We’d all answer in unison, “As much as the market will bear”. Clearly, the market will bear a hefty price for industry-standard content creation tools.

Adobe tools are great, but price and learning curves have kept them from the mainstream
In education, that market has generally been limited to vocational technical high schools and colleges that require the software for specific majors or programs. However, with Monday’s announcement of Creative Suite CS6 and their related Creative Cloud offering, Adobe has taken some very big steps towards making their state-of-the-art software available to a much wider audience in education (and, for that matter, in general).

With Creative Cloud, price is much less of a barrier
When Adobe first briefed me on everything that was included in their Creative Cloud subscriptions for students and teachers, I was floored. Current Creative Suite customers can subscribe for just $30 a month (with a one-year commitment); students and teachers can access the same pricing regardless of whether they currently have licensed copies of the Suite. Creative Cloud isn’t exactly new (it’s been around since Adobe introduced their Touch Apps, which leverage cloud storage to pass images and files between tablet apps and desktop applications), but this new subscription now includes access to the entire CS6 Master Collection (normally almost $2600 to purchase outright or $800 for students and teachers).

It also includes access to all of the Touch Apps for Android (iOS apps to follow soon; these are normally $10 a piece), Muse (the most powerful WYSIWYG web design tool I’ve ever seen, which had previously been announced as abandoned, but I’m thrilled that it’s now under active development again; it’s in beta preview currently, but will formally be included in Creative Cloud subscriptions later this year), and cloud storage and syncing (20 GB with subscription). Perhaps even more interestingly for students, Creative Cloud comes with rapid updates to software, new software (like the full version of Adobe Edge when it becomes available), and the latest available tools from the company, meaning that students can walk out of school with the absolute latest skills to take into the job market.

The value of creativity
Adobe also released the results of the “State of Create” study that it conducted this year. The study was conducted among “5,000 adults, 1,000 per country, in the US, UK, Germany, France and Japan. The research was designed to identify attitudes and beliefs about creativity and provide insights into the role of creativity in business, education and society.”

You can read the study for yourself, but bottom line, adults generally value creativity and believe that it’s key to economic success, but also feel that our educational institutions are stifling creativity. Only one in four people believe they are living up to their creative potential.

To help address this gap between our creative potential and our creative actions, Adobe also announced a million dollar scholarship fund for high school seniors “around the world who participate in the Adobe Youth Voices program, the scholarship will help them go to the next level with their education, pursue creative careers and find innovative ways to improve their communities.”

Aside from the fact that the beta version of Photoshop CS6 so far has proved to be a truly brilliant and incredibly versatile tool, Adobe seems to have hit one out of the park with the entire Creative Cloud proposition. The commitment to education in particular and the overall elevation of creative and knowledge economy pursuits is incredibly compelling.

Higher Education Solution Briefs

There are three new Higher Education Solution Briefs available. Although these originate from the US, and reference US institutions, there are many similarities with the UK market. The three briefs are as follows:


Creativity in the Classroom Doesn’t Have to be Difficult

We’re grateful to Saiqa Liaqat from Highlands School for this great blog post on creativity –

The timing of Adobe’s report last year was absolutely perfect as it brought creativity to the fore and showed it’s such as important skill for students to have as they make their way in the world. As a teacher, it’s the responsibility of people like myself and my colleagues to help the students we’re teaching to think creatively.

At my school, we strongly believe the answer lies in digital technologies. In fact, I’d go as far as to say ICT is essential to driving creativity in schools. Firstly, practically every workplace uses technology in some form. But secondly – and crucially – because technology is something that young people are passionate about and it’s a world they understand.

We’re using it across the curriculum to bring to life topics students can often feel disengaged in – so for Religious Studies we’re creating animations depicting the life of a Buddha, in History we’re using augmented reality to create story books about the Battle of Hastings, and in Media Studies we’re making professional films.

The engagement levels for each of these projects have just been mind blowing, with some of my weakest students really excelling and raising their attainment levels. The creative skills these technologies help open up is also invaluable – and something they can take with them as they approach employers and universities in the future.

Injecting this creative approach to learning doesn’t have to be time consuming or difficult – there are really simple ways it can be done. Check out these resources for some useful hints and tips!

Call to Action 

New Schools Blog

Liz Wilkins has set up a schools blog to provide information for teachers and staff. Please feel free to pass on the details to your customers and take a look yourself at:

There are already some great articles including this latest guest submission from Greg Hodgson, one of our Adobe Education Leaders:

Unlocking creativity with Digital Art: Greg Hodgson, Chalfonts Community College

This is a “Guest Blog Post” from an Adobe Education Leader, Greg Hodgson (available online or read below)

I’ve been teaching new media for ten years now and it never ceases to amaze me at just how effective Digital Art can be in unlocking creativity in students, as well as getting them generally excited about the subject. For those of you not familiar with Digital Art, it’s all about using technology to create art – whether that be a photographic portrait, an animated film or a digital take on cubism!

Students think it’s ‘cool’ and fun to learn about making films, videos, games and animation and because it’s generally something they’re interested in anyway. I’ve seen students who weren’t engaged in traditional Art & Design classes improve their grades and unlock their creativity through digital.

Having been inspired by all this enthusiasm for Digital Art, I introduced a Digital Art course five years ago.  The results were amazing!  Students, and in particular boys, not only started paying better attention in classes, but quickly became passionate about the course and many continue to  study it at college and uni.

It doesn’t just stop there though; the great thing about Digital Art is that the skills learnt from the subject don’t need to be pigeon-holed into just Art and Design classes.  Students learn skills such as creative thinking in building a website for example or complex mathematical coding to create an online game ( – all of which of very relevant to other subjects!

It’s such an exciting time to be teaching in schools – we’re able to facilitate learning in a way we never have been able to before and I’ve seen some brilliant results because of this.  I’d encourage all teachers to use Digital Art tools in lessons – check out the Creativity Toolkit for some tips!

If you want to know more about the innovative work at Chalfonts Community College, then JOIN THE VITAL HOTSEAT DISCUSSION and find out how Digital Media can enhance creativity in your school.

Why Do Schools and FE/HE Need Adobe?

One of our Adobe Education Leaders, Dave Forrester, a classroom practitioner, argues that creativity underpins student success. We certainly believe that this is the case in the UK and at BETT launched the Creativity Toolkit and Creative ID quiz to encourage ‘Creativity in the Classroom. - Creativity Toolkit - Creative ID Quiz - Dave Forrester’s ‘Whole Child’ Blog article

We have been living with the Elementary and Secondary Education Act (No Child Left Behind Act) since May 23, 2001 and now the Obama Administration is supporting Race to the Top to bring about education reform and improvement to our overall education system.  I believe the Department of Education needs to reach out to more companies like Adobe Systems Incorporated to find innovative, creative and sustainable solutions to help all students to become successful.  I think many of these educational reform policies have been focusing on only half the child, their left brains.  I am tired of watching our education system repackage interventions through an academic scope.  I hear we need great teachers by developing growth models and stronger evaluation systems, increase our academic standards, strengthen our math and science programs, develop better ways to test kids, and develop longitudinal data systems.  I have been in education for about fifteen years now.  I have worked in both a Career and Technical Center and a Comprehensive High School.  There are millions of kids out there that don’t respond to their education system by only using half their brain.  Adobe has created a toolset for teachers  and students to help kids who like learning with the other half of their brain, the creative and intuitive side.   I want to thank Adobe Systems Incorporated by developing tools, building professional learning communities, creating educational programs, and taking leadership by supporting all educators.  I believe we need more electives for students in music, art, media productions, computer science, and photography.  We should not be taking these away for more math and science.  I think we need more Career and Technical Programs and CTE Teachers for kids.  The Adobe Education Leadership Program has many of the best in the country and around the world.  I believe we need to develop funding sources and education policies which build Career and Technical Education across the country.  I think developing Media Productions, Commercial Graphic Design, and Web Development Programs as equal to developing STEM programs in middle and high school.  I believe we should be working together (education and industry)  to help support the whole child.  Adobe Systems Incorporated and a group of CTE teachers and students can provide more solutions to close the achievement gap, curb the dropout problem and reduce emotional/mental health issues with students who are forced to use their left brain most of their time at school.

Dave Forrester