Publishers To Create Newsstand-enabled Applications with Full Support for Subscriptions
SAN JOSE, Calif. — Sept. 7, 2011 — Adobe Systems Incorporated (Nasdaq:ADBE) today announced that publishers will be able to use Adobe® Digital Publishing Suite to create magazine and newspaper applications that appear in the Apple Newsstand section of the iTunes App Store and the Newsstand folder on the iPad. With more than 600 titles created to date, the industry-leading Adobe Digital Publishing Suite includes full support for Newsstand subscriptions, which can significantly boost sales and advertising revenue by combining greater content discoverability with flexible payment options required by readers.
As a true cross-platform solution, content owners can use Adobe Digital Publishing Suite to target their new digital editions at iPad, Android tablets and BlackBerry Playbook devices.
“Digital Publishing Suite support for Newsstand will provide Adobe’s publishing customers the ability to deliver engaging content directly to the digital doorstep of subscribers on their iPads,” said Todd Teresi, vice president and general manager, Media Solutions, Adobe. “Adobe technology is fundamental to the transformation taking place across publishing and now readers will be able to easily obtain their magazine and newspaper subscriptions in one location and get access to the latest issue as soon as it is published, further accelerating magazine adoption on tablet devices.”
Publishers will be able to use Digital Publishing Suite to create files that are detected by Newsstand and automatically downloaded to the Newsstand shelf, eliminating long download times which can present a barrier to reading content on iPad devices. Applications built with Adobe Digital Publishing Suite and enabled for Newsstand will allow publishers to better merchandise their content with support for Newsstand push notifications and icon covers displayed on the Newsstand shelf, reflecting the latest issue of the magazine or newspaper.
“Tablet devices are changing publishing forever and Adobe Creative Suite® 5.5 software and Adobe Digital Publishing Suite helped us deliver an outstanding product in a new digital format,” said Emin Kadi, publisher and creative director at fashion and design magazine, Clear. “Now, with full support for iOS 5 Newsstand subscriptions, we will be able to further monetize our digital editions and make our content more discoverable.”
Adobe Digital Publishing Suite
Launched in 2010, Adobe Digital Publishing Suite is available in both Enterprise and Professional editions, targeting a wide range of business and media publishers. These hosted solutions allow business publishers, media publishers and advertisers to create immersive reading experiences that combine the visual impact of print design; the flexibility of the tablet format; the immediacy of touch interaction; and the engagement of interactive elements such as video, audio, animated infographics, and 360-degree views. Adobe Digital Publishing Suite tightly integrates with Adobe InDesign® CS5.5 and Adobe Creative Suite 5.5 software, empowering designers with industry‐standard page layout capabilities to create highly designed, engaging digital content that includes a new class of interactivity.
Publishers will be able to use Digital Publishing Suite to build applications enabled for Newsstand soon after Apple releases iOS 5 and the Newsstand application.
Additional information about Digital Publishing Suite is available at www.adobe.com/digitalpublishing and on the Digital Publishing blog. Connect with the team on Facebook at www.facebook.com/adobedigitalpub and on Twitter at www.twitter.com/adobedigitalpub.