Posts tagged "Events"

Create Now – What’s Next for Creative Cloud?

 On Tuesday December 11 we’ll be making some exciting announcements about Creative Cloud:

Adobe Unveils Edge Tools & Services for Creating Beautiful Web Experiences

Adobe Edge Animate 1.0 Headlines New Tools & Services, Delivering Rich Experiences for Modern Browsers

SAN JOSE, Calif. — Sept. 24, 2012 At its Create the Web event, Adobe Systems Incorporated (Nasdaq:ADBE) today unveiled an innovative set of tools and services to help designers and developers more easily create beautiful websites, digital content and mobile apps using the latest Web technologies, including HTML5, CSS3, and JavaScript. During the keynote session, hosted by chief technology officer Kevin Lynch, Adobe introduced Edge Tools & Services and announced immediate availability of Adobe Edge Animate 1.0, Adobe Edge Inspect 1.0 (formerly codenamed “Shadow”), Adobe PhoneGap Build 1.0, Adobe Edge Web Fonts and a preview of Adobe Edge Code. Adobe also demonstrated a sneak peek of Adobe Edge Reflow in anticipation of a preview release expected by the end of the year.

Adobe also announced that the first release of Edge Animate, normally priced at $499, will be made available for free in order to encourage Web designers to create using the interactive capabilities of the modern Web. Edge Animate has already proved a runaway hit with over half a million preview downloads. Edge Animate and the other Edge Tools & Services are available today with a free membership to Adobe Creative Cloud™. Available with both free and paid memberships, Adobe Creative Cloud is a hub for making, sharing and delivering creative work.  Paid members can download and install all Creative Suite® 6 desktop applications, as well as other applications including Adobe Photoshop® Lightroom® and Adobe Muse™. Membership also includes online services for file storage, sharing, collaboration, and publishing to the Web and mobile devices. To learn more about Creative Cloud, visit

“We are excited to put a powerful new set of HTML5 tools into the hands of Web designers and developers and can’t wait to experience the beautiful websites, digital content and mobile apps they’ll create,” said Danny Winokur, vice president and general manager, interactive development at Adobe. “We are passionate about enabling creative people to do anything they can imagine with Web technologies, which is why we’re contributing to the Web platform and making the Edge Tools & Services available for free, including the first release of Edge Animate.”

At the keynote, Adobe also outlined a number of recent contributions it has made to the Web platform in cooperation with the standards and open source communities. These contributions are helping to advance the Web by making it a more expressive platform in key areas, including:

  • Layout: With CSS Regions and CSS Exclusions, Web designers and developers will be able to create responsive magazine-like layouts on the Web.
  • Foundational graphics: The proposed CSS Transforms specification will make it easier for authors to apply geometric transformations to HTML and SVG content consistently. The proposed CSS Compositing and Blending specifications will give Web designers the option to use blend modes they are already familiar with from Photoshop.
  • Cinematic visual effects: CSS Custom Filters, now available in Chrome Canary, enables sophisticated visual effects, for a richer, more engaging experience on the Web. Adobe also announced CSS FilterLab, a new experimental tool for Web designers and developers to create their own custom filters, available today at
  • Typography: Adobe has open sourced two beautiful new fonts used by Edge Code and Edge Reflow – Source Sans Pro and Source Code Pro.

Adobe Edge Signals New Era of Tools and Services for the Modern Web
Built for Web designers who code and Web developers who value design, Adobe Edge is now Adobe’s key brand for tools and services that can create beautiful, mobile-ready content and apps with HTML, CSS and JavaScript for delivery to modern browsers and mobile devices. The Adobe Edge brand includes intuitive, task-focused tools and services that work well individually, together and with other tools. They are built for professionals who want to create visually compelling content with productive tools that provide direct access to underlying Web technologies and support a choice of frameworks. Edge Tools & Services complement Adobe Dreamweaver® CS6, the market leading tool for all-in-one website production, which today received a subscription update that adds support for Edge Animate, new HTML5 tags and other new features.

Edge Tools & Services include:

  • Edge Animate – A motion and interaction design tool that allows users to bring animated content to the Web using HTML, JavaScript and CSS.
  • Edge Inspect – An inspection and preview tool that allows front-end Web developers and designers to efficiently preview and debug HTML content on mobile devices.
  • Edge Code – A code editor, built on the Brackets open source project, optimized for Web designers and developers working with HTML, CSS and JavaScript.
  • Edge Reflow – A responsive Web design tool to help users create layouts and visual designs with CSS, the standard for styling HTML content. A preview release is expected by the end of the year.
  • Edge Web Fonts – A free Web font service for using a growing library of open source fonts on websites and in apps.
  • Typekit® – A service that gives designers and developers access to a library of hosted, high-quality fonts to use on their websites.
  • PhoneGap™ Build – A service for packaging mobile apps built with HTML, CSS and JavaScript for popular mobile platforms.

Pricing and Availability
Adobe Edge Tools & Services are available immediately as part of Adobe Creative Cloud free and paid memberships. Following an introductory period, Edge Animate is expected to be priced at US$499 for a perpetual license, US$14.99 per month for a standalone subscription, and included in a paid membership to Creative Cloud. Additional capacity for Edge Inspect and PhoneGap Build is available via standalone subscriptions priced at US$9.99 per month each and included with a Creative Cloud paid membership. Typekit paid plans which include more websites, fonts and page views are available for between US$24.99 per year and US$99 per year, with the US$49.99 per year Portfolio Plan included in paid membership to Creative Cloud.

Paid membership to Creative Cloud for individuals is US$49.99 per month based on annual membership and US$74.99 per month for month-to-month membership. Customers who own an individual license of any Creative Suite edition or single product, version CS3 or later, are currently eligible for an annual membership price of just US$29.99 per month for their first year. Education pricing is also available. For more details, visit

Adobe Creative Week: July 9 – 13

Creative Week is taking place for the first time in the UK this summer. It’s a 5-day interactive webcast running from 9th to 13th July.

Starting at 12 noon each day, there’ll be over 3-hours of content for customers and partners to choose from. Watch live debates, discussions and interviews with special guests from the creative community, as well as presentations and product demonstrations by industry experts. To find out more visit

Monday July 9: Creative Industry Overview

Let’s start with the big picture. Is our creative industry in good health? Is the talent pool growing or shrinking? And what are the strategies needed to ensure the industry prospers in the future? The details can wait; let’s look to the horizon.

Tuesday July 10: Design and Publishing

The design and publishing industry is going through a huge period of change, driven by the explosion in digital publishing and accelerated by the surge in popularity of tablet and mobile devices. Today’s sessions will look to the future, considering both the opportunities and threats this revolution brings to a centuries-old industry.

Wednesday July 11: Film and Video

As budgets for both national broadcasting and cinematography have contracted, there’s more pressure for programmes and movies to deliver more for less. Wednesday’s sessions will look at whether this is leading to lower standards or driving the industry forward with renewed creativity.

Thursday July 12: Web and Mobile

The question of specialism within the digital media industry is more relevant now than ever before. As an industry, how can workers future-proof their careers, by understanding multiple web and mobile technologies? Sessions today will look at how innovations in web and mobile are disrupting the industry and creating demand for new skills and multi-specialist workers.

Friday July 13: Photography and Imaging


Has digital technology ‘dumbed down’ the photography industry or is it in fact opening new doors for creativity and artistic expression? Is traditional photography king or is digital claiming the crown? This and other key issues in the world of photography and digital imaging will be driving the discussion on the closing day of Creative Week.

Education Partner Briefing

Join the Adobe Education team at our new Maidenhead offices on Thursday 17 November for an Education Partner Briefing. There have been a huge number of changes in the Education market over the last 12 months, from new government policies to the explosion in Academies, all against the background of financial constraints. Further information about the event can be found here.

We expect the day to run from 10 – 3pm and will issue a full agenda to all registered attendees in advance of the day. However, if there are specific items you would like us to discuss please let us know by emailing and we will try to incorporate these into the final agenda. Register for this event now.

Speakers for the day will include Alan Banks, the UK Managing Director, as well as selling ‘tips and tricks’ from an Adobe Education Leader. Throughout the day we’ll also have technology demos showing how to showcase Adobe technologies in an educational context.

Launch Event: Adobe Technical Communication Suite 3

On 11th January, 2011, Adobe released the latest version of the world’s number one desktop authoring and online documentation publishing tool, the Technical Communication Suite.

Version 3 now includes advanced single-source authoring, seamless rich media integration, and versatile multi-device publishing capabilities.

You are cordially invited to attend the Exclusive London Launch Event to celebrate the release of the Adobe Technical Communication Suite 3, featuring members from Adobe Engineering, industry experts and trusted solution partners.

Seating is extremely limited for this event, so please request your place now by clicking on the link below.

Register Now

Friday 11th February, 2011

Adobe Regent’s Park Offices,

12 Park Crescent, Westminster,

London W1B 1PH


Presentations = 15:30 – 18:45

Cocktail Reception = 18:45 – 20:00

Jumpstart Adobe Education Sales

Join the Adobe Education sales & marketing team on Thursday 11th November in Central London and learn how to jumpstart your Adobe sales into the Education sector.

Whether you already sell to Education customers, or are looking to enter this market during this day you will learn about the Education sector, how to target specific types of education customers and leave the day with all of the sales and marketing resources your company will need to maximise sales of Adobe solutions.

Who should attend?

Sales and marketing professionals within education partners should attend. Please note that all partners on the day will be given the opportunity to sign up as an Adobe authorised reseller of Adobe CLP (Cumulative Licensing Program).


10:45 Coffee and registration
11:00 Welcome
11.15 Adobe Education strategy
11:45 Adobe Licensing Solutions
12:30 Selling Adobe solutions to primary & secondary schools
13:15 Lunch
13:45 Selling Adobe solutions to higher & further education
14:15 Selling Adobe solutions to students
14:30 Creative Suite 5 – Why Education customers are upgrading
14:45 Education Marketing Resources including Partner Portal
15:00 Close

Dates and locations

Thu 11 Nov 10
10:45 am – 3:00 pm

Adobe Office Regents Park, London
Location details

To register go to:

Reseller Jumpstart Day – Nov 11

Make a note in your calendars for November 11. The Education team will be hosting a ‘Jumpstart’ Day for partners at the Adobe offices in Regent’s Park. Here’s the link to register:

Event Registration URL:

During the day you will learn about the Education sector, government initiatives that are driving sales opportunities, market trends, how to target the different Education sectors, where we think the main opportunities lie in the next 12 months, how to get support for strategic deals and the chance to meet the expanded education team.

Who should attend?

The event is ideal for the following roles:

  • Sales directors
  • Marketing directors
  • Dealer principals

Agenda (subject to change)

We’ve drafted an agenda which we’ll finanlise nearer the time. In the meantime here are the likely topics for the day:

10:45 Coffee and registration
11:00 Welcome
11.15 Adobe Education strategy
11:45 Selling Adobe solutions to primary & secondary schools
12:15 Selling Adobe solutions to higher & further education
12:45 Lunch – meet Adobe distributors
13:15 Selling Adobe solutions to students
13:30 Creative Suite 5 – Why Education customers are upgrading
14:15 Education Marketing Resources including Partner Portal
14:30 Close