Posts tagged "Flash"

12 Education Technology Trends to Watch

Here’s a great article by Audrey Walters that was posted yesterday (Jan 3).

If we put this into the context of Adobe technologies and the contribution we have to make, there is a very significant correlation:
  • Mobile Phones – development technologies such as Muse and HTML5
  • Natural User Interfaces - Adobe’s new Touch applications and Creative Cloud developments
  • Web Applications – Adobe’s HTML5 tools
  • Privacy/Security – use of Acrobat and EchoSign to secure information and distribute it without risk
  • Open licensing – develop once, deploy everywhere capability of Adobe development tools. Not open source software, but open in the sense of no OS constraints.
  • Peer to peer – Creative cloud, social analytics, web analytics and links to social networking all have a role to play
  • Gaming – flash is the development environment of choice for the majority of games developers today.
Here’s the full article:
Looking ahead at some of the education technology trends we’ll likely see in 2012, many are already underway.

But here are 12 areas where we believe we’ll see significant adoption and innovation in the coming months.

MOBILE PHONES: Mobile learning is hardly a new trend, but we have now reached the point with near ubiquitous cellphone ownership among adults, and growing ownership among children. More than three-quarters of teens own a cellphone, and about 40% own a smartphone. As such, these mobile devices will help unlock some of the promise of “anytime, anywhere” learning opportunities.

BYOD (BRING YOUR OWN DEVICE): A related trend to mobile learning. More schools will grapple with their policies surrounding students bringing their own devices to school. They do so already, of course, although cellphones in particular are often required to be turned off or stowed in backpacks or lockers. It isn’t just cellphones that are brought from home now either. There are iPod Touches, tablets, laptops, e-readers, and netbooks, and schools will weigh whether or not students will be permitted or even encouraged to bring their own devices to school.

BANDWIDTH ISSUES: The FCC has made broadband access the focus of some of its efforts over the last few years, arguing for its importance to the U.S. economy and education. It’s pushing for better access across the board, but also recognizing the importance of high-speed Internet specifically at schools and libraries. Even those schools with broadband access may find their resources strained in coming months — with the increasing number of mobile devices brought to schools, tapping into the local network as well as with growing demands for streaming video content.

NATURAL USER INTERFACES: The last few year have brought about a number of important innovations in the ways in which we interact and interface with technology: motion-sensing as with the Microsoft Kinect, the touchscreen of the iPhone, the voice-activation of Siri. Just as the graphical user interface, the GUI, opened computer technologies to new populations (specifically non-programmers), these natural user interfaces will likely push those things further forward, increasing accessibility.

WEB APPS (HTML5): Despite the popularity of Apple devices — among consumers and in the classroom — an emphasis or reliance on native (iOS or Mac) apps excludes a lot of people. The demands for tools that can be used at home and at school, regardless of device, will lead to more Web-based education applications. Thanks to HTML5 technology, Flash, which is still used by a lot of educational content providers, will no longer be as ubiquitous.

DATA: “Data-driven” has been a buzz phrase in education for a number of years now, but much of the emphasis has been on standardized testing. With more “data exhaust” from our usage of technology and the Web, there’s a trove of information we aren’t really fully tracking when it comes to teaching and learning. 2012 will likely bring about a search for new analytical tools to account for just this (many sidestepping the question of whether or not teaching and learning can be quantified and analyzed this way).

ADAPTIVE LEARNING: Adaptive learning companies had an interesting year: Knewton and Grockit raised substantial investment, for example, while Carnegie Learning found itself critiqued in a New York Times story. With the promise of personalized learning — that is, instruction and quizzes aimed at a student’s specific needs and skills — adaptive learning is poised for widespread adoption, both at the K-12 and higher ed levels.

PRIVACY/SECURITY: There was an increasing realization in 2011 that many of the pieces of legislation that govern children and students’ online interactions are woefully out of date. As such, there will be increased scrutiny in 2012 to COPPA (the Children’s Online Privacy Protection Act), CIPA (the Children’s Internet Protection Act), and FERPA (the Family Educational Rights and Privacy Act). Whether or not the government’s legislation and kids’ usage actually match up will be another thing entirely. Another major trend of the year, particularly in light of an increasing importance of data: user (student) control of their own educational data — that means both privacy protections and data portability.

OPEN LICENSING: “Open” may well be one of the big marketing terms we’ll hear in the coming months, and it’ll take some scrutiny to really evaluate what many companies mean when they adopt the label. That said, openly licensed content and openly licensed code is likely to be one of the most important trends in 2012: open source technology, open source textbooks, open educational resources, and open data.

PEER TO PEER: “Social learning” has gained a lot of attention in recent years as new technologies have offered ways for students to communicate and collaborate — whether they’re side-by-side in the classroom or thousands of miles away. The ability for learners to connect with one another will be one of the most important trends of the coming year. This isn’t just a matter of connecting learners with online resources or with online instruction. Rather, one of the big opportunities will be to create a space in which learners can help and teach each other.

THE MAKER MOVEMENT: The Maker Movement — encouraging people to make things by hand — may be one of the most important keys to improving STEM education in this country. That’s because it works outside the realm of standardized testing and all the associated hand-wringing. The movement, which includes efforts like Maker Faire and MAKE Magazine, may be the key to helping new demographics (or at the very least, “kids”) discover science, technology, engineering and math (STEM) in an exciting and hands-on way. Building and tinkering and playing all offer powerful ways to learn and experiment. We need more of this — lots more.

GAMING: Game-based learning has been on the cusp of being “the next big thing” for a while now. Perhaps 2012 will be the year. With the flourishing of mobile technologies, with the promise of data and analytics, and with a realization that we can create new and engaging ways to move through lessons, we are likely to see an explosion of educational gaming apps this year. The big question, of course — with this as with every new ed-tech development: does this actually improve learning? When is a educational game fun? What makes it engaging? What makes it actually educational?

Adobe’s Strategic Transformation

As part of Adobe’s transformation to align the organisation around Digital Marketing and Digital Media, Adobe has recently made a number of announcements concerning the Flash Platform and Adobe Flex. The following link summarises recent announcements:

Adobe’s strategic transformation and the Flash Platform

Adobe is in the midst of a fundamental transformation. We are transforming from software in boxes to solutions in the cloud, and to a world of touch interfaces on devices, and social connections everywhere. This is a time of both innovation and change for Adobe and for the Adobe community.

At the highest level, Adobe is focused on two areas: Digital Media and Digital Marketing. Digital Media is about enabling the creation and monetization of the world’s content. This includes Adobe’s creative tools and services, touch apps, web platform technologies and Creative Cloud. Digital Marketing focuses on managing, measuring and optimizing digital experiences across devices and media type, with services such as Site Catalyst and Day. These are both rapidly growing areas with a lot of opportunity for Adobe and the Adobe community. We have reorganized Adobe to focus on these two opportunities and the relationship between them. For a more detailed view of our strategy, please refer to our recent analyst meeting.

As part of our transformation, Adobe has recently made a number of announcements concerning the Flash Platform and Adobe Flex. This document provides a quick summary of those announcements.

Adobe Flash Player on desktop

Adobe reaffirmed its commitment to the Adobe Flash Player in desktop browsers, and its role of enabling functionality on the web that is not otherwise possible. Flash Player 11 for PC browsers just introduced dozens of new features, including hardware accelerated 3D graphics for console-quality gaming and premium HD video with content protection.

Adobe is currently working on future versions of Flash Player for desktop browsers, and is focusing its development efforts around advanced video and gaming features. Some of these features include, but are not limited to:

  • Mouse Lock Support
  • ActionScript Workers / Concurrency APIs
  • Telemetry / Monocle Support
  • Audio API improvements, especially for better handling of low latency audio
  • New Datatypes for ActionScript 3

Adobe is also making a number of long term, and significant architectural changes, which will benefit the Flash Player (and developers) for years to come. This is still in the early stages, and we will have more information in the coming months.

Adobe Flash Player on mobile

Adobe will no longer continue to develop Flash Player in the browser to work with new mobile device configurations (chipset, browser, OS version, etc.) following the upcoming release of Flash Player 11.1 for Android and BlackBerry PlayBook. We will continue to provide critical bug fixes and security updates for existing device configurations.

Adobe AIR for Mobile

Adobe reaffirmed its commitment to Adobe AIR for mobile devices, which allows developers and designers to create standalone applications using Adobe Flash technologies that can be deployed across mobile operating systems, including Apple iOS, Google Android and RIM BlackBerry Tablet OS.

Adobe Flex

Adobe announced its intention to contribute the Adobe Flex SDK open source project to the Apache Software Foundation for future governance.

In addition to contributing the core Flex SDK (including automation and advanced data visualization components), Adobe also plans to donate the following:

  • Complete, but yet-to-be-released, Spark components, including ViewStack, Accordion, DateField, DateChooser and an enhanced DataGrid.
  • BlazeDS, the server-based Java remoting and web messaging technology that enables developers to easily connect to back-end distributed data and push data in real-time to Flex applications.
  • Falcon, the next-generation MXML and ActionScript compiler that is currently under development (this will be contributed when complete in 2012)
  • Falcon JS, an experimental cross-compiler from MXML and ActionScript to HTML and JavaScript.
  • Flex testing tools, as used previously by Adobe, so as to ensure successful continued development of Flex with high quality

Adobe will also have a team of Flex SDK engineers contributing to those new Apache projects as their full-time responsibility. Adobe has in-development work already started, including additional Spark-based components.

Adobe will continue to support applications built with Flex and Adobe LiveCycle, as well as all future versions of the SDK running in PC browsers with Adobe Flash Player and as mobile apps with Adobe AIR indefinitely on Apple iOS, Google Android and RIM BlackBerry Tablet OS.

Adobe Flash Professional

Adobe reconfirmed its commitment to Adobe Flash Professional. Adobe is actively working on the next version of Flash Professional and has a long-term commitment to its continued development.

Some of the new features being worked on for the next version of Flash Professional include:

  • SpriteSheet export for both Starling and HTML5 / Canvas.
  • Support for packaging and exporting AIR applications for mobile that leverage native extensions.
  • Mobile prototyping and simulation for AIR apps.

In addition to working on new features, Adobe is also in the process of a fundamental re-factoring and modernization of the tool’s code base, which, among other things includes a de-carbonization of the tool on the Mac platform. This is longer-term project, being done in parallel with CS 6.0 development.

Adobe AIR for TV

Adobe is fully committed to enabling Flash based applications on digital home devices. These apps are packaged using AIR or web runtime technologies on TVs and other digital home devices that use the TV as a display.

Adobe Connect

Adobe reconfirmed its commitment to Adobe Connect and will focus its direct go to market efforts towards key verticals such as government and continue to address the broader web conferencing market via its current partners and resellers. Product innovation will continue as shown by the latest version of our Apple iOS version of Connect.

Even More on Flash

Wow, the announcements on Flash have certainly generated discussion. There’s a lot more information available which I’ve provided links to below:

Adobe’s Transformation

Shantanu Narayan

The decision to restructure our business was a difficult one, and it has been tough for me as well as all our employees.  But it’s essential that Adobe makes the right moves now to ensure we’re positioned right for the long-term.

At the highest level, here are the big takeaways:

  • The future of the Internet comes down to content – creating it and monetizing it.  This is where our customers rely on Adobe, and it’s what is shaping our strategy moving forward.
  • Digital Media – creating and publishing content across media and devices, and Digital Marketing – managing the impact and return from content, are two enormous areas of market opportunity, and Adobe is in the sweet spot for both.
  • To double-down in our investments in these two markets, we’re focusing our resources and energy into the areas where we can make the biggest impact:  reimagining the creative process through touch and in the cloud; building a billion-dollar digital marketing SaaS business; and taking digital publishing to a new level for consumers and content creators.

Flash Professional and the Future

Mike Chambers

What the implications are for Flex is covered in a post by Andrew Shorten and Deepa Subramaniam. It covers anumber of questions and includes changes to the SDK development model.

Your Questions About Flex

Andrew Shorten and Deepa Subramaniam

Pritham Shetty,VP for video solutions posted about what the changes mean for video.

Adobe Flash for Premium Video

Pritham Shetty

Adobe AIR and Flash Player Team Blog

Thibault Imbert

Some Thoughts on Flash and Devices

Ben Forta

Flash to Focus on Apps for Mobile

Lee Brimelow

Flash to Focus on PC Browsing and Mobile Apps: Adobe to More Aggressively Contribute to HTML5

Danny Winokur

More on Flash

There has been quite a lot of comment and a number of questions following the announcements regarding Flash and HTML5. I’ve consolidated some additional information below and extracted elemnts of each article to give a flavour of what the author is saying:

Adobe AIR and Flash Player Team Blog

Thibault Imbert


Flash Player on the desktop continues to show a path for the consistent, super duper experiences that are impossible to deliver to over a billion people with any other technology. For example, Flash Player 11 was released only a month ago, and it now enables fluid, cinematic hardware accelerated 2D and 3D visuals for more people on the web than any other technology. Flash Player uniquely does for the desktop what apps do for phones and tablets: it helps ensure that what you imagine is exactly what your users will see. Flash Player remains the best technology for delivering premium experiences on the desktop, period. Focusing helps us make sure that we continue to drive that continued innovation.

We are not stepping out of the mobile space with Flash, we are just focusing on what makes sense and where Flash looks great.

Some Thoughts on Flash and Devices

Ben Forta


Where things get interesting is on devices. Unlike on desktops, where older browsers still reign supreme and where browser innovation has faced slower adoption, device browsers are actually really good and really current. The fact that there are fewer browsers and better browsers, ones that support HTML5 innovation and standards and specifications, in many ways makes Flash far less critical for an optimum web browsing experience. That coupled with the fact that Flash is excluded from the browser on many devices means that web developers already need to code for a non-Flash experience, and that then makes Flash even less compelling for in-browser uses on devices.

Which is why we announced today that we will no longer continue to develop Flash Player in the browser on mobile devices. For in-browser experiences on devices, browsers can finally do what they really should do, and we have HTML5 to thank for that. So that’s where we are doubling down, and we’re hard at work on making HTML5 better (as we showed at MAX) as well as on tooling to support HTML5 development.

But just to be clear, this announcement pertains to the browser plug-in on mobile devices only.

 Flash to Focus on Apps for Mobile

Lee Brimelow


So the big question I’m sure you have is, why did we do this? The decision reflects the reality that the kind of highly-interactive content people build with Flash, games being a great example, are much-better suited to run as mobile apps. Also there is the fact that Flash is not nearly as ubiquitous on mobile browsers as it is on the desktop. Because of these things we have decided to focus all our efforts on taking the AIR runtime to the next level on mobile in addition to new development areas with HTML5 like PhoneGap. No longer having to support the mobile browser version of Flash frees up valuable resources that we can redirect to these more important areas.

Over the last few years I have seen the mobile browser become the place for clean, mobile-optimized HTML sites. Apps are where people go to play games and enjoy interactive content. This is not only true for Flash but also for HTML5. Many are predicting that apps will soon give way to browser-based apps on mobile. I personally don’t see that happening anytime soon. Apps have proven themselves to be great for users and offer clear monetization opportunities for developers.

Flash to Focus on PC Browsing and Mobile Apps

Adobe is all about enabling designers and developers to create the most expressive content possible, regardless of platform or technology. For more than a decade, Flash has enabled the richest content to be created and deployed on the web by reaching beyond what browsers could do. It has repeatedly served as a blueprint for standardizing new technologies in HTML.  Over the past two years, we’ve delivered Flash Player for mobile browsers and brought the full expressiveness of the web to many mobile devices.

However, HTML5 is now universally supported on major mobile devices, in some cases exclusively.  This makes HTML5 the best solution for creating and deploying content in the browser across mobile platforms. We are excited about this, and will continue our work with key players in the HTML community, including Google, Apple, Microsoft and RIM, to drive HTML5 innovation they can use to advance their mobile browsers.

Our future work with Flash on mobile devices will be focused on enabling Flash developers to package native apps with Adobe AIR for all the major app stores.  We will no longer continue to develop Flash Player in the browser to work with new mobile device configurations (chipset, browser, OS version, etc.) following the upcoming release of Flash Player 11.1 for Android and BlackBerry PlayBook.  We will of course continue to provide critical bug fixes and security updates for existing device configurations.  We will also allow our source code licensees to continue working on and release their own implementations.

These changes will allow us to increase investment in HTML5 and innovate with Flash where it can have most impact for the industry, including advanced gaming and premium videoFlash Player 11 for PC browsers just introduced dozens of new features, including hardware accelerated 3D graphics for console-quality gaming and premium HD video with content protection.  Flash developers can take advantage of these features, and all that our Flash tooling has to offer, to reach more than a billion PCs through their browsers and to package native apps with AIR that run on hundreds of millions of mobile devices through all the popular app stores, including the iTunes App Store, Android Market, Amazon Appstore for Android and BlackBerry App World.

We are already working on Flash Player 12 and a new round of exciting features which we expect to again advance what is possible for delivering high definition entertainment experiences.  We will continue to leverage our experience with Flash to accelerate our work with the W3C and WebKit to bring similar capabilities to HTML5 as quickly as possible, just as we have done with CSS Shaders.  And, we will design new features in Flash for a smooth transition to HTML5 as the standards evolve so developers can confidently invest knowing their skills will continue to be leveraged.

We are super excited about the next generations of HTML5 and Flash.  Together they offer developers and content publishers great options for delivering compelling web and application experiences across PCs and devices.  There is already amazing work being done that is pushing the newest boundaries, and we can’t wait to see what is still yet to come!

Adobe Advances Entertainment Apps for TVs

Whilst the announcement below appears most relevant to the entertainment industry, we shouldn’t forget that this owrld is one in which todays students are completely immersed. How long will it be before Universities and Colleges deliver content to student TVs as well as student devices? With Adobe AIR and Adobe Flash as the ubiquitous technology the possibilities for student services are endless.

AIR Apps available on Samsung SmartTVs, coming to Digital Home devices from LG, TiVo and others; Flash Player 11 and AIR 3 available today

LOS ANGELES — Oct. 3, 2011 At its MAX 2011 technology conference, Adobe Systems Incorporated (Nasdaq: ADBE) today announced that LG and TiVo have become the latest partners to bring Adobe® Flash®-based applications via Adobe AIR® to connected TVs and digital home devices. Content partners can now take advantage of AIR to deliver Flash®-based console-quality gaming and premium video across TVs, Blu-Ray players and set-top boxes.

Adobe also announced that Flash Player 11 and AIR 3 will be available at 9 p.m. PT today, a milestone release that will enable the next generation of immersive application experiences across devices and platforms.

With more than 100 unique digital home devices already certified to support Adobe Flash and AIR, including Samsung Smart TVs, Adobe expects rapid growth for Flash-based applications across connected televisions and other devices. New gaming apps like Frima Studio’s Zombie Tycoon, VH1’s ‘I Love the 80’s’ Trivia or Raider from PlayJam, as well as premium video experiences from SnagFilms, Flingo, EPIX and others are just a few of the applications that are enabled by AIR.

“TVs and other connected devices in the digital living room are the next frontier for rich entertainment apps,” said Danny Winokur, vice president and general manager, Platform, Adobe. “Flash-based applications are transforming content consumption on TVs as developers embrace new opportunities to deliver beautiful HD content to increasingly powerful digital home devices connected to a big screen.”

With the AIR SDK, Flash Builder® and Flash Professional CS5.5 software, developers can build new applications for connected digital home devices or extend existing Flash-based experiences from desktops and mobile devices to TVs. AIR 3 brings a series of advancements to TVs including full hardware-accelerated rendering for 2D and 3D graphics to enable console-quality gaming applications. Content publishers are able to deliver HD videos with Dolby and DTS 7.1 channel surround sound for full support of home theater systems. With the new Game Input API, developers can also make a range of devices an integral part of the gaming experience on TV screens, including joysticks, smartphones and tablets.

With these new capabilities, consumer electronics and content companies are embracing Adobe AIR.  

“We are excited to be the first TV maker to support Adobe AIR on our Smart TVs bringing rich, Flash-based applications to millions of customers today,” said Kyungsik Kevin Lee, vice president, Visual Display Business, Samsung Electronics. “With the dramatic advancements in AIR 3, Adobe continues to push the envelope with innovative new features that will enable powerful 3D gaming apps and other next generation app experiences on televisions soon.”

“LG is working closely with Adobe to bring Flash-based applications with AIR to LG Smart TVs in 2012,” said Youngjae Seo, vice president, Smart TV Team, LG. “We can’t wait to see what kind of application experiences three million Flash developers will bring to our customers with AIR 3.”

“The availability of AIR will give us the tools to deliver better functionality, more features and a rich, seamless experience that our users expect from TiVo products,” said Jim Denney, vice president and general manager, Product Marketing, TiVo. “We look forward to the development of a rich ecosystem of multi-platform applications to make the TV experience even better.”

“Adobe AIR helps us deliver thousands of full length movies in high definition to a wide range of screens on Internet connected TVs as well as desktop and mobile,” said Emil Rensing, chief digital officer, EPIX.“Adobe solutions continue to help us bring product innovation to market faster and provide the best possible viewing experience for our subscribers.”

“The number of digital home devices in the market is exploding and we are happy to see that we can continuously rely on Adobe to support them,” said Steve Couture, chief executive officer, Frima Studio. “Adobe AIR allows us to easily publish games and applications to a wide range of digital home platforms. We are excited about future possibilities for games like Zombie Tycoon by bringing them to TVs—furthering the excitement of those games and introducing them to new audiences. As a third party and multi-platform developer, this means new revenue opportunities for us and our partners.”

“PlayJam has always been a pioneer in interactive TV games and will continue to push the limits of social and casual gaming with AIR 3 including Stage 3D,” said Stuart Walsh, chief operating officer, PlayJam. “With the near ubiquitous adoption of Flash technology by connected TV manufacturers, we believe that Flash enabled TVs will further fuel the global casual games community and provide a solid revenue channel for PlayJam and content partners like Slingo and Relentless.”

“We are pleased to bring the ‘I Love the 80’s’ trivia app to connected TVs with AIR,” said Kristin Frank, general manager, MTV and VH1 Digital. “The rich content and vibrant colors bring the 80’s back to life and provide our audience another screen to celebrate the decade.”

Available later today, Flash Player 11 and AIR 3 enable the next generation of immersive application experiences across devices and platforms including Android, Apple iOS (via AIR), BlackBerry® Tablet OS, Mac OS, Windows®, connected TVs and other platforms. Dozens of new features in Flash Player 11 and AIR 3 allow developers to deliver a new class of gaming and premium video experiences, as well as sophisticated, data-driven applications with back-end systems integration across devices, including the iPhone and iPad via AIR. For more information and where to download the runtimes, visit and

Flash Player is supported on more than 98 percent of Internet connected PCs today and by the end of 2011, Adobe expects more than 200 million smartphones and tablets including Apple iOS devices to support Flash based applications via AIR. By the end of 2015, the number of devices that will support AIR is expected to increase to 1 billion. AIR, a superset of Flash Player, enables developers to leverage existing code to create and deliver standalone applications across devices and platforms. Thousands of Flash-based applications have already been created and made available on Android Market, iTunes App Store, Samsung SmartTV Store and BlackBerry AppWorld™ today.

Video Broadcast Announcements

It is often very difficult to keep up-to-date with so many new announcements being made. Here’s a summary of recent Adobe announcements regarding Video and Braodcast.


IBC, the leading broadcast conference in Europe took place in Amsterdam (8-13th Sep) and we briefed a number of press on our broadcast vision and we also made a number of key announcements:

  • Adobe Announces Flash Media Server 4.5 and Flash Access 3.0
    • Significant new versions of our industry-leading video solutions, including Flash Media Server 4.5 and Flash Access 3.0, allowing media publishers to extend their already broad mobile reach via Flash-enabled devices, with the new ability to deliver video content to Apple’s iPad and iPhone devices, enabling them to reach the widest audience possible.
  • Top British Television Network ITV Adopts Adobe Story for Scriptwriting
    • ITV has selected Adobe Story, an online and offline collaborative script development tool, to manage pre-production of over 500 episodes per year of ITV’s popular programs, including Coronation Street and Emmerdale. Plus, ITV’s adoption of Adobe Story in its production workflow highlights the growing demand for the Adobe Creative Suite Production Premium script-to-screen workflow across the broadcast industry. 
  • Adobe Showcases Advances in Broadcast Workflows at IBC 2011 (our umbrella release and blog)
    • Adobe is showcasing new video technologies and initiatives that are enabling media professionals to create, deliver, and monetise dynamic media across a myriad of platforms and devices. Includes reference to Adobe acquiring IRIDAS, the news above and how our pro video tools grew 22% year-over-year, and 45% on Mac due to large number of Final Cut customers switching to Premiere Pro.
  • Our blog summarising all the news is here, all releases in the press room (hyperlinks to releases above).

Advances in Broadcast Workflows at IBC 2011

Announces New Ways to Protect and Deliver Streaming Media, Online and On-device and Acquires Digital Color Correction Technology to Enhance Professional Video Solutions

SAN JOSE, Calif. and AMSTERDAM, Netherlands — Sept. 8, 2011 At the IBC 2011 Conference and Exhibition, Adobe Systems Incorporated (Nasdaq:ADBE) is showcasing new video technologies and initiatives that are enabling media professionals to create, deliver and monetize premium video content across a myriad of platforms and devices. For content delivery, Adobe® is announcing a new version of Adobe Flash® Media Server that can now deliver Flash technology to Apple iPhone and iPad devices (see separate release), a new version of Adobe Flash Access®, a robust content protection solution that is available for the Android platform and showcasing widespread adoption of Adobe Pass, a TV Everywhere user authentication solution used by leading broadcasters (see separate release). For content creation, Adobe is announcing the acquisition of certain assets of IRIDAS, a leader in high performance tools for digital color grading and enhancement of professional film and video (see separate release); accelerated industry adoption of Adobe solutions for video creation, along with an expanded partner ecosystem.

Adobe will demonstrate its new solutions and highlight key customers and partner focused initiatives during the IBC 2011 Exhibition at its stand (Hall 7, Stand 7.G27) in the RAI Convention Center, Sept. 9-13.

“At Adobe we understand the issues professional broadcasters and media publishers face throughout the entire creation-to-delivery workflow, at a time when others in the industry are focusing on one piece of the puzzle or shifting their focus altogether,” said Jim Guerard, vice president and general manager for professional video and audio, Creative and Media Solutions Business Unit, Adobe. “Adobe is dedicated to helping our customers streamline their entire video workflows for any screen, and looking out for their bottom line with new ways to monetize their content on mobile devices.”

Groundbreaking New Ways to Stream Media and Protect Content to a Myriad of Devices
IBC 2011 attendees will be the first to see significant new versions of Flash Media Server and Flash Access video delivery and content protection solutions, which enable video businesses to deliver scalable, protected streaming content online, including new support for mobile devices (see separate release). With Adobe Flash Media Server 4.5, media publishers now have a single, simple workflow for delivering content using the same stream to Flash-enabled devices or to the Apple iPhone and iPad. Adobe Flash Access 3.0 gives media publishers a streamlined workflow to easily protect, monetize and scale the delivery of premium video content, for the first time reaching Android mobile devices, the first of many mobile platforms.

Adobe Pass for TV Everywhere Gains Momentum
Further exemplifying Adobe’s strength in video delivery to any screen, Adobe is demonstrating Adobe Pass, the leading TV Everywhere authentication solution, which now supports top U.S. pay TV providers. Adobe Pass makes it easy for TV programmers and media companies to validate that users are entitled to content based on their pay TV subscription package. This enables content owners to have direct relationships with consumers; Pay TV providers to add more value for their customers; and Pay TV subscribers to watch the content they are already paying for anytime, anywhere. This is the promise of the broadcast industry’s TV Everywhere initiative.

Adobe Pass is now offered as a TV Everywhere implementation option to content providers serving approximately 90 percent of the U.S. pay TV market via Comcast Corp., DirecTV, Dish Network Corp., Time Warner Cable, Cox Communications, Inc.., Verizon Communications, Inc.., Cablevision Systems, Charter Communications, Suddenlink Communications and others. Content providers can leverage Adobe Pass to help pay TV subscribers to easily access TV Everywhere content via content provider websites and mobile applications. Adobe Pass is also seeing rapid and widespread adoption with popular programmers and over-the-top services including Fox Networks, Hulu, Turner Broadcasting (including the CNN app for iPad), MTV Networks, Scripps Networks Interactive and AMC Networks, which have chosen the solution to seamlessly and securely establish a user’s entitlement to premium content anywhere, anytime and on virtually any device.

Further Advancement in Industry Leading Content Creation Tools
Adobe Creative Suite® 5.5 Production Premium software has taken the industry by storm with breakthrough new features and performance that help video professionals deliver content to virtually any screen. Demand for Adobe’s video content creation tools has exploded, growing 22 percent year-over-year with 45 percent growth on the Mac, fueled by the large number of Apple Final Cut Pro customers switching to Adobe Premiere® Pro. Adobe continues to show its commitment to streamlining video workflows and announced the acquisition of certain assets of IRIDAS, an industry pioneer with a family of software products that cover all aspects of a unified color workflow, from on-set to finishing.

Strong Industry Adoption by Leading Broadcasters and Universities
Highlighting the growing demand for Production Premium across the broadcast industry, Adobe is also announcing that leading U.K. broadcaster ITV has selected Adobe Story, an online and offline collaborative script development tool, to manage preproduction of over 500 episodes per year of ITV’s popular programs Coronation Street and Emmerdale (see separate release). The beginning of the Adobe CS5.5 Production Premium script-to-screen workflow, Adobe Story integrates directly with Adobe Premiere Pro CS5.5 and other Adobe software to streamline the planning and preproduction phases. As the script is drafted, Adobe Story reduces production costs by automatically turning script content into relevant metadata that travels with the content and can be used throughout the Adobe digital video workflow.

Also from the U.K., the University of Salford, a leading higher educational institution offering strong opportunities in research and innovation, will engage in a strategic alliance with Adobe. The integrated collaboration will encompass the opening of a new Adobe branded, dedicated VFX studio standardized on Adobe Creative Suite CS5.5 Production Premium and the introduction of CS5.5 within its campus-wide NLE technology platform for future teaching in undergraduate and postgraduate programs. The partnership will also encompass training, research and development with a focus on new broadcast workflows. A prestigious school for leading U.K. broadcasters ITV and the BBC, the University of Salford is at the heart of MediaCityUK, a new media hub for content creation in the northwest of England.

Expanding Broadcast Partner Ecosystem
Recognizing that multiple third-party technologies are mission critical to many professional broadcast video workflows, Adobe has also expanded its ecosystem of broadcast solution partners and banded together with leading solution providers Active Storage, Primestream, Chyron, FilmPartners, Harmonic, IPV, S4M, SeaChange and Red Giant, among others. These dynamic partnerships are driven by strong customer demand to ensure the tightest possible integration with Adobe’s professional creation-to-delivery workflow.

How to Cheat in Adobe Flash CS5: The Art of Design and Animation

More and more schools are asking about annimation for use in the classroom and lesson materials. So, where do you go to find out about Flash and how to use it to create engaging materials and motivate the students?

Highly recommended is Chris Georgenes’ book: How to Cheat in Flash – Amazon - click on the link for more details

Product Description

Need to solve problems quickly to develop creative projects to time and to budget? Want to hone your Flash skills so you can concentrate on your animation? Then How to Cheat in Flash is for you! Chris Georgenes shows how to work from the problem to the solution – from the viewpoint of an animator who has been commissioned to create a job and is working to a deadline and to a budget. With his in-depth knowledge of the little-known secrets used by the pros to produce creative, professional animations, Chris is the go-to guru for designers and animators who want to create great animation, applications or motion design with Flash. Fully updated for CS5, How to Cheat in Flash CS5, is a goldmine of artistic inspiration, timesaving practical tips, tricks and step-by-step workthroughs that you’ll wonder how you survived without it.

Each techniques is designed as a double-page spread so you can prop the book up behind your keyboard or next to your monitor as a visual reference while working alongside it. Many of these workthroughs are real-world client projects, with the source files supplied for you to open and explore. With these real-life professional projects you’ll discover how to: bring objects to life with cool motion effects, make it rain, snow or set your world ablaze, develop flash mobile applications and many more tips and tricks not found anywhere else!

* Work over the shoulder of Chris Georgenes, renowned Flash expert, and apply the practical techniques, tips and tricks to your own projects with downloadable Flash source files, examples and tutorials, available at  

* Bestselling How to Cheat coverage of Flash CS5 – proven format for successful learning * Learn a myriad of tips and tricks based on real-life working methods to help you work faster and more efficiently and to budget! * Work from the problem to the solution, to gain the best possible results from Flash CS5!

Strong Mobile Adoption of Flash and AiR

For the first time last quarter the shipment of smartphones has outstripped PCs. This is particularly true in the world of education where students and pupils have adopted mobile technologies to stay connected and to communicate amongst themselves. Some of the mobile device statistics are staggering:

  • 84 million smartphones running Android or iOS – growing to 200m by the end of 2011
  • 20 million msartphone devices shipped with or upgraded to Adobe Flash Player 10.1 – growing to 132m during 2011

Add to this the explosion in social networking – - and it is easy to conclude that smartphones and smart applications will have a significant role to play in the education of our young people sooner than we might previously have thought.

To get a better idea of how these technologies will develop in 2011, take a look at the announcement from the Mobile World Congress in Barcelona:

Adobe is also showcasing the latest release of Flash Player – Flash Player 10.2 – along with additional performance advancements at the conference. The new release includes support for innovative new features including Stage Video, which delivers much improved video performance through optimizing hardware acceleration on mobile devices, desktops and TVs. Stage Video decreases processor and memory usage while enabling higher frame rates and improved video quality. Test results show up to 80 percent CPU savings when playing back video in 1080p on Windows® and Mac OS. Stage Video support for mobile devices will be available on Android 3.0 “Honeycomb” and BlackBerry Tablet OS. Existing H.264 video content on the Web will benefit from Stage Video on mobile platforms without any changes to the content.

Adobe AIR

A key element of the Adobe Flash Platform, AIR enables developers to leverage existing code to create and deliver standalone applications across devices and platforms. Adobe AIR supports smartphones and tablets based on Android™, iOS, BlackBerry Tablet OS, and desktops including Windows, Macintosh and Linux® operating systems. In addition, Samsung is the first television manufacturer to ship Adobe AIR in its line of Samsung SmartTV devices. With Adobe AIR, developers are able to use familiar tools including Adobe Flash Professional CS5, Adobe Flash Builder™ and Flex to build rich standalone multiscreen applications. Thousands are already available on Android Market, Apple’s App Store, Adobe InMarket and Intel AppUpSM center today.

Adobe AIR enables rich application experiences through a series of features, including support for accelerometer, camera, video, microphone, multi-touch and gestures. Support for geolocation allows developers to create location-based applications and services. AIR is also able to display native browser controls within the application allowing for the integration of HTML and .SWF content. With SQLite support developers can easily store and cache databases inside an AIR application.