Posts tagged "Marketing"

Follow Jon Perera on Twitter

Jon Perera recently joined Adobe’s Worldwide Education team as VP for marketing. He’s very keen to increase his followers so I’ve added a Twitter feed on the blog and you can also follow Jon directly @ jon_perera

Here’s a flavour of the education tweets that Jon has posted in the past couple of days.

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Animation for students with Adobe After Effects – great teacher resources on Adobe TV. #edtech #adobeedu
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Photoshop on a tablet. So very cool.…

New: VP of Worldwide Education Marketing

SAN JOSE, Calif. — Oct. 2, 2011 — Adobe Systems Incorporated (Nasdaq:ADBE) today announced the appointment of Jon Perera as vice president of Worldwide Education Marketing.

Reporting to Ann Lewnes, senior vice president of global marketing, Perera will lead Adobe’s K-12 and higher education marketing strategy, field execution and demand generation initiatives. Perera’s global responsibilities will also include partner relations, education solution marketing and curriculum and business development. Perera joins Adobe from Microsoft, where he was general manager of the company’s Academic Programs group and spearheaded marketing initiatives including the Imagine Cup, DreamSpark and the Microsoft Faculty Connection program.

Previously, Perera served as general manager of business operations for Microsoft’s international headquarters in Paris, France. While in Europe, he helped create Microsoft’s strategy to bring technology and education to children in emerging markets such as Kenya, South Africa, Namibia, Chile, Russia, India and Brazil. Perera has spent nearly 20 years in the software industry in a variety of marketing, technical and field positions. He has held several leadership roles at Microsoft including overseeing Microsoft’s Security portfolio and helping to establish the Application Platform approach across Windows Server, SQL Server and Visual Studio. He has also served on the board of the Technology Access Foundation, which helps children of color in public schools prepare for college.

“Jon is deeply familiar with the needs of educators and students, and his expertise will help take our education efforts to the next level,” said Lewnes. “Adobe is passionate about equipping students with the skills necessary to thrive in the 21st century, and Jon’s insights and education industry experience make him a strong addition to our education bench.”

Product Launch: Web Experience Management

Today, February 22, Adobe announced the immediate availability of its web experience management solution, but what’s the relevance for Education?

As more and more Universities and Colleges promote and market their courses, so they increasingly need solutions to provide a rich experience for prospective students. For the first time in Q4 2010, the purchase of smartphones exceeded that of PCs. By teh end of 2012 more information will be retrieved on mobile devices than traditional PCs. As a result, a solution that is multi-channel, multi-device will be crucial to success. The announcement today integrates Day Software into the Adobe Online Marketing Suite to deliver the social and personalised experience required by young people today.


Web Experience Management Solution Includes Updates to CQ5 from Adobe and Integration with Adobe Online Marketing Suite

Adobe Systems Incorporated (Nasdaq:ADBE) today announced the immediate availability of its new Web experience management solution, a significant milestone in delivering a Customer Experience Management (CEM) platform that powers immersive, multi-channel experiences, transforming how enterprises engage, sell and service their customers. A key component of the platform, the new Web experience management solution enables businesses to leverage new mobile devices and social communities to extend marketing reach, drive brand engagement, and increase conversion rates of today’s digital consumer. It incorporates product enhancements to CQ5 from Adobe, including new modules for mobile and marketing campaign management as well as new integration with Adobe® Online Marketing Suite.

Pioneering Customer Experience with New Solutions for the Mobile, Social Web

CQ5 is the only unified suite of content management tools including Web content management (WCM), mobile, social collaboration, marketing campaign management (MCM) and digital asset management (DAM) applications. CQ5 adds the capabilities of Online Marketing Suite, allowing businesses to deliver more targeted content to identified segments and transform a website from a general communications platform into a focused vehicle for lead generation and revenue acceleration.

New CQ5 modules:

  • CQ5 Mobile – extends the capabilities of CQ5 WCM and lets businesses easily customize and repurpose existing content for optimal display across screens and devices. In addition to Web application development, CQ5 Mobile is currently the only solution in the market that allows marketers to easily edit content for native applications. Businesses can seamlessly integrate mobile into multi-channel marketing efforts, reduce costs, connect with “on-the-go” customers and increase revenue.
  • CQ5 Marketing Campaign Management (MCM) – a unified marketing automation system that allows marketers to effectively plan and roll out multi-channel marketing campaigns by orchestrating campaigns across Web, mobile, mobile apps, social communities, social media and more. By ensuring brand consistency and campaign effectiveness, CQ5 MCM helps increase sales via better conversion rates and brand loyalty.

Updated CQ5 modules:

  • CQ5 Social Collaboration – provides online marketers with new tools to build media-rich, interactive online communities that increase site repeat visits, build customer brand identification and loyalty, and facilitate greater customer insight for continuous optimization of new campaigns. With a new Forums capability, users can also exchange and connect information within and beyond the organization to employees, vendors, customers, prospects and other stakeholders.
  • CQ Targeting – a seamless unification of CQ5 and Online Marketing Suite empowers organizations to gain real-time marketing agility to drive higher rates of customer acquisition and return on campaign spend.
    • Pre-built integration with Adobe SiteCatalyst®, powered by Omniture® enables digital marketers to measure and analyze customer interactions across channels for real-time updates to targeting rules to drive greater relevancy and brand engagement for outbound marketing efforts.
    • Pre-built integration with Adobe Test&Target™, powered by Omniture allows digital marketers to analyze customer interactions and behavioral observations across channels to boost online conversion rates and drive increases in sales pipeline and company revenue.

Adobe continues to push product integration and innovation to deliver the most comprehensive Web experience management solution in the market.


Rob Tarkoff, Senior Vice President and General Manager, Digital Enterprise Solutions, Adobe

  • “The pressure is high for businesses to become more social, personalized and interactive while maintaining greater revenue at a lower cost. This careful balancing act of effectiveness, improved customer experiences, and multi-channel optimization can only be achieved through an end-to-end Web experience management solution. CQ5 from Adobe, combined with the capabilities of Adobe Online Marketing Suite, gives business leaders unrivaled intelligence and agility to bolster their company brand and incite greater customer loyalty.”

Melissa Webster, Program Vice President, Content & Digital Media Technologies, IDC

  • “With the dramatic growth of smartphones, tablets and other connected devices, and the huge adoption of social networks, online marketers must be able to engage their customers across very diverse channels, including Web, mobile and social. Marketers need an integrated platform that lets them create and deliver a compelling and relevant experience – one that’s tailored to the particular customer in the context of their interaction. IDC believes it will be critical for customer experience vendors to provide an integrated suite of tools that is designed to deliver specific content to specific customers in context – at any time, on any device – and that provides actionable insight to help marketers optimize that content.”

Hal L. Danziger, Chief Technology Officer, New York Media

  • “As consumers use an increasing variety of devices, platforms and channels to access mobile content, it becomes more challenging to deliver a consistently high-quality experience for every user. The rollout of CQ5 from Adobe will make it much easier to create and maintain mobile Web presences and apps that reflect the full richness of our website, with an optimized mobile experience no matter how readers choose to access our content. In this way, we can help meet the needs and preferences of every reader and leverage our strong customer relationships to compete against other media companies across all platforms. We’ve seen from Adobe a continual evolution in the way businesses can create, manage and use content, from simple features like annotation to the ability to publish video without having to worry about formats. It shows an ongoing commitment by the company to provide customers like us with more feature-rich tools for developing content across every platform our readers use.”

Dan Barnicle, Vice President, Content Management and Collaboration, SapientNitro

  • “With the continued explosion of mobile devices and increased adoption of social media, marketers need to deliver campaigns that reach today’s savvy, on-the-go consumer in a way that is both authentic and adaptable. SapientNitro and Adobe share a vision for providing marketers, businesses and IT professionals with the tools for delivering more collaborative and dynamic customer experiences to organizations across industries and devices. Today’s launch of CQ5 from Adobe raises the bar on Customer Experience Management for deploying optimized multi-channel campaigns across mobile and social collaboration platforms.”

Andy Peebler, Senior Vice President, Acquity Group

  • “Most of our clients, CMOs and technology organizations inside Global 1000 brands, have already invested in their Web, social, mobile and campaign infrastructures, and face a real challenge today maintaining consistency across all these different customer touch-points. Historically, maintaining that consistency has meant a lot of systems integration work to focus on the plumbing of customer experience management versus the time spent understanding customer needs and developing actual content and campaigns. Adobe’s new CQ5 release will allow us as an agency to spend less time on the plumbing and more time listening to customer needs and developing compelling user experiences and campaigns to optimize our clients’ relationships with their customers.”

Helpful Links


The Web experience management solution is immediately available worldwide.

Get Ready for ‘Back to School’

Schools are starting to return from the summer holidays and key contacts are now becoming available to talk to.

The marketing team has prepared a DVD full of sales and marketing resources to help you get prepared for the start of the new term, including sales and marketing assets on Adobe Education solutions for schools, universities and students. The first 50 people to request the DVD will also receive a complimentary 2010 – 2011 Adobe Education School Holiday Planner mouse mat.

To request your DVD simply click here