Posts tagged "Mobile"

Product Launch: Web Experience Management

Posted on February 22, 2011 by mabear | Comments (1)

Today, February 22, Adobe announced the immediate availability of its web experience management solution, but what’s the relevance for Education?

As more and more Universities and Colleges promote and market their courses, so they increasingly need solutions to provide a rich experience for prospective students. For the first time in Q4 2010, the purchase of smartphones exceeded that of PCs. By teh end of 2012 more information will be retrieved on mobile devices than traditional PCs. As a result, a solution that is multi-channel, multi-device will be crucial to success. The announcement today integrates Day Software into the Adobe Online Marketing Suite to deliver the social and personalised experience required by young people today.

ADOBE TRANSFORMS CUSTOMER EXPERIENCE WITH NEW SOLUTION FOR THE DIGITAL ENTERPRISE

Web Experience Management Solution Includes Updates to CQ5 from Adobe and Integration with Adobe Online Marketing Suite

Adobe Systems Incorporated (Nasdaq:ADBE) today announced the immediate availability of its new Web experience management solution, a significant milestone in delivering a Customer Experience Management (CEM) platform that powers immersive, multi-channel experiences, transforming how enterprises engage, sell and service their customers. A key component of the platform, the new Web experience management solution enables businesses to leverage new mobile devices and social communities to extend marketing reach, drive brand engagement, and increase conversion rates of today’s digital consumer. It incorporates product enhancements to CQ5 from Adobe, including new modules for mobile and marketing campaign management as well as new integration with Adobe® Online Marketing Suite.

Pioneering Customer Experience with New Solutions for the Mobile, Social Web

CQ5 is the only unified suite of content management tools including Web content management (WCM), mobile, social collaboration, marketing campaign management (MCM) and digital asset management (DAM) applications. CQ5 adds the capabilities of Online Marketing Suite, allowing businesses to deliver more targeted content to identified segments and transform a website from a general communications platform into a focused vehicle for lead generation and revenue acceleration.

New CQ5 modules:

  • CQ5 Mobile – extends the capabilities of CQ5 WCM and lets businesses easily customize and repurpose existing content for optimal display across screens and devices. In addition to Web application development, CQ5 Mobile is currently the only solution in the market that allows marketers to easily edit content for native applications. Businesses can seamlessly integrate mobile into multi-channel marketing efforts, reduce costs, connect with “on-the-go” customers and increase revenue.
  • CQ5 Marketing Campaign Management (MCM) – a unified marketing automation system that allows marketers to effectively plan and roll out multi-channel marketing campaigns by orchestrating campaigns across Web, mobile, mobile apps, social communities, social media and more. By ensuring brand consistency and campaign effectiveness, CQ5 MCM helps increase sales via better conversion rates and brand loyalty.

Updated CQ5 modules:

  • CQ5 Social Collaboration – provides online marketers with new tools to build media-rich, interactive online communities that increase site repeat visits, build customer brand identification and loyalty, and facilitate greater customer insight for continuous optimization of new campaigns. With a new Forums capability, users can also exchange and connect information within and beyond the organization to employees, vendors, customers, prospects and other stakeholders.
  • CQ Targeting – a seamless unification of CQ5 and Online Marketing Suite empowers organizations to gain real-time marketing agility to drive higher rates of customer acquisition and return on campaign spend.
    • Pre-built integration with Adobe SiteCatalyst®, powered by Omniture® enables digital marketers to measure and analyze customer interactions across channels for real-time updates to targeting rules to drive greater relevancy and brand engagement for outbound marketing efforts.
    • Pre-built integration with Adobe Test&Target™, powered by Omniture allows digital marketers to analyze customer interactions and behavioral observations across channels to boost online conversion rates and drive increases in sales pipeline and company revenue.

Adobe continues to push product integration and innovation to deliver the most comprehensive Web experience management solution in the market.

Quotes

Rob Tarkoff, Senior Vice President and General Manager, Digital Enterprise Solutions, Adobe

  • “The pressure is high for businesses to become more social, personalized and interactive while maintaining greater revenue at a lower cost. This careful balancing act of effectiveness, improved customer experiences, and multi-channel optimization can only be achieved through an end-to-end Web experience management solution. CQ5 from Adobe, combined with the capabilities of Adobe Online Marketing Suite, gives business leaders unrivaled intelligence and agility to bolster their company brand and incite greater customer loyalty.”

Melissa Webster, Program Vice President, Content & Digital Media Technologies, IDC

  • “With the dramatic growth of smartphones, tablets and other connected devices, and the huge adoption of social networks, online marketers must be able to engage their customers across very diverse channels, including Web, mobile and social. Marketers need an integrated platform that lets them create and deliver a compelling and relevant experience – one that’s tailored to the particular customer in the context of their interaction. IDC believes it will be critical for customer experience vendors to provide an integrated suite of tools that is designed to deliver specific content to specific customers in context – at any time, on any device – and that provides actionable insight to help marketers optimize that content.”

Hal L. Danziger, Chief Technology Officer, New York Media

  • “As consumers use an increasing variety of devices, platforms and channels to access mobile content, it becomes more challenging to deliver a consistently high-quality experience for every user. The rollout of CQ5 from Adobe will make it much easier to create and maintain mobile Web presences and apps that reflect the full richness of our website, with an optimized mobile experience no matter how readers choose to access our content. In this way, we can help meet the needs and preferences of every reader and leverage our strong customer relationships to compete against other media companies across all platforms. We’ve seen from Adobe a continual evolution in the way businesses can create, manage and use content, from simple features like annotation to the ability to publish video without having to worry about formats. It shows an ongoing commitment by the company to provide customers like us with more feature-rich tools for developing content across every platform our readers use.”

Dan Barnicle, Vice President, Content Management and Collaboration, SapientNitro

  • “With the continued explosion of mobile devices and increased adoption of social media, marketers need to deliver campaigns that reach today’s savvy, on-the-go consumer in a way that is both authentic and adaptable. SapientNitro and Adobe share a vision for providing marketers, businesses and IT professionals with the tools for delivering more collaborative and dynamic customer experiences to organizations across industries and devices. Today’s launch of CQ5 from Adobe raises the bar on Customer Experience Management for deploying optimized multi-channel campaigns across mobile and social collaboration platforms.”

Andy Peebler, Senior Vice President, Acquity Group

  • “Most of our clients, CMOs and technology organizations inside Global 1000 brands, have already invested in their Web, social, mobile and campaign infrastructures, and face a real challenge today maintaining consistency across all these different customer touch-points. Historically, maintaining that consistency has meant a lot of systems integration work to focus on the plumbing of customer experience management versus the time spent understanding customer needs and developing actual content and campaigns. Adobe’s new CQ5 release will allow us as an agency to spend less time on the plumbing and more time listening to customer needs and developing compelling user experiences and campaigns to optimize our clients’ relationships with their customers.”

Helpful Links

Availability

The Web experience management solution is immediately available worldwide.

Strong Mobile Adoption of Flash and AiR

Posted on February 14, 2011 by mabear | Comments (1)

For the first time last quarter the shipment of smartphones has outstripped PCs. This is particularly true in the world of education where students and pupils have adopted mobile technologies to stay connected and to communicate amongst themselves. Some of the mobile device statistics are staggering:

  • 84 million smartphones running Android or iOS – growing to 200m by the end of 2011
  • 20 million msartphone devices shipped with or upgraded to Adobe Flash Player 10.1 – growing to 132m during 2011

Add to this the explosion in social networking – http://blogs.adobe.com/ukchannelnews/2011/02/04/social-networking-and-twitter/ - and it is easy to conclude that smartphones and smart applications will have a significant role to play in the education of our young people sooner than we might previously have thought.

To get a better idea of how these technologies will develop in 2011, take a look at the announcement from the Mobile World Congress in Barcelona:

http://eon.businesswire.com/news/eon/20110213005219/en

Adobe is also showcasing the latest release of Flash Player – Flash Player 10.2 – along with additional performance advancements at the conference. The new release includes support for innovative new features including Stage Video, which delivers much improved video performance through optimizing hardware acceleration on mobile devices, desktops and TVs. Stage Video decreases processor and memory usage while enabling higher frame rates and improved video quality. Test results show up to 80 percent CPU savings when playing back video in 1080p on Windows® and Mac OS. Stage Video support for mobile devices will be available on Android 3.0 “Honeycomb” and BlackBerry Tablet OS. Existing H.264 video content on the Web will benefit from Stage Video on mobile platforms without any changes to the content.

Adobe AIR

A key element of the Adobe Flash Platform, AIR enables developers to leverage existing code to create and deliver standalone applications across devices and platforms. Adobe AIR supports smartphones and tablets based on Android™, iOS, BlackBerry Tablet OS, and desktops including Windows, Macintosh and Linux® operating systems. In addition, Samsung is the first television manufacturer to ship Adobe AIR in its line of Samsung SmartTV devices. With Adobe AIR, developers are able to use familiar tools including Adobe Flash Professional CS5, Adobe Flash Builder™ and Flex to build rich standalone multiscreen applications. Thousands are already available on Android Market, Apple’s App Store, Adobe InMarket and Intel AppUpSM center today.

Adobe AIR enables rich application experiences through a series of features, including support for accelerometer, camera, video, microphone, multi-touch and gestures. Support for geolocation allows developers to create location-based applications and services. AIR is also able to display native browser controls within the application allowing for the integration of HTML and .SWF content. With SQLite support developers can easily store and cache databases inside an AIR application.

Adobe Connect Mobile for Android now Available

Posted on October 29, 2010 by mabear | Comments (0)

Here’s a really handy value-add application for Connect customers that have Android mobile phones. How often have you been out on the road and only able to dial into the audio part of a web conference. Well now all that has changed. Read the article below and then go to the download side for your free Connect Mobile application.

Just as Adobe MAX 2010 kicks into full swing, and following the release of Adobe AIR for Android, Adobe Connect Mobile for Android is now available in the Android Market. Now you can attend Adobe Connect meetings from your Android device. Literally collaborate anytime, anywhere, as you participate in chat conversations, view slides and presentations, and watch live video feeds of any number of meeting participants.

And all this for free!

We hope your colleagues, team members, and customers find it convenient to have yet another great option to jump in to an Adobe Connect meeting even when on the move.

Please download the app today and try attending the next Adobe Connect meeting on your schedule from an Android device. We hope you enjoy the experience, and encourage you to provide feedback and enhancement requests by joining in to our Adobe Connect Mobile user community forum: http://www.connectusers.com/forums/cucbb/viewforum.php?id=53

And, remember we also have an Adobe Connect Mobile application for Apple iOS devices; it’s been available since February 2010. We’ve updated the application a few times since then, including just in the last few days. You can read more about it on iTunes Preview here.

Features of the Adobe Connect Mobile meeting attendance app:

  • Attend any Adobe Connect meeting that is accessible from the web
  • Listen and speak over two-way VOIP audio
  • Join the meeting’s conference call for two-way telephone participation
  • Watch the presentation in real-time and high resolution
  • Watch streaming videos presented in meetings
  • Live chat with other participants and Q&A with hosts
  • Watch live video streams of meeting participants who are broadcasting their cameras

 

Product Forum and Release Notes 

System Requirements

  • Android v2.2 and above
  • Adobe AIR for Android
  • Current certified devices: Google Nexus One and Motorola Droid
    (While we have not yet tested against other Android devices, we expect they may also run the application just fine.)

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Click here to download.

And if you’re not already, follow us on Twitter for the latest on Adobe Connect: @adobeconnect.