Posts tagged "Press Release"

Adobe Previews Major Update to Video Tools in Creative Cloud and New CC Features

Innovation within Creative Cloud continues ………………….


1: Adobe Previews Major Update for Video Tools in Creative Cloud

As we prepare for IBC, Europe’s largest video and broadcast trade show at the end of the week, we’ve announced 150 new features being added to Creative Cloud for video pros, including great features for Premiere Pro CC, After Effects CC, SpeedGrade CC, Prelude CC, Adobe Story and a whole new touch app call Prelude Live Logger.

Press release:;rel_id=2816

Twitter post to RT:

Facebook post to share:


In addition there are great new features in two other products:


2: Adobe Introduces New Generator Features for Photoshop CC and Edge Reflow

Great new technology to streamline web production and mobile design workflow for CC members.

Press release:;rel_id=2817

Twitter posts to RT:

Facebook post to share:;rel_id=2816

Digital Marketing Summit 2012

One immediate question might be ‘what relevance is Digital Marketing in the world of Education?’ The simple answer is very relevant.

Every institution has a public persona; trying to present itself in the best possible light. Every institution wants to attract the best students and the ability to exploit social media, analyse every touch point and predict with confidence are critical to success regardless of organisation or institution. The announcements today on Adobe’s Digital Marketing Suite are worth a read.

Adobe Kicks Off Digital Marketing Summit 2012:

Adobe Unifies Ad Campaigns across Social, Search, and Display:

Adobe Drives Personalized Web, Mobile and Social Engagement with Web Experience Management Solution:

Adobe Digital Marketing Suite Tackles Big Data with Predictive Marketing:

Adobe Simplifies Social Marketing:

Company Announces Significant Innovations to Adobe Digital Marketing Suite

SALT LAKE CITY, Adobe Digital Marketing Summit — March 21, 2012 Adobe Systems Incorporated (Nasdaq:ADBE) today opened the Adobe® Digital Marketing Summit, where more than 4,000 digital marketers and senior leaders from the world’s foremost advertisers, publishers, agencies, systems integrators and technology companies have gathered  to learn the latest about digital marketing trends, share best practices and network. Keynote presenters include Adobe CEO Shantanu Narayen, Adobe Chief Technology Officer Kevin Lynch, and Senior Vice President and General Manager of Adobe’s Digital Marketing Business, Brad Rencher, along with Arianna Huffington, founder of The Huffington Post and Biz Stone, co-founder of Twitter.

Adobe’s digital marketing business continues to demonstrate significant momentum. In the company’s most recent earnings announcement, Adobe reported 30 percent year-over-year growth in its digital marketing business. Adobe introduced several new innovations within the Adobe Digital Marketing Suite, including:

Adobe Social
A new product within the Digital Marketing Suite, Adobe Social (see separate release) combines social publishing and engagement with monitoring, social ad buying and analytics that can attribute social activity to business results. Adobe is giving those with social marketing responsibilities – digital marketers, community managers, customer service, public relations, ad buyers, analysts and others – a single platform to align and collaborate around the management, measurement and optimization of their social media strategies, and do so in the context of all other digital marketing efforts.

Predictive Marketing
New predictive marketing capabilities within the Adobe Digital Marketing Suite reduce the complexity of uncovering hidden behavioral patterns in big data (see separate release). These advancements will help marketers more quickly sort through an increasing amount of data to find the most impactful insights as well as leverage vast amounts of historical data to predict future results.

Adobe announced a major update to its Web Experience Management (WEM) solution (see separate release), part of the Adobe Digital Marketing Suite that helps marketers drive engagement by delivering more consistent, contextually relevant experiences on the Web, mobile devices and social media. At the heart of the WEM solution is Adobe CQ 5.5, the latest version of the company’s industry leading Web Content Management software that is now deeply integrated with several other products in the Suite, such as Scene7®, Search&Promote and SiteCatalyst®.

Brad Rencher, senior vice president and general manager, Digital Marketing Business, Adobe

  • “The Adobe Digital Marketing Summit is quickly becoming digital marketing’s premier event, gathering the best and brightest minds in the industry. This year we have almost doubled in size with 4,000 attendees who will connect with experts and peers, get direct access to case studies and best practices, and have great opportunities to network and socialize. Summit is also a chance to get a first peek at the latest digital marketing innovations from Adobe and our partners and to help guide the future of our Digital Marketing Suite.”

About the Adobe Digital Marketing Suite
The Adobe Digital Marketing Suite offers an integrated and open platform for online business optimization, a strategy for using customer insight to drive innovation throughout the business and enhance marketing efficiency. The Suite consists of integrated applications to collect and unleash the power of customer insight to optimize customer acquisition, conversion and retention efforts as well as the creation and distribution of content. For example, using the Suite, marketers can identify the most effective marketing strategies and ad placements as well as create relevant, personalized and consistent customer experiences across digital marketing channels, such as onsite, display, email, social, video and mobile. The Suite enables marketers to make quick adjustments, automate certain customer interactions and better maximize marketing ROI, which, ultimately, can positively impact the bottom line.

Announcement: Mobile Applications for Android, Blackberry, iPhone and iPAD

Adobe Enables Developers to Build Mobile Apps for Android Devices, BlackBerry PlayBook, iPhone and iPad

Flash Builder 4.5 and Flex 4.5 Update Available Today

June 20, 2011 12:04 AM Eastern Daylight Time 

SAN JOSE, Calif.–(EON: Enhanced Online News)–Adobe Systems Incorporated (Nasdaq:ADBE) today delivered an update to Adobe® Flash® Builder® 4.5 and Flex 4.5 software to enable developers to build applications for iPhone, iPad and BlackBerry PlayBook. Support for Android devices was released in April 2011. Developers now have a single platform for building highly expressive mobile applications that can be distributed via the Android Market, Apple App Store and BlackBerry App World. Offered standalone or as part of Creative Suite® 5.5 Web Premium and Master Collection, Flash Builder 4.5 enables the creation of applications that work seamlessly across leading mobile device platforms.

“They are amazed by how easy it is to create great mobile apps for Android devices, BlackBerry PlayBook, iPhone and iPad. Companies can now effectively reach their customers no matter what type of device they have.”

“The reaction from developers to the new mobile capabilities in Flash Builder 4.5 and the Flex 4.5 framework has been absolutely fantastic,” said Ed Rowe, vice president of developer tooling, Adobe. “They are amazed by how easy it is to create great mobile apps for Android devices, BlackBerry PlayBook, iPhone and iPad. Companies can now effectively reach their customers no matter what type of device they have.”

Today’s release accompanies the announcement of the Adobe Digital Enterprise Platform (see separate release). With consumers increasingly engaging with more content on smartphones and tablets, large enterprises are required to add mobile applications as a core part of their marketing strategy. Simultaneously, IT organizations are looking to build business process, CRM and other employee productivity applications to support the broad range of devices and platforms in use today. Using Flash Builder and Flex, enterprises can now use one tool, one framework and one codebase to create high performance applications that run on desktops as well as on smartphones and tablets.

Flex 4.5 also includes significant productivity enhancements that allow developers to rapidly build applications for the desktop, Web and top mobile platforms. Using best practice code templates, code completion and code generation features in Flash Builder 4.5, developers can accelerate the creation of Flex and ActionScript® applications and deploy them using Adobe AIR® software, Adobe’s runtime for standalone applications. This allows developers an opportunity to reach more than 80 million Android devices, BlackBerry PlayBooks, iPads and iPhones in the marketplace today. By the end of the year more than 200 million mobile devices are expected to support AIR applications.

Mobile Apps in Action

Many applications built with Flash Builder and Flex have already been published to the Android Market, Apple App Store, and BlackBerry App World. Following are a sample of those created for Android, BlackBerry Tablet OS and iOS using Flash Builder 4.5 and Flex 4.5, leveraging existing code and logic to quickly deploy to leading mobile platforms.

  • Conqu is an easy to use yet powerful task management tool designed to help conquer an email inbox and get things done.
  • Mr. Mixit is a spin-based matching game where users must frantically mix record labels against the clock.
  • Muni Tracker tracks San Francisco Muni locations and arrival time predictions on a map updating live every ten seconds. Favorite transit stops and lines can also be bookmarked for easy access later.
  • Netflix Queue Manager lets users browse, search and manage their Netflix Queue on the go. New features include viewing queues, updating queues, and adding/removing/viewing movies.
  • PolitiFact Mobile App helps you “find the truth in politics,” with features including the Truth Index, Truth-O-Meter and Flip-O-Meter. is the fact-checking website of the St. Petersburg Times and received a Pulitzer Prize in 2009.
  • Pyramix is an easy to learn, highly addictive word game that combines the strategy of Cryptoquote with the simplicity of Boggle.

Developer Reaction to Flash Builder 4.5 and the Flex 4.5 Framework

Nahuel Foronda, owner and president, AsFusion

  • “We saved a significant amount of development time using Flash Builder 4.5. We used 100 percent of Conqu’s initial codebase and logic to quickly deploy to several mobile platforms, including Android, BlackBerry PlayBook, iPhone, iPad and the Barnes & Noble Nook Color.”

Sean Carey, president, HD Interactive

  • “Flash Builder 4.5 allowed us to develop our Mr. Mixit and Pyramix apps and use the same code base to quickly and easily deploy them to multiple platforms. To create an app natively for one platform would have taken at least three times the amount of time—and then we would have had to start from scratch all over again for a native app on the next platform. It’s unbelievable the amount of time we save using Flash Builder 4.5 to build and deploy our apps.”

Bill Adair, editor,

  • “PolitiFact’s fact-checking journalism is ideal for a mobile app because it’s backed by solid reporting and presented in a concise, creative way. You don’t have to be a policy wonk to understand the Truth-O-Meter. The app allows us to present our journalism in lively new ways.”

Jonathan Campos, founder, UnitedMindset

  • “The new mobile application development capabilities in Adobe Flash Builder 4.5 allowed me to create Netflix Queue Manager quickly, and debug the application across a variety of configurations. I can now create, develop, and test mobile and multi-screen apps in one place, ultimately bringing our apps to market faster on multiple devices.”

Helpful Links

Pricing and Availability

To download or trial Flash Builder 4.5, please go to Street price is US$249 for Flash Builder 4.5 Standard, US$699 for Flash Builder 4.5 Premium. Flash Builder 4.5 Premium is also available as part of the Adobe Creative Suite 5.5 Web Premium and Master Collection. Upgrade pricing for Flash Builder 4.5 is $49 and volume licensing is available. Flex 4.5 is available as a free open source framework. Also, Flash Builder 4.5 for PHP today supports mobile application development for Android, BlackBerry Tablet OS and iOS.

Announcement: Digital Enterprise Platform

New Solutions Empower Marketing and IT to Transform Multi-Channel Customer Experiences

June 20, 2011 12:04 AM Eastern Daylight Time 

SAN JOSE, Calif.–(EON: Enhanced Online News)–Adobe Systems Incorporated (Nasdaq:ADBE) today announced its new Adobe Digital Enterprise Platform for Customer Experience Management (CEM). The platform enables enterprises to build immersive, multi-channel digital interactions for today’s social and mobile customers. A significant milestone in the delivery of its CEM vision, the new offering by Adobe gives enterprises the ability to bring together marketing and IT to deliver engaging, authentic solutions that increase brand loyalty and bolster competitive differentiation.

Additionally, Adobe is delivering a new set of Customer Experience Solutions, built on the Adobe Digital Enterprise Platform, to help marketers and line of business executives drive personalized, targeted connections and campaigns both online and offline. For IT organizations, the platform helps to optimize customer interactions across all lines of business. With this comprehensive offering for both marketing and IT, enterprises can now drive transformation of customer experiences for acquisition, retention, and brand advocacy.

Powering Customer Experiences with a Unified Platform

Adobe’s new offering is a modular, open, standards-based platform for delivering engaging digital solutions across social, Web, mobile, and print channels. It provides enterprises a unified foundation to make, manage and deliver multi-channel digital experiences leveraging HTML5, Adobe® AIR®, Flash® Player, and Adobe Reader®. Additionally, it includes integration with the Adobe Online Marketing Suite to optimize digital marketing campaigns and personalized digital experiences across all marketing, sales and service delivery channels.

Also released today, mobile application development gets a boost through integration with Adobe Flash Builder® and Flex. Integrated with the Adobe Digital Enterprise Platform, Flash Builder 4.5 and Flex 4.5 now include new support for building mobile applications for Android devices, BlackBerry PlayBook, iPhone and iPad (see separate press release). With smartphones and tablets proliferating in the enterprise, IT organizations are looking for a way to more efficiently build, deliver and support applications across a broad range of devices and platforms. Using Flash Builder and Flex, enterprises can now use one tool, one framework and one codebase to create high-performance applications that run on the Web, desktops and top mobile platforms.

Driving Customer Engagement Throughout the Customer Lifecycle

Built on the Adobe Digital Enterprise Platform, Adobe’s new Customer Experience Solutions power new customer-centric experiences out-of-the-box:

  • Integrated Content Review – Speeds time-to-market for new marketing campaigns and customer experiences. Improves workflow and processes required to create, review, store and rapidly adapt digital content through different target segments across the entire customer journey.
  • Web Experience Management – Attracts new customers by providing business and marketing professionals with a solution for creating, managing and publishing rich content across Web, social, mobile and email.
  • Customer Communications – Improves customer loyalty by centralizing and managing the creation, assembly and multi-channel delivery of secure, personalized, interactive correspondence and statements. The solution allows enterprises to generate new revenue sources, reduce costs, improve customer loyalty and meet compliance regulations.
  • Social Brand Engagement – Enables enterprises to engage with new and existing customers to create community, driving brand loyalty and commitment on enterprise-owned digital properties in addition to public social media sites.
  • Selection and Enrollment – Reduces online abandonment and time-to-market with effective product enrollment experiences and empowers business users to quickly set up and launch online enrollment experiences.
  • Unified Workspace – Empowers customer-facing agents to provide superior service by getting fast access to critical information, enabling them to resolve inquiries and cases with accuracy and efficiency.

The Digital Enterprise Platform and Customer Experience Solutions will be highlighted at the first Adobe Digital Enterprise Summit, taking place October 3-4 at the JW Marriott Los Angeles L.A. LIVE in Los Angeles. The Digital Enterprise Summit will feature industry thought leaders, Adobe experts and solution partners demonstrating the future of optimizing customer experiences across all digital channels. To learn more, visit the Adobe Digital Enterprise Summit page.


Rob Tarkoff, senior vice president and general manager, Digital Enterprise Solutions, Adobe

  • “The ability to deliver superior customer experiences has become the imperative in achieving competitive advantage. The Adobe Digital Enterprise Platform provides a complete foundation for enterprises to truly engage with customers at every point of interaction, through solutions that are easier to use, more effective and productive, and more apt to delight the customer and promote brand loyalty.”

Kevin Zollinger, director of business integration, Nu Skin

  • “With the Adobe Web Experience Management solution, Nu Skin can optimize the customer experience across channels, including mobile and social media. Our business managers can create more relevant, timely online conversations with customers, while our IT team can stay focused on strategic activities. Additionally, the new capabilities in the Adobe Digital Enterprise Platform will help organizations such as ours take insights captured about customer behaviors on websites and use them to update content accordingly. This will help give customers access to the exact information they want, when and how they want it.”

Karl J. Uphoff, chief information officer, Global Consumer Lines, Chartis

  • “When Chartis’ Private Client Group looked for new ways to expand and improve our relationship with customers, we collaborated with Adobe to produce an intuitive document-centric interface that utilizes Adobe’s Customer Experience Management solution capabilities. The result is a policy document electronic delivery platform, which advances our direct marketing efforts and enables customer self-service.”

Melissa Webster, program vice president, Content & Digital Media Technologies, IDC

  • “Today’s leading organizations know that to stay at the forefront of the digital enterprise transformation, they must establish meaningful and lasting connections with their customers. This is especially challenging given the multiple channels through which customers now interact with businesses. What’s needed is a platform that provides businesses with a range of solutions designed to help them engage with their customers when, where and how the customers want, and lets them deliver an experience that keeps the customer coming back.”

Chris Davey, senior vice president, managing director and global head, Customer Engagement Platforms and Innovation, SapientNitro

  • “Customer Experience Management empowers CMOs to transform brand marketing to enable stronger, more meaningful customer engagement across new digital, interactive channels. Together, SapientNitro and Adobe help our customers deliver personalized experiences across all touch-points that attract, engage, and convert targeted audiences. Using the Adobe Digital Enterprise Platform, SapientNitro is building solutions that dramatically improve how businesses manage customer experiences across multiple platforms in a unified context that drives tangible business results.”

Helpful Links


The Adobe Digital Enterprise Platform, Integrated Content Review solution, Web Experience Management solution and Customer Communications solution will be available August 2011. The Social Brand Engagement solution, Selection and Enrollment solution and Unified Workspace solution are available immediately in beta and will be generally available in fall 2011.

Adobe Education in the Press

We’ve got a lot of attention in the press recently; much of which is related to the Creative ID quiz and Creativity in the Classroom generally. I’ve summarised the coverage so that partners can use this with their customers to validate the importance of creativity as a skill and as a key differentiator for students. Connect is also getting a lot of attention with some great examples of use during the bad weather before Xmas.

Q&A Education 1.2.2011 - preparing students for HE and employment with creativity skills

Slough & South Bucks Observer 14.1.2011 - BETT 2011 report

Carnegie College – Connect

Snow story - use of Connect during the December snow

Education Today – Creativity Classroom – Nov 2010

Education Today ACA OCR – Nov 2010

We’ve also had articles in the following publications:

  • Sec-Ed – Jan 2011
  • Independent Schools Magazine
  • Education Today
  • Independent Schools Magazine
  • Education Business Online

New Release: Elements 9

Yesterday Adobe announced the latest release of the Elements Products:

  • Photoshop Elements 9
  • Premiere Elements 9
  • Photoshop Elements 9/Premiere Elements 9 Bundle
  • Whilst the announcement below positions Elements 9 for the consumer market, these are perfect products for all levels of the School market. As well as great new features (see below) both Mac and Windows support is available.

    If you have a strategic opportunity, don’t hesitate to ask the Adobe Education team for help. we’d be only too happy to support you. Here’s the announcement in full.

    The latest Elements products give consumers the power and ease of use to do extraordinary storytelling with photos and videos.

    Today, Adobe announced the latest versions of our market-leading consumer products:   Adobe Photoshop Elements 9 and Adobe Premiere Elements 9. For the first time, both are available on Windows and Mac platforms.

    This line of popular products leverages advanced Adobe technology in software that is accessible to everyday users. The latest versions present groundbreaking features that enable our customers to create even more compelling photos and videos than ever.

    Delivering Intelligent, Accessible Features

    “With industry-leading products like Photoshop and Premiere Pro in the family, Photoshop Elements and Premiere Elements are uniquely positioned to leverage the technology the pros use,” said Kevin Connor, vice president of Product Management for Digital Imaging. “Our goal is to deliver to our customers intelligent and accessible features that do all the heavy lifting, empowering them to share high-impact memories easily with friends and family.”

    The Elements 9 launch consists of three separate offerings:

    • Photoshop Elements 9
    • Premiere Elements 9
    • Photoshop Elements 9/Premiere Elements 9 Bundle

    Hobbyist users love to “wow” their friends and family with amazing photo and video creations – and need help to touch up a photo to remove unwanted elements or produce polished movies with themed graphics and music – but they don’t want to spend hours learning complex tools.

    The Elements line distinguishes itself from the competition in a number of ways. In addition to their superior Adobe technology and impressive individual features, these products offer complete solutions with which users can organize, edit, create and share their creative work from one convenient place.

    An Important Market

    Adobe markets the Elements products to passionate hobbyists and enthusiasts who want to do more with their photos and videos.

    “While they are not professional photographers or videographers, Elements customers want to achieve fabulous results. They tend to be the memory keepers in their families or people who love doing fun things to impress their friends,” said Jennifer Apy, product marketing manager, Digital Imaging. “They want software that is accessible and easy to use, yet powerful – with room to grow.”

    The hobbyist line is nearly a US $150 million business for Adobe – and growing. Photoshop Elements and Premiere Elements are the #1 selling consumer photo and video editing software products in North America. Both are top in their respective categories, and Photoshop Elements holds about 80 percent of the market share in the photo-editing category.

    These products play an important role in Adobe’s overall strategy. The Elements line:

    • expands Adobe’s presence into a large market segment (consumers);
    • broadens our marketable base for up-selling our pro products; and
    • limits competitors’ market share, thereby strengthening Adobe’s overall competitive positioning.

    Photoshop Elements 9

    Two exciting new features in Photoshop Elements 9 – an enhanced spot-healing brush and expanded panoramas – leverage content-aware fill technology, which was introduced with Photoshop CS5 and is one of our most exciting innovations ever.

    Another new tool, the Photomerge Style Match, makes drab photos dramatic by analyzing particular characteristics, such as contrast or color tone, and automatically applying those qualities to another photo – enabling users to replicate any photo style easily.

    Other new features include:

    • Several new Guided Edit options walk users step-by-step through the process of achieving cool editing effects: Out of Bounds, for example, makes a photo element appear to leap off the page in 3D.
    • Elements users can now composite richly layered photos using layer masks.
    • For the first time, the shared Photoshop and Premiere Elements Organizer is available on the Mac platform, offering automated analysis and tagging so users can quickly organize, find and display photo and video clips from one convenient location.  

    Premiere Elements 9

    With this release, Premiere Elements 9 is available for the first time on the Mac platform. In addition, a number of new features make it easier than ever for users to create and show incredible movies.

    New features include the following:

    • In addition to hundreds of Hollywood-style video effects already available, users can now easily turn a movie into an animated cartoon. There are several options available to create a variety of illustrated looks.
    • Following popular trends, users can now import video clips from a wider variety of devices, including the Flip Video™ camera and DSLR still cameras, and can enjoy optimized performance when editing HD video.
    • In addition to enabling users to share movies on DVD or Blue ray disc, this version makes it more convenient for consumers to share their movies online, complete with DVD-style indexes and chapter menus.

    Responding to Consumer Trends

    The Elements line is so popular in part because Adobe tracks and responds quickly to consumer trends.

    “More people are shooting video with devices that may not capture quality audio, so we’ve included easy-to-use audio cleanup tools to help users quickly reduce background noise. We’re also integrating access to popular third-party services for printing photo creations, such as Costco, Shutterfly and Kodak, because that’s what users want to do,” Jennifer explained. “And given the popularity of social networking, we’ve also included, in both products, the ability to share photos and videos quickly to Facebook.”

    This aggressive focus on customers, in concert with Adobe’s quality technology and a regular offering of great new features, is a recipe for maintaining our leadership position in the consumer space into the future.