Posts tagged "Social Networking"

Adobe is More Than Photoshop

The Adobe Marketing Cloud has just been announced and so I’ve extracted information directly from Brad Renshaw’s blog of Oct 23 which can be read here.

One question is why would this be relevant for Education? The five core solutions outlined below show a rich capability that could be used to attract, retain and engage students within an Education context. Today’s young people have grown up in a rich multimedia world of intelligent devices and social networking. The Adobe Marketing Cloud offers a unique way to deliver targeted and highly personalised experiences; supporting the way in which students today wish to learn and collaborate.

Blog Extract

First, we are announc­ing five core solu­tions within the Adobe Mar­ket­ing Cloud.  However, firstly  let’s take a minute on the Adobe Mar­ket­ing Cloud, for­merly called the Dig­i­tal Mar­ket­ing Suite. The Adobe Mar­ket­ing Cloud is the foun­da­tion of what we are doing in dig­i­tal mar­ket­ing and brings together ana­lyt­ics, social, adver­tis­ing, tar­get­ing and web expe­ri­ence man­age­ment all in one spot. It goes well beyond the offer­ings of oth­ers in the indus­try, which often focus on a sin­gle chan­nel or work­flow.  We are align­ing the cre­ative work­flow via the Adobe Cre­ative Cloud and mar­ket­ing work­flow via the Adobe Mar­ket­ing Cloud in a way that is absolutely unique to Adobe.

We first talked about the com­bi­na­tion of the Cre­ative Cloud and the Adobe Mar­ket­ing Cloud last Novem­ber at finan­cial con­fer­ence in New York. Then at this year’s Dig­i­tal Mar­ket­ing Sum­mit in March, our progress was even more evi­dent as we shared our vision of the Adobe Mar­ket­ing Cloud with four thou­sand of our clos­est friends, cus­tomers and part­ners.

The Adobe Mar­ket­ing Cloud now includes five core solu­tions that span our cus­tomers’ biggest dig­i­tal challenges.

Here is a quick look at each of them:

Adobe Social: assists mar­keters in mea­sur­ing and man­ag­ing social mar­ket­ing across owned, earned and paid media – ensur­ing the impact of social is attrib­uted cor­rectly for max­i­mum impact.

Adobe Ana­lyt­ics: enables data-driven, multi-channel mar­ket­ing by com­bin­ing the power of action­able ana­lyt­ics and audi­ence seg­men­ta­tion with the dis­trib­uted value of report­ing and shar­ing of key busi­ness analysis.

Adobe Tar­get: empow­ers highly per­son­al­ized expe­ri­ences through­out a visitor’s dig­i­tal expe­ri­ence via dynamic test­ing; cre­at­ing bet­ter brand expe­ri­ences and dri­ving higher con­ver­sion rates.

Adobe Expe­ri­ence Man­ager: facil­i­tates deliv­ery of care­fully tai­lored cus­tomer expe­ri­ences across web and mobile chan­nels via this industry-leading Web Con­tent Man­age­ment platform.

Adobe Media Opti­mizer: pow­ers data-optimized adver­tis­ing through best-in-class port­fo­lio and rules-based ad man­age­ment, intel­li­gent cam­paign fore­cast­ing, and tar­geted ad deliv­ery solutions.

The Adobe Mar­ket­ing Cloud tack­les today’s mar­ket­ing chal­lenges, lit­er­ally trans­form­ing the last mil­lisec­ond of every inter­ac­tion. Mar­keters are expected to turn insights into mean­ing­ful expe­ri­ences instantly. The chal­lenge is that this must hap­pen whether it is a search ad, mobile app, social inter­ac­tion, email, land­ing page or the entire web site. These five core solu­tions in the Adobe Mar­ket­ing Cloud enable us to solve this chal­lenge. Thou­sands of the best dig­i­tal mar­keters around the globe have already stan­dard­ized on Adobe to this end.

Social Media Platforms for Students

We’ve recently launched two new social media platforms that we’d love you to share with students.   

Our Adobe Students UK Facebook page and Adobe UK Students Twitter profile are places where we’ll post up the latest Adobe news, offers, tips, videos and sneaks – as well as mixing in general student culture.

We’d like to turn these social networking locations into interactive sites where we can engage with students and understand their perspective of Adobe, our products and education generally. So please share.

Digital Marketing Summit 2012

One immediate question might be ‘what relevance is Digital Marketing in the world of Education?’ The simple answer is very relevant.

Every institution has a public persona; trying to present itself in the best possible light. Every institution wants to attract the best students and the ability to exploit social media, analyse every touch point and predict with confidence are critical to success regardless of organisation or institution. The announcements today on Adobe’s Digital Marketing Suite are worth a read.

Adobe Kicks Off Digital Marketing Summit 2012: http://www.adobe.com/aboutadobe/pressroom/pressreleases/201203/032112AdobeDigitalMarketingSummit.html

Adobe Unifies Ad Campaigns across Social, Search, and Display: http://www.adobe.com/aboutadobe/pressroom/pressreleases/201203/032112AdobeSocialSearchDisplay.html

Adobe Drives Personalized Web, Mobile and Social Engagement with Web Experience Management Solution: http://www.businesswire.com/news/home/20120320006969/en

Adobe Digital Marketing Suite Tackles Big Data with Predictive Marketing: http://www.adobe.com/aboutadobe/pressroom/pressreleases/201203/032112AdobePredictiveMarketing.html

Adobe Simplifies Social Marketing: http://www.adobe.com/aboutadobe/pressroom/pressreleases/201203/032112AdobeSimplifiesSocialMarketing.html

Company Announces Significant Innovations to Adobe Digital Marketing Suite

SALT LAKE CITY, Adobe Digital Marketing Summit — March 21, 2012 Adobe Systems Incorporated (Nasdaq:ADBE) today opened the Adobe® Digital Marketing Summit, where more than 4,000 digital marketers and senior leaders from the world’s foremost advertisers, publishers, agencies, systems integrators and technology companies have gathered  to learn the latest about digital marketing trends, share best practices and network. Keynote presenters include Adobe CEO Shantanu Narayen, Adobe Chief Technology Officer Kevin Lynch, and Senior Vice President and General Manager of Adobe’s Digital Marketing Business, Brad Rencher, along with Arianna Huffington, founder of The Huffington Post and Biz Stone, co-founder of Twitter.

Adobe’s digital marketing business continues to demonstrate significant momentum. In the company’s most recent earnings announcement, Adobe reported 30 percent year-over-year growth in its digital marketing business. Adobe introduced several new innovations within the Adobe Digital Marketing Suite, including:

Adobe Social
A new product within the Digital Marketing Suite, Adobe Social (see separate release) combines social publishing and engagement with monitoring, social ad buying and analytics that can attribute social activity to business results. Adobe is giving those with social marketing responsibilities – digital marketers, community managers, customer service, public relations, ad buyers, analysts and others – a single platform to align and collaborate around the management, measurement and optimization of their social media strategies, and do so in the context of all other digital marketing efforts.

Predictive Marketing
New predictive marketing capabilities within the Adobe Digital Marketing Suite reduce the complexity of uncovering hidden behavioral patterns in big data (see separate release). These advancements will help marketers more quickly sort through an increasing amount of data to find the most impactful insights as well as leverage vast amounts of historical data to predict future results.

Personalization
Adobe announced a major update to its Web Experience Management (WEM) solution (see separate release), part of the Adobe Digital Marketing Suite that helps marketers drive engagement by delivering more consistent, contextually relevant experiences on the Web, mobile devices and social media. At the heart of the WEM solution is Adobe CQ 5.5, the latest version of the company’s industry leading Web Content Management software that is now deeply integrated with several other products in the Suite, such as Scene7®, Search&Promote and SiteCatalyst®.

Quotes
Brad Rencher, senior vice president and general manager, Digital Marketing Business, Adobe

  • “The Adobe Digital Marketing Summit is quickly becoming digital marketing’s premier event, gathering the best and brightest minds in the industry. This year we have almost doubled in size with 4,000 attendees who will connect with experts and peers, get direct access to case studies and best practices, and have great opportunities to network and socialize. Summit is also a chance to get a first peek at the latest digital marketing innovations from Adobe and our partners and to help guide the future of our Digital Marketing Suite.”

About the Adobe Digital Marketing Suite
The Adobe Digital Marketing Suite offers an integrated and open platform for online business optimization, a strategy for using customer insight to drive innovation throughout the business and enhance marketing efficiency. The Suite consists of integrated applications to collect and unleash the power of customer insight to optimize customer acquisition, conversion and retention efforts as well as the creation and distribution of content. For example, using the Suite, marketers can identify the most effective marketing strategies and ad placements as well as create relevant, personalized and consistent customer experiences across digital marketing channels, such as onsite, display, email, social, video and mobile. The Suite enables marketers to make quick adjustments, automate certain customer interactions and better maximize marketing ROI, which, ultimately, can positively impact the bottom line.

Social Networking and Twitter

A recent study suggested that advertising through social networking media is not only cheaper, but more cost effective than a national advertising campaign. That’s certainly true if trying to attract the attention of the younger generation. Here are a few factoids that may be of interest:

  • 96% of millennials have joined a social network (people born since 1970)
  • Social media is the #1 activity on the Web
  • 80% of Twitter usage is on mobile devices
  • Facebook added 100 million users in 9 months
  • If Facebook were a country, it would be the world’s 3rd largest
  • There are over 200m blogs

If this is true, and Stephen Heppell seems to think so ……..

“We are, as I have often reflected, facing the death of Education, but are very much at the dawn of Learning. 21st century Learning looks pretty exciting and today’s leaners, with today’s pocketable personal connected ICT, are showing us very, very clearly just how good learning might be. We ignore that at our peril.”

…… then we all need to get our message out through multiple channels.

Did you know that Adobe Education is on twitter? Why not follow us by signing up at: adobeukedu?