There are a lot of exciting things happening at Adobe, and we shared some major news at Adobe MAX 2011, our annual conference for designers, developers, and business leaders in Los Angeles last week. Following the Adobe MAX event I wanted to share with you how Adobe is transforming the creative process across mobile devices, personal computers, and the cloud.
Day 1: Creativity unleashed
The day one keynote explored some of the latest technology trends and how they are impacting Adobe tools and solutions. Highlights of the keynote:
1) The major announcement was the unveiling of Adobe Creative Cloud, a new initiative that redefines the content creation process. Over time, Adobe Creative Cloud will become a focal point for the worldwide creative community, where creative professionals can access desktop and tablet applications and essential creative services, as well as share their best work.
2) The introduction of Adobe Touch Apps, a new family of intuitive touch screen applications designed for Android tablets and Apple iPad that enable anyone to explore ideas and present their creativity anytime, anywhere. Inspired by the Creative Suite, these stunning new apps bring professional-level creativity to millions of tablet users. Learn more about the first six exciting new apps today: Adobe Collage, Adobe Debut, Adobe Ideas, Adobe Kuler, Adobe Photoshop Touch, and Adobe Proto
3) The world’s top publishers are using Adobe Digital Publishing Suite. Now small design studios and freelance designers can easily publish their content to the iPad using Digital Publishing Suite, Single Edition.
4) Adobe has acquired Typekit, a service that allows you to choose from, and easily incorporate, hundreds of fonts into your web projects. This service will be included in Adobe Creative Cloud.
5) Adobe is working with WoodWing to accelerate digital publishing on tablets. WoodWing Software will both integrate and resell Adobe Digital Publishing Suite.
6) We also featured brand-new Adobe Carousel, which allows you access to all your photos and photo editing tools on your iPad, iPhone, and Mac, with no syncing hassles or storage issues.
Day 2: Creating the very best user experiences
The day two keynote explored the best solutions for how Adobe Flash technology and HTML can work together to deliver highly expressive and usable experiences in the browser and as apps. Among the highlights:
3) Recent releases of Adobe Flash Player 11 and Adobe AIR 3 runtimes enable the next generation of immersive application experiences for gaming, rich media, and data-driven apps. Upcoming Flex 4.6 and Flash Builder 4.6 releases will provide new components, access to the latest platform and device capabilities, and native install experiences.
4) Experience 3D games with FlashPlayer. As the game console for the web, Flash Player 11, along with AIR 3, allows game publishers to instantly deliver console-quality, immersive 3D games to desktops and TVs. (Mobile 3D support will be available in an upcoming production release.)
5) Adobe is working with USA Network to release Psych Vision, an AIR companion app that engages television viewers and invites them to interact with additional compelling programming content. Android and iOS versions are on the way.
We’re holding a Back from Max event in London on 2 November 2011, to find out more visit http://www.backfrommax.com/london