Posts Tagged Digital Publishing

Adobe Edge: May 2011 – Taking digital publishing to the tablet market with Adobe InDesign CS5.5

In the May 2011 issue of Adobe Edge, David Rich talks about publishing for tablet devices, and how Adobe Digital Publishing Suite is closing the time-to-market to deliver exceptional user experience to this new media.

Many traditional publishers, like Martha Stewart and Conde Nast, are taking advantage of new digital publishing opportunities on tablet devices. And they are not alone. Business publishers — organizations who make their money in ways other than selling content — are using digital publishing to extend their brand and engage their audiences. Take a look at major brands like Mercedes-Benz, EMI Music, and Red Bull. They are using tablet publications as a way to hook and engage consumers. But how does a print designer go about creating both a print and an online reading experience?

Read the complete article at Adobe Edge: May 2011 – Taking digital publishing to the tablet market with Adobe InDesign CS5.5.

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Digital Publishing Suite Tips

Learn how to create interactive layouts in Adobe InDesign and publish them to the iPad. Digital publishing expert Bob Bringhurst uses real-world examples from professional publishers and easy-to-follow tutorials to show you how to create visually rich and engaging iPad apps with InDesign and the Adobe Digital Publishing Suite.

Go to iTunes and downlaod your copy now Digital Publishing Suite Tips for iPad on the iTunes App Store.

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Advertising engagement in digital magazines

On the Adobe Digital Publishing blog, Dave Dickson, Product Marketing Manager, Adobe Digital Publishing wrote about a report that describes how readers engage with interactive ads in digital magazines. If you’re undecided about your digital publishing endeavor, this report will surely help.

Titled “Digital Ad Engagement: Perceived Interactivity as a Driver of Advertising Effectiveness,” (PDF – 260KB) and conducted by Alex Wang, Ph.D. (Univ. of Connecticut) the study exposed participants ages 18 to 32 to print or iPad versions of advertisements featured in a past issue of a digital magazine. It then surveyed them to measure perceived interactivity, perceived engagement, message involvement, attitude towards the ads, and purchase intent, and compared the results.  Overall, the research discovered that readers are more likely to engage with interactive than static ads, as well as have a more favorable attitude to the ad and greater purchase intent. See a summary of the results below; participants responded using a scale from 1-9 and considered both all ads in the magazine, as well as a specific ad presented to them.

Read the entire report here.

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Ask a CS PRO: Digital Publishing Suite

Upcoming Ask a CS Pro: Friday, Dec 17th, 2010 at 12pm PST

Producing publications with Digital Publishing Suite!

Learn how to use the tools and viewer technology of Adobe Digital Publishing Suite to produce publications for the iPad and other tablet devices.  Join Chris Converse from Codify Design Studio to learn how to use the designer-friendly Digital Publishing Suite tools now available on Adobe Labs to create compelling content that combine the richness of print design with the interactivity of digital.

Get more info here http://on.fb.me/hXn03h

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