The Breakthrough and Trend in DRM and Digital Publishing (TC)
A seminar topic focused on DRM and Digital publishing in Chinese.
(1) Talk about DRM technology (watermark, offline and online protection)
(2) Business models (how to pull & push customers by expiration, 1-shot, marketing by P2P, library, subscriber, blogger, POD, etc.)
(3) Case studies (sony, google, founder, zinio, mobile, apple, adobe).
Comments
Many thanks for the "usefully" Download-file
Werbeagentur
Posted by: Werbeagentur | January 27, 2008 8:56 AM