Archive for February, 2011

Revised – Adobe Flex and Connected devices for Customer Experience Management (TC)

This is the simplified version of the last post.

And some research data has been updated too.

Download (Traditional Chinese)

Thanks.

http://blogs.adobe.com/yclee/2011/02/adobe-flex-and…nce-management.html

Adobe Flex and Connected devices for Customer Experience Management (TC)

Recently I have a customer presentation (Traditional Chinese) for Adobe roadmap.

The topics are related to Flex 4.5, Device, and CEM (Customer Experience Management).
And I think it may be an nice topic for anybody interesting in Mobility, User Experience, Flash & HTML5, and Business improvement.

Download:
Part A and  Part B

In summary,

Adobe Flash Platform
- Mobility, ROI for Enterprise
- One Web and one UX to any Device (Mobile, Tablet, Connected TV, eBook device)
- Overcome difficulties: OS, Screen density, Device native API
- Next: Context application

Adobe supports HTML5
- WebKit for AIR, HTML5 pack for Dreamweaver and Illustrator, Flash to HTML5
- Next: Fit Client

Workflow:Designer & Developer
- Visual Designer -> Interactive Designer -> Developer
- Using FXG 2.0 for Graphics and Layout interchange
- Next: High KPI and Low risk  in Context, User, Data, Backend, and Access points

Adobe Flex
- Flex SDK (open source), Flex 4, and Flash Builder

Core Business Improvement
- Rich for better UI,  Intuitive data management, Concurrent data push
- Methodology for business improvement (14 steps)
- Requirement engineering: Discover -> define questions/ROI,  Document -> Plan -> Validate -> User acceptance test
- Next: Development is the last step
- Key successful factors: User engagement, User Experience, Operation optimization, Integration optimization
- Leverage legacy systems with Adobe Flash Platform, CEM, and Online Marketing Suite

Why Adobe?
- because it’s Most admired, Has positive strategy and pricing structure, Impressive, On-Premise & Cloud, and Highly secure, etc.

Use cases
- Customer stories
- Recognition and endorsement
- Experienced developers

Adobe Servers
- Enterprise Multi-Screen Architecture
- LiveCycle ES2
- LiveCycle Data Services
- ColdFusion