Posts in Category "Uncategorized"

Many thanks and Goodbye!

I had to leave Adobe due to the restructuring plan.

My friend, you can still find me at

Many thanks and Goodbye for these many years.
Joseph Lee

Adobe solutions in Travel industry (TC)

Just completed a research about Adobe solutions in Travel industry (Traditional Chinese material).
PDF download: Adobe_Travel-s-20121014

To explain more, it shows that

– National Geographic has kept changing in their multi-channel business, and target on 30 M online subscribers within 2012 end, by transforming from static content (Adobe InDesign) to interactive content in iPad/Android (Adobe DPS).

– Business model:
Multiple topics & channels -> Increase subscription of membership -> Attract more advertisers and partners
Then using New Media to maximize these objectives again and again.

– Content Apps is the new trend to grow your business.
Beside what function you have, consumers care about what the exact benefit and emotion.
Similarly, P&O, Alive, Lonely Planet, Endless Vacation have contacted their customers via this new channel built by Adobe DPS.
No matter they are targeting on new subscription, customer loyalty, and advertisers.

– Business model: Attract -> Satisfy -> Realize -> Consume

– Expedia, the largest online travel agency in worldwide, has done well in business differentiation.
Started from Web, Mobile Apps, Focus activities (products), Social Media, and Traveler Experience.
To complete this, they have chosen Adobe Creative Suite and Adobe Social.
Within 6 weeks,  increase the social fans 100M (+750%), and 15-30 times comment increase in social wall

– Business model:
Topics -> Sell -> Get revenue
New Media -> Interest -> Gain eyeball
Traveler experience -> Touch -> Customer loyalty
Finally, Differentiation and Platform built-up


Case Studies for Adobe solutions (TC)

I attached the slide (Traditional Chinese) which I shared with bloggers and PR.

Hope you like this.  Thanks.

Slide (TC) download:


  1. Tablet is rising (P.2 – P.5)
  2. What is Adobe Digital Media?  (P.6 – P.21)
  3. What is Adobe Digital Marketing?  (P.22 – P.30)
  4. Adobe & Olympics  (P.31 – P.35)
  5. Design, Web, Video – How to build applications?  (P.36 – P.75)
  6. Adobe & HTML5   (P.76 – P.80)
  7. Adobe & Smart TV  (P.81 – P.89)
  8. Adobe & Gaming  (P.90 – P.118)


Adobe and Big Data (TC)

I’ve summarized a slide (Traditional Chinese) for the use cases of Adobe and Big Data.

Slide (Traditional Chinese): Adobe_BigData_Sharing_s_20120830

3 ways to create your Mobile Apps (TC)

Slide (Traditional Chinese) – A seminar talking about Mobile apps usages

It’s cool you have 3 ways to create your Mobile Apps.
By Design authoring, Web development, Video production, and their combination, you can build up and monetize any mobile app on your hands.

– DPS for {Story -> Ads -> Consume}
– Design -> Business model -> Customer involved
– Maximize your apps by Multiple deployment and Reusable content.
Video production:
– New media = new experience = new monetization.
– Any combination: Story + eBook + Movie + Game + Live + Social + Ads.

Adobe and Gaming (TC)

For preparing the material for a game studio, I wrote this slide talking about how Adobe tools can be used in the Gaming industry.
Hope you enjoy. Thanks.

Download (Traditional Chinese version):