10 interesting Adobe applications at Online CS Festival (TC)

I will present 10 interesting Adobe applications at Online CS Festival (Traditional Chinese).
It can show you a brief picture of Adobe 2009.


1. Video (Video + Social market)
2. Enterprise RIA (Why CTO need to care?)
3. Web Service (The basis of EAI, SOA, Cloud)
4. Flash 3D (Engine)
5. Flash on device (WiiFlash + Sensors)
6. Social (Facebook market)
7. Publishing (e-Book market)
8. Contextual application (How to be anytime & anywhere?)
9. PDF container (from multimedia to document)
10. CS automation (Kuler and Adobe Scripting / SwitchBoard)

Slides of RIA and LiveCycle ES2

Here’re slides (Traditional Chinese) of our RIA and LiveCycle ES2 seminar at Dec 22, 2009.

Press Conference-20091222.pdf

Brief of Adobe RIA


Enterprise RIA: UI? Rich? Content + Apps, Contextual apps
Difficulties of IT
Solution 1: Lower lerning and communication barriers
Solution 2: Integrate with legacy architecture by Adobe RIA
Server side: Adobe Flash Media Server, Adobe Acrobat Connect Pro 7
SOA/Cloud apps


Idea: No customization -> Building blocks -> Combination
Architecture: Foundation and Solution components
Usages: Document collaboration, Fom data capture, Visualization

Critical issues in Information Sharing (TC)

Here’s a material (Traditional Chinese) for discussing why we need Acrobat.
Download file

(1) Green IT Growth
(a) Long time archiving
(b) Paper at 1962 vs. e-Document at 2008 (unexpected file structure, outdated or incorrect specifications)

(2) Information Security
(a) P2P causes confidential information leaks
(b) Redaction w/o Acrobat

(3) Can software save the world?
(b) Ubiquitous Access, Data Management, Information Visualization and Multimedia, Simulation, Virtual Social Networking and Collaboration, Anonymity, eCommerce

(4) Acrobat – not a converter only
(a) Native flash support, PDF Portfolio, Email data management, OCR and Vectorized, Native CAD support, e-Learning authoring

(5) Collaborative Review
(a) The nightmare of endless plug-in
(b) Review by Acrobat and Reader

(6) Usage
(a) Green PDF
(b) US gov, HK gov, US man, TW man

(7) Appendix

e-Government: Interactivity by PDF to improve your service energy (TC)

Here’s a Government seminar material (Traditional Chinese) for Adobe PDF and Acrobat.
Download file

(1) Adobe Brief
(2) Common PDF issues in Government
— Compliance of Long term archive
— Compliance of PDF Security
— PDF support issues and Government compliance with/without Acrobat
— Acrobat acts a Data collector. Not conversion only
Input: Paper, Documents, CAD, Multimedia, Email
Process: Re-organize, Merge, Encrypt, Add watermark, Comment, Digital Signature
(3) Government Application (G2G and G2B/G2C) in PDF
— Digital Signature + Comment without plug-in.
— Watermark + Encryption + Redaction for security
— PDF Portfolio in usage of RFP, Public announcement, etc.
— Increase interactivity by Flash and Presenter
(4) Customer Stories
— US Paperwork Reduction Act
— More than 1.5 billion of PDF downloads from IRS
— Long term archive and Digital Signature in HK
— Taiwan government usage:
Using Acrobat 5 to 8 for merge, Compression, embedding self-created characters, and RFP annoucement.
Attractive points in Acrobat 9: PDF Forms, PDF Portfolio, and Embedded Video.
(5) Appendix

Acrobat 9 Training of Educaton (TC)

Here’s a training material (Traditional Chinese) for Acrobat 9 Training of Educaton.
Download file

(1) Acrobat 9 Common Usage
— PDF Portfolio (Merge documents, engineering design)
— Email Archiving
— Scan to PDF
— Presentation / Promotion (Native flash support. PDF Forms)
— Electronic Review (Comment, Stamp, Digital Signature)
— Control Public Document (To remove sensitive information)

(2) Tips

Adobe RIA ~ The beauty of Design with Technology (TC)

Adobe ~ The beauty of Design with Technology (TC)

Here’s a presentation material (Traditional Chinese) for Adobe technologies in e-Publishing at Sept 17, 2008.
Download file

1. eBook
* Change and unchange in publishing (by PDF and Flash)
Evolution of e-Book:
— Static text e-book.
— Simple multimedia e-book (video and audio).
— FLYP Media is an good example using the publishing thinking to generate a new electronic style. (e.g. Book card, poster, template style)
— Grimm Press and Guru Bear use video streaming in their Illustration. From physical book publishing to illustration streaming. Never think before! This really a new business model.

2. Fashion
* The meeting of Reality and Virtual (by Create Suite)
— How to attract new group of customers? Style.com may be an answer.
— Style.com is a product when Vogue tries to discover the new relationship among designers, bloggers, and their services (ads, magazine).
— Their traditional web site is focus on information sharing, not much on social networking.
— Now it provides you fashion with cover story, best-to-buy, interactive voting.
— It also provides you different group of information, from video, blog to designer news, all stands the base of social networking.
— At last, it tries to earn your attention at their ads and magazine subscription.

* Anthropologie
— Physical boutique (Anthropologie) to Virtual boutique (Anthropologie.com).
— All virtual boutiques can give you the latest information in more intelligent way compared to traditional catalog.
— That’s why they use Flash and Adobe AIR to categorize their products interactively.

3. Consumer Electronics
* The generation of Content-to-go (by Flash Lite)
— Flash Player is ubiquitous because there are 800 M connected PC installed and 800 M devices (400 models) shipped.
— For the FY2007 financial report, you can see the revenue of Flash license was 50 M or above. And this business was 40% growth from year-to-year.
— However, Adobe decided to free its license fee, remove the use restriction, announce the technology specification of API and data push.
— It’s a game of give and take. When it’s free, Flash and AIR will become truly ubiquitous.

4. Streaming integration
* We can build up the new world (by Flash Media Server)
— Flash video is a dominant format in the networking by high network consumption, popular user interfaces, and nearly installed in every connected PC.

— Many players have used Adobe technologies to build up their business. We can see they are not the video producer or media related corporation. However, these cross-media break through the new market model.
Cross media to Web Video:
+ Video blog: YouTube in US (from network). I’m Vlog in Taiwan (from TV).
+ Network TV: On.cc in HK (from press). Olympics TV in CCTV (from TV).
+ Others: MySpace, hulu, MTV, NBC, Fox, CNN. NYT

— Online interaction provides a personal platform to communicate with others immediately and face-to-face. e.g. Lunchtimers (games), Ustream.TV (live broadcasting), Moqulus (personal TV), MTV (online editing), Tokbox (video meeting), Viddler (video commenting).
— In technical, I cannot see any difference between video streaming and data streaming. In business, you can see a new business can be lighted up when you change your positioning slightly.

5. Using Adobe in all directions
— Now Adobe Reader 9 can play Flash 9 natively. It’s a new opportunity if you want to publish a rich multimedia e-book supporting online / offline and security.
— FLYP media: Photo and Illustration design (PhotoShop and Illustrator) => Publishing (InDesign) => Export (Flash / PDF)
— Antropologie.com: Graphics and Interaction design (PhotoShop and Flash) => Web version (Dreamweaver), AIR version (ActionScript), and maybe Mobile version in future (Device Central – a mobile emulator of flash content)
— Grimm press / Guru Bear: Image (PhotoShop) => Animation (Flash) => Video Streaming (Flash Media Server) => Play (Flash Player)

6. Ending
— Content is King
— Personalization
— Less is More
— Interactive Relationship
— User Experience. Not UI only

Acrobat 9 — Feature matrix (EN, TC), Brief and Function (TC)

Some information about Acrobat 9. Most are in Traditional Chinese.

Acrobat 9 Feature matrix (EN)
Acrobat 9 Feature matrix (TC)

Acrobat 9 Product Brief (TC)
Acrobat 9 Functions (TC)
Acrobat 9 Pro Extended brief (TC)

Following idea of Lori movie Office of the 21st Century,
I made a Web version (TC)
and a A9 PDF version (TC)

BTW, I used FLVPlaybackCaptioning in Flash CS3.
The easiest part is technology (flash video, playback, caption integration). Less than 30 minutes.
The most difficult part is making caption, including translation, voice-and-caption synchronization (e.g. 00:00:03.279), add some expression and transition, transparency of the caption background, regulating size and position, testing again and again. I made this for a whole day.
I do respect to caption makers and dubbing professionals.

For downloading Reader 9, please go to Adobe.com

Office of the 21st Century (TC)

Follow up Lori movie Office of the 21st Century,
I made a Traditional Chinese version Office of the 21st Century (TC) too.


New Trend in Flash Video and Flash Media Server 3 (TC)

Here’s a training material (Traditional Chinese) for Flash Video and Flash Media Server 3.
Download file

1. Adobe
(a) Adobe Players is ubiquitous
* High Penetration: Mobile, PMP, Game console and PC
(b) Technical Pioneer
* Image (PostScript), Document (PDF), Web (Flash), Video (Flash Video) and Application (AIR)
* Reader 9, Flash 10 and AIR 1 (Flash = RIA bridges to all)
(c) 4 Ecosystems:
* Designers Developers
* Content Publishers POD (Publish / Print-on-demand) On-demand (Content / Ads-on-demand)
* Content Operators Handsets Content-to-go
* Content Web 2.0 Service Providers Front-end Applications Eyeball vs. Engage

2. Flash Video
(a) Web Video Trend is going high
(b) Flash Video Applications:
* Web DVR + Social Media = YouTube Quick Capture
* Live broadcasting = Ads focusing content (no Ads will be skipped)
* Web quality to HD (H.264) high quality
* Video Commenting (e.g. Viddler.com)
* Streaming by Mobile (Flash Lite 3) and Adobe Media Player
(c) Strategy:
* Flash Video is the leading format in Web Video
* Ads Ecosystem = Adobe Media Player + Service Provider + Ads Producer + Content Provider
* Flash Video streaming in all devices (Video and Data Streaming by Flash Player 6+ and Flash Lite 3+)

3. Flash in Mobile / Device
(a) 2007 deployment: Mobile > CE > PC
(b) Strategy:
* Flash Lite is the leading RIA in mobile (shipping > 500M)
* Push Content Services (by Adobe Flash Cast) = NTT DoCoMo, Verizon Wireless and China Telecom
* Open Screen Project: Removing restrictions on use of the SWF and FLV/F4V specifications, Removing licensing fees of next major releases of Adobe Flash Player and Adobe AIR for devices free, etc.
* High Penetration in all devices

4. Details of Flash Video
(a) Introduction
* What’s Flash?
* What’s Flash Video (FLV)?
* 3 deployments (Embedded, Progressive, Streaming)
(b) Comparison of Flash Media Streaming Server 3 and Flash Media Interactive Server 3

5. Deployment
(a) Front-end: Created with swf / air by Flash CS3 / Flex Builder 3
(b) Front-end: Integrated with html / air by Dreamwaver CS3
(c) Testing: Simulated by Device Central CS3 for mobile development
(d) Back-end: Streaming by Flash Media Server (just changing HTTP to RTMP)
(e) Back-end: Monitoring by FMS Administration Console
(f) Production: Video Production by CS3 Production Premium

6. Adobe Applications
(a) Clients: High penetration
(b) Applications: Video, Web, RIA and Cross-media
(c) Tools: CS and Flex Builder
(d) Services / Servers: LiveCycle, ColdFusion, Flash Media Server, Acrobat Connect, Flash Cast and Scene 7

Acrobat 9 for Government (TC)

Presentation file (Traditional Chinese)

I’ll host a 3 hour seminar for Acrobat 9 to Government customer at June 5.
I’m still waiting the official release of Reader 9.

What’s the usage?
(1) PDF Portfolio in one PDF = RFP -> Proposal -> Review -> Presentation -> Close project
Customer: RFP in PDF Portfolio containing some fillable PDF forms.
Vendor: Reply RFP and append proposals to the PDF Portfolio.
Customer: Using Collect to merge RFP responses into CSV or XML.
Customer: Distribute vendors’ proposals to reviewers. (Benefit: Reader only)
Vendor: Formal presentation (Benefit: Adobe Reader 9 contains Flash Player 9 and all video are converted automatically into Flash Video format. They are 100% cross-platform and self-sustainable)
Customer: Close project and summarize a report based on RFP and proposals

(2) Whenever you try to email / send-via-IM / copy-to-USB with a compressed file,
I suggest you can use PDF Portfolio instead. One PDF for worrying less and managing less.

(3) High compression in PDF. All contents can be converted to PDF in one-click.
For secure, consistent, easy-to-view and long time archiving, converting Email + Office + Image + Scanned file + 2D/3D CAD + Publishing + Web pages + Multimedia (flash, video, audio)

(4) More secure with 256-bit AES Encryption.

(5) Better export in Word and Excel. e.g. Multi-column, currency, etc.

(6) OCR with ClearScan — a technology of Bitmap-to-Vector.
Provide you all possibilities in Searching, Copying text, and Editing.

(7) PDF Forms — Very cool. Trace who has reply and who hasn’t. Re-send or Stop / Extend collecting.

(8) Web Capture — Become highly accurate even capturing multi-column, flash material, etc.

(9) Compare documents — Very useful for comparing images, presentation files, etc.
It can detect what you deleted and moved !

(10) Adobe Presenter 7 — a best selling e-Learning tool. Now it supports Webcam, PDF-export, etc.

(11) Conavigating: Based on Acrobat.com Beta. Waiting for the release.

(12) GIS support: It works with 4 registration locations. Still thinking it’s usage.