Posts in Category "Creative Cloud"

Adobe@Adobe at Sundance 2016


The Adobe@Adobe Video Production Team was on hand at the 2016 Sundance Film Festival, helping out with two major Adobe initiatives being put on by Adobe’s Social Media Team at the event. Adobe was a leadership sponsor of the film festival this year, and helped celebrate independent film, storytelling, while helping to share stories about how Adobe’s industry leading video tools help bring new ideas to life.

PillowTalk Interviews

The first initiative, PillowTalk, was a series of live-streamed, and on-demand interviews with a number of filmmakers, actors, and artists. The series was unique in that it invited the guests to be interviewed in bed, in a less formal setting to discuss their films, and what they see coming up next in the industry. The A@A Video Production Team provided their technical production skills to broadcast out these interviews over YouTube Live, reaching over 1.4 million viewers of these videos. Taken from an unusual top-down perspective, the interviews were extremely well received by both guests and fans alike, as the interviews took place on a bed right inside the extremely busy Airbnb Haus, allowing onlookers to watch the interviews live. It was a lot of fun, and provided a fresh, relaxed interview environment, that seemed in-tune with the atmosphere of the always amazing Airbnb Haus. The A@A Team continues to help with Adobe’s expansion into social live-stream experiences, as that medium continues to be a fun and interactive way to reach customers.

Make It Experience featuring Adobe Post

Between PillowTalk interviews, and in partnership with Airbnb, attendees were invited to jump into bed themselves, to take a photo memory of their Sundance experience, while getting the chance to bring their photos to life with Adobe Post, Adobe’s newest mobile app that builds stunning graphics in seconds. The Adobe@Adobe Video Team was able to develop an efficient workflow that allowed attendees to take a photo in bed, and then share that photo to an iPad, which allowed editing of the photo in Adobe Post. The workflow then automatically applied a branded Adobe & Airbnb border to the image, and shared the photo back to the user via Twitter, email, or iMessage. The activation was a huge success, with over 3000 people being photographed over the week. Despite the complexities of moving digital assets around so quickly, for so many people, the workflow was still able to easily able to handle the crowds, and help people get their shared photo in a timely manner. The solution utilized a couple of third party technologies such as a CamRanger wireless DSLR remote control that allowed camera control from an iPad (as the Canon 5D MkII we used was ceiling mounted), as well as a great iPad application called “Workflow” that allowed for easy automation for what would have been manual tasks, like adding a custom border to a photo, or sending a Tweet or email. The magic of Adobe Post ensured that everyone’s photo turned out looking great, and we utilized the Creative Cloud for our photo gallery of final images! Of course, the impact of this social engagement was measured in Adobe Social, where Adobe was able to greatly exceed their 2015 numbers for brand reach.

Once again, it was an honour for the A@A Team to be included in these activities at Sundance 2016 (while getting the chance to catch a couple of wonderful films as well!), and we are pleased that we were able to help expose new people to some of Adobe’s amazing technology, while helping to strengthen the Adobe brand. Looking forward to helping out again in 2017!

CC Tutorials Gets Connected

Creative Cloud Tutorials is a mobile app our team built that delivers training content to our customers. CC Tutorials was built after talking with the Adobe Primetime team about use cases for their new Primetime Player SDK.

The product team wanted to provide a full featured player to developers to help them get started. We wrote the video player inside CC Tutorials as that code that the product team could provide to our external customers.

Along the way our CC Tutorials App now has over 165,000 downloads.

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Adobe Enterprise Dashboard

With the advent of Creative Cloud for Enterprise (CCE) a key new resource for IT administrators has become available: the Adobe Enterprise Dashboard. The dashboard empowers an IT administrator to handle numerous organizational tasks, from account management and app provision to group management and access levels. While these and other myriad features of the dashboard assist an IT administrator, perhaps the best known feature of the dashboard is its option to explicitly manage enterprise identity providers. With this feature the IT administrator can now configure multiple identity providers by first claiming domains and then configuring enterprise identity schemes of either Enterprise ID type or Federated ID type.

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Introducing the new CQ Typekit integration component

After it was announced that we were acquiring Typekit I had to go see what we were buying. I was pleased to find a great new tool for my web toolbox. Over the years I have had the displeasure of having to reject comp from designers because of their use of beautiful fonts. In some cases I had to cut up comps into a million pieces to try to perserve the intergerty of the design. Over all non standard web fonts have been a real pain to deal with. Yes, there have been other solutions to help me deal with custom fonts overtime but none I really liked. I really like Typekit and the website itself is a work of art.
I am going over the top a bit but its a great platform and I am glad we acquired the company.

Now that I have found a new friend in Typekit, I needed to introduce it to my best friend CQ. After my first integration I thought “Wouldn’t it be cool if an author could do this without any coding or IT help?”. So I went off and created a simple page property extension that allows a author to bind a page and its children to a Typekit kit ID.

The following is a video I shot demoing our new integration component which can be found on the CQ package share. Please forgive my lack of enthusiasm in the video. I was very tired on the day of the shoot.

Our customer package share recently underwent a major upgrade. While I am working on getting this package re-hosted in the package share here is a link to the current version.