Posts in Category "Team"

Adobe@Adobe at Sundance 2016


The Adobe@Adobe Video Production Team was on hand at the 2016 Sundance Film Festival, helping out with two major Adobe initiatives being put on by Adobe’s Social Media Team at the event. Adobe was a leadership sponsor of the film festival this year, and helped celebrate independent film, storytelling, while helping to share stories about how Adobe’s industry leading video tools help bring new ideas to life.

PillowTalk Interviews

The first initiative, PillowTalk, was a series of live-streamed, and on-demand interviews with a number of filmmakers, actors, and artists. The series was unique in that it invited the guests to be interviewed in bed, in a less formal setting to discuss their films, and what they see coming up next in the industry. The A@A Video Production Team provided their technical production skills to broadcast out these interviews over YouTube Live, reaching over 1.4 million viewers of these videos. Taken from an unusual top-down perspective, the interviews were extremely well received by both guests and fans alike, as the interviews took place on a bed right inside the extremely busy Airbnb Haus, allowing onlookers to watch the interviews live. It was a lot of fun, and provided a fresh, relaxed interview environment, that seemed in-tune with the atmosphere of the always amazing Airbnb Haus. The A@A Team continues to help with Adobe’s expansion into social live-stream experiences, as that medium continues to be a fun and interactive way to reach customers.

Make It Experience featuring Adobe Post

Between PillowTalk interviews, and in partnership with Airbnb, attendees were invited to jump into bed themselves, to take a photo memory of their Sundance experience, while getting the chance to bring their photos to life with Adobe Post, Adobe’s newest mobile app that builds stunning graphics in seconds. The Adobe@Adobe Video Team was able to develop an efficient workflow that allowed attendees to take a photo in bed, and then share that photo to an iPad, which allowed editing of the photo in Adobe Post. The workflow then automatically applied a branded Adobe & Airbnb border to the image, and shared the photo back to the user via Twitter, email, or iMessage. The activation was a huge success, with over 3000 people being photographed over the week. Despite the complexities of moving digital assets around so quickly, for so many people, the workflow was still able to easily able to handle the crowds, and help people get their shared photo in a timely manner. The solution utilized a couple of third party technologies such as a CamRanger wireless DSLR remote control that allowed camera control from an iPad (as the Canon 5D MkII we used was ceiling mounted), as well as a great iPad application called “Workflow” that allowed for easy automation for what would have been manual tasks, like adding a custom border to a photo, or sending a Tweet or email. The magic of Adobe Post ensured that everyone’s photo turned out looking great, and we utilized the Creative Cloud for our photo gallery of final images! Of course, the impact of this social engagement was measured in Adobe Social, where Adobe was able to greatly exceed their 2015 numbers for brand reach.

Once again, it was an honour for the A@A Team to be included in these activities at Sundance 2016 (while getting the chance to catch a couple of wonderful films as well!), and we are pleased that we were able to help expose new people to some of Adobe’s amazing technology, while helping to strengthen the Adobe brand. Looking forward to helping out again in 2017!

Meet the Adobe@Adobe team

SxSW Interactive 2012 Memories

Opening days.
At first, this year’s South by Southwest seemed like a bust, it is one of the biggest design, new media, social media, technology, and film and media conferences in the world. Gray skies, relentless rain, a labyrinthine of taxis and registration lines and traffic jams put a damper on the start of the show. But a few days in, after the sun came out in a blaze of glory, people pulled off their rain suits and started to mingle. After that, the conference was in full swing — dozens of panels, hundreds of sessions, some awesome barbecue and many cameos and keynotes by some of interactive’ s famous, the whirlwind week ended just as quickly as it began. Here are some of my crucial takeaways from the week. Continue reading…

Introducing Adobe@Adobe: Driving Product Excellence & Revenue Growth Through Innovation in IT

Hi. I’m Chris Mayo, leader of the Adobe@Adobe Program. We are a small development team within IT formed in March 2008, founded by and reporting to our CIO, Gerri Martin-Flickinger. Our charter is to create innovative enterprise solutions that showcase emergent Adobe technologies in addition to developing new opportunities for revenue growth and process improvement.

While the idea of software companies ‘drinking their own champagne’ is not particularly new or original, the goal of Adobe@Adobe takes this to a new level of innovation. The solutions we create are completely new and not merely mainstream IT implementations of boxed product. Our solutions are often created by combining Adobe products in ways never done before.

The team plays a strategic role at Adobe by engaging with and bringing together IT, Sales and Product Engineering in a symbiotic way. We promote product excellence by providing feedback to Engineering early in the development cycle – typically pre-release – in a complex enterprise environment. The solutions we build address practical needs of the business often providing a service previously nonexistent or unavailable as a comprehensive, single solution. Our solutions are leveraged by Sales in demonstrating the depth and breadth achievable by Adobe software in the enterprise.

The success the team has met in our first year has exceeded all our expectations. We have have built some fantastic and compelling solutions that will be covered in depth by the team in future posts. We have established ourselves as a trusted, valuable and active partner in the product development cycle and participated in dozens of critical sales presentations to some of our largest and most valuable customers. To say nothing of the new projects underway or on the drawing board.

I encourage you visit this blog regularly as we share our successes, challenges and insight (including code samples) on the future of Adobe in the Enterprise.

Chris Mayo
Adobe@Adobe Program