Hot off the press is our new ebook ‘The Content Marketer’s Guide to Webinars’ available for free through Adobe. This ebook is a comprehensive collection of webinar best practices and how-to’s. If you are starting a webinar program or improving/expanding your existing program, this guide is a must read.
While some marketers insist that webinars belong in only one stage of the customer buying journey, this belief is quickly becoming outdated. As my team at Adobe discovered in a recent study conducted with the Content Marketing Institute (CMI), more and more marketers are gaining value from webinars produced at several stages of the buying cycle – especially stages higher in the funnel.
Make Learning a Social and Mobile Experience – Introducing Adobe Experience Manager Communities for Learning
The way people consume content has changed dramatically in the course of the last few years. DVRs have taught us that we can expect to watch content when we want it, at the pace we want. Mobile devices have taught us that we can watch content in smaller, bite sized pieces, wherever we are located. Social networks have exponentially increased the number of individuals across which we can share information and recommendations. Yet, most of the corporate eLearning world remains in an environment where training is delivered top-down, in a we tell you what, when, and where to learn” type of fashion, chained to rigid Learning Management System software.