Professionals and academics from a diverse range of industries and marketing disciplines have looked to the American Marketing Association as source of community, research, and analysis for over 80 years. When the time came for the organization to begin creating and administering members-only webinars they turned to Adobe Connect.
Our partnership with the AMA provides them with the ability to administer personalized branded experiences from point of registration all the way through to the very end of a virtual event. The AMA uses Adobe Connect to unlock insights from their registration campaigns and also data pointing to how different types of content administered during live events was received.
Using Adobe Connect the American Marketing Association has realized new levels of scalability when it comes to creating and expanding its innovative digital experiences for their members. Read the full customer spotlight below:american-marketing-association-case-study