Effective measurement of ROI for webinars is often elusive for content marketers. What do you do about ROI for thought-leadership or customer-education webinars? What about product-demo webinars that occur near the bottom of the funnel but are not always the last touch in the buyer’s journey?
A recent report by the Content Marketing Institute and Adobe found that successful marketers are using webinars to deliver thought leadership content and 50% of marketers report plans to incorporate more webinars into their content marketing mix.
Learning something new, whether it’s a new skill or new software, can be overwhelming and intimidating. Just the idea of hauling yourself up and over the learning curve is exhausting, and a primary driver of procrastination. Presenters new to webinar delivery are no exception as they face a transition period becoming comfortable with their new virtual presentation environment.
While a webinar program manager is often head down working hard in the nitty gritty details of webinar production, the most successful webinar managers habitually choose to take time to focus on the bigger picture. Here are six habits that make webinar marketers successful.
When thinking of moving an activity that is traditionally done in a physical setting to a virtual format – such as new-hire onboarding or training, there is sometimes a perception that the activity will be significantly less effective, or can not easily be replicated when brought online. And this is for good reason – a critical best practice we have observed in keeping an audience engaged, is to get them to participate.
Wayne Turmel, author of 6 Weeks to a Great Webinar, led a great discussion on when and how to use webinars throughout the buyer’s journey to accelerate buyers up the lead ladder on a recent Adobe Connect webinar. Here are a few key takeaways: