The need to reach and engage members in a country the size of Canada prompted the Canadian Marketing Association (CMA) to implement Adobe Connect.
Many of our customers leverage Adobe Connect to deliver virtual training, and there are several key trends we have continually heard as we listen to their experiences. The first is that learners are increasingly mobile. There is an expectation, especially for those out in the field – that content is available for them at the moment of need, and in small chunks that can easily be consumed and applied on the spot.
I’m very pleased to let you know about the next release of Adobe Connect. We’re planning on making version 9.3 of Adobe Connect available to our customers in early fall and it’s packed with exciting new features for every use case.
When thinking of moving an activity that is traditionally done in a physical setting to a virtual format – such as new-hire onboarding or training, there is sometimes a perception that the activity will be significantly less effective, or can not easily be replicated when brought online. And this is for good reason – a critical best practice we have observed in keeping an audience engaged, is to get them to participate.
Make Learning a Social and Mobile Experience – Introducing Adobe Experience Manager Communities for Learning
The way people consume content has changed dramatically in the course of the last few years. DVRs have taught us that we can expect to watch content when we want it, at the pace we want. Mobile devices have taught us that we can watch content in smaller, bite sized pieces, wherever we are located. Social networks have exponentially increased the number of individuals across which we can share information and recommendations. Yet, most of the corporate eLearning world remains in an environment where training is delivered top-down, in a we tell you what, when, and where to learn” type of fashion, chained to rigid Learning Management System software.