Marketers are finding themselves trapped between a rock and a hard place. Getting noticed on traditional channels is becoming increasingly difficult as a result of shrinking audiences and securing attention on digital channels is becoming rapidly more competitive. Today, the amount of content produced online in one second is more than any person is capable of consuming in an entire lifetime.
Posts in Category "Webinar"
Webinar Marketers— Difficulty with Constant Content Creation? There’s an App for that in Adobe Connect
Setting an engaging tone early in any webinar program is key to capturing and sustaining your audience’s attention. Adobe Connect’s custom pod and custom app features enable webinar marketers to rapidly create unique immersive experiences. While generating proprietary content experiences from the ground-up is a powerful way to help capture audience attention, doing so on a consistent basis can demand resources and time that many marketers do not have readily available.
Tweet One of the key sources for generating quality sales leads, in a cost effective way, is by using online webinars to quickly reach large audiences. Increasingly sales and marketing professionals are using rich and engaging Adobe Connect webinars to expand their reach, reduce costs, and shorten time to market for new products. These same […]
Tweet Effective measurement of ROI for webinars is often elusive for content marketers. What do you do about ROI for thought-leadership or customer-education webinars? What about product-demo webinars that occur near the bottom of the funnel but are not always the last touch in the buyer’s journey? Or how about training webinar series that are promoted and […]
Tweet We see Adobe Connect being used by an array of organizations across industries and use cases, and it is often times impressive to hear hearing how our customers are using our solutions as a platform for driving change. We recently had the opportunity to interview Campaign Consultation, Inc., a company that helps not-for-profit organizations […]
Tweet A recent report by the Content Marketing Institute and Adobe found that successful marketers are using webinars to deliver thought leadership content and 50% of marketers report plans to incorporate more webinars into their content marketing mix. So when I attended a webinar this month during which a panel of experienced marketers discussed opinions […]
Tweet Learning something new, whether it’s a new skill or new software, can be overwhelming and intimidating. Just the idea of hauling yourself up and over the learning curve is exhausting, and a primary driver of procrastination. Presenters new to webinar delivery are no exception as they face a transition period becoming comfortable with their […]
Tweet While a webinar program manager is often head down working hard in the nitty gritty details of webinar production, the most successful webinar managers habitually choose to take time to focus on the bigger picture. Here are six habits that make webinar marketers successful: Industry Trends and hot topics High performing program managers stay […]
Tweet A WEBINAR RECAP Wayne Turmel, author of 6 Weeks to a Great Webinar, led a great discussion on when and how to use webinars throughout the buyer’s journey to accelerate buyers up the lead ladder on a recent Adobe Connect webinar. Here are a few key takeaways: Webinars for every stage: Lower rung webinars […]
Tweet Hot off the press…new ebook ‘The Content Marketer’s Guide to Webinars’ available for free through Adobe. This ebook is a comprehensive collection of webinar best practices and how-to’s. If you are starting a webinar program or improving/expanding your existing program, this guide is a must read. In this book, I cover how to get […]