During a recent webinar hosted by Adobe Connect in partnership with Dr. Carmen Simon, Ph.D and author of ‘Impossible to Ignore: Creating Memorable Content to Influence Decisions’, strategies to create memorable and actionable virtual sessions were discussed.
It’s always fascinated me how many people show up early for a webinar. Schedule an event for 2pm and some people will start arriving at 1:30pm while others join exactly at the top of the hour.
Marketers are finding themselves trapped between a rock and a hard place. Getting noticed on traditional channels is becoming increasingly difficult as a result of shrinking audiences and securing attention on digital channels is becoming rapidly more competitive. Today, the amount of content produced online in one second is more than any person is capable of consuming in an entire lifetime.
Setting an engaging tone early in any webinar program is key to capturing and sustaining your audience’s attention. Adobe Connect’s custom pod and custom app features enable webinar marketers to rapidly create unique immersive experiences. While generating proprietary content experiences from the ground-up is a powerful way to help capture audience attention, doing so on a consistent basis can demand resources and time that many marketers do not have readily available.
One of the key sources for generating quality sales leads, in a cost effective way, is by using online webinars to quickly reach large audiences.
A WEBINAR RECAP: To be effective and grow your attendees into healthy customers and advocates, you must first attract and engage those with symptoms your solution can treat.