Tweet A new study and report released today finds that successful marketers are using webinars for thought leadership and 50% of marketers report plans to incorporate more webinars into their content marketing mix. When the Content Marketing Institute (CMI) came out with the 2014 B2B Content Marketing Benchmarks, Budgets and Trends research report, it reported […]
Tweet Do this. Don’t do that. Yep, this is another list of dos and don’ts to add to your life. Following the below best practices will elevate your webinar registration and attendance conversion rates – helping to preserve your promotion and campaign investments. So, without further ado, here are eight considerations when setting up […]
Tweet I have stressed this before and today I will double-click on why recording your webinar is so important. To begin, 55% of webinar registrants on average view the recording. If you are a regular reader of my blog series, you saw this statistic a few weeks ago in a post regarding the analytics of […]
Tweet I love data and if that makes me nerdy, so be it. Hopefully you find my geeky alter ego as helpful as I do. I have spent the last several weeks digging into data to uncover proof that interactivity actually leads to engagement and attention, and therefore higher content consumption rates. Last week I […]
Tweet Engagement is the most important aspect of any webinar and is what makes them so effective. Therefore, marketers need to find ways to quantify engagement throughout their program in order to gauge effectiveness and quality of content (which includes delivery). I studied 20 thought leadership webinars in our own program that were conducted over […]
Tweet We marketers can learn a lot from teachers. Our goals are very much the same: we want our audience to remember our message. What teachers have known for a long time is that active participation in the learning process increases attention and that in turn increases memory. If marketers can also encourage active participation […]
Tweet Last week, Defense Connect Online (DCO) reached 1 million self-registered users who have participated in the mission-critical online collaboration environment, powered by Adobe Connect and Adobe’s digital government solutions. DCO supports the Joint Information Environment as a popular enterprise-wide DOD managed service for communicating information in real time while increasing efficiency and security. DCO […]
Tweet Webinars are the 3rd most effective tactic for content marketers and 62% of marketers are using webinars in their marketing mix. Although the percent of marketers using webinars is quite high, I believe it should be even higher given the effectiveness of the tactic. I suspect the discrepancy is in part due to the […]
Tweet Audio communication is a critical piece of the webinar puzzle. When deciding on the best way to communicate with your webinar audience, there are several factors to take into consideration. There are three ways to provide audio during a webinar: 1) VoIP only (through the computer speakers), 2) teleconferencing only (phone) or 3) simulcast […]
Tweet Launching a webinar program from scratch is a large project – one that typically starts with choosing a webinar platform. However, once you’ve selected that perfect webinar technology platform and have logged in for the first time, now what? Setting up your webinar account and delivery room is a key component of the program […]
