Tweet Engagement is the most important aspect of any webinar and is what makes them so effective. Therefore, marketers need to find ways to quantify engagement throughout their program in order to gauge effectiveness and quality of content (which includes delivery). I studied 20 thought leadership webinars in our own program that were conducted over […]
Tweet We marketers can learn a lot from teachers. Our goals are very much the same: we want our audience to remember our message. What teachers have known for a long time is that active participation in the learning process increases attention and that in turn increases memory. If marketers can also encourage active participation […]
Tweet Last week, Defense Connect Online (DCO) reached 1 million self-registered users who have participated in the mission-critical online collaboration environment, powered by Adobe Connect and Adobe’s digital government solutions. DCO supports the Joint Information Environment as a popular enterprise-wide DOD managed service for communicating information in real time while increasing efficiency and security. DCO […]
Tweet Webinars are the 3rd most effective tactic for content marketers and 62% of marketers are using webinars in their marketing mix. Although the percent of marketers using webinars is quite high, I believe it should be even higher given the effectiveness of the tactic. I suspect the discrepancy is in part due to the […]
Tweet Audio communication is a critical piece of the webinar puzzle. When deciding on the best way to communicate with your webinar audience, there are several factors to take into consideration. There are three ways to provide audio during a webinar: 1) VoIP only (through the computer speakers), 2) teleconferencing only (phone) or 3) simulcast […]
Tweet Launching a webinar program from scratch is a large project – one that typically starts with choosing a webinar platform. However, once you’ve selected that perfect webinar technology platform and have logged in for the first time, now what? Setting up your webinar account and delivery room is a key component of the program […]
Tweet Choosing an appropriate webinar platform for your marketing webinar program is critical to your program success. To begin your search you will want to make sure you have a clear idea of your program goals. How many events do you plan to produce? What level of attendance do you expect? What is the goal […]
Tweet Whether you are contemplating holding a webinar event for the first time or you are experienced with webinars, using a dedicated webinar producer for your event has many advantages. A producer unburdens the marketer and the presenter from managing the technical aspects of event production during the webinar which allows the presenter to focus […]
Tweet Whether transitioning as an experienced speaker from live presentations to virtual environments, or starting out as a new speaker for the first time via webinar delivery, careful thought and preparation should be given to the transition. To help with this jump into virtual delivery, here are six tips to smooth out the transition and […]
Tweet When it comes to producing a webinar, there are only two critical focus areas: 1) The Audience 2) The Content Without a laser focus on these two areas, a webinar is a pointless effort. Therefore, it always surprises me when I see any of the mistakes I’ve outline below made in a webinar because […]
