August 2017

2018 will be the year of personalization and connection. Citizens are paying more attention to their government. They crave direct communication and a feeling of understanding from the organizations that serve them.

Government agencies have the unique challenge of serving what can seem like countless citizens. These citizens are incredibly diverse, and come to government websites for various reasons. That’s why personalization will be the foundation for effectively communicating with each individual citizen.

Click here to read this article.

Click here to read this article.