Adobe Connect: A Roadmap for 2012 and Beyond
Whether it’s for telework, town hall meetings, e-learning, telemedicine, continuity of operations, or mission critical collaboration, many civilian and military agencies rely on Adobe Connect. To learn what’s to come in 2012 for this best-in-class solution, we had the opportunity to talk with Guillaume Privat, Director of our Adobe Connect business.
Q: 2011 saw several large government agencies adopt Adobe Connect or expand their deployment. What can you tell us about the plans for the solution in 2012?
A: In 2011, we rolled out Adobe Connect 8, which focused on ease of use and the ability for users to access their meetings, webinars or virtual classrooms on any smartphone or tablet. 2012 will the year of Adobe Connect 9. We recently announced we were opening up the beta for Adobe Connect 9. We looked at how our customers are using the product and it’s clear that ‘screen sharing’ is not enough. They are looking for solutions to their business problems. How can they train faster and measure the effectiveness of that training? How effective are their town hall meetings or citizen outreach campaigns? Should they spend more or less money on these activities? The focus for the future release is to create these end-to-end solutions that will help government organizations measure and report on productivity gains or cost savings.
Q: Are you going to continue your focus on mobile?
A: Yes, a key value proposition of Adobe Connect is its ease of access from virtually any device. With Adobe Connect Mobile 1.7 released last fall, we offered the ability not only to attend meetings from mobile devices, but also to host meetings, webinars or virtual classrooms on iOS devices, Android and Blackberry PlayBook. Along with the Adobe Connect 9 beta, we also launched the beta of our mobile applications version 2.0, which will push the envelope even further.
Q: In November 2011, Adobe announced some major strategic decisions that will focus the business on opportunities in Digital Media and Digital Marketing. How does this impact the Adobe Connect business?
A: As I communicated in my blog post in November, we’ll be providing even more focus with Adobe Connect on key vertical markets like Government. Otherwise, the main changes to the business were with our commercial go-to market, which we’ve organized to be channel centric. Our agility to innovate and to release new versions of the product remains. What our customers can expect is to see more innovation, such as leveraging unique capabilities from our Digital Marketing Suite for reporting and analytics or Web Content Management.
Q: Can you tell me more about Adobe Connect’s focus on government?
A: Over the years we have built a unique ecosystem of resellers and solution partners that work alongside our direct sales and support team to ensure the success of each of our customers. This ecosystem enables government to have the flexibility to purchase an off-the shelf-product but customize it quickly to meet unique requirements they may have, like FISMA compliance. As the product continues to evolve, we are paying close attention to some of the challenges government organizations face in order to secure the private information of citizens. We offer each of our government customers the choice to host their solution in a public cloud, in a private cloud, or behind their own firewall. This choice of deployment options is unique to Adobe Connect, and designed to balance the government agencies’ budget constraints with their security and confidentiality mandates.