Adobe Public Sector Blog

Adobe Government Assembly 2012


Adobe Government Assembly (AGA) is our premier corporate event to demonstrate commitment to the US Public Sector community, announce product launches/pipeline, and highlight collaborative successes with our partners across the country in federal, state, and local markets.

This year, with speakers, panelists, and customers representing almost every segment of the US Public Sector, the 2012 AGA in Washington DC proved to be a dynamic forum for exploring trends that are clearly driving the federal government’s innovative technology agenda, including ‘cloud-first’ policies, Analytics for Measuring Agency Performance, data center consolidation initiatives, and Mobile Government.

AGA session tracks were designed around the following three pillars of relevant challenges that government agencies face day-to-day as well: engaging communities through new technologies, achieving efficiencies during a time of significant budget constraints, and the threat paradigm of data security.

For example, I spoke on a popular panel that delved into the topic of improving agency efficiencies by automating mission-critical business processes.  John Montel, a co-panelist from the US Department of the Interior, detailed how DOI recently implemented Adobe solutions to modernize ways citizens interact with his agency.


Other AGA highlights included an insightful keynote presentation from LtCol Greg Reeder, Director of Marine Corps production for the US Marines, in which he demonstrated how the Marine Corps is leveraging Adobe technologies for apps that engage a new generation of service members, veterans, and prospective recruits.

From policy makers to agency executives, AGA 2012 offered something for everyone involved in government technology. We offer our sincere appreciation to all customers, partners, and attendees who made AGA 2012 the best one yet. And based on the incredible feedback, we’re already looking forward to repeating our success next month in Ottawa at the 2012 Canadian AGA.  See you there!


Scroll to see the full US AGA 2012 agenda and links to several of the event’s most popular sessions:

Track 1: Engaging Communities – The Soldier, the Veteran, the Citizen

Connecting with citizens, soldiers and constituents is no longer about connecting anything – not telephones, computers or even devices. As federal agencies integrate new technologies like mobility and web analytics into the fabric of their infrastructure, they are breaking past the old paradigms of communication to reach people wherever they are – connecting the mission to those that make it happen.

Session 1-1: The Next-Generation Mobile Government Experience Part II

Session 1-2: Measuring Agency Online Presence to Improve the End User Experience


Track 2: Achieving Agency Efficiency

With the federal government facing unprecedented budget strains, the call to “do more with less” is becoming deafening. As the prospect of cuts accelerates, agencies are now turning to technology to bridge the gaps. New tools are enabling collaboration on an unprecedented scale, from the desktop to the battlefield, while advances in areas like training are redefining how agencies prepare their employees for the future. But these developments are not limited to internal stakeholders; citizens are reaping the benefits of more efficient data processing and forms management, cutting out the time and the paperwork that stands between them and efficient delivery of services. The sessions in this track will explore this new definition of efficiency and how significant savings can result from real performance improvements.

Session 2-1: Bridging the Divide: Collaboration and Training

Session 2-2: Reforming Forms: Accelerating Agency Performance with Data Management


Track 3: Content-Centric Security – Defining the Next Threat Paradigm

Securing information has always been a mission of government, but keeping data behind lock and key no longer cuts it. The value of information is now defined as much by how it’s exchanged as where it’s locked away. That’s why sharing information securely – across the agency, across the government or even across the world – and ad hoc analysis to identify a particular threat, have emerged as the most critical elements of today’s security challenge.

Session 3-1: Unknown Unknowns – A New Class of Analytics

Session 3-2: IT Security is Who You Are, Not Where You Are


Re-visit the most popular sessions. To see the full archived videos, log in as a guest:


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