To help government agencies realize their potential savings, Adobe developed a Digital Transformation Savings Calculator, which shows how simple changes to workflows with Adobe Marketing Cloud can transform how agencies conduct business.
Adobe commends the Senate Homeland Security and Governmental Affairs Committee for passing the Connected Government Act (S. 1769), which will help ensure government websites are mobile friendly. As more Americans turn to their mobile devices to access the internet and obtain government services, agencies need to ensure that their websites are easy to navigate and can be viewed on a smartphone, tablet, or other mobile devices.
2018 will be the year of personalization and connection. Citizens are paying more attention to their government. They crave direct communication and a feeling of understanding from the organizations that serve them.
Government agencies have the unique challenge of serving what can seem like countless citizens. These citizens are incredibly diverse, and come to government websites for various reasons. That’s why personalization will be the foundation for effectively communicating with each individual citizen.
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