Adobe Public Sector Blog

Digital Government

Calculating the Value of Going Paperless

To help government agencies realize their potential savings, Adobe developed a Digital Transformation Savings Calculator, which shows how simple changes to workflows with Adobe Marketing Cloud can transform how agencies conduct business.

October 5, 2017 / Digital Government

Adobe Applauds Committee Passage of Connected Government Act

Adobe commends the Senate Homeland Security and Governmental Affairs Committee for passing the Connected Government Act (S. 1769), which will help ensure government websites are mobile friendly. As more Americans turn to their mobile devices to access the internet and obtain government services, agencies need to ensure that their websites are easy to navigate and can be viewed on a smartphone, tablet, or other mobile devices.

Government Websites Can Better Serve Citizens with These 3 Marketing Tools in 2018

2018 will be the year of personalization and connection. Citizens are paying more attention to their government. They crave direct communication and a feeling of understanding from the organizations that serve them.

Build More Trust with Citizens Through Personalized Messaging

Government agencies have the unique challenge of serving what can seem like countless citizens. These citizens are incredibly diverse, and come to government websites for various reasons. That’s why personalization will be the foundation for effectively communicating with each individual citizen.

What’s Next for Your Government Website? Let A/B Testing Tell You.

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Government Website Analytics: One Place to Manage All Your Data and Learn Citizens’ Real Needs

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